the guru oldworldartistrymadefornew projectsliving areas. they create rooms of hand-carved elements...

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M4 | Friday, May 1, 2020 THE WALL STREET JOURNAL. BY ALINA DIZIK Artisans at Merritt Woodwork finish pieces for clients before on-site installation. 1. Dan Reichert, cabinetmaker. 2. Finishing coordinator Brittany Moore. 3. An employee gives a surface texture and a distressed look. 4. Javier Munoz, finisher. Old World Artistry Made for New Projects Merritt Woodwork in Mentor, Ohio, has a staff of artisans trained to create ‘a natural aspect’ in home interiors THE GURU The Long Is- land, N.Y., room has a ceiling with antique oak beams and fluted vertical wood trim for the mantel. W hen it comes to im- plementing wood el- ements throughout the home, most ar- chitects know a guy who knows a guy. Often, that guy is G. Michael Merritt. Mr. Merritt, 54, leads his name- sake second-generation wood- working company in providing precise millwork for stately home libraries, expansive closets, cus- tom kitchens, staircases and open living areas. They create rooms of hand-carved elements and mov- able paneling and restore an- tique decora- tive features, often using hard-to-find woods. “Wood brings a natu- ral aspect by bringing the outside in,” says Mr. Merritt, president of Merritt Woodwork, based in Mentor, Ohio. He says the right wood can add warmth to a room or create what he calls “a crisper interior” for a tailored, modern look. Merritt is one of the largest companies working on high-end construction. Its custom work for a large single-family home can range from $5 million to $15 mil- lion—a fraction of the overall con- struction budget for a typical cli- ent, Mr. Merritt says. For one recent project, a $300,000 kitchen, his company’s artisans had to integrate bleached elm kitchen cabinets with various ceiling elements, matching every- thing to the millimeter. Construction projects can last two to three years, with the work- ers usually completing one project at a time. Mr. Merritt works with architects to come up with an en- gineering plan, then moves on to fabrication and installation. The company also can add replications of period furniture, he adds. A current residential library project in an East Coast home that includes carving ornate Louis XV-style screens, will require about 5,000 working hours, he es- timates. The panels will be carved in Ohio, finished in the company’s San Francisco workshop and then installed on site. “We are re-creating it the same way they would have done it back in 1705,” Mr. Merritt says. One out of five of the com- pany’s projects involves deploying Old World techniques. To meet demand, Merritt acquired a small woodcarving firm in 2018, adding 17 master carvers who can create moldings and intricate wood screens. A total staff of 250 works in the U.S., Germany and the U.K. In the Ohio workshop, wood is hand-selected to find a precise grain and color match. It can take years to locate high-grade or ex- otic woods, such as oak from the Spessart region in Germany, says Mr. Merritt. Wood-panel rooms and features are assembled inside the com- pany’s 110,000-square-foot main plant to minimize labor costs on $5‑15 MILLION Cost of custom woodwork on typical client’s home MANSION 1 main areas, they installed wood- paneled ceilings to soften the lighting. A beachfront project on New York’s Long Island required a tra- ditional wood paneling painted in light grays and a tongue-and- groove wood ceiling. “It brings some formality, but it’s not like Park Avenue formal,” Mr. Merritt says of the 15,000-square-foot home. An unexpected popular request: creating an iridescent wood look on traditional mahogany doors, using a classic French polish tech- nique of rubbing in shellac made from resinous insect secretions. “True French polish is not some- thing you can learn quickly,” he adds. Employees experienced in such traditional crafts are tough to find. As a result, Mr. Merritt now employs two full-time teachers to train employees in “dying craft trades.” Last summer, four employees spent two weeks learning how to finish and hang 200-pound cus- tom solid doors with specially manufactured hardware. Each door can cost $15,000 to $30,000. DAVID O. MARLOW/CHARLES CUNNIFFE ARCHITECTS AND DONNA GUERRA & ASSOCIATES INTERIOR DESIGN (2, ASPEN); PETER AARON/OTTO/ROBERT A.M. STERN ARCHITECTS (2); ROGER MASTROIANNI (4, MERRITT WOODWORK) 2 4 3 the road. They are then disassem- bled and loaded onto tempera- ture-controlled trucks. “We put the whole room to- gether and stand it up to make sure it’s perfect, then we take it to the field and install,” Mr. Mer- ritt says. Ceilings are built upside- down on raised platforms, and the company uses 3-D printing to get precise alignment. One trend he sees is a demand for luxurious white oak and sturdy walnut to create cool, mod- ern tones. “Nobody likes red,” he says. Mr. Merritt and his brother, Keith Merritt, head up the busi- ness. The brothers took over the 53-year-old family firm from their father in 2001. By then, the clien- tele had changed from middle- class homeowners to high-net- worth individuals with larger projects. Last year, the business had about $70 million in sales, com- pared with $4 million in 2001, says Michael Merritt. The majority of work is on the East and West coasts, along with some international homes and a separate yacht business. Mr. Mer- ritt says he spends most of his time on the road, meeting with architects and focusing on sales. The workshop is asked for a wide variety of styles. For an 18,000-square-foot Aspen, Colo., project, the workshop created contemporary custom kitchen cab- inetry with an Art Deco-style in- lay, plus built-ins for the bath- rooms, two butler’s pantries and acoustical ceiling panels. In the CEILING PANELS $450 per square foot The paneling in the dining area of an Aspen, Colo., home has a horizontal grain that must be meticulously matched in the workshop. The design gives the home a modern look. FLAT WALL PANELS $350 per square foot Hand-waxed Baltic pine panels in the library of a Fort Lauderdale, Fla., home are curved to complement the Mediterranean Revival style. CURVED WALL PANELS $450 per square foot Vertical-grain custom kitchen cabinets in the Aspen home are integrated with a ceiling lighting design that includes wood, onyx and metal. KITCHEN CABINETS $650 per square foot P2JW122000-0-M00400-1--------XA

