The Leader inEnterprise Cloud Storage

The Leader in Hybrid Cloud Storage in the Enterprise

• Microsoft BizSpark Partner of the Year 2011• Enabling Rapid Customer Deployment and Success with Azure

• Storage Magazine - Product of the Year 2010 - Silver• Silver Award Winner – Storage Systems

• Certified for Windows Server 2008 R2• First and Only Hybrid Cloud Storage Solution on the list

• Certified for VMware• First and Only Hybrid Cloud Storage Solution on the list

• Gartner Cool Vendor 2010• First and Only Cloud Storage Solution on the list

• Dow Jones/VentureWire Top 50 Startups to Watch” List• Only Cloud Storage Solution on the list

• Most Promising Cloud Provider• At UP Cloud Computing Conference 2010

• Best of Show – Interop Japan

Capaci

ty

Time

User data grows exponentially(50-60% annually)

However, most I/O happens to the “Working

Set” data

CapEx, OpEx Traditional Storage

CapEx, OpEx StorSimple

Cloud Storage

Local Storage

Clouds to Simplify Data Storage - Focus Applications and Workloads

CollaborationMicrosoft SharePoint

Lotus Notes

EmailMicrosoft Exchange

Lotus Notes

Shared DrivesCIFS, NFS

VirtualMachines

Microsoft, Vmware, XenServers and Desktop

Libraries & Archives

Media, CAD/CAM,Engineering

ContentManagement

EMC, MicrosoftIBM, Interwoven

VirtualizedApplicatio

ns

Auto-Cloud Tiering

Optimized, Deduplicated

Snapshots

Cloud Snapshots

Geo-EnabledCloud Clones

StorSimple Hybrid Cloud Storage

Appliance

Cloud as Secondary Data

Center

Cloud Storage + StorSimple

Primary Storage

Disk Based Backup Storage

Tape Infrastructure &

Management

Archival Storage

Replicated Storage for Disaster Recovery

Offsite Locations Geo-Resilience

Storage Today

VirtualizedApplicatio

ns

Evolution to Next Generation Simplified StorageSSD, Deduplication, Auto-Tiering, Cloud Storage

$$$$$ $

• iSCSI storage integrates transparently

• Features that reduce cost, simplify storage

• Performance with cloud elasticity and cost

• Enterprise-grade security for the cloud

• Simplified, optimized data protection

• Addressing app-specific issues

Working seton SSD

SAS localtier

Non-working set data, backup copies on

cloud storage

Application Servers

F:StorSimple iSCSI Volume

Speed of SSDElasticity of Cloud

LAN or WAN

StorSimple Hybrid Storage ApplianceEnterprise “Cloud Drive” for Windows and VMware Applications

Cloud Snapshots and Cloud Clones

Loca

lVolu

me

Vir

tual M

ach

ine D

ata

Volu

me

CloudBucket 2

CloudBucket 1

Clo

ud S

napsh

ot

Clo

ud C

lone

Snapsh

ot

Tier 2 - SAS

Tier 1 - SSDIncremental, De-duplicated, Compressed, Encrypted

StorSimple Snapshots and Disaster RecoveryCloud Data Protection, Disaster Recovery

Instant Snapshot

Cloud Snapshot

Cloud Clone

Recover toAny Location

Instant Backup Restore

Offsite Data Protection

StorSimple Incremental SnapshotsLocal Snapshot Performance with Cloud Data Protection

Application Consistent

95% Storage Reduction

<RTO/RPO>Retention

OptimizedScheduling

Microsoft and VMware OptimizedApplication Specific Optimization

File Shares & Archives

VMware Storage

SharePoint

Storage

ExchangeStorage

Application

Optimized Volumes

VSSApplication Consistenc

y

Cost Effective

Scale

ItemLevel

Recovery

One Box – One Management ConsoleSimplify Storage Management

10 MinuteInstall

Enterprise GradeManageabilitySimplify - One Console

IntuitiveDashboard

Integrated Diagnostics

Powerful Reporting

Live Archive Testing and Cloud based Disaster Recovery with Global Validation

NewYork

Cloud Volume

Cloud Snapshot

orCloud Clone

London

Tokyo

Remove the need for tape validationCloud-based disaster recovery with low cost utility

billing

Disaster

Virtual Appliance in Cloud

Cloud as the backup data-center for a disaster

StorSimple Hybrid Storage Appliances

• iSCSI Storage for Data Center & Regional Offices

– WSL – automated tiering with SSD, SAS– Primary storage deduplication– Optimized snapshots– 1Gbps and 10Gbps Options

• Enterprise Class– Dual Controller for High Availability– No Single Point of Failure– Non-Disruptive Software Upgrades– Certified by Microsoft & VMware

• Integrates seamlessly with the cloud

– Thin Provisioning / Capacity on Demand– Automated Tiering & Archival of Cold

Content– Off-site Cloud Snapshots– Fast Online Restores– Cloud Clones for Tape Replacement – Cloud as Secondary Data-Center for

