the google review attraction system · once you are finished, tap the arrow in the top right corner...

THE

GOOGLE REVIEW ATTRACTION SYSTEM & other bonus material

LOCAL SEARCH for DENTISTS

GENERAL INFORMATION Copyright © 2018 by Graig Presti and Local Search for Dentists. This publication is licensed to the individual reader only. Duplication or distribution by any means, including email, disk, photocopy and recording, to a person other than the original purchaser is a violation of international copyright law. Publisher: Local Search for Dentists, 611 S. Congress #310, Austin, Texas 78704 While they have made every effort to verify the information here, neither the author nor the publisher assumes any responsibility for errors in, omissions from or different interpretation of the subject matter. This information may be subject to varying laws and practices in different areas, states and countries. The reader assumes all responsibility for use of the in formation. The author and publisher shall in no event be held liable to any party for any damages arising directly or indirectly from any use of this material. Every effort has been made to accurately represent this product and its potential and there is no guarantee that you will earn any money using these techniques.

Google Review Attraction System LOCAL SEARCH & Bonus Materials 2 / 19 for DENTISTS

Table of Contents

Table of Contents

Google “Magic” Online Review Attraction System

Introduction

What are Google Reviews and Why are They SO Important?

Who can write a review?

Where do patients go to write a review?

BEST Methods for Getting MORE Reviews!

Determining which method to use

Mobile Browser (ALL Android users and iPhone/Windows Phone users with a Google

Account)

Template Email (Great for Everyone! Especially Gmail users)

Handwritten Letters

Video Testimonials

Overview

General questions to ask and story arcs

Video System Components

Camcorder

Tripod

Microphone

Editing your testimonial

Sending in your testimonials

Template Video Testimonial Release Form

Conclusion


Google “Magic” Online Review Attraction System

Introduction It’s no secret, 89% of consumers are using search engines to help them research their purchasing

decisions. Even when a patient learns about your practice through another medium (word of mouth,

mailers, pennysaver ads, billboards…), the first thing they do is search for you ONLINE. Therefore, it is

imperative that you take full control of your online reputation. The EASIEST way to do that is to get as

many POSITIVE reviews and video testimonials as you can in the most authoritative and visible sources

and this guide will tell you exactly how!

Although these strategies can be applied to any review ecosystem, I’m going to focus solely on

Google reviews. Since Google searches make up between 65-70% of all local search queries, it is vital that

you do everything in your power to look your best on the internet giant.

If you only make one business decision this week month YEAR, make implementing this Google

Review Attraction System your #1 priority. It is amazing how this SIMPLE, proven system will not only get

you the glowing reviews you deserve, and your competitors want, but it will also dramatically increase

your bottom line!

So without further ado, read on so you and your staff can learn about:

● PROVEN (and ethical) methods for obtaining reviews

○ Simple, effective solutions that make it easy for your patients

● Front Desk Scripting

○ I’ll tell you exactly what you need say and when to say it

● Necessary equipment and starter questions for video testimonials

○ No need to break the bank! Just get the footage and we’ll make sure it’s seen!

Okay, okay, enough talk, let’s get started!


What are Google Reviews and Why are They SO Important? Good question! Google reviews are a part of Google Plus ecosystem and allow Google users to

share their experiences at a variety of businesses. Google takes this information and includes it in it’s

“local search” results to help users make better informed decisions. This includes both results visible on

both the Search Engine Results Page (SERP) and Google Maps.

A standard Search Engine Results Page (SERP) for a local search

As you can see in the screenshot in figure 1, obtaining a large quantity of quality Google reviews

can really make your listing stand out in the crowd. Smiles of Chattanooga have done a wonderful job at not

only using an effective Local Search Engine Optimization (SEO) to get top billing in the map listing, but

they back it up by having a large number of people openly vouching for them and providing them “social

proof” and AUTHORITY.

I would also like you to take note of the listing for “Shallowford Family Dental Group” as well.

Notice how Google Reviews can make your listing more attractive to a prospective patient even if there

are other listings ranked ahead of you! Honestly, if you had to choose a dental office between

CHATTANOOGA DENTAL CARE, Dentistry of Chattanooga, or Shallowford Family Dental Group with just this

information, who would you choose?


