microsoft bizspark india startup challenge 2013 30startup winners

TEAM MEMBERS Manasij Ganguli, CTO: BTech. Worked at Terracotta in USA that exited successfully for $80 million in 2011.

Mausmi Ambastha, CEO: NIFT post graduate and Ex-faculty. Has experience of 6 years manufacturing

consulting in SE Asia.

Abhishek Srivastava: expert in UI/UX design and works on the back-end.

Bratish Goswami: MCA from IT-BHU. Previously worked with TrueSparrow, a startup acquired by fab.com.

Madhumita Phukan, CMO: Studied Marketing from IIT Delhi. Previously worked as lead marketing at Lintas,

Rediffusion.

www.nanobianalytics.com

CONCEPT

ARRAYSHIELD

bangalore

IntelloCut is a complete material planning and optimization software aimed at the manufacturing industry.

This includes Apparel and Garments, Footwear, Car Seats, Leather Goods, Home Furnishing etc. Material is

the most important input cost driver for these industries and accounts for over 70% of all operational costs.

IntelloCut, with its patent awaited system, plans and optimizes the material at all stages of manufacturing and

delivers up to 10% fabric saving(between $10,000 to $2 Million per year).

CONCEPT Nanobi are an appstore for analytical applications. This appstore, called AnayticsTree (TM), provides an

ecosystem to publish and subscribe to analytical applications hosted on Azure Cloud.

TEAM Mahesh R, CEO: Over 26 years of experience in the area of Product and Process Innovation, New Product

development, Product Engineering and Solution Architecture, on a range of technology platforms.

Vinod C V, VP (Industry Solutions)

Abhishek Purohit, VP (Sales and Partner Enablement)

Dr. Jayaprakash S, VP (Industry Solutions)

Sumant Sarkar, VP (Technology)

BUSINESS MODEL The revenue is subscription based. Customers pay a monthly rental for the analytics provided. The business

model allows partners to publish analytical apps which can be subscribed to by end customers. This is on a

revenue share model.

The analytics platform (called liquidData TM) is available on cloud on a rental basis and for OEM in to other

products.

Curated public data as a service is provided for mashups on a subscription basis.

MARKET OPPORTUNITY The Industry reports that the global Cloud Based Business Analytics market is expected to grow from $5.25

billion in 2013 to $16.52 billion by 2018, at an estimated CAGR of 25.8% from 2013 to 2018.

The appstore ecosystem created by Nanobi differentiates from the other cloud based BI offerings in the

market.

COMPETITOR OVERVIEW Larger organizations have used BI systems and benefited from the insights they get through them.

The small and medium enterprises have started using IT systems to automate business processes.

The BI technology providers that address the large enterprises find it difficult to address the need of small

and medium enterprises.

AnalyticsTree available on the cloud and the set of industry specific partners, offer multiple and ready to use

analytical apps.

PRODUCT EXECUTION Nanobi analytics offers the following offerings:

AnalyticsTree appstore

Curated Public Data Services

LiquidData platform

The platform exposes REST APIs that allow other developers to build Adapters and Connectors to products

and systems and extend the base product capabilities.

NANOBI







Rediffusion.

www.nanobianalytics.com

CONCEPT

ARRAYSHIELD

bangalore






CONCEPT Nanobi are an appstore for analytical applications. This appstore, called AnayticsTree (TM), provides an

ecosystem to publish and subscribe to analytical applications hosted on Azure Cloud.

TEAM Mahesh R, CEO: Over 26 years of experience in the area of Product and Process Innovation, New Product

development, Product Engineering and Solution Architecture, on a range of technology platforms.

Vinod C V, VP (Industry Solutions)

Abhishek Purohit, VP (Sales and Partner Enablement)

Dr. Jayaprakash S, VP (Industry Solutions)

Sumant Sarkar, VP (Technology)

BUSINESS MODEL The revenue is subscription based. Customers pay a monthly rental for the analytics provided. The business

model allows partners to publish analytical apps which can be subscribed to by end customers. This is on a

revenue share model.

The analytics platform (called liquidData TM) is available on cloud on a rental basis and for OEM in to other

products.

Curated public data as a service is provided for mashups on a subscription basis.

MARKET OPPORTUNITY The Industry reports that the global Cloud Based Business Analytics market is expected to grow from $5.25

billion in 2013 to $16.52 billion by 2018, at an estimated CAGR of 25.8% from 2013 to 2018.

The appstore ecosystem created by Nanobi differentiates from the other cloud based BI offerings in the

market.

COMPETITOR OVERVIEW Larger organizations have used BI systems and benefited from the insights they get through them.

The small and medium enterprises have started using IT systems to automate business processes.

The BI technology providers that address the large enterprises find it difficult to address the need of small

and medium enterprises.

AnalyticsTree available on the cloud and the set of industry specific partners, offer multiple and ready to use

analytical apps.

PRODUCT EXECUTION Nanobi analytics offers the following offerings:

AnalyticsTree appstore

Curated Public Data Services

LiquidData platform

The platform exposes REST APIs that allow other developers to build Adapters and Connectors to products

and systems and extend the base product capabilities.

NANOBI

bangalore

WINNER







Rediffusion.

www.intellocut.com

CONCEPT

new delhi





delivers up to 10% fabric saving (between $10,000 to $2 Million per year).

BUSINESS MODEL Manufacturing industry is facing severe competition and price pressure. The biggest cost driver is the

material. IntelloCut can reduce the material cost up to 10% and thereby make the manufacturing processes

more profitable and sustainable. IntelloCut is proven across manufacturing verticals/industries/products to

cut material, labor and time cost. IntelloCut can save as much as 10% material cost and augment productivity

by 30%. With an internet based SaaS offering the reach will be huge.

MARKET OPPORTUNITY Apparel sector in India is currently worth $90 billion and expected to grow to $220 billion by 2020. Apparel

sector in the world is currently worth $660 billion and expected to grow to $1 trillion by 2020. The apparel

sector has 34,000 factories in India and 300,000 factories world-wide. Adding car seat, footwear, upholstery,

leather, special industry etc. and the market size is huge.

COMPETITOR OVERVIEW Lectra Optiplan(France), Morgan Dynamics(Italy): Characterised by high price and very low penetration. No

major updates in the last 5 years and are dependent on proprietary machinery.

Optitex, Israel: Relatively low accuracy, not very high on features and very low maturity.

IntelloCut currently have no competitors within India.

PRODUCT EXECUTION IntelloCut is a web based product. It also has an on-premise deployment option for super large customers.

The product enshrines the best practices of manufacturing planning in its patent awaited system algorithms

while making it easy to use from the user friendly GUI. Technically, IntelloCut is on LAMP and Java and uses

Jquery and Javascript extensively. In the future, they plan on integrating with all known technologies (ERP,

CAD, RFID, PLM).

FIRST

RUNNER-UP

INTELLOCUT

new delhi







Rediffusion.

www.fixrnix.in

CONCEPT

ARRAYSHIELD

chennai






CONCEPT Fixnix aims to help all SMB firms stay secure and monitor their IT Security and process controls through their

cloud GRC. GRC typically encompasses activities such as corporate governance, enterprise risk management

and compliance with laws and regulations.

TEAM Shanmugavel Sankaran, Chief Nixer: Has worked with Microsoft and IBM and has 10 years of experience in

various Information security domains. They are adopting the same approach that Amazon, Asana and Zoho

adopted, keen to create a niche.

BUSINESS MODEL Fixnix is an Information Security company that aims to provide affordable, feasible, agile, lean ISMS through

Cloud in SaaS model at low operation maintenance with same resource and minimal budgetary allocation.

MARKET OPPORTUNITY All SMEs need affordable, feasible agile lean ISMS. 82% of SME's in the NASSCOM-Nielsen Survey are

expected to grow higher than the industry average. 48% of participants believe that busincess software usage

would make the company more efficient. Over 60% of SMEs are willing to adopt cloud solutions.

PRODUCT EXECUTION A fully intergrated FixNix GRC uses a single core set of control material, mapped to all primary governance

factors being monitored. The use of a single framework also has the benefit of reducing the possibility of

duplicated remedial actions. IT GRC systems that can take information feeds from one or more sources that

detect or sense deviations, defects or other patterns from security or business applications. This can include

active sensor technologies such as those to protect, monitor and manage information networks and systems.

