the importance of branding and the 1%
TRANSCRIPT
Branding -‐ And why it is so much more than your logo -‐
Logos
• If you use a tagline or URL in your logo, it needs to be readable
• How does your logo look like on different backgrounds? • How does your logo look like type treated only?
Logos
Logos
Colors
Colors
• What is your color paleCe? • What are your accent colors? • Study your color choices: • hCp://www.fastcompany.com/3028378/leadership-‐now/what-‐your-‐logos-‐color-‐says-‐about-‐your-‐company-‐infographic
• hCp://www.helpscout.net/blog/psychology-‐of-‐color/
Attire
• Don’t laugh, it maCers! • What is your brand style? • Playful • Elegant • High-‐end • Surprising
Brand Identity – Interactive Exercise
The 1%
The 1%
The 1%
The 1%
The 1%
The 1%
The 1%
You made it!
Kirsten Furman and Miriam Christof [email protected] Phone: 781.366.5549 TwiCer: @Mchristof www.justjumpmarkeXng.com