Who can write a review? Anyone with a Google/Gmail account (ex. [email protected])! Unfortunately, this can’t be

circumvented, however, the good news is that many patients do have an active account even if they are

unaware of it!

Here are a two great tips that will help you spot active Google users:

1. Look in your patient database for individuals who have provided you with a Gmail address for their

email. If they are actively receiving email through that address, they are good to go.

2. Be aware of the type of phone your patients are using around your office. Android is the mobile

division of Google and is present on a majority of “non-iPhone” devices (think Samsung, HTC, LG,

Motorola, Sony, etc.). Since Android is owned and operated by Google, all Android users are

required to have a Google account.

Although there will be Google users who don’t fall into either of these categories, these two

groups are a perfect starting point to begin acquiring amazing reviews quickly!

Where do patients go to write a review? Patients are able to use our custom link to write a review while either in the office or elsewhere

since it works on both mobile devices (smartphone/tablets) and traditional computers (desktops/laptops).

Simply have the patient visit the provided custom URL by either typing it into their internet

browser (Chrome/Safari/etc.) or by scanning your custom QR code.

*Note: We strongly encourage practices to steer patients toward leaving a review on their mobile device,

that way you don’t run the risk of having the patient not receive your email, forget to do it at home, or get

confused about the process. If they leave you a review in the office, your staff can step in and help at any

time and once they are finished they don’t have to worry about having any “homework”!


mailto:[email protected]


BEST Methods for Getting MORE Reviews! As alluded to earlier, the ultimate goal of this system is to streamline the Google review process

for your best patients so they can tell the world about the quality service you provide! Although this guide

does NOT guarantee that you will get a review from every patient you ask, it DOES dramatically increase

the likelihood that you will receive reviews from qualified patients. So let’s get to it!

Determining which method to use We have constructed a well thought out flow chart for you and your front desk staff that

accurately directs you to the most efficient method to receive a review from a patient based on a short

series of unobtrusive questions.

Sample Flowchart/Scripting for front desk staff (included with your custom review sheets)


The purpose of this flowchart is to answer several key questions:

1. Is this someone our practice would like to have leave us a review?

2. Are they an Android user? Which we know have an active Google Account on their phone.

3. If they are an iPhone/Windows user, do they know their Gmail login information offhand?

4. Is leaving a mobile review out of the picture? Then we should send them the template email with

the link specific to our office so they can leave us a review when they get home. Remember, bonus

points for [email protected] email addresses!

Once you know the best available method for the particular patient you are working with it is time

to take action!

Mobile Browser (ALL Android users and iPhone/Windows Phone users with a Google Account) This method is an excellent way to get reviews from patients who have an Android phone and

those that have an iPhone/Windows Phone and a Google/Gmail account. However, even if the patient

does not have a Google account, there is an opportunity for them to sign up using this process.

Google has made it possible to leave a review for a practice directly from the search result page

and we have created a custom link for your practice that will take the reviewer directly to your page.

Once the patient has visited that link. All they have to do is tap on the rightmost number of stars

they would like to leave. For example, if a patient would like to leave a 5 star review, just tap the star all

the way on the right and the remaining stars will automatically populate.

At this point, the patient may be prompted to log in. They can sign in using an existing

Google/Gmail account or create a new account by click on the “Create Account” link located beneath the

sign in information.

If you are already logged in you will be taken to the review page where you can now text in a

review as long or as short as you’d like. Once you are finished, tap the arrow in the top right corner to

publish the review. You should be able to see your review immediately, however, people on other devices

will experience a delay which can vary from a couple of minutes to hours. Once it has posted, now anyone

searching you on any of Google’s platforms will see this review.


Sample Walkthrough for getting Google Reviews via the mobile browser


Template Email (Great for Everyone! Especially Gmail users) Some patients may not have a smartphone, a Google account, or they may be running late and

need to leave the office immediately after their appointment. In all of these cases, we encourage you to

send these patients a template email that simply explains why their review is important to you and

provide them the most direct link (we will give this to you) to use to leave you a review.

We also include the 4 step registration process for a Google account for those patients who don’t

have an account but are willing to set one up! They can even sign up using their current email address to

create an account if they don’t want Gmail. Once they have an account they are good to go!

