The NEW Killer Content MixPrepared by: David WatermanOctober, 2012

QUESTION

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Have You Done Any of This in the Past?

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Stuffing

Keyword Counting. Density. Kitchen Sink.

Have You Done Any of This in the Past?

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Spinning

Variations. GEO. Colors.

Have You Done Any of This in the Past?

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Redundant Content Creation

One Page per Ridiculous # of Combinations.

Content Development BP (Before Panda)

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Keyword Stuffing +Spinning +Redundant Content Creation

=

Content Development BP (After Panda)

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Keyword Stuffing +Spinning +Redundant Content Creation

=

Content Development BP (After Panda)

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Keyword Stuffing +Spinning +Redundant Content Creation

=

So… how do we evolve?

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Put the Creativity Back in Content!

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Put Back On Our Marketing and Journalist Hats

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The New Killer Content Mix

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The NEW Killer Content Mix

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Evergreen +

Brand +

Industry

Evergreen Content

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• Goal: Establish topic relevance (traditional SEO / user foundation)

• Definition: The necessary content your website needs to communicate the basic information about the products/services/topics that define your business.

Brand Content

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• Goal: Establish expertise in the space.

• Definition: Content that communicates your company’s accolades & acumen. Such pieces of content include press releases, white papers & case studies.

Industry Content

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• Goal: Establish authority on the larger industry / topics.

• Definition: Content that provides insight on the larger industry your company is in. Typically this content includes POVs, Infographics & other fun, yet insightful content.

Don’t Force It!

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Don’t Force It!

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Write from the heart• Be passionate about

what you write and have an opinion

Don’t Force It!

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Write your own content• Don’t repurpose other

people’s content• Quote with purpose• Attribute• BE the author!

Don’t Force It!

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Be Creative• Educate. Entertain.

Enlighten. Inspire!• Stick your neck out!

☺☺☺☺

Embrace The Panda!

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The NEW Killer Content MixPrepared by: David WatermanOctober, 2012