1.Stefanie Hahn www.stefaniehahn.net/google-tasticBe -tastic Stefanie Hahn | www.StefanieHahn.net | June 2012

2. Be Google-tastic GoalsMy goal with this course is to show you how youcan use many of the free tools from Google inyour real estate business every day.Each tool has been selected because it can beuseful to you and your business. I dont expectyou to jump in and use each one, but I would liketo show you the possibilities. Stefanie Hahn | www.StefanieHahn.net | June 2012 3. Google has a TON to offer you FOR FREE!One little word >>> more!Click the drop-down Stefanie Hahn | www.StefanieHahn.net | June 2012 4. More > Even MoreThen, click on even more >>> Stefanie Hahn | www.StefanieHahn.net | June 2012 5. Stefanie Hahn | www.StefanieHahn.net | June 2012 6. What We Will Cover Today Mobile GoogleGmail Google Voice Google DrivePicasa Google+ Google +1sSearch Plus Your WorldGoogle Dashboard Stefanie Hahn | www.StefanieHahn.net | June 2012 7. Look for the Gear!To access the settings now in almost any Googleservice, locate and click on the GEAR usually tothe top-right of your browser screen! Stefanie Hahn | www.StefanieHahn.net | June 2012 8. m.google.comGOOGLE MOBILE APPS Stefanie Hahn | www.StefanieHahn.net | June 2012 9. Get Your Google To Go On your phone, open a browser window and type: m.google.com Yes, even if you have an iPhone. Stefanie Hahn | www.StefanieHahn.net | June 2012 10. iPad UsersGrab the free Google app from theApp Store to have all of yourGoogle favorites at your fingertips Stefanie Hahn | www.StefanieHahn.net | June 2012 11. Mobile UsersSign in forpersonal results get your history,applications, voicesearch and GoogleGoggles! Stefanie Hahn | www.StefanieHahn.net | June 2012 12. What are Google Goggles? Stefanie Hahn | www.StefanieHahn.net | June 2012 13. Google Goggles NOW Stefanie Hahn | www.StefanieHahn.net | June 2012 14. Google Goggles SOON Stefanie Hahn | www.StefanieHahn.net | June 2012 15. Google Mobile Many of us work across platforms. We have aPC and/or laptop, an iPad and an iPhone or Android. The mobile app from Google justworks so easily get your data, email, calendar, social and more right there on any device.Find it: m.google.com Stefanie Hahn | www.StefanieHahn.net | June 2012 16. mail.google.comGMAIL Stefanie Hahn | www.StefanieHahn.net | June 2012 17. Why Gmail? Why I heart Gmail:Labels the new webs version of a folderFilters make sorting your inbox easyConversation View ahhh togethernessMultiple Signatures for multiple acctsContacts manage with easeLABS super cool and handy Stefanie Hahn | www.StefanieHahn.net | June 2012 18. Gmail Labels Labels are the new webs version of a folder. Not every email fits perfectly into one folder. Now, you can label emails to fit how you work. Additionally, you can set up filters to automatically label your email. Stefanie Hahn | www.StefanieHahn.net | June 2012 19. Gmail - LabelsCreate, nest and color yourlabels! Stefanie Hahn | www.StefanieHahn.net | June 2012 20. Gmail - LabelsMake Gmail your online Outlook! Anemail might not fit perfectly into onefolder. Label it with as many Googlelabels as you need! Emails can befiltered to have a label automaticallyapplied. Use the flags for importance. Stefanie Hahn | www.StefanieHahn.net | June 2012 21. Gmail - FiltersCreating email filters is agreat way to manageyour inbox. Click on thegear > Settings > Filtersand Create a new filter!Notice the smart filtersthat are automaticallyset up with mySmartLabels. Stefanie Hahn | www.StefanieHahn.net | June 2012 22. Gmail - Filters You can filter by: o From (any emails from thisperson or alias) o To (great for people withmultiple accounts s.hahn getsa CBH label, yahoo another) o Subject o Has the words (YPN, addresses) o Doesnt have (yep) Click Search (to see what you get) Click Create filter with this search Stefanie Hahn | www.StefanieHahn.net | June 2012 23. Gmail - FiltersOnce you decide WHAT to filter,you have to tell Gmail what to dowith it