So here it is, feel free to copy and paste, BUT be sure to add the patient’s name, personalize your

signature, and add the correct personalized URL links! Remember this is just a template, feel free to add or

remove whatever you’d like!

******Pro-tip: In addition to sending your patients this email some of our most successful clients

actually keep a stack of a generic version of the email at the front desk and distribute them to the patient

as well. This provides an extra reminder to the patient when they are emptying their pockets/purse/car at

the end of the day. When handing out the email, it’s best to physically highlight the link that they need to

click on and the sign up instructions if necessary to get them familiar with how it works.

See the template on the next page →


Dear [Patient’s name], We hope you enjoyed your visit to our office today and thank you for trusting us with your dental health. As you know, we take great pride in providing quality dental care for each member of our community. Please help spread the word about us by posting a brief, positive review on our Google Business Page! It doesn't have to be long. Sharing 1 or 2 lines about your experience today or anything else you enjoy about our practice is more than enough. It's free and only takes 1 minute of your time. We'd really appreciate it ; ) Just click or type in the link below. Click here--> http://j.mp/SamPle

(CaSe SenSitive) If you don't have a Google account follow these SIMPLE steps: 1. Visit https://accounts.google.com/SignUp 2. Choose a username and password and fill out the required fields

*Required Fields: First/Last name, birthdate, gender, Captcha 3. Click NEXT STEP. 4. You now have a Google Account! You can now leave us a review--> http://j.mp/SamPle

(CaSe SenSitive) Thank you in advance, Dr. Sample and the rest of the team


http://j.mp/SamPle

http://j.mp/SaMpLe

https://accounts.google.com/SignUp

https://accounts.google.com/SignUp

http://j.mp/SamPle

http://j.mp/SaMpLe

Handwritten Letters Lastly, several of our clients have had a great deal of success by simply asking for Google reviews

using handwritten letters. This can easily be implemented by having each staff member select 1 or 2

patients to contact using a brief, candid letter that kindly asks the patient to leave your practice a positive

Google review. Since we are constantly bombarded with more and more electronic communication each

day, using this traditional method does an excellent job of separating yourself from the pack and showing

your patients that you truly care. This strategy also works well to get reviews from your amazing patients

that are between their scheduled cleanings and won’t be back to the office for several more months.

Sample Letter:

Hello [patient's first name or family name],

I always enjoy seeing you at the practice and appreciate your loyalty as a patient.

[share something personal (a sentence about kids growing up/when you first met/pride you took in helping them

fix their smile)]

example: It's been a pleasure witnessing Jack and Sally transform from those little kids who used to run around

the office tirelessly into the outstanding young adults they are today.

It's the little things like this that truly makes this more than just a job for me.

As our practice continues to grow, we would love to help more people just like you and your family. You

can help us achieve this by sharing a brief comment, review, or experience you've had with us on Google.

Just visit: Review Link (or shortened version using www.bit.ly) remember it’s CaSe sensitive

Thanks in advance for your help. I look forward to seeing what you have to share!

Sincerely,

Doctor’s name


http://www.bit.ly/

Video Testimonials

Overview Video testimonials about your practice are an excellent “qualitative” complement to great

“quantitative” Google Reviews. The beauty behind them is that they give new potential patients the

opportunity to see the work you provide first hand and they can finally put a face/human element to the

great reviews they’ve been reading on your Google+ Business Listing.

In addition, these videos can also rank on the major search engines, like Google. Therefore, it is

advantageous to get video content for each procedure you perform so we can target the relevant

keywords and get them ranking as soon as possible. The more real estate we can occupy on the first page

of a Google search result drastically increases the chance that the prospective patient will click through

our material!

Video testimonials ranking on the first page of Google


General questions to ask and story arcs Your testimonial doesn’t have to be long, 30-60 seconds is more than enough. Here are some

sample questions you can ask your patients to get the ball rolling!

Q1: What do you like most about our dental office?

Q2: What keeps you coming back to our dental office?

Q3: Tell me why you would recommend our dental office to your friends and family?