Enterprise GRC allows the impact of multiple primary regulations to be tracked and correlated in one system.

FixNix

InfoSec

Solutions

Pvt Ltd







Rediffusion.

thefluidmotion.com

CONCEPT

KPOINT

Technolo

gies

mumbai






CONCEPT The Fluid Motion is a gesture based technology which allows any display device to be controlled by a person

just by using his hand and body gestures. The Fluid Motion can be utilized in several different industries

which include Retail Showrooms (such as Automobile Showrooms, Clothes and Fashion Retailers, ) ,

Boardrooms and Presentation Rooms, Hospitality (in Hotel Lobbies and Airports) as well as in Out of Home

Advertising. Using our unique and easy to use gesture platform companies can build immersive experiences

for their customers.

TEAM Raghav Aggarwal and Abhinav Aggarwal are self-learnt coders and winners at the TechCrunch Disrupt

Hackathon in New York. Their company has won several awards for its highly innovative and pathbreaking

technologies.

BUSINESS MODEL The Business model is to provide companies in their target segments of retail, hospitality and OOH

advertising a complete product which includes our software along with a Kinect for Windows Device provided

by Microsoft. The initial product would include five apps which would be included with the product itself

These apps would include a product catalogue,3d viewer, Presentation app and an Information app, people

counter app, feedback app. The companies would be sold a onetime software license along with an annual

maintenance contract to subscribe for updates. Additionally customers would be provided customization

services at an additional cost to build customized apps based on the fluid motion for their requirement such

as car configurators, feedback counters.

MARKET OPPORTUNITY The market for gesture based technologies has just been opened up thanks to people using it in gaming

devices. OOH is a $7 billion market in the US alone and the TruTech team estimate up to 10% of premium

display will be utilizing The Fluid Motion.

COMPETITOR OVERVIEW The Fluid Motion as a product does not have any direct competition in the market, as there are virtually no

companies that have been able to make gesture based technologies accessible to businesses on a large

commercial bases. The indirect competition would consist of other interactive tools such as touch screens,

interactive and simple displays used by entreprises and retail brands.

PRODUCT EXECUTION The product has already been launched and we already have our first few customers. The product has been

extensively tested in real world situations where over a hundred people have used the product through out

the day. Currently five apps are ready and live on the platform. TruTech have also developed a back end from

where customers of the Fluid Motion can change any of the content or information in the different apps.

TRUTECH

SECOND

RUNNER-UP

TRUTECH

mumbai







Rediffusion.

www.arrayshield.com

CONCEPT

KPOINT

Technolo

gies

chennai






CONCEPT ArrayShields next in line stealth mode innovation Account Breach Protector addresses the problems of

account hijacking, takeover and compromise of user online accounts in a most innovative way by

empowering users to keep their account secure. Account Breach Protectors cloud service offering leverages

Big Data, Analytics, User behaviour and threat intelligence to provide users threat and account activity

dashboards and alerts that facilitates users to keep their accounts safe from hackers.

TEAM Pavan(CEO): Worked at Philips. Studied at IIT Bombay. Passionate about Security.Strong experience in

Product Management.Built High Performing Teams.

Rakesh(CTO): Worked at Computer Associates. Studied at IIT Madras. Security Researcher and Ethical

Hacker. Conceptualized patent pending IP.

Vasanth(COO):13 years of experience in Product development, handling large Onshore and Offshore teams.

Strong experience in Pre-Sales and Go-To Market strategies. Co-founded 7th Cross Technologies in a

previous stint.

BUSINESS MODEL The GTM approach is two-fold, selling the Cloud Offering as freemium model to Mobile/Web Application

Providers - 1.Through Direct B2B Sales for big application providers (Twitter, Linkedin, Dropbox etc) and

2.Through Online marketing for medium and small application providers.

They are also reaching out to developers through app market places for integrating the API into the apps

that they are developing.

MARKET OPPORTUNITY In a recent survey finding by Ponemon Institute (in Mar 2013) , 79% of IT Leaders felt that the End Users are

responsible for securing data in cloud. The cyber world is witnessing multiple breaches on a daily basis due to

breaking of password and other authentication mechanisms.

COMPETITOR OVERVIEW RSA, Arcot etc provide Risk based Authentication for Banking, Healthcare and eCommerce Industry. Risk

based authentication technology does not leverage failure login attempts which are very critical to stop

fraud/account takeover in advance.

PRODUCT EXECUTION Their MVP has been built with basic features that support seamless integration with any cloud, web

application. More than 50 parameters are taken into consideration for calculating the risk score of the

account login activity. The MVP is being transitioned to run on cloud platform (Azure). The cloud beta version

of the product will be launched for the signed up beta customers.

ARRAYSHIELD ARRAYSHIELD

chennai

www.decidequick.com

CONCEPT DecideQuick helps people make smart and informed decisions within a minute by analysing opinions and

reviews from social data contributed by their friends, experts and the internet, thereby saving the user time

and money.

TEAM MEMBERS Shameer Thaha, CEO: MBA from SPJain School of Global Management, B.Tech from Kerala University and

CoFounder at CGWerks. He has also been the Vice President at ThoughtBuzz Singapore and a software

engineer at Infosys.

Karthik Sundarajoo, CMO: B.Sc Information Security from Nanyang Polytechnic and Co-Founder of ComNet,

a company later acquired by Publicis. He was also founder at IPWerks and Co-Founder at CGWerks.

Jayasooryan KV, CTO: MBA from IIT Madras and B.Tech from Kerala University. He was also product manager

at McFayden and software engineer at Infosys.

BUSINESS MODEL DecideQuick is building social intelligence for brands and consumers by building a product ecosystem for

social data analytics. In the current state, they make money through affiliate sales and advertising. In the

future they have identified streams such as big data analysis, business intelligence for enterprises, premium

subscriptions and data APIs for expansion.

MARKET OPPORTUNITY DecideQuick claim to be disrupting the social search and recommendation space by analyzing data that

matters to the decision maker - friends, experts and the entire web! The potential size of their market is

$680M.

COMPETITOR OVERVIEW Hunch.com: This is a social taste graph. They do not interpret queries or analyze social data.

Decide.com: They focus on when and what to buy using computational pricing information from companies

and model prediction.

PRODUCT EXECUTION The ecosystem that DecideQuick are attempting to build starts with a consumer-centric application. The MVP

is built and it has validated their assumptions and business model. They are also looking to release a mobile

version of the product and release features which are aligned with their business strategy such as making it

content driven and enhancing the decision score as a global industry standard.

DECIDEQUICK

kochi

DECIDEQUICK

cochin







Rediffusion.

www.fixrnix.in

CONCEPT

ARRAYSHIELD

coimbatore






CONCEPT Fixnix aims to help all SMB firms stay secure and monitor their IT Security and process controls through their

cloud GRC. GRC typically encompasses activities such as corporate governance, enterprise risk management

and compliance with laws and regulations.

TEAM Shanmugavel Sankaran, Chief Nixer: Has worked with Microsoft and IBM and has 10 years of experience in

various Information security domains. They are adopting the same approach that Amazon, Asana and Zoho

adopted, keen to create a niche.

BUSINESS MODEL Fixnix is an Information Security company that aims to provide affordable, feasible, agile, lean ISMS through

Cloud in SaaS model at low operation maintenance with same resource and minimal budgetary allocation.

MARKET OPPORTUNITY All SMEs need affordable, feasible agile lean ISMS. 82% of SME's in the NASSCOM-Nielsen Survey are

expected to grow higher than the industry average. 48% of participants believe that busincess software usage

would make the company more efficient. Over 60% of SMEs are willing to adopt cloud solutions.

PRODUCT EXECUTION A fully integrated FixNix GRC uses a single core set of control material, mapped to all primary governance

factors being monitored. The use of a single framework also has the benefit of reducing the possibility of

duplicated remedial actions. IT GRC systems that can take information feeds from one or more sources that

detect or sense deviations, defects or other patterns from security or business applications. This can include

active sensor technologies such as those to protect, monitor and manage information networks and systems.

Enterprise GRC allows the impact of multiple primary regulations to be tracked and correlated in one system.

