predicting trends to create killer content

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KELLY WHALEN, MELANIE NELSON, KELLY KINKAID PREDICTING TRENDS TO CREATE KILLER CONTENT

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Bleeding-edge content can define you as an expert in your niche. Become an authority in your field by predicting trends using everyday tools. Learn how to define your audience, dive into your analytics, and develop authentic content to drive traffic to your website.

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Page 1: Predicting Trends to Create Killer Content

K E L LY W H A L E N , M E L A N I E N E L S O N , K E L LY K I N K A I D

PREDICTING TRENDS TO CREATE KILLER CONTENT

Page 2: Predicting Trends to Create Killer Content

TWEET IT OUT!

• @CentsibleLife (Kelly Whalen)

• @chilihead (Melanie Nelson)

• @kellyology (Kelly Kinkaid)

• #fincon12

@CentsibleLife @chilihead @kellyology #FinCon12

Page 3: Predicting Trends to Create Killer Content

WHAT YOU NEED TO KNOW

• What is an editorial calendar• How using one can benefit you• How to find content based on:• Traffic• Popular posts• Data analysis• Trends• Keyword Tools• Social Media

• How to Get Readers to Stay• Tools to implement and maintain your calendar

@CentsibleLife @chilihead @kellyology #FinCon12

Page 4: Predicting Trends to Create Killer Content

WHAT IS IT?

@CentsibleLife @chilihead @kellyology #FinCon12

Page 5: Predicting Trends to Create Killer Content

@CentsibleLife @chilihead @kellyology #FinCon12

Page 6: Predicting Trends to Create Killer Content

WHY USE ONE?

• Plan your work schedule• Keep track of your ideas• Don’t ignore your ideas

• Focus your writing efforts• Great for multi-author blogs• Find similar topics & rearrange into a series or an e-

book• Know what’s coming up• Let your advertisers know what’s coming up• Integrate your social media updates• See at a glance whether you can take on new projects

@CentsibleLife @chilihead @kellyology #FinCon12

Page 7: Predicting Trends to Create Killer Content

FINDING CONTENT IDEAS FOR YOUR CALENDAR

Example: Free Summer Activities Post

@CentsibleLife @chilihead @kellyology #FinCon12

Page 8: Predicting Trends to Create Killer Content

CREATING CONTENT

Repurpose Posts: Free Summer Activities, based on past post.

Other Ideas: • Popular Posts• New Spin• Updates• Adding photos, infographics, graphs

• Classic Topics• New spin• Ask the readers• Latest News

@CentsibleLife @chilihead @kellyology #FinCon12

Page 9: Predicting Trends to Create Killer Content

TRAFFIC SPIKES

What is a traffic spike?

Beyond normal fluctuations in traffic an influx of readers come to a particular post or your site. Traffic spikes come from a variety of places including social media, referrals, and keyword searches.

@CentsibleLife @chilihead @kellyology #FinCon12

Page 10: Predicting Trends to Create Killer Content

TRAFFIC SPIKES

Use analytics to find data

What are people searching for?

What post get the best response? Social SharingCommentsViews

@CentsibleLife @chilihead @kellyology #FinCon12

Page 11: Predicting Trends to Create Killer Content

EXIT PAGES

Pay attention to where readers exit.

If someone doesn’t click, they appear as ‘0’ seconds in analytics.

What can you do to get them to stay?

@CentsibleLife @chilihead @kellyology #FinCon12

Page 12: Predicting Trends to Create Killer Content

PLUGINS TO GET VISITORS TO STAY PUT

nRelate Plugin:Related Posts

nRelate Plugin:Popular Posts

Disqus Community

@CentsibleLife @chilihead @kellyology #FinCon12

Page 13: Predicting Trends to Create Killer Content

ADD INTERNAL LINKS

@CentsibleLife @chilihead @kellyology #FinCon12

Page 14: Predicting Trends to Create Killer Content

BOUNCE RATES

High Bounce Rate=

= Low Bounce Rate

Take it with a grain of salt, dig into the stats for details.@CentsibleLife @chilihead @kellyology

#FinCon12

Page 15: Predicting Trends to Create Killer Content

ANALYTICS TOOLS

Google Analytics*StatCounter*SiteMeter*

JetPack for WordpressGetClicky*

(*available on WordPress and Blogger)

@CentsibleLife @chilihead @kellyology #FinCon12

Page 16: Predicting Trends to Create Killer Content

HOW TO USE THE DATA

@CentsibleLife @chilihead @kellyology #FinCon12

Compare Past to Present: 40 Free Summer Activities

Initial Post:Traffic Spike following initial post (mainly due to Pinterest)Visitors staying on average nearly 6 minutes on postVisitors Clicking through to other post raise overall traffic

One Month Stats:Pageviews up 109% vs. previous monthAverage Time on Site up 23% vs. previous month

Through August 2012:Pageviews up historically 70%Time on site up 16%Adsense Revenue Increased 34%