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Page 1: THE GURU OldWorldArtistryMadeforNew Projectsliving areas. They create rooms of hand-carved elements and mov-able paneling and restore an-tique decora-tive features, often using hard-to-find

M4 | Friday, May 1, 2020 THEWALL STREET JOURNAL.

BY ALINA DIZIK

Artisans atMerrittWoodworkfinish pieces forclients beforeon-siteinstallation.

1. Dan Reichert,cabinetmaker.

2. FinishingcoordinatorBrittany Moore.

3. An employeegives a surfacetexture and adistressed look.

4. JavierMunoz, finisher.

OldWorld ArtistryMade for NewProjectsMerritt Woodwork in Mentor, Ohio, has a staff of artisans trained to create ‘a natural aspect’ in home interiors

THE GURU

The Long Is-land, N.Y., roomhas a ceilingwith antiqueoak beams andfluted verticalwood trim forthe mantel.

When it comes to im-plementing wood el-ements throughoutthe home, most ar-

chitects know a guy who knows aguy. Often, that guy is G. MichaelMerritt.

Mr. Merritt, 54, leads his name-sake second-generation wood-working company in providingprecise millwork for stately homelibraries, expansive closets, cus-tom kitchens, staircases and openliving areas. They create rooms ofhand-carved elements and mov-

able panelingand restore an-tique decora-tive features,often usinghard-to-findwoods.

“Woodbrings a natu-ral aspect by

bringing the outside in,” says Mr.Merritt, president of MerrittWoodwork, based in Mentor, Ohio.He says the right wood can addwarmth to a room or create whathe calls “a crisper interior” for atailored, modern look.

Merritt is one of the largestcompanies working on high-endconstruction. Its custom work fora large single-family home canrange from $5 million to $15 mil-lion—a fraction of the overall con-struction budget for a typical cli-ent, Mr. Merritt says.

For one recent project, a$300,000 kitchen, his company’sartisans had to integrate bleachedelm kitchen cabinets with variousceiling elements, matching every-thing to the millimeter.