FIXNIX INFOSEC

coimbatore







Rediffusion.

www.arrayshield.com

CONCEPT

KPOINT

Technolo

gies

ahmedabad






CONCEPT Established in 2011, the company thus does not cater to one single problem but many which are ignored

otherwise. We identify new ways to serve and support people by uncovering latent needs, behaviors, and

desires. We thus see ourselves working on problems in related to agriculture, finance, technology,

automation etc. We find ourselves functioning as an open R&D department, not only for technology but for

every problem that we face. An RnD department for companies, individual entities; large or small. Initially, we

wish to target technology: replacing inferior highly priced gadgets with simple, low priced applications.

TEAM Abhishek Doshi, Co-inventor: Student of Environmental Engineering at Purdue University.

Yash Shah, Co-inventor: Student of Mechanical Engineering at SVNIT, Surat.

Anupama Panchal, Lead designer: Student of Computer Engineering at DA-IICT, Gandhinagar.

Dr. Ronak Shodhan, Mentor: Ex-Dean of students at DA-IICT Gandhinagar.

Mr. Hiten Shah, Financial strategy: Ex-Times of India member and Chartered Accountant for 10 years.

Mr. G. Vishwanathan, Operations: Independent director at Doshion Ltd and Atlanta Ltd. and Chartered

accountant since 25 years.

BUSINESS MODEL i-Studio would be a firm that takes a human-centered, design-based approach to help organizations in the

public and private sectors innovate and grow. Almost every Multinational corporation has a research and

development cell. Micro, small and medium scale enterprise which plays major role in earning GDP, do not

have the resources to establish an RnD. They, thus might need innovation, but are not able to apply since for

them, the investment is too huge and return might be low. The pain point thus being addressed is inability of

micro, small and medium scale industries to apply continuous improvement method and in-turn stay away

from optimized use of their resources.

COMPETITOR OVERVIEW IDEO: The firm promises to be an innovation hub and has been globally recognized as one of the top 100

innovation firms in the world. The company has an advantage of having well-placed resources but is not as

much active in India.

NIF: National Innovation Foundation is one of the premier foundations which urge students to work on

industrial problems. The foundation has an advantage of being established but the since the workforce is not

experienced and the workforce has not been proportionately motivated. It faces a huge issue of not working

in synchronization.

PRODUCT EXECUTION All of i-Studios work would be done in consideration of the capabilities of their clients and the needs of the

clients customers. As they iterate toward a final solution, I-Studio continuously reassess our designs. Their

goal is to deliver appropriate, actionable, and tangible strategies. Under this system, i-Studio uses both

analytical tools and generative techniques to help clients see how their new or existing operations could look

in the future and build road maps for getting there.

iSTUDIO iSTUDIO

ahmedabad







Rediffusion.

www.kpoint.com

CONCEPT

ARRAYSHIELD

pune






CONCEPT There are few fundamental issues with conventional videos. For a customer looking for information, it is hard

to find the right video and right information within a video. Video creation is a specialists job as it is hard to

create. kPoint addresses these key issues and hence it is uniquely positioned to create customer centric

business videos. kPoint is a cloud based multimedia video creation and sharing platform that allows you to

create discoverable videos, create and share videos on the same platform allowing unparalleled analytics,

single click sharing, no export / upload and little video management effort and use multiple media such as

slides, screen sharing, live video feed, existing video, whiteboard to explain a complex concept.

TEAM Sunil Gaitonde, Founder and Chief Executive Officer: B.Tech EE from IIT Kharagpur and Ph D in computer

networking from Iowa State.

Shridhar Shukla, Founder and Managing Director: B. Tech. EE from IIT Bombay and holds a North Carolina

State Ph. D. for his work in multi-computer routing.

Atul Narkhede, Chief Technology Officer: Atul is an IIT Bombay B. Tech. CS and a University of North

Carolina (Chapel Hill) M. S. in computer graphics.

Sunil Godse, Vice President, Customer Solutions: B.Tech. and M. Tech. degrees from IIT Kharagpur.

Amitabh Deshpande, Vice President, Business Development: B. Tech. from IIT Bombay and MS degrees

from Georgia Tech and University of Florida.

BUSINESS MODEL kPoint is incubated by GS Lab. In India, kPoint uses bricks model for sales which is a need of the market.

kPoint focuses on IT, Manufacturing and Training sectors and has marquee names as its customers. Following

S-a-a-S model, they charge for content and registered users.The current service revenue is 10% of total

revenue. They have recently entered the US market and will focus on customer centric videos.

MARKET OPPORTUNITY US and India market have distinct personalities and hence the potential as well as nature of sales is different.

According to ASTD and trainingindustry.com, US training industry is estimated to be 130 billion. Considering

a conservative estimate of 10 % are customer centric videos (based on the same reports estimates), the

addressable US market for kPoint is $13 billion. Extrapolating the success within India to the untapped

market, India market promises to be at least $10 million market for kPoint.

COMPETITOR OVERVIEW Web conferencing: - Webex, GoToMeeting; Interactive branched simulations: - Adobe Captivate; Screen

capture tools: - Camtasia;

PRODUCT EXECUTION kPoints have already implemented HTML5. While kPoint has an i-pad app, They believe in cloud and browser

driven creation and distribution which removes a lot of pain associated with installations and stays operating

system agnostic. kPoints true differentiator is search within video.

KPOINT

Technolo

gies

KPOINT

pune

www.little1.in

CONCEPT

TEAM MEMBERS Naresh Baid: Ex-wealth manager with HSBC & Kotak who manages the operations, administration and

finances of Little1.

Sabarish Nair: Ex-wealth manager with Kotak who manages business development.

BUSINESS MODEL The online baby record book created by parents on our site is also offered as a print copy in the form of a

beautiful keepsake memory book, thus ensuring that memories are preserved both Online & Offline. The e-

commerce store where Little1 are displaying Eco-friendly toys, Educational Aid & Room decor items is an

alternate revenue source

MARKET OPPORTUNITY 65% of India is below the age of 35 years & 50% of India is below the age of 25 years. Also a large number of

Indian mothers are becoming increasingly tech savvy over the last few years.

COMPETITOR OVERVIEW No direct competition, but platform like Facebook and Flickr could be considered.

PRODUCT EXECUTION The Online baby Record book's print fulfilment has been completed offline.

LITTLE1

kolkata

Little1 is an Online Baby Record Book. It is a web based platform for new parents to save & share their child's

formative years through an Online Baby Record Book concept. It aims to become a one stop destination for

parents to store all important records like medical history, search for a pediatrician, create growth charts &

maintain milestone calendars. Also, it has an online shop so parents can easily avail eco-friendly toys,

educational aid & kids room decor items.

LITTLE1

kolkata

CONCEPT

www.wisestep.com

TEAM MEMBERS Manish Grover: An IIT Delhi, IIM C Alumnus who has worked at Arthur Andersen, PartyGaming.

Pravin Dudhe: An REC Nagpur, IIM C Alumnus who has worked at Hero Honda, Octopulse and Pocket.

Amit Kumar: An IIT Delhi, IIM C Alumnus with work experience at Maruti, Bharti and WNS.

BUSINESS MODEL Wisestep proposes to collect a monthly fee from employers for the Hiring Platform. Job Seekers can apply

and refer jobs to their friends. Users win Referral Rewards for successful Referrals. They also propose to

collect a small percentage of the Referral Rewards as a fee.

MARKET OPPORTUNITY According to TechNavio, the global recruiting software market is forecast to reach $1,279.7 million in 2013

from $745.2 million growing at a CAGR of 14.5%. It is projected to grow to $ 1.6 Billion by 2015 in USA.

Additionally, as of 2012, recruitment advertising was worth $8.9 Billion, although it is declining in developed

markets (Eg. Monster), it is increasing elsewhere (Eg. Naukri.com). As far as Enterprise Social Media Markets

are concerned, they were estimated to be worth $1 Billion in 2012 and projected to grow to $6 Billion in

2016.

