creating killer content

58
Creating Killer Content for blogs & video Friday, November 2, 12

Upload: mike-henderson

Post on 18-May-2015

503 views

Category:

Self Improvement


0 download

DESCRIPTION

A presentation on how to create better blog and video content for travel and destination marketers.

TRANSCRIPT

Page 1: Creating Killer content

Creating Killer Content

for blogs & video

Friday, November 2, 12

Page 2: Creating Killer content

Mike Henderson

•i’m a marketer

Friday, November 2, 12

Page 3: Creating Killer content

Mike Henderson

•i’m a blogger

Friday, November 2, 12

Page 4: Creating Killer content

My other blog is a blog

•Are you a blogger or a marketer?

Friday, November 2, 12

Page 5: Creating Killer content

Blogger

Tells StoriesReports newsReviews restaurantsLoves travelFinds awesome photosDevelops a readership

Marketer

Posts Press ReleasesAnnounces new products

Highlights partner productsLoves travel data

Asks readers to post photosDevelops an email list

Friday, November 2, 12

Page 6: Creating Killer content

5 Steps to Blogging1. (optional) Hire (or rent) a blogger

2. Create content and build an audience for that content

3. Leverage destination brand messages against that content

4. (something... something...)

5. PROFIT!

Friday, November 2, 12

Page 7: Creating Killer content

Advertising is the new black

•Advertising buys eyeballs

•Good content buys likes & shares

Friday, November 2, 12

Page 8: Creating Killer content

Advertising is the new black

Friday, November 2, 12

Page 9: Creating Killer content

Killer Content

•Be creative

Friday, November 2, 12

Page 10: Creating Killer content

Targeted Sections•Mechanical Monday

•Time Lapse Tuesday

•Wordless Wednesday

•Photo of The Day

•Video of The Day

Friday, November 2, 12

Page 11: Creating Killer content

Post Every Day

•This slide intentionally left blank

Friday, November 2, 12

Page 12: Creating Killer content

Cover The Bases

•Stories from visitors

•Tips: Travel, Ski, Ride, golf, etc...

•History

•Video/Photo Contests

•TriviaSource: Slopfillers.com

Friday, November 2, 12

Page 13: Creating Killer content

What’s Interesting?

Source: http://www.parkcitymountain.com/site/blog/authors/travis/we-mow

Friday, November 2, 12

Page 14: Creating Killer content

Rent-A-Blogger

Friday, November 2, 12

Page 15: Creating Killer content

User Focused

•Focus on the searcher, not the search term

Friday, November 2, 12

Page 16: Creating Killer content

McDonalds(Canada)

Friday, November 2, 12

Page 17: Creating Killer content

Work The Long Tail

•Search drives visits for content sites

•High # of low value terms drive high traffic

•People WILL click past the first page

Friday, November 2, 12

Page 18: Creating Killer content

Work The Long Tail

•Content ideas...

Friday, November 2, 12

Page 19: Creating Killer content

Work The Long Tail

Source: http://www.xotels.com/en/marketing/destination-internet-marketing

Friday, November 2, 12

Page 20: Creating Killer content

Google Webmaster Tools

Friday, November 2, 12

Page 21: Creating Killer content

Expand Your Reach

•Guest Blogging

Friday, November 2, 12

Page 22: Creating Killer content

Guest Blogging

•Good for SEO

•Good for Authority

•Taps into new audience

•Free [killer] Content

Friday, November 2, 12

Page 23: Creating Killer content

Guest Blogging?

•Because it’s off topic (content)

•Builds community (interaction)

•Builds social credibility (link bait)

Friday, November 2, 12

Page 24: Creating Killer content

Guest Blogging?What a guest blogger wants

•Mention of their name

•Bump in traffic

•Long term link

•A freebie (sometimes)

Friday, November 2, 12

Page 25: Creating Killer content

Guest BloggingWhere to look

•Other DMOs

•Enthusiast blogs

•Daddy/Mommy blogs

Friday, November 2, 12

Page 26: Creating Killer content

Image Content

Photo galleries

Instagrams

Social photos

Easy consumption

Effortless sharing

Highly viral

Friday, November 2, 12

Page 27: Creating Killer content

If This Then That

•Collect your content in one place

•ifttt.com

Friday, November 2, 12

Page 28: Creating Killer content

Memes

Friday, November 2, 12

Page 29: Creating Killer content

Memes?

