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TRANSCRIPT
A New Era of TVSamsung Ads, is redefining TV advertising, with unparalleled reach and proprietary Smart TV Data.
The future of the big screen: TV & digital convergence
Advanced TV: Shifting Behaviors
The lines between TV and digital media buying have blurred - Advanced TV advertising is here. Fundamental developments in technology combined with content viewing behavioural changes have caused seismic shifts in TV and digital, making the big screen more powerful than ever before.
Barriers around TV, video and digital are converging and no longer perform in their silos.
With the power of the big screen and the measurement and accountability of digital, advertisers can finally gain the insights they've been waiting for.
The Advanced TV Ecosystem: What does it all mean?Advanced TV/ Connected TV (ATC/CTV) & IPTVContent that is transported from a content provider to aconnected television screen over the internet.1
Cord CuttersCord-cutting refers to the pattern of viewers cancellingtheir subscriptions to multichannel subscriptiontelevision services available over cable.*
Automatic Content Recognition (ACR)The technology that captures and identifies contentacross internet-connected devices.*
Linear TV and OTTLinear TV is a real-time television, while Over The Top (OTT) is a device that can connect to a TV (or functionality within the TV itself) to facilitate the delivery of Internet based video content.
*Source: IAB Europe
Samsung Ads: The Role in the CTV EcosystemThe Impact of TV and Measurement of Digital Samsung Ads offers exclusive 1st party data powered by ACR and industry leading technology, empowering advertisers to reach households from the moment they turn on their Samsung Smart TV.
Source 1: MTM London, “The Connected TV Advertising Opportunity in Europe” commissioned by SpotX, Sep 8, 2017Source 2: Samsung Consumer Electronics Proprietary Business Intelligence, Q1 2019
Germany50MM
125MM
UK125MM
250MM
Spain45MM
105MM
France35MM
240MM
Italy10MM
105MM
Get in touch to find out [email protected]
Interactive ad formats
1st party data powered by ACR
Real-time campaign insights
Unparalleled targeting capabilities
Brand safe
Devoid of ad blockers & ad fraud
100% viewable
Solus branding
TV Digital
Samsung Ads Audience Reach2
UK 4.8M
Germany 6.2M
Italy3.5M
Russia9.1M
France2.2M
Spain3.1M
“Welcome to the new world of data-driven and accountable TV advertising, where audience is as important as content and context” - Internet Advertising Bureau (IAB)
EU5 2016 vs EU5 2020
Connected TV Ad Spending