COMPETITOR OVERVIEW Large established organisations such as Monster, CareerBuilder, Naukri and Jobserve; Applicant Tracking

Systems like Taleo, Kenexa, Bullhorn, ZipRecruiter, Social Networks like Linkedin and Facebook are

recruitment revenue streams that are very strong but priced expensively. Referrals and Social Media Apps

such as Meshhire, Resumator, Jobvite, Work4us and other emerging companies that have not yet scaled are

also indirect competitors.

PRODUCT EXECUTION Job Posting and Distribution to Social Networks, a one time, planned activity is completed as are Internal CV

Databases, Email, Blogs and 30+ Partner Job Boards. The Micro Job site plugin and Facebook Careers App

add feature-rich Job posting and application management to your Website. Wisestep can track employee

referrals and guest visitor referrals. The Applicant Tracking System is meant to store and Internal Database of

CVs on Wisestep to enable efficient search with InstaCV Preview for enhanced Productivity. Thus, you can

share this information obtained with teams as it is available at any point of time.

WISESTEP

hyderabad

Wisestep for Employers is an On Demand Social Media Enabled Hiring Platform whereas Wisestep For Job

Seekers offers Referral Rewards to Job Seekers and Referrers for Successful Referral of their Friends to Jobs. It

is an Employer Platform that has over 20,000 recruiters registered for free. They plan on launching Employer

Premium Services shortly. The Basic Job Seeker and Social Job Discovery Platform are already in place.

WISESTEP

hyderabad

CONCEPT Dr. Oxy, a cloud based, mobile first, Electronic Health Records (EHR) system with Patient Health Records

(PHR) module to deliver the best of both worlds for the doctors and their patients. Dr. Oxy is envisioned to be

an affordable SaaS solution for doctors with practices of all sizes. Dr. Oxy is the ideal solution for doctors with

small/medium practices as it generally highly expensive and time consuming to maintain patient records in

any format and there is always the problem of scheduling that mostly clashes with the thin barrier between

their personal life and their professional life.

TEAM Kamalesh Babu J: Entrepreneur with over 5 years of professional experience and one successful exit. He is in

charge of sales and marketing.

Prathiba Menon: Entrepreneur with over 5 years of professional experience From a technical background,

she is able to fill the technology needs that the company could face at any time and draw the technology

timeline for development.

BUSINESS MODEL Dr. Oxy is envisioned to be distributed in a SaaS model on the mobile and web front. The doctors have the

option to opt for either a yearly subscription or a monthly/quarterly subscription and additional installation

cost/maintenance fees. The yearly subscription offers the doctors the option to pay for 10 months and use

for 12 months. The revenue stream is comes in two ways: (i) Licensing based and (ii) Maintenance fee (or) (i)

Installation cost and (ii) Software licensing + maintenance which would bring in steady revenue even after the

initial cost is covered.

MARKET OPPORTUNITY The primary target market would comprise of healthcare professionals that includes, consulting physicians,

surgeons and general practitioners, small and medium practices, dentists, etc. On the secondary level would

be the patients. The opportunity for tablet/mobile in the healthcare industry is still wide open as more than

83% of the doctors in the India still use the paper-pen method or a desktop/browser based solution to

manage their practices and maintain records.

COMPETITOR OVERVIEW The primary competitors for the product in the same domain using similar technology is from Lightning Pad,

which is also a tablet based solution, but aimed only for the emergency room in the US market. As of now in

India, there are only web and desktop based solutions that are not the direct competitors of the product.

There are bigger EHR/EMR providers in India like Vepro, which cater only towards large hospitals and other

providers that focus on medium scale hospitals

PRODUCT EXECUTION The framework for Dr. Oxy comes in three tiers. There are different levels of work that need to be focused on.

The key levels are the Web Interface, Tablet/Mobile interface and Cloud Hosting. Further enhancements to

Dr. Oxy would depend on the market response to the current modules and also based on the need and

necessity of the user base.

OXYGEN CREATIONS

hyderabad

www.oxygencreations.com

CONCEPT Honeytask is an online project and team management application designed to enhance the overall

productivity of organizations of any sector, wary of its scale. It empowers the user to coordinate multiple

projects consolidated by heaps of task under them. It is powered by an interactive calendar which authorizes

project level recurring events, an effectively prioritized time manager and an exclusive chat option with a

unique feature of categorical chat rooms based on hierarchy.

TEAM Vasanth Sampathkumar: A computer science engineering graduate possesses a work experience at Keane

India Pvt Ltd Hyderabad for three years. He got extensive subject knowledge, sharp technical skills, good

communication and wide vision with three years of corporate experience in a role of SME. He co-

founded VHEEDS in the month of September 2010 and currently acting as an operations lead as well as

UI/UX interface designer.

Surendar Shanthi: An information technology engineering graduate, who has three years of corporate

experience, at an MNC Hyderabad. He is the Technical Head of the Product development team at VHEEDS.

BUSINESS MODEL Our primary focus is on collaborative project and team management app which enhances the overall

productivity and Honeytask is designed in such a way to cater organizational needs to solve the management

issues, resulting in enhanced productivity. Honeytask follows the Freemium pricing model where the users

can opt for a basic free plan and based on their growing needs they have an option to choose from the range

of premium pricing.

MARKET OPPORTUNITY Honeytask will be focusing on market seeking organizations that want to ensure efficient and cost effective

software that will enhance their business productivity. However, our most significant set of potential

customers will be Startups, medium and small corporations and a community of freelancers. Our main

intention will be to offer a real time responsive and user friendly app to the company that is management

constrained and finding issues to address collaborative productivity in a team due to technological shortfalls

or having less futuristic application.

COMPETITOR OVERVIEW Honeytask is an Ajax based app where all your activities happens in real time and this feature itself gives a

competitive advantage over the other players as there is less working time consumption; It will let you focus

on your actual work.Among the other players, Honeytask has an inimitable chat option which gives it a clear

cut advantage and also drives the costumers to exploit their unattended needs.

PRODUCT EXECUTION Honeytask presents project management as its core service and interactive calendar, effectively prioritized

time manager and an exclusive chat option being its peripheral services. As a Premium mode payable

application, It entertains free web service and also with a premium for additional advanced features.

www.vheeds.com

VHEEDS TECHNOLOGY SOLUTIONS

erode

INSTASAFE TECHNOLOGIES

bangalore

CONCEPT InstaSafe is a cloud service provider thats solving the problem of secure remote access to enterprise data

and applications in a new way. They offer the only hardware free, 100% cloud service that accesses a clients

network, enterprise data and applications, and provisions secure and compliant access for every end user

using any mobile device. InstaSafe has innovated a completely self-service, cloud-based answer to the

security problems posed by todays explosive growth in enterprise mobility.

TEAM Sandip is the co-founder & CEO of the company and leads the building of the organization across business

strategy, HR, marketing and finance

Deepak is the Chief Product Officer and leads the product management function

Ravikumar Govindarao is the Head of Engineering.

Biju George is the Head of Operations & Support.

BUSINESS MODEL The company envisions to provide a secure cloud platform, with VPN service as its current offering, to be

soon integrated with web & mobile security services. This also provides a more fertile ground to offer

additional value added security services like two factor authentication, DLP, enabling trusted cloud adoption.

MARKET OPPORTUNITY The customer segments of Instasafe are distributed offices & remote workers and Verticals. From a top down

approach, the Cloud Security as projected by analysts is about 1 billion by 2013 & the managed security

services market is already USD 13Billion plus as per infonectics For a bottom up approach there are about

1billion plus remote workers, and thus the existence of a fairly large market.

COMPETITOR OVERVIEW 1. Appliance based vendors: These include large appliance driven vendors like Cisco, Juniper, F5 on the high

end and Sonicwall, Fortinet on the low end.

2. Managed Service Providers: The MSPs use captive appliances to deliver similar services. They include

telcos like AT&T, Airtel, Vodafone etc and early cloud based providers.

3. Cloud based providers: There are early movers in US & Europe like Pertino Networks, Logmein,

iSimplyConnect, Cryptoseal and are scaling well in revenues & will be the primary competition. Also other

competition is the "Privacy or Anonymous VPN Provider" Markets

PRODUCT EXECUTION 1) InstaSafe plan to secure access in Post beta mode and are currently being used across verticals.

