the impact of covid-19 on online usage · mcdonalds burger king starbucks corporation nandos unique...

The Impact of

COVID-19 on

Online Usage

Julie Forey

29th April 2020

Time online

Key Changes: Jan-Mar 2020

Time Online % Change by Demographics: Jan-Mar 2020Total Minutes increased by 8% - higher among 18-24s and 55+

Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK

MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps

8%

12%

5%

8%7%

12%

10%

7%

9%

8%

18+ 18-24 25-34 35-44 45-54 55+ Males:18+

Females:18+

Children:No

Children:Yes

Average Time Spent Online Per Day by Demos Jan-Mar 202018+ Average Time Online increased by 17 mins to 3hrs 43 mins.



03:26

04:1003:55

03:4003:30

02:39

03:10

03:41

03:14

03:4703:43

04:38

04:06 03:5803:42

02:58

03:28

03:58

03:31

04:04

18+ 18-24 25-34 35-44 45-54 55+ Males: 18+ Females:18+

Children:No

Children:Yes

Jan-20 Mar-20

HR:MN

All Categories


Major Category Unique Visitor Change: Jan-Mar 2020 (%)Government, Education & Health all witnessed uplifts

19.0

12.4

6.0 5.3 5.13.5 2.3 2.3 2.2

1.0 0.4 0.4 0.4 0.3 0.2 0.2

0.0 -0.1 -0.6 -0.9 -1.0 -2.1 -2.6 -2.6

-5.9-8.1 -8.2

-12.4



%



Category Unique Visitor Change: Jan-Mar 2020 (Millions)News Sub-Categories added most visitors

-2.0

-2.2

-2.7

-2.9

-3.0

-3.5

-3.6

-5.1

-6.0

-6.1

Apparel

Automotive

Airlines

Maps/GPS/Traffic

Tickets

Ground/Cruise

Real Estate

Hotel/Resort & Home Sharing

Travel - Information

Online Travel Agents

Unique Visitor Decrease (Millions)

7.0

7.0

5.6

4.3

4.1

4.1

2.6

2.3

2.0

1.7

News: Politics

Business/Finance News

Government

Health - Information

Technology News

Family & Youth: Kids

Food/Supermarket/Grocery

Gaming Information

Health

Family & Youth: Education

Unique Visitor Increase (Millions)

Major Category Time Online Change: Jan-Mar 2020 (%)

159

43 39 32 30 2818 18 11 9 5

-2 -2 -3 -4 -5 -5 -5 -6 -12 -14 -16 -20 -24 -25-34 -35 -39

(Driven by MS Teams)



%

Government & Education experienced biggest % uplifts

-202

-271

-295

-435

-448

-469

-476

-501

-905

-1,426

Career Services

Retail

Real Estate

Online Travel Agents

Coupons/Incentives

Maps/GPS/Traffic

Games

Automotive

Travel

Sports

Total Minutes Decrease (Millions)

Category Time Online Change: Jan-Mar 2020

9,030

5,371

4,731

3,246

3,055

714

694

529

445

443

Social Networking

Instant Messenger

News/Information

General News

Entertainment

Media

e-mail

Technology

Food/Grocery Retail

Family & Youth

Total Minutes Increase (Millions)



Social Networking, News and IM added most minutes

Growth Categories

Retail:Food/Grocery


• Unique Visitors +9%

• Unique Visitors +2.6m

• Visits +49%

• Minutes +48%

Grocery Retailers*: Unique Visitor Change Jan-Mar 2020

All Main Grocery Brands experienced uplifts


MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps *Custom Created Group

12.4

7.6

6.7

3.6

3.9

2.5

2.2

2.1

1.4

16.1

10.7

8.5

6.5

4.7

3.9

2.7

2.6

2.2

Tesco Stores

ASDA.COM

SAINSBURYS.CO.UK

MORRISONS.COM

ALDI.CO.UK

ICELAND.CO.UK

Waitrose

Lidl

Ocado

Unique Visitors (Millions)

Jan-2020 Mar-2020

29

41

26

81

21

56

23

27

64

Tesco Stores

ASDA.COM

SAINSBURYS.CO.UK

MORRISONS.COM

ALDI.CO.UK

ICELAND.CO.UK

Waitrose

Lidl

Ocado

% Increase

Food Retailers*: Unique Visitor Change Jan-Mar 2020

Food Delivery services benefited from lockdown


MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps *Custom Created Group

7.1

3.1

2.9

2.3

1.1

1.7

1.0

0.8

0.8

8.0

3.7

3.4

2.9

0.9

0.9

0.8

0.7

0.6

Just-Eat Group

UBEREATS.COM

Domino's Pizza, Inc.

