THE FUTURE OF TV

SOLVE KEY CONSUMER CHALLENGES

DESIGN NEXT GEN USER EXPERIENCES

ENABLE CUSTOM PROGRAMMING

FLEXIBLE, ALA CARTE PROGRAMMING

The future of television isn’t about flashy UI, it is about solving key consumer & business challenges.

PROMOTE RELEVANT CHOICES

Surround the user w/programming that they are looking for & recommend content that they will love.

mind | heart

Make content discovery a "lean back" experience.

REDUCE FRICTION IN CONTENT DISCOVERY

by Jonathan Lupo @userexperience

TURN ADS INTO TRANSACTIONS

Use second screens and mobile devices to conduct synchronized transactions to linear commercials.

TV learns about my linearviewing habits & offers my favorite shows on one channel.

Programming suggestions based on those most influential to my choices from my social graph.

SOCIAL REMOTE

Join programming “in-progress” as friends watch.

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Allow customers to purchase a single show, season, or episode.

“lean back”