SIREE LEAN MODEL CANVAS

PROBLEM

SOLUTION UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS

List the top 2-4 problems your customer is facing that you want to address

Outline the solution your idea offers to address each of the problems you’ve identified.

Single, clear message that states why you are different to the competition

What you have that can’t easily be bought or copied? E.g. a skill, a location, an invention with a unique element that can be patented.

List your target customers and users. Note – a user and a customer might be different people. Think of nappies – the user is the baby; the customer is the carer.

KEY METRICS CHANNELS

How will you measure the success of your business? Examples might include number of products sold or number of people using the service.

How will you reach your customers? i.e. which marketing methods will you use.

COST STRUCTURE REVENUE STREAMS

What are the different areas you’ll need to spend money on to launch and maintain your business? i.e. staff costs, renting space, buying stock, maintaining computer software.

List the different ways you could make money from your idea, e.g. by selling a product directly to customers, charging for a service.

Lean Canvas has been adapted from the original by Ash Maurya at LeanStack.com for the how-to-be-an-entrepreneur.com website.The original Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License and can be found at https://s3.amazonaws.com/leanstack/v4/Lean-Canvas.pdf.