Page 17: Predicting Trends to Create Killer Content

HOW TO USE THE DATA

Keyword Terms on StatCounter over 20 hour period

@CentsibleLife @chilihead @kellyology #FinCon12

Page 18: Predicting Trends to Create Killer Content

GOOGLE ADWORDS KEYWORD TOOL

@CentsibleLife @chilihead @kellyology #FinCon12

Page 19: Predicting Trends to Create Killer Content

GOOGLE ADWORDS KEYWORD TOOL

@CentsibleLife @chilihead @kellyology #FinCon12

Page 20: Predicting Trends to Create Killer Content

GOOGLE ADWORDS KEYWORD TOOL

@CentsibleLife @chilihead @kellyology #FinCon12

Page 21: Predicting Trends to Create Killer Content

GOOGLE ADWORDS KEYWORD TOOL

@CentsibleLife @chilihead @kellyology #FinCon12

Page 22: Predicting Trends to Create Killer Content

GOOGLE ADWORDS KEYWORD TOOL

@CentsibleLife @chilihead @kellyology #FinCon12

Page 23: Predicting Trends to Create Killer Content

GOOGLE ADWORDS KEYWORD TOOL

@CentsibleLife @chilihead @kellyology #FinCon12

Page 24: Predicting Trends to Create Killer Content

GOOGLE ADWORDS KEYWORD TOOL

@CentsibleLife @chilihead @kellyology #FinCon12

Page 25: Predicting Trends to Create Killer Content

GOOGLE ADWORDS KEYWORD TOOL

@CentsibleLife @chilihead @kellyology #FinCon12

Page 26: Predicting Trends to Create Killer Content

GOOGLE TRENDS

@CentsibleLife @chilihead @kellyology #FinCon12

Page 27: Predicting Trends to Create Killer Content

GOOGLE TRENDS ANALYSIS

@CentsibleLife @chilihead @kellyology #FinCon12

Page 28: Predicting Trends to Create Killer Content

GOOGLE TRENDS ANALYSIS

@CentsibleLife @chilihead @kellyology #FinCon12

Page 29: Predicting Trends to Create Killer Content

GOOGLE TRENDS ANALYSIS

@CentsibleLife @chilihead @kellyology #FinCon12

Page 30: Predicting Trends to Create Killer Content

NOW WHAT?

1. Don't get caught up in the analysis.

2. Use the keywords or keyword phrases you've discovered to create blog post titles for your Editorial Calendar.

3. Use keywords or keyword phrases throughout the post.

Headers up to <h3>In 1st Paragraph (first 150 words).

Last Paragraph – last sentence5 times minimum per post per key word

Alt Text for PicturesText Links (Outbound and Inbound)

Vlog TitlesVlog Transcripts@CentsibleLife @chilihead @kellyology

#FinCon12

Page 31: Predicting Trends to Create Killer Content

FINDING TRENDS VIA SOCIAL MEDIA

• Facebook

@CentsibleLife @chilihead @kellyology #FinCon12

Page 32: Predicting Trends to Create Killer Content

FACEBOOK INSIGHTS

@CentsibleLife @chilihead @kellyology #FinCon12

Page 33: Predicting Trends to Create Killer Content

@CentsibleLife @chilihead @kellyology #FinCon12

Page 34: Predicting Trends to Create Killer Content

FINDING TRENDS VIA SOCIAL MEDIA

• Facebook• Twitter

@CentsibleLife @chilihead @kellyology #FinCon12

Page 35: Predicting Trends to Create Killer Content

SEARCH.TWITTER.COM

@CentsibleLife @chilihead @kellyology #FinCon12

Page 36: Predicting Trends to Create Killer Content

HASHTAG.ORG

@CentsibleLife @chilihead @kellyology #FinCon12

Page 37: Predicting Trends to Create Killer Content

MONITTER.COM

@CentsibleLife @chilihead @kellyology #FinCon12

Page 38: Predicting Trends to Create Killer Content

FINDING TRENDS VIA SOCIAL MEDIA

• Facebook• Twitter• Pinterest

@CentsibleLife @chilihead @kellyology #FinCon12

Page 39: Predicting Trends to Create Killer Content

PINERLY.COM

@CentsibleLife @chilihead @kellyology #FinCon12

Page 40: Predicting Trends to Create Killer Content

REPINLY.COM

@CentsibleLife @chilihead @kellyology #FinCon12

Page 41: Predicting Trends to Create Killer Content

PINTEREST RESOURCES

• Pinterest.com/popular

• pinreach.com/trending_pins

• www.pinreach.com/trending

• pinterest.com/source/YourWebsite.com/

• pinterestplugin.com/pincount

@CentsibleLife @chilihead @kellyology #FinCon12

Page 42: Predicting Trends to Create Killer Content

FINDING TRENDS VIA SOCIAL MEDIA

• Facebook• Twitter• Pinterest• Quora.com & LinkedIn

@CentsibleLife @chilihead @kellyology #FinCon12

Page 43: Predicting Trends to Create Killer Content

QUORA.COM

@CentsibleLife @chilihead @kellyology #FinCon12

Page 44: Predicting Trends to Create Killer Content

@CentsibleLife @chilihead @kellyology #FinCon12

Page 45: Predicting Trends to Create Killer Content

TOOLS YOU CAN USE

• Keep a notebook and pen handy!• Use your phone to take voice memos.• Classes• Plugins• Google Calendar

@CentsibleLife @chilihead @kellyology #FinCon12

Page 46: Predicting Trends to Create Killer Content

MOM COMM CONTENT BREW

momcomm.com/register-for-content-brew/

Session-October 1-10

20% Discount Code:FINCONBREW

$13 off $65= $52

@CentsibleLife @chilihead @kellyology #FinCon12

Page 47: Predicting Trends to Create Killer Content

WHAT YOU NEED TO KNOW

@CentsibleLife @chilihead @kellyology #FinCon12

What is an editorial calendarHow using one can benefit youHow to find content based on:

TrafficPopular postsData analysisTrendsKeyword ToolsSocial Media

How to Get Readers to StayTools to implement and maintain your calendar

Page 48: Predicting Trends to Create Killer Content

TOOLS YOU CAN USE

Facebook.com/Kellyology.net

Facebook.com/BloggingBasics101

Facebook.com/CentsibleLife