2) Product Roadmap: The next stage of InstaSafe secure access is building for multiple platforms.

www.instasafe.com

CONCEPT Rhapsody Labs specializes in computer vision and augmented reality technologies. Rhapsody Labs has

brought together a host of novel methods from computer vision and computer graphics to develop the

current line of products. MirrAR suite of products provide both online and offline virtual trial room solutions,

for jewelry and apparel retailers. Snapped aims to solve the problem of maintaining an up-to-date inventory

of jewelry products by automating the capturing photographs resulting in huge reduction of turnaround time

as well as the cost involved.

TEAM Mr. Siddharth Chilukuri, Mr. Neelesh Soni and Mr. Ram Nair are current Directors of the company, with

Mr. Neelesh assuming the position of Managing Director.

BUSINESS MODEL Rhapsody Labs deals with businesses through direct sales. The model followed for its Mirrar range of Virtual

Trial Rooms is Direct Sales model. Each product has a yearly licence fee which its clients have to pay in

advance. Since the photography solution is a service more than software, a prepaid version of the bait and

hook model is used. Leveraging the Web Trial technology, Rhapsody plans to use Space on Hire model for its

upcoming venture. The pricing model for the Mirrar Ornaments is a yearly licensing model.

MARKET OPPORTUNITY The core areas of foucs are Jewellery Retail stores, Jewellery Online Retail, Jewellery Manufacturing, and

Apparel Retail Lifestyle segment. With a steady growth of 12%, the retail sector in India is currently valued at

390 billion USD, out of which the jewellery sector and the apparel sector together have a share of 20 percent

of the total retail.

COMPETITOR OVERVIEW Competition includes Purple Tab, Unique Softech Solutions, Imaginate and Boutique Accessories.

PRODUCT EXECUTION In the course of last 18 months rhapsody has developed a host of novel methods to implement and create

the above mentioned products. All the products use state-of-the-art computer vision and image processing

technologies. Rhapsody has also developed a plethora of tools for easy content generation, as it is the prime

requirement for any form of augmented reality. The main areas of research are Markerless Tracking, GPU

accelerated Feature Tracking, Facial Feature Estimation, Mapping algorithm of AR interactivity.

RHAPSODY LABS

mumbai

www.rhapsodylabs.com

MANGOSENSE

pune

CONCEPT MangoReader makes interactive story books, text books and educational books and apps for kids to learn

better. They partner with publishers to bring their books to life by making them interactive, engaging and fun

and help them reach more customers in schools and online. They engage in revenue sharing with publishers

and provide a platform licensing model for content conversion and creation.

TEAM Jagdish Repaswal, CEO: He secured his B.E Computer Science from Pune University. He has over 10 years of

experience in technology, education and has scaled technology for many startups in USA. He was also the

founder of Bridg.Me.

Jaya Dhameja, Director of Product Management: She secured her MBA from the University of San Francisco.

She was Senior Product Manager at Jigsaw.com.

Pavan Mulik, Lead UI/UX Designer: He is a graduate of NID, Ahmedabad and has worked on his own Design

startup and at Tata Interactive Systems, before spearheading the design efforts at MangoReader.

BUSINESS MODEL They plan to enter the UK market in 3-6 months. MangoReader has won the best education startup in India

in 2012, awarded by YourStory and Accel Partners. They plan to offer their platform and technology to UK

publishers, education companies and schools to improve learning, provide better tools and technology and

help improve the education system.

MARKET OPPORTUNITY UK has the biggest english language publishing market and one of the best education systems. With our

content platform and education tools, they think they can help accelerate the interactive content, digital

delivery and growth on mobiles and tablets in the education space.

COMPETITOR OVERVIEW The market that Mango Reader is targeting is very sparsely populated currently. They have no direct

competitors in India.

PRODUCT EXECUTION MangoSense already have over 10 customers, including publishing giants like Pearson India, Tata McGrawHill,

Ratna Sagar, Navneet, KidZee etc. Apart from this over a 100 schools like KidZee, Army Schools, State schools,

CBSE schools are using their product. A total of 10000+ consumers across the globe currently use their

product.

www.mangoreader.com

BUYHATKE

kolkata

CONCEPT The common online shopper has to go through multiple steps before he finally lands up with a product.

BuyHatke seeks to eliminate all these steps and reduce it into one simple search. BuyHatke is Indias first

dynamic price search and social recommendation engine. The consumer skips through the unnecessary

scavenging and simply searches for his desired product on BuyHatke.

TEAM Gaurav: He is an entrepreneur with diverse array of experiences in various domains of business. His vision is

to create breakthrough creative solutions to solve user predicaments.

BUSINESS MODEL BuyHatke forms the bridge between the shopper and the portal which the shopper finally uses. Although the

e-commerce websites are extremely well maintained and easy to use, there is no one to care for the step

before the customer comes to the portal. BuyHatke fills that void. BuyHatke has the vast vision of connecting

every buyer and seller globally.

MARKET OPPORTUNITY The e-commerce segment in India is the fastest growing in the world. With a lot of policy changes by the

government, the internet penetration of country is increasing at an exponential rate. Over the years, with

falling prices, more and more people are getting access to internet. And with access to internet, people are

opening up to the concept of shopping online. The domestic e-commerce market has the potential to grow

between $ 125 billion and $ 260 billion by 2024-25.

COMPETITOR OVERVIEW The biggest thing that BuyHatke has working for itself is that the market is HUGE, and is largely untapped.

The number of players in this market is limited as most of the players are heading to set up e-commerce

stores rather than price comparison and metasearch portals. These e commerce sites end up serving

BuyHatke and its consumer base. The number of players in the MetaSearch sector is limited, and these

players are technologically inferior as compared to BuyHatke in multiple facets.

PRODUCT EXECUTION BuyHatke is a dynamic meta-search engine which offers online product price comparison and advertising

which enables customers to find and discover products from online retailers in India. BuyHatke searches from

over 1.5 crore products (as of August 2012) from across various portals like Flipkart, ebay, infibeam,

Homeshop18 etc. and churns out a price sorted result, thus saving the customer from the tedious task of

looking up every site. BuyHatke covers a huge spectrum of products.

www.buyhatke.com

QEDGE

kochi

CONCEPT QEdge envisions to create a whole new and total media viewing experience to home customers. QEdge Code

Studios, which was honored as Top 5 Campus Startup by Indian Telecom Innovation Hub (Startup Village) in

2012 by panel including Kris Gopalakrishanan (Co-Chairman, Infosys). QEdge is designing its flagship product

QPlay, to give novel and total media viewing experience to home users of television. QPlay allows Microsoft

WindowsTM users to stream their media contents from their laptop, desktop, tablet and mobile. Unlike

conventional method of connecting the laptop to the TV using an HDMI cable, QPlay streams using existing

home network like Wireless LAN (W-LAN). QPlay is a hardware device connected to TV and wirelessly to W-

LAN developed currently using Raspberry Pi Model B.

TEAM Nithin George, Chief Executive Officer: He was the only Microsoft Student Partner (MSP) in Kerala in 2012.

He advocated Microsoft technologies in Kerala, known for free-software activism and increased number of

MSPs to 10 in 2013.

Anoop Nayak, Chief Technology Officer: Known for his hacking and frugal engineering skills, he provides the

best out of the limited resources given.

Jibin Jose, Vice President, Mobile Platform & UI/UX Designs: He plays magic with mobile device. An artist at

heart, he is an inspiring UI/UX designer.

Sreejith Menon, Chief Operation & Marketing Officer: He continuously studies digital market and has an

inborn skill of connecting with people.

BUSINESS MODEL QPlay will be available to niche customers through e-commerce sites.

Raspberry Pi will be sourced from Indian market.

Create 700 apps dedicated to home TV viewers.

Plans to sell 138,500 pieces, manufactured in China.

Boost R&D team with 20-30% of company revenue.

Introduce paid app and in-app purchase system for QPlay.

MARKET OPPORTUNITY As per TAM Annual Universe Update 2010, 134 million households out of 223 million owns a TV set, i.e.,

68.1% of total. 103 million have access to cable television network, including 20 million DTH system users.

QEdge reckon that 10% of DTH users, i.e., 2 million users adapts to new media system very easily which can

replace their cumbersome and innovation foe set top boxes.

