The Lego Company: live or die?

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The Lego Company

• Facts • History • Challenges• Future directions

Kurt Kristiensen: CEO

Lego Company History

• 1942 – company founded by Danish carpenter, Ole Kirk.

• 1947- first plastic toys produced • 1955 – Lego “system of play

introduced• 1960’s - 80’s: massive

multinational growth

Lego Company Facts• More than 400 million people play with

Lego bricks every day• Machine tolerance in manufacture of

Lego bricks is 0.002 mm• 15 billion Lego bricks made every year• 915,103,765 ways of combining Lego

bricks

How Lego is made

Company Challenges

• Competition from imitators

• Other activities Video games Mp3 players Mobile phones

• Technological toys

Future Directions

• Develop Lego as a teaching aid

• Develop Lego as technological toy

• Develop interactive website /games

through R & D

In conclusion….

We believe the Lego Company with its

Long history

Excellent products

Ability to meet its challenges

will survive!