Is what the mobile app for your business should be

instant. affordable. stunning. Intuitive. native

More People Access Digital Content Via Phones Than On PC

In India people spend almost

162 minutes on mobile screen as compared to 96 minutes on

TV or 95 minutes on laptop or PC.

30%Of 5.2 billion mobile phone

users were using smart phones in 2013.

Number of smartphone users have increased to

1.76 Billion by 2014 year end.

People carry their smart phones everywhere and all the time, so they are connected with the world always.

To reach the Mobile consumer you need to be present on their smart phones

Mobiles Are Personal

It is estimated that by 2015, about 9 billion apps will be downloaded in India, more than 5 times the number of apps downloaded in 2012 (1.56 billion) at a CAGR of 75%. Also revenues from paid apps are estimated to exceed 15 billion in 2015, up from 9 billion in 2014. We expect this growth to be driven by the increased app usage on smartphones. According to industry estimates, India is ranked 3rd in the number of apps downloads globally. We expect that this trend will continue into 2015, and a bulk of the app downloads will be driven by the urban youth.

Mobile Apps Are Necessary For Your Marketing Strategy

Source: InMobi: The state of mobile app downloads – Q3, 2014.

More than half of the app users in India are between 18 and 24 years and a further 29% between 25 and

35.

45% of these users reside in the top 4

metros.*

*Source: The rise of India as an App superpower. Vserv.mobi, March 28, 2013.

In terms of app usage, a study reveals that Indians on an average

spend

3hrs & 18mins On their smartphones and one-third of this time is spent using

apps.*

*Source: Performance shapes smartphone behaviour. Ericsson Consumer Insights, July, 2014.

Businesses Ready For Tomorrow Are Going Mobile Today

Mobile is not the future,it is the now.Meet your customers inthe environment of their choice,not where it's convenientfor you.

“

“

−Cyndie Shaffstall, Spider Trainers

Consumer spend almost 162 minutes on the mobile screen as compared to 96 minutes on

TV & 95 minutes on laptop/PC.

Number of smartphone users have increased to 1.76 billion by 2014 year end.

Mobile web usage continues to rise rapidly from 14% to 25% of total web usage in 2013-

2014.

80% of the internet users own a smartphone

Google Is Indexing Apps, Impacting Search Results

Google search has been giving you leads popping your business up in search for ages now. It’s making it easier now by answering customer queries, fetching content from apps. Yes! Google search results will also include app listings from Google Play wherever relevant and will also allow search Within apps initially. Google is bringing the search world closer by getting together apps and web enabling users to get the right information at the right time .

You can search for a movie, book show or place and learn

about it by using Google search in one of your

favourite apps.

Get the right app for all your needs. For example if you

want to learn to play guitar, you can search on Google for

apps that offer tutorials on learning how to play a guitar.

Marketers Agree On The Mobile Advantage

• The convenience of always being within arm’s reach means that it’s often the first channel consumers choose on which to engage with a brand, with many viewing it as one of the most important elements aiding the purchase decision.

• Most companies are moving in the right direction as the development of mobile strategy as a key channel and its role in supporting the entire customer journey.

51%47%

51%52%

49%40%

44%42%

29%27%

27%28%

22%24%

20%26%

14%18%

8%8%

Measuring user engagement & ROI

Personalization

Optimization (i.e. A/B testing)

Mobile messaging (SMS, Push Notification, responsive email)

Cross channel tracking/ visitor stitching (identifying same user across desktop/ app as single user)

QR Codes

Mobile solution to assist sales staff (field enablement)

Location technology (GPS, beacons, geo-fencing)

In-store display mobile apps/ POS mobile apps

NFC (Near Field Communication)

Source: Econsultancy, April 2015

7 Reasons Why You Must Capitalize With A Mobile App For Your Business Now

A seamless consumer experience

Google and Apple’s app store with least speed requirements. This

ensure that user will get an instant and smooth experience from applications that will boost

engagement and positively affect your business. If your business

does not have a mobile optimized website, apps are the best way to

reach your customers.