that happens here.Select the options you want I useApply the label often. You cancreate the label on the fly too(here) in case you didnt think ofthat in advance.Click Create filter AND decide ifyou want to apply the filter to anyother messages that fit the criteria(old messages). Stefanie Hahn | www.StefanieHahn.net | June 2012 24. Gmail - Conversation View Conversation View keeps an email string together even when others are added or taken off of the string. You can turn this on or off under the GEAR > Settings > General > Conversation View Stefanie Hahn | www.StefanieHahn.net | June 2012 25. Gmail - Multiple Signatures I have 5 different accounts that forward into my Gmail inbox. I respond out as if I were answering from each different account. So if you sent me an email at stefanie@stefaniehahn.com my return email to you would have that same address, even though I am answering you from within my Gmail inbox. Additionally, I can have signatures for ALL of my different email addresses! Stefanie Hahn | www.StefanieHahn.net | June 2012 26. Gmail - Multiple Signatures Stefanie Hahn | www.StefanieHahn.net | June 2012 27. Gmail - Multiple Signatures My thoughts on photos in your email signature Consider that many people are reading your email on their mobile device. Be aware that many email services (Gmail included) block photos in your email by default the user can allow photos in a setting change. Formatting is a challenge every service, every device, every user might see your email differently than you intended (sizes, position, etc.) Stefanie Hahn | www.StefanieHahn.net | June 2012 28. Gmail - Contacts Gmail is NOT a contact management system. However, they have some great tools for working with your contacts! Take the time to set up Groups they come in handy across other Google tools that you use. Stefanie Hahn | www.StefanieHahn.net | June 2012 29. Gmail - ContactsTo create a group Click on Contacts and then New Group in the left navOR Click the little man with a +Type in a group nameClick Add Stefanie Hahn | www.StefanieHahn.net | June 2012 30. Gmail - ContactsWhen I pull up a contactrecord, I can see thegroups that I have thatperson in, some basicinfo including customfields if I want them andrecent conversations.Photos will only comeup for contacts if you orthe contact adds thepic. Stefanie Hahn | www.StefanieHahn.net | June 2012 31. Gmail - ContactsWhen you click Add, you seethis menu, filled with tons ofadditional fields that you canadd to a contact record as youneed them!Plus create your own customfield. Stefanie Hahn | www.StefanieHahn.net | June 2012 32. Gmail - LabsI heart GMail labs. Tons of fun and helpful tweaksto help you achieve Inbox Zen. Go to the gear >click Settings > Labs* Stefanie Hahn | www.StefanieHahn.net | June 2012 33. Gmail - LabsGMail Labs I Use: Authentication Icon Refresh POP Accounts Canned ResponsesSend and Archive Text StylingSignature Tweaks Filter Import/ExportSmart Labels Previews (Maps, Docs, Undo SendVoice, Flickr, Yelp)Unread Message Icon Mark As Read Nested Labels Just to name a few explore Preview Panelabs!!! Stefanie Hahn | www.StefanieHahn.net | June 2012 34. Why Gmail?Find it: mail.google.comGmail can function as your all-in-one emailinbox. Import your different email accounts &respond out from each individual address. Labels the new webs version of a folder Filters make sorting your inbox easy Conversation View ahhh togetherness Multiple Signatures for multiple accts Contacts manage with ease LABS fun and handy Stefanie Hahn | www.StefanieHahn.net | June 2012 35. voice.google.comGOOGLE VOICE Stefanie Hahn | www.StefanieHahn.net | June 2012 36. Google VoiceReasons to Try Google Voice:1. A text/email trail of all of your voicemails2. Listen in on voicemails & pick up after screening3. Personalized greetings for 1 contact or a group4. Voicemail transcription lets you read voicemails5. FREE :) Stefanie Hahn | www.StefanieHahn.net | June 2012 37. Google VoiceManage 1 Phone Line Manage SeveralYoure a new Realtor, you You have been in the businessdont have a landline at homefor years, you have an officeand you spend much of your line, a home office line, yourday on the road giving out home phone, cell phone andyour cell phone to clients & your car even has its own line.other agents feels invasive sinceToo many voicemails toits the same number yourmanage and you wantfriends & family call you on too.simplicity!