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1.

The Future of the Soups Market in Belgium to 2017

Market Size, Distribution and Brand Share, Key Events and Competitive Landscape

Reference Code: FD0754ER

Published: February 2014

©Canadean 2014. This product is licensed and is not to be photocopied. Reference code: FD0754ER



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Table of Contents

1. Introduction............................................................................................... 11

1.1 What is this Report About?................................................................................. 11

1.2 Definitions .......................................................................................................... 11

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017 ... 11

1.2.2 Category Definitions ..................................................................................................... 11

1.2.3 Distribution Channel Definitions .................................................................................... 12

1.2.4 Volume Units and Aggregations .................................................................................... 13

1.2.5 CAGR Definition and Calculation .................................................................................. 13

1.2.6 Graphical representation of Brands ............................................................................... 14

1.2.7 Exchange Rates ........................................................................................................... 14

1.2.8 Methodology Summary ................................................................................................. 14

2. Belgium Soups Market Analysis, 2007–17 ............................................. 15

2.1 Soups Value Analysis, 2007–17 ......................................................................... 15

2.1.1 Overall Soups Market Value, 2007–17 .......................................................................... 15

2.1.2 Soups Market Value by Category, 2007–17 .................................................................. 17

2.1.3 Market Growth Dynamics by Value – Soups, 2007–17 .................................................. 20

2.2 Soups Volume Analysis, 2007–17 ...................................................................... 21

2.2.1 Overall Soups Market Volume, 2007–17 ....................................................................... 21

2.2.2 Per-Capita Consumption - Soups, 2007–17 .................................................................. 22

2.2.3 Soups Market Volume by Category, 2007–17 ............................................................... 23

2.2.4 Market Growth Dynamics by Volume – Soups, 2007–17 ............................................... 25

3. Belgium Ambient Soup Market Analysis, 2007–17 ................................ 26

3.1 Ambient Soup Value Analysis, 2007–17............................................................. 26

3.1.1 Ambient Soup Market by Value, 2007–17 ..................................................................... 26

3.1.2 Average Consumer Price/Kg – Ambient Soup, 2007–17 ............................................... 28

3.2 Ambient Soup Volume Analysis, 2007–17 .......................................................... 29

3.2.1 Ambient Soup Market by Volume, 2007–17 .................................................................. 29

3.3 Market Growth Dynamics – Ambient Soup, 2007–17 ......................................... 30

3.3.1 Ambient Soup Market Growth Dynamics by Value, 2007–17 ......................................... 30

3.3.2 Ambient Soup Market Growth Dynamics by Volume, 2007–17 ...................................... 31

3.4 Ambient Soup Brand Analysis, 2009–12 ............................................................ 32

3.5 Ambient Soup Distribution Channel Analysis, 2009–12 ...................................... 34

4. Belgium Chilled Soup Market Analysis, 2007–17 .................................. 37

4.1 Chilled Soup Value Analysis, 2007–17 ............................................................... 37

4.1.1 Chilled Soup Market by Value, 2007–17 ....................................................................... 37




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4.1.2 Average Consumer Price/Kg – Chilled Soup, 2007–17 ................................................. 39