Deliveroo Sites

KFC

MCDONALDS

Burger King

Starbucks Corporation

NANDOS

Unique Visitors (millions)

Jan-2020 Mar-2020

12

18

17

25

-12

-45

-19

-6

-31

Just-Eat Group

UBEREATS.COM

Domino's Pizza, Inc.

Deliveroo Sites

KFC

MCDONALDS

Burger King

Starbucks Corporation

NANDOS

% Increase

0.75

0.17

0.410.35 0.33

0.11

1.03

0.760.69

0.570.51

0.40

MUSCLEFOOD.COM MILKANDMORE.CO.UK NAKEDWINES.COM GRAZE.COM FOODHUB.CO.UK APPROVEDFOOD.CO.UK

Jan-2020 Mar-2020

Other Food Retailers: Unique Visitor Change Jan-Mar 2020

Smaller food and drink retailers experienced uplift in visitors



Millions

News & Information


• Total Minutes +28%

• Ave Mins/visitor +103mins

• Business/Financial News UVs +7m

• Politics News UVs +65%

All News/Information: Unique Visitor Change Jan-Mar 2020Top 10 News Properties all witnessed gains



40.4

35.4

36.0

35.4

29.4

23.7

16.6

19.5

17.8

17.9

41.6

39.4

39.3

38.4

37.0

35.2

32.1

28.1

26.2

21.6

Reach Group

BBC Sites

Mail Online / Daily Mail

The Sun Online

Independent & ES (ESi Media)

The Guardian

Sky News

Telegraph Media Group

USA TODAY Network

JPIMedia


Jan-2020 Mar-2020

3

11

9

9

26

48

93

44

47

21

Reach Group

BBC Sites

Mail Online / Daily Mail

The Sun Online

Independent & ES (ESi Media)

The Guardian

Sky News

Telegraph Media Group

USA TODAY Network

JPIMedia

% Increase

News Categories: Usage Metrics % Change Jan-Mar 2020People are consuming MORE news from a wide range of sources



%

0 04

23

65

13

34.5

44.3

22.2

68.2

35.6

17.8

28 2833

42

32

15

News/Information General News Local News Business/FinanceNews

Politics Technology News

Unique Visitors Visits Minutes

Apple News +2m

Upday +4.3m

Aggregator UV Increases

UK Online Daily Newspapers: Unique Visitors Jan-Mar 2020The Qualities all experienced >25% growth in visitors



34.5

23.7

29.9

24.5

27.9

22.9

21.0

19.5

14.3

10.5

6.9

6.4

37.9

35.2

34.0

33.7

30.5

29.1

29.1

28.1

19.0

14.2

11.2

8.0

The Sun UK

THEGUARDIAN.COM

DAILYMAIL.CO.UK

INDEPENDENT.CO.UK

MIRROR.CO.UK

EXPRESS.CO.UK

METRO.CO.UK

TELEGRAPH.CO.UK

STANDARD.CO.UK

THETIMES.CO.UK

DAILYSTAR.CO.UK

INEWS.CO.UK


Jan-2020 Mar-2020

10

48

14

38

9

27

39

44

32

35

63

25

The Sun UK

THEGUARDIAN.COM

DAILYMAIL.CO.UK

INDEPENDENT.CO.UK

MIRROR.CO.UK

EXPRESS.CO.UK

METRO.CO.UK

TELEGRAPH.CO.UK

STANDARD.CO.UK

THETIMES.CO.UK

DAILYSTAR.CO.UK

INEWS.CO.UK

% Increase

Business/Finance News: Unique Visitors Jan-Mar 2020An additional 7m adults visited Business News sites +23%



5.3

7.4

5.3

3.5

2.7

3.2

2.2

2.2

3.0

1.6

11.0

9.1

8.2

7.2

6.8

5.6

5.4

4.9

3.8

3.8

BBC News Business

Yahoo-HuffPost Finance

Forbes Digital

Reuters Sites

CNBC

Bloomberg

Dow Jones & Company

Express Finance

THISISMONEY.CO.UK

Financial Times Group


Jan-2020 Mar-2020

105

22

56

105

156

75

149

122

29

135

BBC News Business

Yahoo-HuffPost Finance

Forbes Digital

Reuters Sites

CNBC

Bloomberg

Dow Jones & Company

Express Finance

THISISMONEY.CO.UK

Financial Times Group

% Increase

Politics & US News* Brands: Unique Visitors Jan-Mar 2020


MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps *US News brands manually selected from ‘General News’ Category. * USA Today News Jan data under investigation by Comscore

2.9

3.9

0.5

0.6

0.8

0.3

6.4

5.0

1.7

1.4

1.4

1.0

Guardian Politics

BBC News Politics

Politico

POLITICSHOME.COM

CNN Politics

THEHILL.COM


Jan-2020

Mar-2020

UK Online users increasingly consuming Global content

11.6

10.2

8.0

4.4

0.1

3.6

3.6

1.5

3.2

1.3

16.9

15.7

9.5

7.7

7.2

6.4

5.8

4.1

3.4

3.0

Insider Inc.