- Use your GV# to receive calls- Forward your lines to 1 GV #and call out - Create custom recordings- Use groups to manage - Screen calls- Read your voicemail Stefanie Hahn | www.StefanieHahn.net | June 2012 38. Google Voice Stefanie Hahn | www.StefanieHahn.net | June 2012 39. Google VoiceClick on the GEAR toaccess your Google Voicesettings the 1st step ispicking a Google #. Stefanie Hahn | www.StefanieHahn.net | June 2012 40. Google Voice Initial Google Voice set-up happens here, but you can manage it mostly from your phone app going forward. Stefanie Hahn | www.StefanieHahn.net | June 2012 41. Google VoiceOf course, you can still listen to amessage, but you can also read it(via email or text). Call or Text backand more > click the drop-downarrow to see all of your options! Stefanie Hahn | www.StefanieHahn.net | June 2012 42. Google VoiceGoogle Voice is a great voicemail option for theprofessional who is always on the go grab yourGoogle Voice # today and get started!Find it: voice.google.com1. A text/email trail of all of your voicemailsListen in on voicemails & pick up after screeningPersonalized greetings for 1 contact or a groupVoicemail transcription lets you read voicemails Stefanie Hahn | www.StefanieHahn.net | June 2012 43. drive.google.comGOOGLE DRIVE Stefanie Hahn | www.StefanieHahn.net | June 2012 44. Google DriveReasons to consider Google Drive:-Share docs/folders in real-time-Live collaboration within shared docs-Edit between MS Office seamlessly-Google templates/themes-Drive folder right on your desktop Google Drive just works with real estate store essential formskeep your listing track leads presentation in the cloudshare marketing plansless printing/more sharing with sellers Stefanie Hahn | www.StefanieHahn.net | June 2012 45. Google Docs DriveStop paying for Microsoft Office you dont need it! Stefanie Hahn | www.StefanieHahn.net | June 2012 46. Google Drive BasicsYour Docscollections havenow becomeyour Drive files(yey!)Click on My Driveto see all of yourfolders.Click onTo create a NEWfolder on yourDrive Stefanie Hahn | www.StefanieHahn.net | June 2012 47. Google Drive Shared w/MeClick on Shared with me to access files that others have sharedwith you. You will get an email with a link anytime someoneshares a drive file or folder with you. Stefanie Hahn | www.StefanieHahn.net | June 2012 48. Google Drive - Menu Create Menu >> Lets create a new document Stefanie Hahn | www.StefanieHahn.net | June 2012 49. Google Drive Sharing OutClick on Create, click on DocumentClick on Share in your document to collaborateLIVE! Just add the person by email address andclick Done. Stefanie Hahn | www.StefanieHahn.net | June 2012 50. Google Drive Live CollaborationGoogle Docs will tell you when the otherperson is viewing the document. You cancollaborate LIVE within the documentitself OR you can chat off to the side. Stefanie Hahn | www.StefanieHahn.net | June 2012 51. Google Drive EverywhereGoogle Docs, now Drive has alwaysbeen cloud storage, but Google hasmade the save and upload processmuch faster by allowing you toDownload Google Drive which puts afolder on your desktop and will syncwhatever you tell it to during initial set-up. Also, throw new items into GoogleDrive to make them available in thecloud. Grab the Drive app for yourphone to snap & upload! Stefanie Hahn | www.StefanieHahn.net | June 2012 52. Google Drive - Templates Love the Microsoft template gallery? Google has one too. Click on Create Click From Template Stefanie Hahn | www.StefanieHahn.net | June 2012 53. Google Drive Stefanie Hahn | www.StefanieHahn.net | June 2012 54. Google DriveStop paying for Microsoft Office. You really dont needit. Impress your consumers with your cloudproductivity and save time, printing costs and hasslewith Google Drive.Find it: drive.google.com Share docs/folders in real-time Live collaboration within shared docs Edit between MS Office seamlessly Google templates/themes Drive folder right on your desktop Stefanie Hahn | www.StefanieHahn.net | June 2012 55. picasa.google.comPICASA Stefanie Hahn | www.StefanieHahn.net | June 2012 56. PicasaPicasa is free and easy to use photo editing andstorage. Import your photos from your cameracard, edit in Picasa and upload to Google+. Youcan create virtual tours AND share Google+albums with a link. Stefanie Hahn | www.StefanieHahn.net | June 2012 57. Picasa Stefanie Hahn | www.StefanieHahn.net | June 2012 58. Picasa - EditingThe Picasa software hassome decent photo editingtools, tuning and effects.Plus Geo-Tag, createCollages, and upload toGoogle+ from here. Try theIm Feeling Lucky button forfast editing. Stefanie Hahn | www.StefanieHahn.net | June 2012 59. Picasa - Folders I dont love the way Picasa grabs every photo automatically here even the ones that I think Ive deleted. However, it has come in handy when I need to find something that Ive deleted everywhere else. Stefanie Hahn | www.StefanieHahn.net | June 2012 60. Picasa Web Albums Once youve edited your photo You can tag, share, email, print or export to another program. Stefanie Hahn | www.StefanieHahn.net | June 2012 61. Picasa Virtual ToursYou can use a Picasa album to create a virtual tour complete withtransitions, captions and music with just a few clicks! In Picasa,each folder will have these controls [in blue box]. Stefanie Hahn | www.StefanieHahn.net | June 2012 62. Picasa Virtual Tours Import your listing photos into Picasa (its easier if all of the photos are in one folder) In your Picasa Library Click on the folder Click on Create Movie Stefanie Hahn | www.StefanieHahn.net | June 2012 63. Picasa Virtual Tours Load an audio track (watch your copyrights!!!)A few places you can find royalty free music clips: www.royaltyfreemusic.com www.opuzz.comhttp://www.flyinghands.com Select your Transition Style Select Slide Duration on the slider Select Overlap Use drop-down to select Dimensions Click on the Slide tab (top) Stefanie Hahn | www.StefanieHahn.net | June 2012 64. Picasa Virtual ToursSelect Font, Size and Style Select a text and background colorsUse the drop-down to grab a templateType in your introClick Create Movie Stefanie Hahn | www.StefanieHahn.net | June 2012 65. Picasa Virtual Tours Watch your video Edit as needed Upload and Export!The export functionallows you to savethe video file so youcan share it andupload it placesother than YouTube. Stefanie Hahn | www.StefanieHahn.net | June 2012 66. PicasaFind it: picasa.google.comUse Picasa for: Photo editing Photo storage/folders Web Albums Easy Virtual Tours Stefanie Hahn | www.StefanieHahn.net | June 2012 67. plus.google.comGOOGLE+ Stefanie Hahn | www.StefanieHahn.net | June 2012 68. Why Google+ ?You may be thinking not another socialnetwork! But you might want to reconsiderafter we talk about Google +1s and Search PlusYour World both of which factor into yoursearch engine optimization and make for greatGoogle juice.Google+ personal profiles and pages are worthyour real estate time! Stefanie Hahn | www.StefanieHahn.net | June 2012 69. Google+ StatisticsOfficial launch: September 2011 170 million users*projected 400 m by end of 2012 Male dominated ~ 63% Draws a younger audience than FB Top employers Google, Apple, Microsoft in top 5Over 40% of marketers report that Google+ is "useful tocritical" for their business. (HubSpot 2012 State ofInbound Marketing Report) Stefanie Hahn | www.StefanieHahn.net | June 2012 70. profiles.google.com/stefanieaingehahn Stefanie Hahn | www.StefanieHahn.net | June 2012 