Construction projects can lasttwo to three years, with the work-ers usually completing one projectat a time. Mr. Merritt works witharchitects to come up with an en-gineering plan, then moves on tofabrication and installation. Thecompany also can add replicationsof period furniture, he adds.

A current residential libraryproject in an East Coast homethat includes carving ornate LouisXV-style screens, will requireabout 5,000 working hours, he es-timates. The panels will be carvedin Ohio, finished in the company’sSan Francisco workshop and theninstalled on site.

“We are re-creating it the sameway they would have done it backin 1705,” Mr. Merritt says.

One out of five of the com-pany’s projects involves deployingOld World techniques. To meetdemand, Merritt acquired a smallwoodcarving firm in 2018, adding17 master carvers who can createmoldings and intricate woodscreens. A total staff of 250works in the U.S., Germany andthe U.K.

In the Ohio workshop, wood ishand-selected to find a precisegrain and color match. It can takeyears to locate high-grade or ex-otic woods, such as oak from theSpessart region in Germany, saysMr. Merritt.

Wood-panel rooms and featuresare assembled inside the com-pany’s 110,000-square-foot mainplant to minimize labor costs on

$5‑15MILLIONCost of customwoodwork ontypical client’s

home

MANSION

1

main areas, they installed wood-paneled ceilings to soften thelighting.

A beachfront project on NewYork’s Long Island required a tra-ditional wood paneling painted inlight grays and a tongue-and-groove wood ceiling. “It bringssome formality, but it’s not likePark Avenue formal,” Mr. Merrittsays of the 15,000-square-foothome.

An unexpected popular request:creating an iridescent wood lookon traditional mahogany doors,using a classic French polish tech-nique of rubbing in shellac madefrom resinous insect secretions.“True French polish is not some-thing you can learn quickly,” headds.

Employees experienced in suchtraditional crafts are tough tofind. As a result, Mr. Merritt nowemploys two full-time teachers totrain employees in “dying crafttrades.”

Last summer, four employeesspent two weeks learning how tofinish and hang 200-pound cus-tom solid doors with speciallymanufactured hardware. Eachdoor can cost $15,000 to $30,000. DA

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the road. They are then disassem-bled and loaded onto tempera-ture-controlled trucks.

“We put the whole room to-gether and stand it up to makesure it’s perfect, then we take itto the field and install,” Mr. Mer-ritt says. Ceilings are built upside-down on raised platforms, and thecompany uses 3-D printing to getprecise alignment.

One trend he sees is a demandfor luxurious white oak andsturdy walnut to create cool, mod-ern tones. “Nobody likes red,” hesays.

Mr. Merritt and his brother,Keith Merritt, head up the busi-ness. The brothers took over the53-year-old family firm from theirfather in 2001. By then, the clien-tele had changed from middle-class homeowners to high-net-worth individuals with largerprojects.

Last year, the business hadabout $70 million in sales, com-pared with $4 million in 2001,says Michael Merritt.

The majority of work is on theEast and West coasts, along withsome international homes and aseparate yacht business. Mr. Mer-ritt says he spends most of histime on the road, meeting witharchitects and focusing on sales.

The workshop is asked for awide variety of styles. For an18,000-square-foot Aspen, Colo.,project, the workshop createdcontemporary custom kitchen cab-inetry with an Art Deco-style in-lay, plus built-ins for the bath-rooms, two butler’s pantries andacoustical ceiling panels. In the

CEILINGPANELS$450 persquare foot

The paneling in the dining area of an Aspen, Colo., home has a horizontal grain that must be meticulously matched in the workshop. The design gives the home a modern look.

FLAT WALLPANELS$350 persquare foot

Hand-waxed Baltic pine panels in the library of a Fort Lauderdale, Fla.,home are curved to complement the Mediterranean Revival style.

CURVEDWALL PANELS$450 per square foot

Vertical-grain custom kitchen cabinets in the Aspen home are integratedwith a ceiling lighting design that includes wood, onyx and metal.

KITCHEN CABINETS$650 per square foot

P2JW122000-0-M00400-1--------XA