•When 1 million people have the same stupid idea at the same time

Friday, November 2, 12

Page 30: Creating Killer content

Memes

Friday, November 2, 12

Page 31: Creating Killer content

Cross the Streams

Friday, November 2, 12

Page 32: Creating Killer content

Read a Lot (on your iPad)

•Flip Board (major brands & journals)

•Mr. Reader (Blogs and RSS feeds)

•Feedly (Blogs and RSS feeds)

•Instapaper

•StumbleUpon

•Reddit (600 lb Twinkie)

Friday, November 2, 12

Page 33: Creating Killer content

Comment A Lot

•Disqus

•WordPress

•Blogger

•Intense Debate

Friday, November 2, 12

Page 34: Creating Killer content

Write a Lot (on your iPad)

•Evernote

•IA Writer

•Google Docs

Friday, November 2, 12

Page 35: Creating Killer content

Blog Anywhere(on your iPad)

•Blogsy

•WordPress App

Friday, November 2, 12

Page 36: Creating Killer content

Link Your Media

•IFTTT: Instagram > Flickr > Facebook > Dropbox > Blog

•Buffer: Share to Facebook or Twitter some time later

Friday, November 2, 12

Page 37: Creating Killer content

Video

•Everyone’s doing it

Friday, November 2, 12

Page 38: Creating Killer content

DIY Video(yes you can)

1. Dedicated Staff

2. Trained Staff

3. Central Editorial Control

4. Time

Friday, November 2, 12

Page 39: Creating Killer content

DIY VideoDo It Right

Shoot Vertical VideoRely on camera micHand-hold shaky footagePost unedited videoJust throw it together

Don’t DoShoot in LandscapeMonitor your audio

Use a tripodUse video editing software

Make a plan

Friday, November 2, 12

Page 40: Creating Killer content

DIY Video GearPhotography & Cinema Shark Clip

Friday, November 2, 12

Page 41: Creating Killer content

DIY Video GearPhotography & Cinema Pistol Grip

Friday, November 2, 12

Page 42: Creating Killer content

DIY Video GearMini Ball Head

Friday, November 2, 12

Page 43: Creating Killer content

DIY Video GearZoom h1 Recorder

Friday, November 2, 12

Page 44: Creating Killer content

DIY Video GeariMovie & Adobe Premiere Elements 11

Friday, November 2, 12

Page 45: Creating Killer content

Go Beyond

Friday, November 2, 12

Page 46: Creating Killer content

McDonalds(Canada)

•Video FAQ

•Transparency

•Great content

Friday, November 2, 12

Page 47: Creating Killer content

McDonalds(USA)

•Commercials

•(people hate commercials)

Friday, November 2, 12

Page 48: Creating Killer content

Video Content(Scenic)

Friday, November 2, 12

Page 49: Creating Killer content

Video Content(Time Lapse)

Friday, November 2, 12

Page 50: Creating Killer content

Video Content(Tilt Shift)

Friday, November 2, 12

Page 51: Creating Killer content

Video Content(Copywriting)

Friday, November 2, 12

Page 52: Creating Killer content

Video Content(Stoke)

Friday, November 2, 12

Page 53: Creating Killer content

Video Content(Inspire)

Friday, November 2, 12

Page 54: Creating Killer content

Video Content(Entertain)

Friday, November 2, 12

Page 55: Creating Killer content

Better Video(Titles)

Friday, November 2, 12

Page 56: Creating Killer content

Better Video(Poster Frame)

Friday, November 2, 12

Page 57: Creating Killer content

Content

•Kill it.

Friday, November 2, 12