71. Stefanie Hahn | www.StefanieHahn.net | June 2012 72. Google+ Main Menu (Left) Home = Your newsfeed from all circles You Circles = Friend lists (Biz, Family, Friends) Pages = Business Pages Photos = Yours + Others More = games, extras Stefanie Hahn | www.StefanieHahn.net | June 2012 73. Google+ Homepage Stefanie Hahn | www.StefanieHahn.net | June 2012 74. Google+ Getting AroundClick View As to see what and how you are sharingwith others and publiclyClick Edit Profile to change your information listed hereUse the page navigation (red box) to see more Stefanie Hahn | www.StefanieHahn.net | June 2012 75. Your Google+ Profile > Posts Users can +1, share or start a hangout about your post. +1s are the like Sharing will post on their page. Stefanie Hahn | www.StefanieHahn.net | June 2012 76. Your Google+ Profile > About Stefanie Hahn | www.StefanieHahn.net | June 2012 77. Your Google+ Profile > Photos Stefanie Hahn | www.StefanieHahn.net | June 2012 78. Your Google+ Profile > +1s Stefanie Hahn | www.StefanieHahn.net | June 2012 79. Google+ Newsfeed At first glance, the layout appears Facebook-esque with a few terminology changes. Click More to see ALL of your circles. Stefanie Hahn | www.StefanieHahn.net | June 2012 80. Google+ CirclesGoogle+ believe that Circles are the better way tomanage who you connect and share with online. Stefanie Hahn | www.StefanieHahn.net | June 2012 81. How to PostSharing updateson Google+ canbe targeted tospecific circles orshared publicly.Share text, links,location, photosand video andthen select whoshould see it. Stefanie Hahn | www.StefanieHahn.net | June 2012 82. Google+ HangoutsOne of thecoolest Google+features areHangouts. Youcan hangoutonline and videochat with yourclients, team andsphere. Stefanie Hahn | www.StefanieHahn.net | June 2012 83. Google+ HangoutsYou can hangout with9 other people at onetime.Nice FREE meetingalternative :)Share videos, docs,notes and more! Stefanie Hahn | www.StefanieHahn.net | June 2012 84. Google+ HangoutsGoogle+ Hangouts are easy to startCheck your mic (andyour hair) and thendecide who youwant to hangoutwith by default,your circles willappear here. ClickHang out to start! Stefanie Hahn | www.StefanieHahn.net | June 2012 85. Google+ HangoutsOnce you are hanging out you can invite more, chat viaIM, watch a YouTube video, record a video, mute micsand more check the Settings button for more! Stefanie Hahn | www.StefanieHahn.net | June 2012 86. Google+ Hangouts Stefanie Hahn | www.StefanieHahn.net | June 2012 87. Why Google+ ?I know, another social networking profile.Another business page. But this is Google andGoogle is still the most trafficked search engine.Consider starting a Google+ profile and/or page and begin engaging this new audience.Take advantage of Google +1s and SPYW toleverage your presence on the web.Find it: plus.google.com Stefanie Hahn | www.StefanieHahn.net | June 2012 88. www.google.com/+1/buttonGOOGLE +1S Stefanie Hahn | www.StefanieHahn.net | June 2012 89. Google +1sThink of Google +1s as social bookmarking. Yourthumbs up endorsement of something you find onthe web. Stefanie Hahn | www.StefanieHahn.net | June 2012 90. Google +1sWebsites using the +1 button generate 3.5xthe Google+ visits than sites without thebutton and accounted for .22% of referraltraffic. (via HubSpot)www.google.com/+1/button Stefanie Hahn | www.StefanieHahn.net | June 2012 91. Google +1s Part of Profile Stefanie Hahn | www.StefanieHahn.net | June 2012 92. Google +1 Button on Site Stefanie Hahn | www.StefanieHahn.net | June 2012 93. Google +1 Button on BlogYou will findthe Google +1button onwebsites,blogs, blogposts, Googlesearch resultsand more. Ifyou manageyour own siteor blog, youcan add iteasily. Stefanie Hahn | www.StefanieHahn.net | June 2012 94. Google +1sThink of Google +1s as social bookmarking. Yourthumbs up endorsement of something you find onthe web.We trust content that is endorsed by ourconnections (whether we should or not) similarto how