The Importance of Sharing

Everything You Learn –

You Learned In Kindergarten

Who Am I?

• Artist, College Professor, Social Social Media Educator

• In the Beginning

– I knew I needed to market myself as an artist, but I didn’t want to be bothered with it.

– All I wanted to do was CREATE ART!

– Social Media Marketing worked with my schedule

– I did the research on social media marketing / condense it down to work into my artist schedule

– Now – I share what I’ve researched and applied to my business.

School of Creative Business.com

Why Do You “Like”

a Link on Facebook?

‘cause content that triggers an emotional response

is more likely to be shared.

Most shared articles are those that evoke a “emotion

of self-transcendence”- a feeling of admiration and

elevation.

In other words… People share stuff that ignites a little

spark in them!

So what does this Kindergarten concept like sharing mean for

you & your creative business?

‘cause a clear way to generate and nurture leads is

to create content.

post a blog article

create videos

share a link

record a podcast

write an guide

Sites that facilitate sharing

generate 7 X more

mentions online

than those that don’t

So, how do you get folks to share your stuff online?

Tonight, I’m gonna’ share 4

social media sharing tips

to get you started.

Ask Yourself: “would I share this?”

1

Judge everything you produce Facebook wall post

Use the criterion of whether you yourself would like , or

share it.

The goal actually is not only to reach just your

network, but your network’s network.

People don’t spread mediocrity- they spread

great stuff.

They share stuff that inspires

them to care.

If you sell something that’s not inherently interesting like shoe laces- you might

feel at a disadvantage.

But you shouldn’t…

Take a Stand!

2

Despite what your mom might have said-

Having an opinion and expressing it- inspires others

at an emotional level.

So take a stand about something- become a linchpin for discussion

around the topic.

Part of the reason people share content that offers

validation those

who share it.

68% of respondents who share do so to give others a

better sense of who the sharer is and what she or he

cares about.

Let your readers know where you are coming from, or how

you feel about a topic.

Make Sharing As

Effortless as Possible

3

It seems like a no-brainer to add social sharing icons to

your sites.

But of it’s so stupid- easy, why don’t most sites do it?

Only 53% of people actually place social media widgets

on their sites.

Pasting those buttons prominently onto your online content encourages sharing

by making it easy, and it adds an element of social proof.

Add this and Share This

Don’t forget to embed sharing options on

everything you produce.

Create Wings

4

At least some winged content that can soar across

the social web.

Create things they’ll want to pass around or embed on

their own social media site.

Offer a free download from your site and encourage

readers to pass it around to friends.

When you upload any video, audio, or photograph – be sure your setting allow the

sharing of that content.

QUESTIONS & ANSWERS

School of Creative Business.com

Recap 1. Ask Yourself – If you would Share it

2. Take a Stand!

3. Make Share Effortless

4. Create Wings

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School of Creative Business.com