Additionally, some of our most successful patient video testimonials follow this formula:

1. Patient had a problem they needed solved (embarrassed with their smile, pain etc.)

2. Patient found the doctor through a friend, family, coworker, online…

3. Patient came into the office and was impressed by the doctor and their staff

4. Patient had a pleasant, pain free experience

5. Patient is comfortable and loves their new smile

6. Patient recommends doctor to all of their friends, family, coworkers, ANYONE!


Video System Components In the event that you don’t have the equipment necessary to film your own video testimonials, he’s

a short list of some affordable items that we recommend to get you started. (Please note: Many smart phones today are more than capable of collecting adequate video testimonials. Just be sure your camera is steady and that your patient is well lit and audible)

Camcorder Canon Vixia HF R600

Camera review: https://www.youtube.com/watch?v=nwZbUH-58MI

Order: https://www.amazon.com/Canon-VIXIA-R700-Camcorder-Black/dp/B019UDIL80

Tripod AmazonBasics 60-Inch Lightweight Tripod with Bag

Order: http://www.amazon.com/AmazonBasics-60-Inch-Lightweight-Tripod-Bag/dp/B005KP473Q/

Microphone Audio-Technica ATR-3350 Lavalier Omnidirectional Condenser Microphone

Order: http://www.amazon.com/Vidpro-XM-L-Wired-Lavalier-microphone/dp/B00HUEBGMU/


https://www.youtube.com/watch?v=nwZbUH-58MI

https://www.amazon.com/Canon-VIXIA-R700-Camcorder-Black/dp/B019UDIL80

http://www.amazon.com/AmazonBasics-60-Inch-Lightweight-Tripod-Bag/dp/B005KP473Q/

http://www.amazon.com/Vidpro-XM-L-Wired-Lavalier-microphone/dp/B00HUEBGMU/

Editing your testimonial If necessary, you can edit out unwanted portions of your raw video footage using YouTube’s “Easy Editor”.

Check out our tutorial:

www.youtube.com/watch?v=qikGxT0r46U

To edit out the middle of a video use the following tutorial:

www.youtube.com/watch?v=pmPF1VQzQoM

Sending in your testimonials Once your testimonial is edited, please send it in to us so we can upload it to your personally, optimized

YouTube channel where we will load it with appropriate, competitive keywords and get it ranking

immediately! We encourage you to use www.sendspace.com to send us your edited videos. It’s easy to use

and doesn’t require you to create an account. For more information, please watch our video and

screenshots.

Sendspace.com tutorial:

youtu.be/95hxOtcy-ek

Sendspace.com screenshot:

Drag in or browse for the file you’d like to upload.


http://www.youtube.com/watch?v=qikGxT0r46U

https://www.youtube.com/watch?v=pmPF1VQzQoM

http://www.sendspace.com/

http://youtu.be/95hxOtcy-ek

You can now remove currently uploaded files, add new files, and write notes about each video. Once you

are ready send, enter our email address, [email protected] in the recipient’s box and your

own email the sender’s box.

Once you have added all the necessary files, description and emails click UPLOAD and we’ll be notified!



Template Video Testimonial Release Form

[BUSINESS NAME]

[ADDRESS | PHONE NUMBER]

Video Testimonial Release Form Authorization and Release Information I understand my testimonial as outlined above or in the video recorded of me (the “Testimonial”) and made on behalf of [Business Name] (hereinafter called “The Business”) may be used in connection with publicizing and promoting The Business. I authorize The Business to use my name, brief biographical information, and the Testimonial as defined on this form or by me in this video. I hereby irrevocably authorize The Business to copy, exhibit, publish or distribute the Testimonial for purposes of publicizing The Business’ programs or for any other lawful purpose. These statements may be used in printed publications, multimedia presentations, on websites or in any other distribution media. I agree that I will make no monetary or other claim against The Business for the use of the statement. In addition, I waive any right to inspect or approve the finished product, including written copy or edited video wherein my likeness or my testimonial appears. I hereby hold harmless and release The Business from all claims, demands and causes of action which I, my heirs, representatives, executors, administrators or any other persons acting on my behalf or on behalf of my estate have or may have by reason of this authorization. Signature: ______________________________________________________________ I have read the authorization and release information and give my consent for the use as indicated above. Printed Name: _______________________________________ Email: _______________________________________ Address: _______________________________________ City, State, Zip: _______________________________________ Telephone: _______________________________________ Date: _______________________________________


Conclusion

So there you have it! You can start implementing these methods today to start getting the great

reviews and testimonials your practice deserves!


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