we trust peer reviews more thanadvertisements. Google +1s are an endorsementof your content.Find it: www.google.com/+1/button Stefanie Hahn | www.StefanieHahn.net | June 2012 95. www.google.comSEARCH PLUS YOUR WORLD Stefanie Hahn | www.StefanieHahn.net | June 2012 96. Search plus Your WorldSocial Search is HERE. Googles SPYW justserves social search to you on a lovely littleplate right at the top of your results. Whyis SPYW so important?We trust our connections if I see that ChrisSmith has written about something I amGoogling, I am way more likely to click on hislink in my personal results than wade throughthe rest of my results. Stefanie Hahn | www.StefanieHahn.net | June 2012 97. Search plus Your World Stefanie Hahn | www.StefanieHahn.net | June 2012 98. Search plus Your WorldYou do a Googlesearch as younormally would,but now, you getresults from yourcircles onGoogle+ IF youare a Google+user! Stefanie Hahn | www.StefanieHahn.net | June 2012 99. Search plus Your WorldThe socialresults willappear at thetop of yourGoogle searchand can beaccessed withone click. Stefanie Hahn | www.StefanieHahn.net | June 2012 100. Search plus Your World Stefanie Hahn | www.StefanieHahn.net | June 2012 101. Google SPYW & SEOGoogle SPYW is known as social search. Socialsearch works because we believe our friends.We trust product reviews from our peers morethan from an advertisement.Social search has already changed the way wesearch whether you realize it or not. Stefanie Hahn | www.StefanieHahn.net | June 2012 102. Search plus Your WorldJust another reason to check out Google+,start using the Google +1 button and takeadvantage of the social search.Find it: www.google.com (when you are aGoogle+ user) Stefanie Hahn | www.StefanieHahn.net | June 2012 103. google.com/dashboardGOOGLE DASHBOARD Stefanie Hahn | www.StefanieHahn.net | June 2012 104. Google DashboardWhat you find in your Google Dashboard mightamaze you or scare you but YOU SHOULDknow what you are putting out into the world.You can control what you share on the web, butyou have to be smart about it. Use thedashboard to tighten up and feel comfortablewith your online data. Stefanie Hahn | www.StefanieHahn.net | June 2012 105. Check Your Google Dashboard Stefanie Hahn | www.StefanieHahn.net | June 2012 106. www.google.com/dashboard I cannot stress enough that YOU must know what you are sharing online. You CAN control your data please take the steps to do so Stefanie Hahn | www.StefanieHahn.net | June 2012 107. A Closer LookLets look at Gmail focus on the contents in theblue box. Manage your chat history, HTTPS(secure browsing) or ALL Gmail settings. See thenew privacy policy or get help! Stefanie Hahn | www.StefanieHahn.net | June 2012 108. Get ControlWhen I click on Manage Chat Settings I am taken therewith one click. Awesome. Make your changes. Save. Stefanie Hahn | www.StefanieHahn.net | June 2012 109. Google DashboardFind it: google.com/dashboardBe aware of what you share so you can feelconfident using around these programs on yourpcs and smartphones. When in doubt, dontpost it. Use the Mother Rule (or the SpouseRule, Kid Rule, etc.) whenposting/sharing/forwarding/uploading Stefanie Hahn | www.StefanieHahn.net | June 2012 110. WHEW!!! Lets See that List Again! Mobile Google GmailGoogle VoiceGoogle Drive PicasaGoogle+Google +1s Search Plus Your World Google Dashboard Stefanie Hahn | www.StefanieHahn.net | June 2012 111. Be Google-tastic GoalsMy goal with this course is to show you how youcan use many of the free tools from Google inyour real estate business every day.Each tool has been selected because it can beuseful to you and your business. I dont expectyou to jump in and use each one, but I wouldlike to show you the possibilities. Stefanie Hahn | www.StefanieHahn.net | June 2012 112. Thank You!For slides and video fromtodays class, go to:www.stefaniehahn.net/google-tasticStefanie A. Hahnstefanie@stefaniehahn.com Stefanie Hahn | www.StefanieHahn.net | June 2012