CNN Network

The New York Times Brand

NYPost Network

USA TODAY News

WASHINGTONPOST.COM

NBC News

VOX.COM

FOXNEWS.COM

The Atlantic


*

Technology News: Unique Visitors Jan-Mar 2020An additional 4m adults visited Technology News sites +13%


MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps * Channels within the Media Title Future Tech

*

*

*

13.1

6.3

1.5

3.1

7.2

3.1

2.1

2.4

2.4

1.6

16.6

7.6

4.3

4.2

7.8

5.1

4.4

3.8

3.7

2.2

Future Tech

TechRadar

LIVESCIENCE.COM

Future Partners

CNET

BBC News Technology

WIRED.CO.UK

BBC News Science & Envt

The Verge

Verizon Media - Tech Sites


Jan-2020 Mar-2020

27

20

185

35

8

63

106

59

55

38

Future Tech

TechRadar

LIVESCIENCE.COM

Future Partners

CNET

BBC News Technology

WIRED.CO.UK

BBC News Science & Envt

The Verge

Verizon Media - Tech Sites

% Increase

*

*

*

Facts & Stats : Unique Visitors Jan-Mar 2020Growing use of ‘credible sources’ & ‘official stats’



0.18

1.00

0.46

10.17

2.53

1.37

WORLDOMETERS.INFO

THECONVERSATION.COM

FULLFACT.ORG


Jan-2020 Mar-2020

Social Networking


• Total Minutes +8%


Social Networking : Unique Visitors Jan-Mar 2020TikTok and Change.Org add most visitors

42.4

27.4

24.3

15.5

15.3

12.7

11.4

5.1

5.6

3.2

42.3

28.6

26.6

15.0

14.7

12.4

11.7

10.9

9.2

3.8

FACEBOOK

INSTAGRAM

Twitter

Pinterest

Linkedin

Snapchat, Inc

Reddit

CHANGE.ORG

Bytedance (TikTok)

Nextdoor


Jan-2020 Mar-2020

0

4

10

-3

-4

-2

3

112

65

17

FACEBOOK

INSTAGRAM

Twitter

Pinterest

Linkedin

Snapchat, Inc

Reddit

CHANGE.ORG

Bytedance (TikTok)

Nextdoor

% Increase

Source: Comscore MMX Multi-Platform, Adults 18+, Jan & Mar 2020, UK. MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps.

Social Networking: Ave Minutes Per Visitor Jan-Mar 2020Facebook visitors spend an additional 77 minutes on the service

15.3

3.4

3.4

15.9

1.2

10.4

-4.0

22.8

9.7

71.2

FACEBOOK

INSTAGRAM

Twitter

Pinterest

Linkedin

Snapchat, Inc

Reddit

CHANGE.ORG

Bytedance (TikTok)

Nextdoor

% Increase

506.3

160.2

122.2

51.8

65.6

507.9

60.0

2.6

452.8

16.4

583.9

165.6

126.3

60.1

66.4

561.0

57.6

3.2

496.7

28.1

FACEBOOK

INSTAGRAM

Twitter

Pinterest

Linkedin

Snapchat, Inc

Reddit

CHANGE.ORG

Bytedance (TikTok)

Nextdoor

Average Minutes Per Visitor

Jan-2020 Mar-2020


IM and Video Chat


• IM minutes +32%

• IM Ave Mins/visitor +149mins

IM & Video Chat*: Unique Visitors Jan-Mar 2020Consumers in lockdown have turned to Video Chat/Conferencing


*These properties were added manually to the list from a NON-IM category for comparison purposes . * Facebook IM data under investigation by Comscore

2526

28.4

23.0

0.7

3.0

0.2

2.5

1.9

1.6

1.1

1.2

29.9

17.7

6.7

5.3

4.6

4.4

2.0

1.6

1.3

1.2

WhatsApp

MESSENGER (Facebook)

ZOOM

Microsoft Teams

Houseparty (Mobile App)

Skype

Viber

Google Duo (Mobile App)