It is an extension of your brand

It showcases everything about your business, product and services. It is

more like an union of mini billboard, PR, advertising and a

salesman into one that your customer can access on his

smartphone 24X7.

Increase brand awareness and recognition

A mobile app is like a blank billboard sign that you can use to

promote your brand. You can make it stylish, formal, functional,

shocking or informative to establish a connect with your customers. An

app also increases exposure and engagement around your brand by

nearly 10 times.

Be unique, unlike your competitors

Since a lot of small and mid-size business houses still do not have

mobile apps for their businesses, it will be a great opportunity for your

business to head start the trend and be ahead of the competition.

Pace up engagement around your brand

Studies reveal that more than 83% smartphone users begin their day by

checking their phone and using an app. This opens the door to engage your

consumers in real-time, using location and complete profile information. Social sharing functions further create a direct

link between fans and their own networks opening up a wide spectrum of referral marketing for your brand, creating consumer loyalty via sincere

connections.

Your very own digital space

You can club all the various online platforms at a single place and give it to your customers as an app. This can be your Website, Blog, Facebook. Twitter, Instagram, YouTube, Vimeo, Podcast or

some other digital platform. Your customer can use the app to interact with you. This in turn increases the possibility of customer engagement

manifold.

7 Reasons Why You Must Capitalize With A Mobile App For Your Business Now

Most Importantly Make it Personal

Instant and excellent customer support

Customer is the king of any business, and a mobile app can help you understand the route your business is taking. Customers who frequently use a mobile app are also

actively involved in the process of feedback, positive or negative, it can help

you devise policies to strengthen your business. The app also enables your

customers to get in touch with you all the time with their queries. These queries can

be answered in a shorter turn-around time, making your customer feel even

more special and cared for.

Retail apps / Catalogue An app will change the way you interact with your customers

A Mobile App Will Increase Revenue From Your Customers

Gaining instant brand recognition in any industry is difficult especially when you are running on tight marketing budget.

Mobile marketing comes handy in such a situation. As a businessman , you can maximize your operating expenses by investing in strategies that will help you motivate your existing customers to dine with you more often.

Sharing information about your store with your customers on a regular basis keeps you and your great deals on the top of mind for your customers.

An app helps new customers find you, appreciate you, your products and shopping with you faster as compared to a place which is NOT on their phone.

Better Brand Recognition

Getting new customers is easier than retaining them, particularly if they bore easily, forget easily or go to the place they have heard of recently instead of coming back

But an effective mobile marketing strategy can bolster your business by improving customer retention in a short span. According to the Godwin Group report, customers are 5 times more likely to respond to a mobile ad than print campaign.

Creating clear, concise and effective messages can thus help you promote your brand effectively. That summer sale, Happy hours, new collection can now be a push notification. Offers and deals as well as special promotions can keep bringing your customers back for more

Enhanced Customer Retention

A Mobile App Will Increase Revenue From Your Customers

Since 80% users carry a mobile phone wherever they go, you can reach your customers and prospective customers quickly, easily and FREE.

News sources report that 18% consumers notice mobile ads by brands that have quality, interactive messaging. So that rich media banner and mouth watering virtual pastry landing on the mobile screen will definitely be a big draw.

A constant review and update of your mobile marketing strategy will not just help you improve your outreach plans but will also keep you ahead of your competitors.

Faster way to connect with your Consumer

A Mobile App Will Increase Revenue From Your Customers

Instant, Affordable, Stunning, Intuitive App

How are you reaching your customers currently?

- Whats App, SMS and calls to existing customers. But each message costs and its just text. Your product does not seem the same without the interesting picture.

- Social Media: for new customers but facebook has become expensive and there is no ROI without media spends.

- Leaflets and newspaper inserts: cost cost cost and product pictures on pink paper is not excatly the best.

- Product Aggregators- these are great but more clutter and your existing customers have many options here.