COMPETITOR OVERVIEW CD/DVD Players, Apple TV and Android TVs having similar functionality,Google Play are competition.

However, these apps cannot cater to the home TV segment

PRODUCT EXECUTION QEdge believes that they are creating a business, rather than a product. They plan on creating a strong

inventory management system and mentor an excellent marketing team which can pivot as per required.

www.qedgetech.com

RHLVISION INTERACTIVE

kochi

CONCEPT Small hardware device can be worn on the thumb to navigate the digital world using our palm as a touch.

This will enable more gestures than any existing devices. Low energy usage is another advantage of this

device. RHLvision hopes to replace the mouse and keyboard of smartphones, computers and TV.

TEAM The management team is led by Chief Executive Officer and Innovation Officer Rohildev.N who founded the

company in 2012 He received his BE.Computer Science and Engineering from Kathir College of Engineering in

2012.

The Chief Operation Officer is Jithesh.T, who has completed his diploma in Computer Science.

The Chief Creative Officer is Suneesh.T, who has 5 years of experience in Graphics and UI designing.

BUSINESS MODEL The low cost device is easy to wear in the thumb and make the palm a full touch surface. They build the

products and the App Store. The business model is B2C.

MARKET OPPORTUNITY The market for wearable gesture interface is very huge because this technology can be made adaptable to

the web, smartphones, computer, smart TV etc and also wearable. They will develop an App Store for this so

people can use this easily in different fields like Games, Business, Health & Fitness, Medical, Graphics

and Design, Music and Entertainment, Finance, Productivity & Utilities, Science, Education, Social, Web,

Sports, Lifestyle, Travel, Local, Photos, Video etc.

COMPETITOR OVERVIEW They compete directly with Leap Motion and Duo. However, the product is unique because of its wearable,

low energy usage and portable to any hardware device. The competitive advantage is because of

aforementioned features and low cost. The future of technology is wearable gestures and RHL believes their

technology will beat any existing technology.

PRODUCT EXECUTION ThEy have already worked on some complex computer vision algorithms and natural user interfaces for

smartphones and web.

www.qedgetech.com

SIGNEASY

bangalore

CONCEPT SignEasy is the simplest and most convenient way for businesses and professionals to legally sign documents

from their smartphones and tablets. It enables everyone to forget the hassles and costs of printing, scanning,

faxing and shipping while signing documents and increase their productivity and business efficiency of the

workforce.

TEAM Sunil Patro is an entrepreneur, technologist and avid traveler. He is responsible for products, customer

development and operations at SignEasy. He previously worked at venture capital backed Tokbox (Acquired

by Telefonica) and Microsoft. Sunil holds a Master's degree in Electrical and Computer Engineering from

Purdue University in USA and a Bachelor's degree in Electronics and Communications from IIT Kharagpur.

BUSINESS MODEL SignEasy App is available on Apple AppStore, Google Play and BlackBerry AppWorld.

The basic version of the App is free to use for a limited number of credits.

The Premium version of SignEasy has an annual subscription cost of US $19.99 per license.

Business licenses are annual subscription based: US $39.99 per account for up to 500 documents per month

and US $59.99 per account for unlimited document signing per month.

MARKET OPPORTUNITY By 2016, 1 Billion people will have smartphones globally out of which 350 Million smartphones will be at work

while 200 Million smartphones will be the employees own devices (BYOD trend). Similarly, tablet shipments

will reach 287 Million by 2016 out of which 35% of tablet devices will be used at work. The market for mobile

signatures is estimated to be more than 100 Million $ in annual revenue.

COMPETITOR OVERVIEW SignEasy is the first-mover in the mobile eSignature space, targeted specifically at consumers and SMBs in

the mobile space. They believe there is a large under-served population of consumers and SMBs that larger

players like DocuSign and Adobe are not actively targeting due to their focus on the enterprise market.

PRODUCT EXECUTION Since launching SignEasy in 2011, it has been downloaded more than 1Million times and acquired more than

30,000 paid customers. SignEasy App has a rating of 4.8 stars out of 5 stars, broken into the top 10 free

business apps, and ranked in the top 25 grossing apps in business category worldwide in AppStore. So far,

SignEasy has seen 8M user sessions to date, processed more than 4M signature events and achieved 46%

QoQ growth in active users and 73% QoQ growth in revenue. Being the pioneer in mobile e-signature space,

they were the first to introduce the following innovations to the mobile e-signature space.

www.getsigneasy.com

CONCEPT MilkorWater analyzes stock ideas, and provides unbiased insights such as top rated ideas to small investors.

They analyze the stock recommendations of professional equity research analysts working for various firms

and rank the analysts based on performance. Through unbiased analysis of recommendations Milkorwater

culls out simple and easily actionable insights like Top Rated Recommendations (recommendations from our

top ranked analysts), we help you (the retail investors) in making smarter investment decisions.

TEAM Amardeep Lakhtakia, CEO of Milkorwater: has over 24 years of work experience. An engineer from BITS

Pilani and MBA, IIM Bangalore he has worked in companies like Wipro, Reuters, Delhi Stock Exchange. He has

also founded 3 companies with 2 successful exits.

Dinesh Somani, Research Consultant: at milkorwater is also a BE, BITS Pilani and finished his CFA, MS

(Quant. Finance) from Georgia Tech. Hes got over 25 years of experience working in companies like Reuters,

Morgan Stanley, Goldman Sachs.

BUSINESS MODEL There are mainly two revenue sources from Retail Investors - 1) a subscription based value added services

(Freemium model) which is costed at Rs 1000 (Basic) and Rs 5000 (Premium) and 2) a transaction based

services. In the future, they will also look to expand to providing full investment lifecycle services from idea to

execution to management. Scale up by adding different asset classes and expand in different markets.

MARKET OPPORTUNITY There are 16m demat accounts, and of 188m bank accounts in India, 64m are potential according to the Citi

Emerging India Research 2012. From this data and the services they provide, Milkorwater believes that market

size estimate is anywhere between $500M to $2.5B.

COMPETITOR OVERVIEW Finance portals current provide the same services as Milkorwater. They believes that it is an Information

overload and users will need to spend a lot of time to research buy/sell ideas. Brokerages also compete with

Milkorwater. However, they Carry only ideas from their research department. Also, there is a mistrust of

brokers by retail investors. Also, Reuters/Bloomberg perform the same funciton. However, they sell to

institutional investors at Rs 10 Lakh/annum, and their terms of use prohibits them from serving the data to

public.

PRODUCT EXECUTION The Beta Version Launch was in July 2012

MILKORWATER

hyderabad

www.milkorwater.co.in

CONCEPT Tekworksinfo have developed a Content Delivery Platform called "Guruvani" that can deliver highly

customizable content delivery solution on multiple Mobile handsets. Content can be of Multiple formats viz.,

Video, Audio, News, Magazine, Pictures etc. Its multi channel platform which includes mobile and desktop.

Guruvani provides a good streaming experience with fast and high quality of media and will provide TV on

Mobile experience. Guruvani is a native platform for the spiritual organizations that provides the reach for

them with most of the information that follower of a specific spiritual organization will need. Guruvani also

has good content monetization capability which gives the opportunity for the spiritual organizations the

ability to provide premium content for the followers. Premium Content is given as subscribed, in app

purchase etc.

TEAM Shrikant has close to 2 decades of work-experience in Marketing, HR Consulting & Executive Recruitment

and Start up Operations and Product Marketing. He started Resource Link, an Executive Search Company

later on was associated as Co- founder of Brio Info Tech & Brio Telecom, a Start up IT Services and Telecom

Product Company.

Amar Pratap Has 19 years of work experience in providing leadership on enterprise architecture both

Strategic and Tactical aspects of an enterprise. Has vast experience in defining and implementing the

Enterprise architectures for large corporations in the following industry and technologies - Financial Services,

Technology, Online Gaming, Mobile Technology, Telecom, and Web 2.0.

BUSINESS MODEL They have two revenue streams, namely - Premium content subscription and advertisement

MARKET OPPORTUNITY Tekworksinfo believes that they have a strong technology platform and team that has envisaged and built the

product. It is a lightweight and highly scalable platform and importantly built for large userbase in mind. Cost

of infrastructure is also taken in consideration. They use mostly open source software but have good internal

team that has strong skill in building and managing the platform.