Hangouts (Mobile App)

TELEGRAM


Jan-2020 Mar-2020

5

-23

911

76

76

5

4

15

0

WhatsApp


ZOOM

Microsoft Teams


Skype

Viber



TELEGRAM

% Increase

*

*

*

*

* *

*

212.3

430.9

21.3

10.2

15.4

52.0

121.9

11.8

97.9

38.7

300.5

674.3

29.4

77.3

58.3

57.2

170.4

9.6

120.5

65.7

WhatsApp


ZOOM

Microsoft Teams


Skype

Viber



TELEGRAM

Average Minutes Per Visitor

Jan-2020 Mar-2020

41.5

56.5

37.9

657.0

278.1

9.8

39.8

-18.6

23.1

69.9

WhatsApp


ZOOM

Microsoft Teams


Skype

Viber



TELEGRAM

% Increase

IM & Video Chat*: Average Minutes per Visitor Jan-Mar 2020Visitors are spending a lot more time on IM & Video chat apps

*

*

*

*


*These properties were added manually to the list from a NON-IM category for comparison purposes and the category has been relabelled ‘Video Chat’

* *

Government


• Unique Visitors +19%

• Unique Visitors +5.6m

Government : Unique Visitors Jan-Mar 2020www.gov.uk adds almost 10m visitors in a month



19.9

0.7

0.8

1.0

0.2

0.3

0.3

29.2

4.8

3.7

1.2

0.7

0.7

0.6

WWW.GOV.UK

PARLIAMENT.UK

CDC.GOV

NIDIRECT.GOV.UK

WWW.GOV.SCOT

GOV.WALES

HSE.GOV.UK


Jan-2020 Mar-2020

http://www.gov.uk/

Health


• Unique Visitors +2m

• Visits +27%

Health Sites & Retailers: Unique Visitor Change Jan-Mar 20Consumers are seeking health information and health products online

7.0

6.9

3.4

1.5

1.0

0.9

0.9

0.9

0.7

0.7

0.5

BBC News Health

NHS Sites

WHO.INT

Mail Online - Health

ASTHMA.ORG.UK

Meredith Health Group

MSN Health & Fitness

Nytimes Health & Science

CNN Health

HSE.IE

THELANCET.COM

Health Sites: Additional Unique Visitors (millions)

7.1

3.4

2.1

0.7

0.5

0.2

0.3

0.2

0.1

7.8

4.9

2.5

1.1

0.7

0.7

0.6

0.5

0.4

Boots Plc

SUPERDRUG.COM

Holland & Barrett Retail

LLOYDSPHARMACY.COM

PHARMACY2U.CO.UK

ECHO.CO.UK

CHEMISTDIRECT.CO.UK

CHEMIST-4-U.COM

MEDISAVE.CO.UK

Healthcare* Retailers: Unique Visitors (Millions)

Jan-2020 Mar-2020


*These were not listed in the Health and Healthcare retail categories so were manually added for comparison purposes

*

*

*

Education


• UVs +5% (+9% with kids)

• Mins +39% (+43% with kids)

• Visits +19% (+32% with kids)

0.6

1.6

1.1

1.1

1.0

0.8

0.7

2.0

1.9

1.6

1.4

1.3

1.1

1.1

TWINKL.COM

BBC Bitesize

Guardian Education

DUOLINGO.COM

Open University

TTROCKSTARS.COM

Pearson Education


Jan-2020 Mar-2020

Education: Unique Visitors Jan-Mar 2020Home schooling has contributed to visitor growth across sites



Entertainment


• Mins +5%


Entertainment Apps Time Online Growth: Jan-Mar 2020An additional 2.1 billion minutes on YouTube’s App is driving the increase



32,554

3,825

871

512

490

282

231

201

120

73

34,738

4,043

1,014

899

493

301

242

215

148

88

YouTube

Netflix

YouTube Kids

Amazon Prime Video

BBC IPlayer

Amazon Music

YouTube Music

Sky Go

Apple Music

NOW TV

Minutes (Millions)

Jan-2020 Mar-2020

7

6

16

76

1

7

5

7

23

21

YouTube

Netflix

YouTube Kids

Amazon Prime Video

BBC IPlayer

Amazon Music

YouTube Music

Sky Go

Apple Music

NOW TV

% Increase

Categories Negatively Impacted Jan-Mar 2020

Top Growth Properties & Mobile Apps

Jan-Mar 2020

Properties adding MOST Unique Visitors: Jan-Mar 2020


MMX Multi-Platform includes desktop browsing, desktop video streams, smartphone browsing & apps, tablet browsing & apps *Worldometers.info web domain has replaced the ‘FreeStar’ property in this analysis as Worldometers was driving the growth