4.2 Chilled Soup Volume Analysis, 2007–17 ............................................................ 40

4.2.1 Chilled Soup Market by Volume, 2007–17 .................................................................... 40

4.3 Market Growth Dynamics – Chilled Soup, 2007–17 ........................................... 41

4.3.1 Chilled Soup Market Growth Dynamics by Value, 2007–17 ........................................... 41

4.3.2 Chilled Soup Market Growth Dynamics by Volume, 2007–17 ........................................ 42

4.4 Chilled Soup Brand Analysis, 2009–12 .............................................................. 43

4.5 Chilled Soup Distribution Channel Analysis, 2009–12 ........................................ 44

5. Belgium Dried Soup Market Analysis, 2007–17 ..................................... 47

5.1 Dried Soup Value Analysis, 2007–17 ................................................................. 47

5.1.1 Dried Soup Market by Value, 2007–17 .......................................................................... 47

5.1.2 Average Consumer Price/Kg – Dried Soup, 2007–17 .................................................... 49

5.2 Dried Soup Volume Analysis, 2007–17 .............................................................. 50

5.2.1 Dried Soup Market by Volume, 2007–17 ....................................................................... 50

5.3 Market Growth Dynamics – Dried Soup, 2007–17 .............................................. 51

5.3.1 Dried Soup Market Growth Dynamics by Value, 2007–17 ............................................. 51

5.3.2 Dried Soup Market Growth Dynamics by Volume, 2007–17 .......................................... 52

5.4 Dried Soup Brand Analysis, 2009–12 ................................................................. 53

5.5 Dried Soup Distribution Channel Analysis, 2009–12 .......................................... 55

6. Belgium Frozen Soup Market Analysis, 2007–17 ................................... 58

6.1 Frozen Soup Value Analysis, 2007–17 .............................................................. 58

6.1.1 Frozen Soup Market by Value, 2007–17 ....................................................................... 58

6.1.2 Average Consumer Price/Kg – Frozen Soup, 2007–17 ................................................. 60

6.2 Frozen Soup Volume Analysis, 2007–17............................................................ 61

6.2.1 Frozen Soup Market by Volume, 2007–17 .................................................................... 61

6.3 Market Growth Dynamics – Frozen Soup, 2007–17 ........................................... 62

6.3.1 Frozen Soup Market Growth Dynamics by Value, 2007–17 ........................................... 62

6.3.2 Frozen Soup Market Growth Dynamics by Volume, 2007–17 ........................................ 63

6.4 Frozen Soup Brand Analysis, 2009–12 .............................................................. 64

6.5 Frozen Soup Distribution Channel Analysis, 2009–12 ........................................ 66

7. Belgium UHT Soup Market Analysis, 2007–17 ....................................... 69

7.1 UHT Soup Value Analysis, 2007–17 .................................................................. 69

7.1.1 UHT Soup Market by Value, 2007–17 ........................................................................... 69

7.1.2 Average Consumer Price/Kg – UHT Soup, 2007–17 ..................................................... 71

7.2 UHT Soup Volume Analysis, 2007–17 ............................................................... 72

7.2.1 UHT Soup Market by Volume, 2007–17 ........................................................................ 72

7.3 Market Growth Dynamics – UHT Soup, 2007–17 ............................................... 73

7.3.1 UHT Soup Market Growth Dynamics by Value, 2007–17 .............................................. 73




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7.3.2 UHT Soup Market Growth Dynamics by Volume, 2007–17............................................ 74

7.4 UHT Soup Brand Analysis, 2009–12 .................................................................. 75

7.5 UHT Soup Distribution Channel Analysis, 2009–12............................................ 76

8. Profiles of Companies Active in the Global Soups Market ................... 79

8.1 Nestle SA ........................................................................................................... 79

8.1.1 Nestle SA Business Analysis ........................................................................................ 79

8.1.2 Nestle SA Major Products and Services ........................................................................ 80

8.1.3 Nestle SA Key Competitors .......................................................................................... 81

8.1.4 Nestle SA SWOT Analysis ............................................................................................ 81

8.1.5 Nestle SA History ......................................................................................................... 88

8.1.6 Nestle SA Key Employees ............................................................................................ 91

8.1.7 Nestle SA Locations and Subsidiaries........................................................................... 93

8.2 Unilever PLC .................................................................................................... 100

8.2.1 Unilever PLC Business Analysis ................................................................................. 100

8.2.2 Unilever PLC Major Products and Services ................................................................. 101

8.2.3 Unilever PLC Key Competitors ................................................................................... 102

8.2.4 Unilever PLC SWOT Analysis ..................................................................................... 102

8.2.5 Unilever PLC History .................................................................................................. 108

8.2.6 Unilever PLC Key Employees ..................................................................................... 111

8.2.7 Unilever PLC Locations and Subsidiaries.................................................................... 113

8.3 General Mills, Inc. ............................................................................................ 118

8.3.1 General Mills, Inc. Business Analysis .......................................................................... 118

8.3.2 General Mills, Inc. Major Products and Services ......................................................... 119

8.3.3 General Mills, Inc. Key Competitors ............................................................................ 120

8.3.4 General Mills, Inc. SWOT Analysis ............................................................................. 121

