the intersection of finance and strategy: using financial data to inform strategic decisions

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The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions February 2, 2015 By Brent Copen

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Page 1: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

The Intersection of Finance and Strategy:

Using Financial Data to Inform Strategic Decisions

February 2, 2015

By

Brent Copen

Page 2: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

What are some

common financial

“pain points” for

nonprofits?

What value do we

create when we

solve them?

Page 3: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

What makes nonprofits different?

3

Market failure

Third party payers

Difficulty accessing growth capital

Page 4: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

The Nonprofit Business Model

4 Strategic Financial Solutions © 2015

Mission

& Programs

Operating structure

Financial Model

Business Model

Page 5: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

The Nonprofit Business Model

5 Strategic Financial Solutions © 2015

Operating Structure

Financial Model

Mission & Programs

Geography competitive

advantage

Revenues

& Capital

Page 6: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

A Question for the group

Are nonprofits allowed to

generate profits?

6

Page 7: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

Surpluses Reinvested in The Business

7

New opportunities

Facility

Rainy day

Investment

Page 8: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

A Question For The Group

Who “buys” the

products and services of

the nonprofit?

8

Page 9: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

Customer fee $

Third party payer

funding $$$

Service cost $$$$

Defining Service Cost & Customer Fee

Customer fee $$$$

Service cost $$$$

Traditional Model Nonprofit Model

9 Source: La Piana Consulting

Page 10: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

For Profit:

Service Cost = Customer Fee

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Item Cost Fee

Ingredients

Coffee $0.12

Dairy $0.05

Cup + lid + sleeve $0.25

Overhead

Labor $0.90

Rent $0.25

Marketing $0.12

G & A $0.50

Operating profit $0.30

Service cost $2.49

Customer fee $2.49

Page 11: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

Non Profit:

Service Cost ≠ Customer Fee

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Item Cost Fee

Ingredients

Coffee $0.12

Dairy $0.05

Cup + lid + sleeve $0.25

Overhead

Labor $0.90

Rent $0.25

Marketing $0.12

G & A $0.50

Operating profit $0.30

Service cost $2.49

Customer fee $2.00

Page 12: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

A Question for the group

Is cash always fungible

in the nonprofit sector?

12 Strategic Financial Solutions © 2015

Page 13: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

Rules of Nonprofit Accounting

13 Strategic Financial Solutions © 2015

Unrestricted Temporarily Restricted

Permanently Restricted

Three categories of contributions and net assets

Page 14: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

Rules of Nonprofit Accounting

14 Strategic Financial Solutions © 2015

Income Statement or Statement of Activities

Total Change in Net Assets (surplus/Deficit): $450,000

Temporarily restricted Change $400,000 Receipts in excess of releases

Unrestricted Change in Net Assets $50,000

Non-operating Revenues $100,000 e.g. building campaign

Unrestricted Operating Change in Net Assets ($50,000)

Balance Sheet or Statement of Financial Position

Total Net Assets (Equity): $15M

Permanently Restricted $10M e.g. endowment

Temporarily Restricted $4M e.g. multi-year funding

Unrestricted Net Assets $1M

Unrestricted Plant and Equipment Net Assets $1.5M

Unrestricted Liquid Net Assets ($500k)

Cash and Cash Equivalents $2M

Temporarily Restricted $1.8M Prepaid for future uses

Unrestricted $200k

Page 15: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

Statement of Activities

<#> Strategic Financial Solutions © 2015

Page 16: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

Program Profitability

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Program Direct Indirect

$ in Thousands School Afterschool Fitness Residential Camp

Subtotal

Program General Total Budget

Revenue Earned

Tuition/fees 972 207 826 217 2,222 2,222

Rental income 1,145 1,145 1,145

Other 42 42 42

Revenue Contributed

Individual 25 1 26 67 93

Grants 5 14 19 19

Net assets released 97 97 97

0

Total revenue 1,044 222 826 1,242 217 3,551 67 3,618

Expenses

Total expenses 1,258 208 731 988 180 3,365 421 3,786

Surplus/Deficit -214 14 95 254 37 186 -354 -168

Allocation 157 26 91 124 23

Total surplus/deficit -371 -12 4 130 14

Projected

Deficit

Page 17: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

Matrix Map

17 Source: Compasspoint

School

After School

Fitness

Residential

Summer Camp

0.00

1.00

2.00

3.00

4.00

($300,000) ($200,000) ($100,000) $0 $100,000 $200,000 $300,000 $400,000

Imp

act

Profitability

Matrix Map

Page 18: The Intersection of Finance and Strategy: Using Financial Data to Inform Strategic Decisions

Increased accountability, rigor and transparency

Better financial planning tools and responsiveness to

shifts in the environment

Business planning: testing economic logic of future

plans, market awareness, financial modeling, risk

assessment, measuring results

Improved financial performance and reporting, surplus business models and reserve building

Trends For The Sector

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