importance of scientific social networks
DESCRIPTION
Mary Canady's April 26 2014 presentation to the American Association of Anatomists Annual Meeting at Experimental Biology 2014. Video can be found at http://youtu.be/INOwJw7Rxjs and presentation at http://comprendia.com/xbioTRANSCRIPT
Importance of Scientific Social Networks
American Association of Anatomists Annual MeetingExperimental Biology 2014
April 26, 2014Mary Canady
Comprendia LLC
comprendia.com/xbio
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Who Am I?•Then
–Trained as a biochemist–Always gravitated to online tools & pretty pictures–Loved bench work and organizing events
•Now–Comprendia/San Diego Biotechnology Network
•Network of 20,000•Marketing, events, writing, speaking•Results
–People find me easily for business (and speaking!)–I have found my niche and am happy
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Charles Darwin’s Social Network
Preliminary draft of figure, all data from the Darwin Correspondence Project. See interactive version
at comprendia.com/xbio
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2012 ScienceOnline Twitter Conversations
Visit scienceonline.com or follow #sciox on Twitter
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Your Personal• Strategy
– What’s your personal brand?• ‘Research’ your interests, goals
– How does your current work translate to the job market?
– What gets you up in the morning?• Tactics
– Follow news, publications in your area• Use RSS, Twitter, Google Alerts
– Share information, build reputation– Network, network, network
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David Shiffman@whysharksmatter Danielle Lee
@dnlee5
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Don’t Forget, Etiquette• It’s not all about you
– Provide resources first, promote yourself second• Consider audience, reach and goals when
communicating– Public? Scientists?– What are my institution’s policies?– “Test the waters” by watching and asking first
• Use “in real life” values when communicating– Don’t rush to judgment or make rash statements– The internet is forever
• Consider pseudonymity fully before deciding
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Statistics from Bioinformatics, LLC
• October 2013 “Digital Marketing to Life Scientists: Social Media and Email Best Practices” Report
• 35% of life scientists use social media constantly or frequently for their work
• Life scientists spend on average about two hours per day engaged in social media for both personal and professional use.
• LinkedIn and Facebook are the top social media applications for life scientists
• Life scientists use social media to•further their professional activities•network with colleagues•make contacts•maintain their professional identities
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What Online Tools Should I Use?
Application
Description Good for How To Use
LinkedIn Professional networking
•Personal brand•Job hunting•Leads
•Complete profile•Join/start groups•Engage
Twitter Sharing information with short updates
•Personal brand•Connecting via content•Events
•Find a niche•Follow hashtags/users
Blog Dynamic website with daily-weekly articles
•Personal brand•Connecting with peers
•Create blog according To brand•Find others, interact via comments/Twitter
Google+ Social networking “back layer”
•Sharing information•Increasing search engine visibility•Hangouts
•Add colleagues to circles•Join communities•Use Hashtags
Recent presentation Academics Presence Online
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#Anatomy14 Tweets: Before, During, & After*!
*Add #xbio for added visibility & to meet other disciplines!
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Basics• Overview
– Provide 140 character updates, AKA ‘microblogging’
– @[user] to send a public message (reply)– D [user] to send private message (DM)– #[text] is a ‘hashtag’ to follow events,
subjects, or chats• Follow based on content, don’t need to
know– Hint: this is huge for meeting people
• Provide information based on your brand• Should be a conversation if you’re doing it
right!
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Tactics
• Fill out profile completely and carefully• Get followers
– Target: 1,000– To be followed, you must follow
• Search Twitter, Social Mention for terms (e.g., ‘virtual anatomy’)
• Conference hashtags (#anatomy14)• Twitter will make suggestions for who to
follow• Use Web or Twitter app, Hootsuite,
TweetdeckTwitter Tips for Scientists
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• WordPress– Hosted blog at wordpress.com, or get a
server, host your own ($7/month)– Most flexible, our favorite
• Blogger– Only offers hosted solutions
• Tumblr– Less flexible, hard to write a post with both
image and text• Join an existing blog network
– Anatomy Connected
Ways To
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Link and courtesy @brianreid
Finding blogs:• ScienceSeeker• Researchblogging
Blog Networks
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Google Yourself
• Google Author Rank– Your Google+ network affects Google search
results– Big for your personal brand– Should lead to more online science
credibility• Google+
– Add colleagues using G+’s tools– Share information– Join groups, share hashtags
• Set up a Google Scholar Profile• What’s working well for others?
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• Living in the 10’s=professional FB presence– Manage privacy– Change to work name– Keep politics at a minimum– No passed out photos
• Follow anatomy organizations, news, engage– Need to check “get notifications”
to get updates• Live your brand? You decide.
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Getting Started• Determine your personal brand• Start small
– LinkedIn, Google+ Profile– Share your brand on Facebook– Tweet at #anatomy14 !
• Be creative• Start NOW
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Questions?• Twitter
– @Comprendia– @SDBN
• LinkedIn– www.linkedin.com/in/marycanady
• Facebook– Facebook.com/comprendia
• Blog– Sdbn.org– Comprendia.com
• Slideshare– www.slideshare.net/marycanady