8.3.5 General Mills, Inc. History ........................................................................................... 126

8.3.6 General Mills, Inc. Key Employees .............................................................................. 130

8.3.7 General Mills, Inc. Locations and Subsidiaries ............................................................ 132

8.4 CJ Corporation ................................................................................................. 134

8.4.1 CJ Corporation Business Analysis .............................................................................. 134

8.4.2 CJ Corporation Major Products and Services .............................................................. 135

8.4.3 CJ Corporation Key Competitors ................................................................................ 136

8.4.4 CJ Corporation SWOT Analysis .................................................................................. 136

8.4.5 CJ Corporation History ............................................................................................... 141

8.4.6 CJ Corporation Key Employees .................................................................................. 145

8.4.7 CJ Corporation Locations and Subsidiaries ................................................................. 146

8.5 Ajinomoto Co., Inc. ........................................................................................... 152

8.5.1 Ajinomoto Co., Inc. Business Analysis ........................................................................ 152

8.5.2 Ajinomoto Co., Inc. Major Products and Services ........................................................ 153




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8.5.3 Ajinomoto Co., Inc. Key Competitors........................................................................... 154

8.5.4 Ajinomoto Co., Inc. SWOT Analysis ............................................................................ 154

8.5.5 Ajinomoto Co., Inc. History ......................................................................................... 158

8.5.6 Ajinomoto Co., Inc. Key Employees ............................................................................ 160

8.5.7 Ajinomoto Co., Inc. Locations and Subsidiaries ........................................................... 163

8.6 Kellogg Company ............................................................................................. 168

8.6.1 Kellogg Company Business Analysis .......................................................................... 168

8.6.2 Kellogg Company Major Products and Services .......................................................... 169

8.6.3 Kellogg Company Key Competitors ............................................................................ 172

8.6.4 Kellogg Company SWOT Analysis .............................................................................. 172

8.6.5 Kellogg Company History ........................................................................................... 177

8.6.6 Kellogg Company Key Employees .............................................................................. 181

8.6.7 Kellogg Company Locations and Subsidiaries ............................................................. 183

8.7 Nippon Meat Packers, Inc. ............................................................................... 187

8.7.1 Nippon Meat Packers, Inc. Business Analysis ............................................................. 187

8.7.2 Nippon Meat Packers, Inc. Major Products and Services ............................................ 188

8.7.3 Nippon Meat Packers, Inc. Key Competitors ............................................................... 189

8.7.4 Nippon Meat Packers, Inc. SWOT Analysis ................................................................ 189

8.7.5 Nippon Meat Packers, Inc. History .............................................................................. 193

8.7.6 Nippon Meat Packers, Inc. Key Employees ................................................................. 194

8.7.7 Nippon Meat Packers, Inc. Locations and Subsidiaries ............................................... 195

8.8 Campbell Soup Company ................................................................................ 200

8.8.1 Campbell Soup Company Business Analysis .............................................................. 200

8.8.2 Campbell Soup Company Major Products and Services.............................................. 201

8.8.3 Campbell Soup Company Key Competitors ................................................................ 202

8.8.4 Campbell Soup Company SWOT Analysis .................................................................. 202

8.8.5 Campbell Soup Company History ............................................................................... 207

8.8.6 Campbell Soup Company Key Employees .................................................................. 209

8.8.7 Campbell Soup Company Locations and Subsidiaries ................................................ 211

8.9 Kerry Group plc ................................................................................................ 215

8.9.1 Kerry Group plc Business Analysis ............................................................................. 215

8.9.2 Kerry Group plc Major Products and Services ............................................................. 216

8.9.3 Kerry Group plc Key Competitors................................................................................ 217

8.9.4 Kerry Group plc SWOT Analysis ................................................................................. 217

8.9.5 Kerry Group plc History .............................................................................................. 221

8.9.6 Kerry Group plc Key Employees ................................................................................. 223

8.9.7 Kerry Group plc Locations and Subsidiaries ................................................................ 224

8.10 Hindustan Unilever Limited .............................................................................. 229

8.10.1 Hindustan Unilever Limited Business Analysis ............................................................ 229

8.10.2 Hindustan Unilever Limited Major Products and Services ............................................ 230




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8.10.3 Hindustan Unilever Limited Key Competitors .............................................................. 231

