The Growth of Retail AppsExecutive Summary

Mobile Retail Apps Are Being Used More Than Ever

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● In all countries analyzed, time spent in both bricks-and-clicks and online-first retail apps increased year over year. However, in each country, total time spent in online-first apps exceeded that of bricks-and-clicks apps.

● The United States, South Korea and Japan saw exceptionally high time spent in both bricks-and-clicks and online-first retail apps. European countries were somewhat behind, possibly due to the relative immaturity of their mobile retail market. However, strong growth suggests a high level of consumer demand that is ripe for retailers.

www.appannie.com/intelligence | © 2017 App Annie *For Category definitions please see the accompanying methodology notes

Online-First Apps Outpace Bricks-and-Clicks Apps in Engagement

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● In every country analyzed, the top 10 online-first apps saw more sessions per user, and faster growth in sessions per user, than the top 10 bricks-and-clicks apps.

● South Korea saw especially high engagement in online-first apps, where the average number of sessions per user was almost three times higher than in any other country. Meanwhile, Germany and France experienced the highest growth in sessions per user for online-first apps.

● There is a huge opportunity for bricks-and-clicks to learn from best practices employed by online-first leaders like Amazon and Wish.

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Online-First Apps Dominate Usage in China and South Korea

*For Category definitions please see the accompanying methodology notes

5 www.appannie.com/intelligence | © 2017 App Annie

Bricks-and-Clicks Apps Dominate in the West, but Online-First Apps See Gains

*For Category definitions please see the accompanying methodology notes

The Retail App Landscape: New Technology Dramatically Increases Competition

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Customer-DrivenRetail Complements

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Retail Apps*

*For Category definitions please see the accompanying methodology notes

Discount Discovery Payment AppsCoupons and Third-Party Loyalty

C2C Marketplaces & Classifieds

Online MarketplacesBricks and Clicks Universal Shopping Baskets and Social Shopping

Our Full Report Offers:

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● A detailed look at the growth of retail apps around the world in the context of the overall app economy.

● Deeper country-specific insights on online-first leaders and bricks-and-clicks retailers for the US, the UK, France, Germany, South Korea and Japan.

● A case study profiling a brick-and-mortar retailer that’s now thriving in the app economy.

● Key steps for traditional retailers to succeed in mobile.

● Four best practices for success in the retail app economy.

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Download the Full Report

* According to Shop.Org, Forrester and Bizrate in The State of Retailing Online Report 2016

Mobile represents 44% of retailers’ online traffic,

and 31% of sales in 2016*

The Company and Technology Behind the Report

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App Annie helps companies build better app businesses and is used by 94 of the top 100 publishers across the

globe. From competitive benchmarking to international expansion, we deliver the data and insights needed to

succeed in the app economy.

The information contained in this report is compiled from App Annie Intelligence, the leading market data solution

for the app economy. To see how our app store data for download, revenue, demographic and usage estimates can

help guide your critical business decisions, request a demo today.

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EVALUATE & ASSESS

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by validating usage trends by country.

ACQUIRE & GROW

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user acquisition efforts.

DEVELOP & LAUNCH

Validate your app strategy and roadmap by analyzing

the usage and demographic trends of key competitors by

country.

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Monitor active user and revenue growth to identify

high performing publishers.

RETAIN & NURTURE

Increase retention and enhance app features

based on user feedback and engagement metrics.

App Annie Is the Most Trusted Partner in the App Economy

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Over 700,000 registered members rely on App Annie to

better understand the app market,

their businesses and the opportunities

around them.

www.appannie.com/intelligence | © 2017 App Annie

About App Annie

App Annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 700,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices. App Annie has received $157 million in financing, including from investors such as e.ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital.

For more information, please visit www.appannie.com, check out our Insights and follow us on Twitter (@AppAnnie). To find out more about our products, visit our Market Data Intelligence, Store Stats and App Analytics tour pages. For the most current monthly rankings of apps and publishers, check out the App Annie Index. Report methodology and updates are available here.

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