COMPETITOR OVERVIEW They have no competitors, as there is nobody doing content delivery for spiritual organisations

PRODUCT EXECUTION They are live with one of the largest spiritual organization. Currently they are in a phase of promoting and

doing marketing push on various channel with in that spiritual organization. They are seeing good response

from the users / followers. We are in beta testing with another large spiritual organization.

TEKWORKSINFO

hyderabad

www.tekworksinfo.com

CONCEPT Tharakan Web Innovations Pvt Ltd was incubated at IIT Madras Research Park in June 2010. The Company

created two e-commerce portals for online document verification; www.myeasydocs.com and

www.directverify.in. The later enables background screening agencies and employers to verify employees

educational credentials without any online registration. www.myeasydocs.com allows users to store verify and

share the verified documents online to relying parties like banks, employers, visa processing agencies,

Governments etc.

TEAM Avira Tharakan, Chief Executive Officer: Avira cleared his Chartered Accountancy in May 2004 and joined

ICICI Banks Credit Cards Operations in September 2004. Avira was responsible for creating a vendor

management system and led the team into developing the Automated Vendor Management System -AVMS

which automated the entire vendor management process at the same time, meeting high end compliance

requirements.

Thomas Tharakan, Chief Financial Officer: Thomas cleared his Chartered Accountancy in November 2005

and joined KPMG in the Audit and Assurance Department. He played a critical role as a field-in-charge on the

audit of Infosys BPO Limited a subsidiary of Infosys Technologies Limited.

BUSINESS MODEL The Online Document Verification System is a breakthrough innovative model which takes the process of

document issue, submission and verification into the realm of the internet, where all transactions are done

electronically, saving cumbersome paperwork and ensuring document authenticity.

MARKET OPPORTUNITY The Indian market alone estimates around 285 million documents to be shared. Assuming a charge of Rs 5

per document submission using the SMS based push system and Rs 200 per document load, the total Indian

market is estimated to be approximately Rs 30 billion for myeasydocs.com. Capturing five percent of the

market alone amounts to Rs 150 crores.

COMPETITOR OVERVIEW They have no competitors.

PRODUCT EXECUTION The company will be focusing on academic credential verification in the first four years of operation. After

obtaining the first mover advantage in the education sphere, myeasydocs.com will provide services for

sectors required to comply with KYC. The verified documents are currently being used by background

verification agencies. The downloader base can be expanded to Employers, Banks, Telecom, Marriage and Job

Portals, Visa Processing agencies and also by the AADHAR project. Their system has already been

implemented in one university.

THARAKAN

TECHNOLOGIES chennai

Tharakan

Technologies

CONCEPT ContractIQ is an Online marketplace where global small businesses find & work with good, credible

mobile/web app development firms that are trusted by their peers. You could think of it as a combination of

Angie-List and LinkedIn for software development services.

TEAM Ashwin Ramasamy: Founder & CEO - IIT M Alumnus with over 10 Years in outsourcing industry in biz dev,

sales, account management, country management roles. He has grown a startup from 0-300 customers in 3

years.

Visalam Ramakrishnan: He manages Vendor Ops at contractIQ. A College of Engineering Pune Alumnus,

hes built a consulting team from scratch to 15 in one year.

BUSINESS MODEL For Buyers, ContractIQ gives a global directory of richly profiled vendor details that are maintained by

vendors + peer network of other businesses who help each other in vendor selection. For Software firms, it

works like a LinkedIn equivalent that sources ratings about the firms based on their market transactions and

customer feedback.

Their revenue is through introducing warm, qualified buy-side customers who are interested in specific ,

named software development firms. Also have freemium model to sell leads.

MARKET OPPORTUNITY SME focused software development firms spend $20B on presales. We'd reduce that and own majority

of that market. $70B is spent on app development for SMBs every year and there is no analyst focus on this

market. Theyd like to be the crowdsourced benchmarking destination for buyers to gather vendor

intelligence and work with them.

COMPETITOR OVERVIEW They have no competitors.

PRODUCT EXECUTION In their first year of operation 2012-13, we signed up close to 100 vendors from 10 countries. Enabled 30

transactions worth 650K USD and are now on a pipeline of close to 500K USD.

CONTRACT IQ

chennai

www.contractiq.com

CONCEPT MindArray synchronizes and correlates incidents from hybrid enterprise IT network by monitoring end to end

component such as network device, server, application, cloud apps. Its better than traditional monitoring,

because Admin are able to find root cause fast and can minimize troubleshooting. This results in maximum

service-levels and performance efficiency and cost savings. We help IT admins who are struggling to keep

close eye on each component and cant detect the incident before complains.

TEAM AmitShingala, CEO: Prior to MindArray he served as System Analyst at Capital Novus, USA. Together he and

Alpesh had created a Hadoop cluster to extract and search into Big Data. He has done MS in Computer

Science.

AlpeshDhamelia, CTO: He has successfully developed enterprise class product from scratch to extract key-

phrase and document clustering using Hadoop map reduce framework. His passion includes optimizing

Algorithms and making windows device drivers.

BUSINESS MODEL The current product comes with integrated database and can be deployed on single server. User can monitor

up to thousands of devices on single deployment. The rates charged are as per device or resource that is

monitored. Annual per monitor cost starts at $25 with minimum 50 monitors and $21 with minimum 250

monitors.

MARKET OPPORTUNITY Network admins continue to find that no monitoring tool serves all their needs. Most of them have few basic

needs: 1. Monitor network performance. 2 Monitor server availability and hardware faults.3 Manage cloud

capacity planning and performance. 4 Analyze events and log and parse netflow in network. 6 Take network

configuration backups. For SME and Mid-size business normally they would use multiple monitoring system

or not monitoring everything due to budget issues.

COMPETITOR OVERVIEW IBM, BMC, HP and CA do a good job monitoring infrastructure but they are legacy tools and their

deployment, maintenance limits the correlation between events and also adds extra layer of complexity.

Others such as Solarwinds, ManageEngine, Paessler have come out with different products for different

admin needs and force user to buy add-ons and plugins and supports limited functionality.

PRODUCT EXECUTION We have just released MindArray IPM 2. The current product monitors and centralizes incidents from any

source like network device, server, application, cloud, and network config backup. Product delivers

unmatched scalability. Next milestone is to add profiler for hadoop map reduce framework, business

transaction monitoring and Big Data monitoring. End product would not only help network admin but also

will serve to CIO and CTO.

MINDARRAY

ahmedabad

www.mindarraysystems.com

CONCEPT For Venue Provider - Backend Venue Management System. For Venue Seeker - Information, Pricing,

Availability, and Online Booking facility for domestic venues available for any purpose.

TEAM Himanshu Joshi(Founder Director): BCom, MBA. Trainer.17 Years of experience in Sales & Training.Role:

CEO in charge of Idea to execution, Concept development, Marketing Strategy, Funds,

Dipak Bhagatji(Director): 32 years of experience in Admin & Education. Role: Director and Consultant,

Business Development.

Aditya Kamat(Director): 16 Years of experience in Sales, Workshop Management. Role: Head, Business

Development.

BUSINESS MODEL MeraVenue.com is Indias First & Largest online Venue Management and Search Platform. Along with the

backend venue management system, we provide Information, Pricing, Availability, and Online Booking facility

for domestic venues available for any purpose. We offer host of services designed to make venue

management and search easier.

MARKET OPPORTUNITY MeraVenue.com aims to become instrumental in making unorganized venues into organized venue industry.

COMPETITOR OVERVIEW Current Competitors venuemirror.com, travelaccurate.com

Key Differentiator Venue Search is one of the function, Very limited information about venue. Long booking

process as human intervention is required.

In MeraVenue.com we provide all relevant information seeker need to know before booking. Best part is we

are the first and only platform who have instant online booking facility. Current Competitors dont have even

5% of what MeraVenue.com is providing.

Future Competitors All travel sites providing hotels.

Key Differentiator Hotel as venue is only 5% of total venues available in any city. MeraVenue.com has

penetration to the last possible venue available in any city.