11.4

10.0 9.99.3

8.6 8.47.6

6.96.0 5.8 5.3 5.2

4.4 4.1 4.1 3.9 3.7 3.7 3.7 3.7

Additional 18+ Unique Visitors (Millions): Jan to Mar 2020

*

Mobile Apps adding MOST Unique Visitors: Jan-Mar 2020



4.4 4.3

3.7

2.1 2.01.6

1.4 1.4 1.3 1.21.0 1.0 0.8 0.8 0.7 0.7 0.7 0.6 0.6 0.6

Additional 18+ Unique Visitors (Millions): Jan to Mar 2020

Mobile Apps adding MOST Minutes: Jan-Mar 2020



2.952.67

2.182.05 2.02

0.52 0.50 0.43 0.41 0.39 0.33 0.27 0.26 0.26 0.26 0.23 0.22 0.22 0.21 0.14

Additional Minutes (Billions): Jan to Mar 2020

Top 20 Properties


0

0

-1

3 27

33

11 9

26

48

8

-1

1

47 44

10

47

-2-7

Unique Visitor % Change: Mar 20 v Jan 20

Top 20 ‘UV’ Properties: Unique Visitor Change Jan-Mar 2020



8.1

20.4

-6.9

-1.0

10.4

17.2

5.7 7.29.7

0.93.4

25.8

-14.5-11.9 -12.1

13.0 14.9

-0.7

-17.1-14.0

Time Online (mins) Change %: Mar 20 v Jan 20

Top 20 ‘Time’ Properties: Time Online Change Jan-Mar 2020



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Categories Negatively Impacted Jan-Mar 2020

Travel

Hotels/home sharing -30% Uvs (-5.1m)Online Travel agents -25% Uvs (-6.1m)Travel info -18% Uvs (-6m) Airlines -22% Uvs (-2.8m)Ground/Cruise -19% Uvs (-3.5m)

Non-Grocery Retail

Tickets -27% Uvs (-3m)Clothing Apparel -7% Uvs (-2m) Luxury goods/jewellery -16% Uvs

Real Estate/Property

Unique Visitors -12% (-3.6m)Minutes -25%

Automotive/Maps

Total Unique Visitors -8% (-2.2m)Total Minutes -35%Autos Manufacturer Uvs -5%Autos Manufacturer Mins -47%Maps/GPS/Traffic - 8% Uvs (-2.9m)

Career Services & Development

Career Resources -30% minsJob Search -26% mins

Sport

Total Minutes -39%Ave Mins/visitor -42 mins

48

Methodology and Definitions

• This report utilises data from the Comscore suite of UKOM approved products, namely Comscore MMX, Comscore Video Metrix and Comscore MMX Multi-Platform, as well as Comscore Mobile Metrix which is pending UKOM approval.

• Comscore MMX Multi-Platform® Comscore MMX Multi-Platform ® offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations. For more information, please visit: http://www.Comscore.com/Products/Audience-Analytics/Media-Metrix-Multi-Platform

• Comscore MMX ®The Comscore MMX ® suite of syndicated products sets the standard for digital audience measurement and media planning. It is powered by Unified Digital Measurement™, the measurement approach that bridges panel-based and website server-based metrics to account for browsing on PC. MMX delivers the accurate suite of audience metrics, providing valuable demographic measures, such as age, gender, household income and household size. MMX reports on more than 35,000 UK properties. For more information please visit: http://www.Comscore.com/Products/Audience_Analytics/MMX

• Comscore Mobile Metrix ®Comscore Mobile Metrix ® captures total mobile audience behaviour on browsers and apps across smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value of their mobile audiences, while agencies and advertisers can strategically plan and buy digital advertising on mobile platforms to achieve their campaign objectives. For more information, please visit: www.Comscore.com/Products/Audience-Analytics/Mobile-Metrix2

• Comscore Video Metrix ®Comscore Video Metrix ® provides transparent, end-to-end video measurement and uses robust duration measurement to reveal engaged time spent viewing online video, along with the unique ability to Separate advertising and content. For more information, please visit: http://www.Comscore.com/Products/Audience_Analytics/Video_Metrix

http://www.comscore.com/Products/Audience-Analytics/Media-Metrix-Multi-Platform

http://www.comscore.com/Products/Audience_Analytics/MMX

http://www.comscore.com/Products/Audience-Analytics/Mobile-Metrix2

http://www.comscore.com/Products/Audience_Analytics/Video_Metrix

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