The Killer App Isn’t an App: Quality of Key Mobile Features

Sean Coleman, Pascale Pierre, Karin Berghoefer

Agenda

• Introductions• Overview• Key Components

• Language/Linguistic Style• Mobile Voice Commands• Virtual Keyboard

• Discussion

Moderator/PanelistSean Coleman

• 14 years in Localization• Corel and Research in Motion

• DTP• Localization Engineering• Project Management

• Mobile• Lead the Localization/Internationalization effort for

BlackBerry PlayBook• Internationalization lead for BB10 (next generation)

• Virtual Keyboard (VKB)• Facilitates the Product Management-Research and

Development project expectations and interaction

Based in Canadabut localizing

throughout the world!

Research in Motion

IBM

Adobe

Nortel

PanelistPascale Pierre

PanelistKarin Berghoefer

• Providing language technology solutions and linguistic expertise to customers who need….

• to transition language technology from research into production mode or from one language into multiple languages

• linguistic expertise for algorithm and language model development • large language specific data sets for training, tuning and testing

purposes• QA of their output

• 12 years with Appen Butler Hill as Business Unit head for Custom Linguistic Consulting

• Client account manager for large corporations, such as Microsoft, Nuance, RIM

Three Key Components

Linguistic style/design and support

Mobile voice command

Virtual keyboard

How do I love thee?Let me count the ways...

... with my eyes ... with my voice ... with my touch

My mobile

Love my mobileLet me count the ways…

With my eyes…

…it interacts with me…it evolves

…it shares its heart

Linguistic style/design and support

Mobile Voice Command

Let me count the ways…

With my voice…

…it listens to me…it speaks and responds to me

…it becomes a polyglot

Love my mobile

Virtual Keyboard

Let me count the ways…

With my touch…

…it knows my language…it frees me to write

…it is smart and it learns

Love my mobile

Virtual Keyboard

Discussion