"the entrepreneur mindfield"
TRANSCRIPT
The Entrepreneur Mindfield: How to keep from Blowing up
your company
Robbie Melton
TEDCO
@femailentrepren
© Robbie Melton May 23, 2012
Entrepreneur Types
© Robbie Melton May 23, 2012
The Tinkerer
© Robbie Melton May 23, 2012
The Life Styler
© Robbie Melton May 23, 2012
The Athlete
© Robbie Melton May 23, 2012
The Suicide
© Robbie Melton May 23, 2012
Suicide Entrepreneur TM
© Robbie Melton May 23, 2012
Suicide Entrepreneur TM
© Robbie Melton May 23, 2012
Suicide Entrepreneur TM
© Robbie Melton May 23, 2012
Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
Suicide EntrepreneurTM
© Robbie Melton May 23, 2012
Entrepreneur Suicide
• In Love with Technology
• Not willing to take risk/invest own money
• Suspicious
• Doesn’t listen/ oversells product
• No Customer Validation
• Insular – Family/friends
• Not Focused
• Understanding True Market
© Robbie Melton May 23, 2012
Company Success
• Business Plan
• Good Management Team
• Understands Market/Customers
• Knows its Competition
• Platform Technology
• Financially Savvy
• Create Buzz
© Robbie Melton May 23, 2012
The Business Plan To have or not to have
© Robbie Melton May 23, 2012
Management Team Family Friends
Strangers Diversity
© Robbie Melton May 23, 2012
Market Size in $$$$
Growth Potential Do you have the real market
Market Penetration
© Robbie Melton May 23, 2012
Customers Validation
Who are they really
© Robbie Melton May 23, 2012
Competition
© Robbie Melton May 23, 2012
The Technology Platform
Disruptive
Enhancement
© Robbie Melton May 23, 2012
Financials
© Robbie Melton May 23, 2012
ProForma Projections
© Robbie Melton May 23, 2012
Investment
© Robbie Melton May 23, 2012
Know How much, What For and When
• How much NOW and LATER
• What do you need the money for
– Be Specific
• When do you need the money
© Robbie Melton May 23, 2012
Introductions
© Robbie Melton May 23, 2012
Create Buzz
© Robbie Melton May 23, 2012