Disaster Recovery– Enabling Cloud Bursting – Enabling application development,

staging & testing in the cloud– Geo-Replication for Big Content

Applications

ROI Driven Management Dashboard

Comparison: Traditional Storage vs StorSimple20-200 VMs & 10TB-100TB of DataTraditional Data Protection Architecture

Server

Primary Volume

Snapshot

Disk Array($40K-$100K;

double if replicated)

Media Server ($10K-$20K)

Disk Backup/ VTL($50-$150K;

double if replicated)

EncryptionAppliance

Physical Tape Infrastructure

($20-$60K)

Off-siteVault

Data Protection with StorSimple

Server

Primary Volume

Snapshot

Cloud Snapshotto nearby cloud storage service

region(snapshot replica)

Cloud Cloneto remote cloud

storage service region for DR

(truly-independentoff-site backup)

CloudStorage

Per Site: Cloud w StorSimpleCapex: $30K to $50KOpex w cloud: $15-$30K

Per Site: TraditionalCapex: $160K-$450KOpex: $25-$90K

StorSimple Provides Compelling ValueUse Case: 20-200 VMs & 10TB-100TB of data at regional/mid-sized data centers

Function Traditional Storage Products

Traditional Storage Cost

StorSimple

Primary & Archival Storage

Storage Array with associated software

$40,000 - $100,000

$30,000 - $50,000

Backup & Disaster Recovery

Backup Media Server & Software

$10,000 - $20,000

Disk arrays for backup data with de-duplications

$50,000 - $150,000

Tape Infrastructure $20,000 - $60,000

Dedicated storage system for DR

$40,000 - $100,000

Total Capex $160,000 - $450,000 $30,000 - $50,000

Support $25,000 - $90,000 per year

$4,500 - $10,000 per year

Additional Costs / Issues • Long backup windows

• Poor RPO/RTO• Storage silos &

over-provisioning• Management efforts

• Cloud Storage Costs ($200-$1500 per TB per year)

MedPlastIntegrated Storage Strategy for VMware

• Company– MedPlast Medical Devices– 5 Locations in USA

• Business Challenges– Exponential Data and Content Growth – Images, Video, office doc– Cost of Whole Storage Infrastructure – Primary storage, Data Protection and Disaster Recovery

• Technical Challenges– Existing Backups Targets becoming Full– Existing Backup Windows becoming too long– Backup and Tape Management– Cost of Storage at Scale – Shared File Drives, Videos– Offsite Data Protection and Disaster Recovery

• Solution– StorSimple 7010 Cloud Storage Appliance + Amazon S3– VMware Ready Storage– ERP, File hares SharePoint

• Benefits– Simple Ten Minute Installation – Accelerating Time to Cloud– Elastic storage – Provision capacity as needed– Dramatic Reduction in Storage Infrastructure Costs – Replace Data Domain– Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up

administrator– Cloud Disaster Recovery

Leading Software CompanyTaking Storage vMotion to the Cloud

• Company– Leading Software Company

• Business Challenges– Exponential Growth of VMware Images– Cost of Whole Storage Infrastructure – Primary storage, Data Protection and Disaster Recovery5% Old VMware Images need to be Accessed again quickly

• Technical Challenges– Backup and Tape Management– Cost of Storage at Scale– Time to Access Archived VM’s

• Solution– StorSimple 7010 Cloud Storage Appliance + Windows Azure– VMware Ready Storage– Storage vMotion

• Benefits– Simple Ten Minute Installation – Accelerating Time to Cloud– Elastic storage – Provision capacity as needed– Rapidly Access Archived VM’s– Dramatic Reduction in Storage Infrastructure Costs – Replace Data Domain– Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up

administrator– Cloud Disaster Recovery

Taking Storage vMotion to the Cloud

Global 1000 – Oil & GasLead to Azure Win in 6 weeks

• Customer was considering cloud for a new 40TB enterprise requirement• Customer heard about StorSimple during a Microsoft CTO Forum• Microsoft and StorSimple presented the solution to the customer• Customer asked to do a proof-of-concept (POC)• The POC lasted 2 weeks – the customer tested each component of the proposed

solution including configuration, performance and offsite backups• The customer chose Azure + StorSimple over traditional storage because:

– The customer was sold on the ROI savings - $500,000 versus $160,000 ($75,000 to StorSimple & $85000 to Microsoft) over 4 years

– The customer loved the fact that in addition to solving the primary data storage problem the solution was also able to offer a fully integrated cloud based backup and disaster recovery solution, all without having them change a single line of code or configuration parameter in their application.

• The successful PoC then resulted in one of the quickest deals with this Fortune 1000 account for the Microsoft account team

– The account team stated “StorSimple + Azure solution helped win the deal that would typically would have taken 6-months in just 6 weeks, and resulted in a win-win situation for everyone”

• The customer spends millions of dollars a year on storage and over time as more data comes to Azure revenues should grow exponentially.

