the lean entrepreneur
TRANSCRIPT
By EDGAR CHOWFIN
WHO IS THE LEAN ENTREPRENUERE?
Provide Assistance to right startups
The nextBig thing
Speed ofthe
internet
Ways Taught
differently
Build business
& provide value
LEAN STARTUP The Core
ValueHow to
market, sell and deliver it.
What Solution To Whom
VISION & CULTURE
It’s the driving
force
So what’s your driving force
Segment
Problem
Product
Technology
ALL THE FISHES IN THE SEA
CUSTOMER SEGMENT
CUSTOMER SEGMENT
VALUE PROPOSITION
CUSTOMER SEGMENT CHANNELSVALUE
PROPOSITION
CUSTOMER SEGMENT
CUSTOMER RELATIONSHIP
CHANNELSVALUE PROPOSITION
CUSTOMER SEGMENT
CUSTOMER RELATIONSHIP
CHANNELSVALUE PROPOSITION
REVENUE STREAM
CUSTOMER SEGMENT
CUSTOMER RELATIONSHIP
CHANNELSVALUE PROPOSITION
KEY RESOURCES
REVENUE STREAM
CUSTOMER SEGMENT
CUSTOMER RELATIONSHIP
KEY ACTIVITIES
CHANNELSVALUE PROPOSITION
KEY RESOURCES
REVENUE STREAM
CUSTOMER SEGMENT
CUSTOMER RELATIONSHIP
KEY ACTIVITIES
CHANNELSVALUE PROPOSITION
KEY RESOURCES
REVENUE STREAM
KEY PARTNERSHIP
CUSTOMER SEGMENT
CUSTOMER RELATIONSHIP
KEY ACTIVITIES
CHANNELSVALUE PROPOSITION
KEY RESOURCES
REVENUE STREAM
KEY PARTNERSHIP
COST STRUCTURE
How does LEAN help in
understanding the value stream?
BY EXPERMENTING
Create awareness
Product experience
Satisfaction Customer’s loyalty
HOW TO DEVELOP A LEAN
STATRTUP VALUE STREAM?
NOT?Or
WHEN THEY COMPLAIN.ASK ABOUT PRODUCT
THEY KNOW.
WHEN TO LISTEN TO
YOUR CUSTOMER.
WHEN THEY ASK
FOR FEATURES
WHEN THEY PRAISE YOU.
WHEN NOT TO LISTENYou have a disruptive innovation Cause massive change
lies outside expectation
VIABILITY EXPERIMENTTo test the critical aspects of the business model
before releasing
THE LANDING PAGE
CONCIERGE TEST
THE LANDING PAGE CONCIERGE TEST
• Your acquisition method• Your messaging,positioning and design
• Your value proposition
THE LANDING PAGE CONCIERGE TEST
Testing done in the
real world
Two things that come in mind during the test
• Is the problem solvable in
the real world
• Are customer willing to pay
for it
DATA’S DOUBLED-EDGED SWORD
A weapon of modern business.
But like a doubled edged sword.
Things kept in mind wile collecting data
• Focus on what moves your business• Actionable knowledge
THE VALLEY OF DEATHThe place where startups go to die
Situations
• Have a product but little customers• You have product and customers but no serious transactions• Have a solid product, some customers but no growth• Have limited number of paying customers
How to escape the valley of death?Prioritize the
segment Passionate customers Feature request, support need and feedback from customers
segment the customers
REAL VISIONARIES HAVE FUNNEL VISION
Lear
ning
's
valu
eCu
stom
er
Mar
ketin
g sale
Expe
rimen
ts
Just Do It