PRODUCT EXECUTION The company will make money by,

1.Provider Membership Fee

2.Per transaction fee

3.Difference in payment gateway commission

4.Advertisement Venue Provider, Vendors & Suppliers

5.Database rent

6.Booking commission from venue

7.Corporate tie-ups rate difference

MERAVENUE

ahmedabad

www.meravenue.com

CONCEPT Dineout is a table reservation website which enables the customer to book a table, online and through the

phone, at their favourite restaurants in town and provides them fantastic discount for FREE, which they would

not be entitled to if they go to the restaurant directly.

TEAM AnkitMehrotra, an Investment Banker by profession, worked with BNP Paribas in London for 6 years and

obtained his CFA charter before moving back to India in Sep 2011 to start dineout.

Sahil Jain an IIM graduate, specializing in marketing was working in the Online Marketing & Analytics

industry in the US before he quit his job and moved back to India to start dineout with Ankit.

Chief Officer Vivek Kapoor, being a mariner has used similar sites on foreign shores during his sailing days &

has provided invaluable input in making dineout the one stop dining out solution provider.

Nikhil Bakshiwas manager of the institutional sales team at DSP BlackRock before quitting his job and

joining dineout.

BUSINESS MODEL 1.Bookings: They charge a flat fee of Rs.50 per cover that we send to the restaurants.

2.Dineout charges restaurants a flat monthly fee to use our Electronic Reservation Book.

4.Event sales: Dineout charges a flat fee to organize, market and promote event for their partner restaurants.

5.Banquet sales: Dineout charges a flat fee per customer that they send to banquets.

MARKET OPPORTUNITY As per industry reports, there are almost 400 million diners in the target segment (Restaurants with an APC of

Rs.500 or more) dining annually in the top 8 cities of India. This figure is set to go up by more than 30% in

the next few years and reach 550 million by 2016. Additionally, this number grows to almost 1.5 billion diners

if we include international markets such as Singapore, Hong Kong, Dubai and other such cities in Middle East

and South East Asia. Dineout looks to capture a small fraction of this opportunity to reach 3.5 million diners

annually in next 3 years and more than 20 million diners annually in the next 6 years.

COMPETITOR OVERVIEW Tablegrabber, Tablewalla & Poshvine.

PRODUCT EXECUTION The website was launched in March, 2012 and since then dineout has executed the following on the product

side:

Revamped the complete design and look of the website in December 2012

Launched iOS and Android Apps

Development underway of an app for the Microsoft platform

launch an easy to use mobile WAP site at m.dineout.co.in.

DINEOUT

new delhi

www.dineout.co.in

CONCEPT Interview Mocha - Anytime, Anyplace Interview. Interview Mocha is a SAAS based automated video interview platform. Stop scheduling! Simply email a link to candidates and empower them to record responses via webcam - Anytime, Anyplace. Then just watch, rate, share and compare the candidate interviews you want - anytime! The claim to help companies save millions of dollars and hours in interview process.

TEAM Sujit Karpe, CTO: He controls the features to be added to the product.

Amit D. Mishra, CEO: He runs the company, markets the products and services.

BUSINESS MODEL Interview Mocha helps in Professional Recruitment, Campus Recruitment, Professional Staffing, Employee

Transitions, Succession Planning, Exit Interviews, Customer Connect, Client Interviews and Video Knowledge

Portals. They sell Interview Mocha software to companies to conduct candidate interviews.

MARKET OPPORTUNITY Video screening will be a key factor in recruitment efforts around the globe. In India alone there exist a

market of $100 million. Mocha plan to expand to other geographies like Asia Pacific, Middle East. They offer

packages of $100/mo to $2500/mo depending on the company employee size and usage.

COMPETITOR OVERVIEW Competitors include Mettl, Sonru, Interview Master. Interview Mocha plans to offer a complete Interview

platform - Automated Video Interview, Live Interview and Online Assessment.

PRODUCT EXECUTION A beta release of Anytime Interview was released in Feb-2013. Companies could simply email a link to

candidates and empower them to record responses via webcam - Anytime, Anyplace. Other planned features

include the live interview platform, psychometric assessment and communication assessment.

INTERVIEW MOCHA

pune

www.interviewmocha.com

CONCEPT Camplace is a powerful cloud hosted platform for campus recruitment automation. It connects various types

of institutions to various types of companies, online. It provides a host of features right from searching

candidates from institutions, till the final offer is released. It provides communication facilities using voice,

video and messages for a seamless and live interaction. It contains tools like MCQ based tests, coding

simulators, subjective tests, video based group discussions and personal interviews; all for assessing

candidates from remotest of locations

TEAM Amit Savargaonkar, Shirish Bhatt: Computer engineering graduates from University of Pune with over 5

years of experience.

Himanshu Jain: An IT graduate from University of Pune with 4+ years of experience.

Surendra Sancheti: A chartered account by profession having rich experience of over 18 years is the field of

Accounts, audit, financial planning and taxation

Saleel Borwandkar: An MBA graduate from Strathclyde Business School, Glasgow having over 8 years of rich

experience in Strategic Consulting, Business Development and Corporate Planning

Prithviraj Kakade: A commerce graduate from Pune having vast experience of over 20 years in real estate

business.

Chandrashekhar Yedgaonkar: A tax and project consultant with 25+ years experience of working with small

and medium size industries

BUSINESS MODEL The product is offered to three types of users basically corporates, colleges and students. The revenues flow

from all three users. The colleges need to pay a one time registration charge and setup fee of Rs. 20000/-.

The students in the college need to pay Rs. 500 for a lifetime account. The corporates have 4 options based

on the time of their usage. They can get monthly access to the product for Rs.5000/-, quarterly access for Rs.

12500/-, half yearly access for Rs.20000/- and a yearly access for Rs.30000/-.

MARKET OPPORTUNITY Every year there are more than 1.5 crore students that enroll for higher education in India. There are more

than 100,000 companies who conduct campus recruitments in college. This makes the estimated market size

to be in the range of $1 billion every year.

COMPETITOR OVERVIEW The current competitors for the product include Recruitment agencies facilitating physical placements, partial

solution providers which provide assessment tools or student data access or other companies trying to copy

and develop their own version of the concept

PRODUCT EXECUTION The product is developed using Microsoft technology with front developed in Asp.NET and back end

developed in SQL Server 2008. The video conferencing is developed using Adobe Flex and Flash media

server. The product is hosted on cloud servers running Microsoft Windows Data Center Operating System

Camplace 1.0 went live on 1st Aug, 2012 accessible on www.camplace.co.in

The product has been copyrighted under Copyrights and Trademarks Act.

CAMPLACE

pune

www.camplace.co.in

CONCEPT InCights Mobile Solution Help its customers in reducing Capital Wastage by helping them monitor Fraud and

provide efficient business practices using a combination of MICE (Multimedia Interactivity for Customer

Engagement) and Identity Management Solution (Voice Biometrics).

TEAM Mr.Sreenivas: He is ex-head Product development at VAS, SDP and Mobility TCS, With over 22 years of work

experience, He heads Product development for InCights.

Mr.Varun Chandra: He has handled Independent consulting projects with IIMA, NSN,and other Telecom

giants, His comments are regularly covered by telecom talk, Voice and Data, and other telecom magazines.

Mr. Samar Singh: With over 8 years of consulting cement, telecom Companies on rural penetration, he

handles the rural operations.

BUSINESS MODEL Current business Model is based on RVR (Rural Village Retailer), which is an adaptation of Business

Correspondent Outlet Model as suggest by RBI for Financial Inclusion. They have acquired more than 300

RVR in the area of Anantpur in Hyderabad.

MARKET OPPORTUNITY In Health insurance Fraud Happens during Claim Management on account Fraudulent Identity, Voice

Biometrics Would help Insurance Companies in Handling the Same. Similarly BCO Model Suggested By RBI

for Financial Inclusion is an example of Efficient Business Practice as it allows Banks to acquire rural Clients at

Low cost. So their target audience is Financial Services Providers Like Banks, Insurance, MFI and Other retail

manufacturing companies.

COMPETITOR OVERVIEW Eko, ALW, FINO a

microsoft bizspark india startup challenge 2013 30startup winners

Documents

manufacturing industry

business analytics market

vp technology business

analytics platform

nanobi team

industry reports

product engineering

area of product