Website, Social Media

WhatsApp, SMS

Product Aggregators

Your App packs features that are built for your success. • Intuitive, beautiful, instant and affordable to make as well as maintain.

• Built Rich media display so that you can share your products as they look – interesting!

• Unlimited screens.

• Ads notifications and promotions. Unlimited and free. You can woo your customers on mobile in one simple promo.

• Native apps are best every one knows that, consumers do too, eats less data and is available off line too.

• CMS panel for unlimited updates, pictures, deals, combos. Every thing that will keep customers coming back for more

• Social custom API’s so that your Facebook, Twitter, Instagram and other digital properties can be present on your app

• Scheduler integrated. So that you don’t have to wake up at 6 in the morning to announce your deals.

• Superior data interaction, full hosting and automatic back ups.

• Available across all form factors so create an app at one go for Android, IOS, Ipads and tablets

• Google Indexed – YES! So you pop up in mobile search

Your App

Splash screen, the first screen your user sees when your application is loading

Side drawer with list of options to explore

Top banner with image scroll view.

Here you can talk about your special offers.

List down of main categories of your products from your store.

Your consumer can search for specific products here.

Consumer Journey

This button lets your consumer to add product to the cart

Put in basic details about your product

This button leads to the list of cart & favourites.

Home Screen

Consumer Journey

Talk about your product in detail. This should include everything that your customer needs to know about it.

This is how a cart looks like. It would tell how much is the total amount, what all is there in the cart, etc.

Consumer Journey

Sign Up screen

Log In Screen

This one will let your consumer have a personalised account for shopping.

Consumer Journey

Take the consumer to main screen at anytime

List of favourites by the user

List of shortlisted products for shopping by the user

Details of personalised profile of the user

Details of order made by the consumer

Navigate to the any of the category at any pint of time.

Complete order details with amount and details

Retail Apps

Value to CustomersA world class feature packed native applications on Android and iOS for a fraction of the cost it would take to develop an app otherwise

• Dynamic inventory management system to help you keep a track of stock-in and stock-out• Ready to integrate secure payment gateway with zero set-up and maintenance cost• Make your brand experience seamless for your audience through a slick and adaptive UI design• Keep your audience updated with fully functional built-in CMS for unlimited updates• Your valuable data is in safe hands with secure cloud hosting and reliable backup utilities• Take advantage of real-time analytics and take smarter, data-oriented decisions• Run promos and offers through tools like unlimited push notifications• Add as many products (uptoo 12000 Products) as you want and organize them under unlimited categories and

subcategories

Complete Features list Retail appDesign Slick adaptive native UI design Unlimited no. of products with

different attributes and discount options

Long list of categories and subcategories to choose from

Intuitive design Automatic navigation bar Customized rich media icon Custom rich media splash

screen

API’s and Utilities Social sharing Unlimited screens Dynamic inventory management Real-time reporting Ready for secure payment

gateway integration and COD Search functionality within the

app

Devices and OS Native to Android Native to iOS Works on all devices that support

iOS and Android

Data, Security & Analytics Secure hosting Data back-up Smart analytics – live stats

reporting Traffic stats Social stats Technical stats Third party stats

Fully supported data integration

Low data-usage and offline availability

Upto 5GB of cloud storage

Customization Unlimited users Unlimited updates Built-in CMS and Inventory management

(For unlimited updates) Customization

Unlimited content Unlimited rich images Splash screen App Icon Customizable UI Color scheme and fonts App name App description

Consumer engagement Feedback forms Push notifications to stay connected with

users 24x7 Custom QR Code generator Contact us utility Click to call function

Support and Mentoring Content publishing support (paid) Tech support Marketing support Publishing support On-call support Email support

Support and testing App store optimization App testing on multiple devices Tech support Marketing support Publishing support Screen shot generator Content scheduler

In APP advertising THIRD PARTY Ad network

Payment Gateway Free integration of payment gateway

(CC Avenue) No one-time set-up charge (CC Avenue) No maintenance charge Instappy charges NO transaction fees

on sales