• This first cloud storage deployment also build customer’s comfort with the Azure and opens up possibilities for them to leverage Azure storage for other applications as well as explore migrating applications to Azure.

StorSimple Confidential

Monterey Bay Aquarium

• Company– Monterey Bay Aquarium – 1.8 million visitors per year

• Business Challenges– Exponential Data and Content Growth – Images, Video, office doc– Storage Consolidation – Initiative to consolidate storage– Disaster Recovery – Servers hosted in wooden building data center– Cost of Whole Storage Infrastructure – Primary storage, Data Protection and Disaster Recovery

• Technical Challenges– Backup and Tape Management– Cost of Storage at Scale – Shared File Drives, Videos– Offsite Data Protection and Disaster Recovery

• Solution– StorSimple 7010 Cloud Storage Appliance + Windows Azure– Initial conversation to production deployment within 8 weeks

• Benefits– Simple Ten Minute Installation – Accelerating Time to Cloud– Elastic storage – Provision capacity as needed– Dramatic Reduction in Storage Infrastructure Costs – No new SAN Purchase– Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up

administrator– Cloud Disaster Recovery

Rockford ConstructionFinalist for AIIM 2011 Best Practices Award & Storage Networking World 2011 Best Practices Award

• Company– Construction Operating over 43 States

• Business Challenges– Exponential Data and Content Growth – Office, CAD, Video– SharePoint Content Shared across Internal Design Team and Field– Compliance - Ten Year Archival/Retention Policy– Cost of Whole Storage Infrastructure – Primary, Data Protection,

Archival, Disaster Recovery• Technical Challenges

– SharePoint with Large Scale Rich Media - Internally and to Field Operations

– Cloud Security• Solution

– StorSimple Hybrid Cloud Storage Appliance + Windows Azure– SharePoint with StorSimple Database Optimizer for SharePoint

• Benefits– Ten Minute Installation – Accelerating Time to Cloud– Manage Data and Content Growth - Store all Content in SharePoint– End User Satisfaction – Simple High Performance at Scale– On-Line Archival - Automatic Tiering Offering Transparent Online

Archival– Cloud Security – Military Grade Encryption– Dramatic Reduction in Storage Infrastructure Costs – 90%Less, No

new SAN Purchase– Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up

DBA– Cloud Disaster Recovery

Success with Microsoft in the Cloud

The Leader in Enterprise Cloud StorageVs. Traditional Storage

• Cloud Business Model• Cloud Thin Provisioning• Automatic Tiering – SSD,

SAS and Cloud• Integrated Cloud-Based

Data Protection, DR• Portability of Volumes across

Locations with Instant Mount

• Single Integrated Appliance

Vs. Hybrid Cloud Storage• Enterprise Class Storage

– High-Availability– No Single Point of Failure– Non-Disruptive Software

Upgrades– Multi-Cloud Support

• Cloud Snapshots, Clones• Certification

– VMware, Windows• Application Specific

Optimizations• Application Consistent

Snapshots - VSS

Backup Slides

StorSimple ArchitectureSSD Performance, Deduplication and Auto-Tiering to Cloud

SSD Deduplicated

SASDeduplicatedCompressed

CloudDeduplicatedCompressedEncrypted

SSDLinear TierA B C A B D E

C D E

D E

E

The Clear Leader in Enterprise Cloud Storage

• In two years we have 37,000 plus startups in the program globally. About 1,000 plus a month are joining. About 10% of these companies are notable in the sense that they create buzz on the Web. They've received financing of some sort. In the last six months of the calendar year 2010, about 330 of the companies in our program raised almost $900 million in financing.

• BI: Can you name a couple of success stories?

• DL: At the top of the pyramid, we have a program called BizSpark One and these are companies where we do a little more custom engagement based on their potential and their use of our technology. StorSimple's on that list.

StorSimple is the Safe Bet in Enterprise Cloud Storage$31.5m in Funding, Accelerate Growth

• “History has shown first movers with great breakthrough products capture disproportionate value for their customers and investors - we believe StorSimple to be just such a company. StorSimple is a company we wanted to become a bigger a part of.”

• “It has an awesome team, a proven product, early market leadership and deep partner relationships with companies such as Microsoft, who recently selected StorSimple as a Partner of the Year.”

• Richard Fade, Partner at Ignition16 Years at Microsoft, SVP OEM Division, VP Desktop and Consumer Applications

Interop JapanGrand Prize for Best of Show in the Product Section

• The Judges Valued StorSimple for its:

– Product and Cloud Storage Implementation– Automatic Tiering Technology– Deduplication Technology– Data Protection and Disaster Recovery– Cloud Encryption Technology

• “The cloud and its application to data protection and disaster recovery are key issues for every Japanese enterprise today,” said Masanori Murakami Director of Macnica Networks Corp. Cloud Business Department. Integrating the cloud into on premise applications is now a simple, ten-minute process with StorSimple. This means every Japanese company and regional office has access to cost effective data protection and disaster recovery.