8.10.4 Hindustan Unilever Limited SWOT Analysis ................................................................ 231

8.10.5 Hindustan Unilever Limited History ............................................................................. 235

8.10.6 Hindustan Unilever Limited Key Employees ................................................................ 237

8.10.7 Hindustan Unilever Limited Locations and Subsidiaries............................................... 238

9. News and Key Events in the Global Soups Market ............................. 241

9.1 Category News ................................................................................................ 241

9.1.1 Campbell reports second-quarter results..................................................................... 241

9.1.2 Frontier Soups introduces Comfort Soup Four Pack of soup mixes ............................. 248

9.1.3 Campbell Soup to install latest version Demand Sensing solution ............................... 249

9.1.4 Luvo names new chief executive officer ...................................................................... 249

9.1.5 RPC develops new thermoformed tub for food packaging ........................................... 250

9.1.6 Frontier Soups launches new Southwestern Soup five pack in US .............................. 250

9.1.7 New monthly subscription service launches in UK ....................................................... 251

9.1.8 General Mills Reports Fiscal 2014 Second-Quarter Results ........................................ 251

9.1.9 Campbell hires new vice president for integrated marketing ........................................ 253

9.1.10 Stockpot recalls 1,800 cases of chicken noodle soup over undeclared allergen ........... 254

10. Deal Activities in the Global Soups Market .......................................... 255

10.1 Category Deals ................................................................................................ 255

10.1.1 Quantum Foods plans to sell business to CTI Foods Holding Co ................................ 255

10.1.2 Podravka plans to acquire Central European and Russian food and pharmaceutical

companies .................................................................................................................. 256

10.1.3 Heinz India plans to acquire Indian food companies .................................................... 257

10.1.4 Edward Billington & Son acquires TSC Foods ............................................................. 257

10.1.5 Philadelphia Macaroni acquires US pasta factory of Unilever ...................................... 259

10.1.6 Ajinomoto to form frozen noodle joint venture with Toyo Suisan Kaisha ...................... 260

10.1.7 Toyo Suisan and Ajinomoto to form joint ventures in Nigeria and India ........................ 261

10.1.8 Yazico Investments and Axentia Financial Consultants acquire Heli Food Fresh from

Bakkavor .................................................................................................................... 263

10.1.9 Laiterie de Saint-Denis to acquire Les Crudettes from Pomona ................................... 264

10.1.10 Sagami Chain Co to acquire 76.07% stake in Ajinomingeifoods Services from Nissin Foods

Holdings Co................................................................................................................ 266

11. Appendix ................................................................................................. 268

11.1 About Canadean .............................................................................................. 268

11.2 Disclaimer ........................................................................................................ 268




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List of Figures

Figure 1: Belgium Soups Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................................. 16 Figure 2: Belgium Soups Market Value (LCU m) by Category, 2007–17 ......................................................................................... 19 Figure 3: Belgium Soups Market Dynamics, by Category, by Market Value, 2007–17 ................................................................... 20 Figure 4: Belgium Soups Market Volume (Kg m) and Growth (Y-o-Y), 2007–17............................................................................. 21 Figure 5: Belgium Per-Capita Soups Consumption (Kg/head & Y-o-Y growth), 2007–17 ............................................................... 22 Figure 6: Belgium Soups Market Volume (Kg m) by Category, 2007–17 ......................................................................................... 24 Figure 7: Belgium Soups Market Dynamics, by Category, by Market Volume 2007–17 ................................................................. 25 Figure 8: Belgium Ambient Soup Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................ 27 Figure 9: Belgium Ambient Soup Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17................................................. 28 Figure 10: Belgium Ambient Soup Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .............................................................. 29 Figure 11: Belgium Ambient Soup Market Growth Dynamics by Value, 2007–17 ........................................................................... 30 Figure 12: Belgium Ambient Soup Market Growth Dynamics by Volume, 2007–17 ........................................................................ 31 Figure 13: Belgium Ambient Soup Market Value by Brands (LCU m), 2009–12 ............................................................................. 33 Figure 14: Belgium Ambient Soup Market Value by Distribution Channel (LCU m), 2009–12 ........................................................ 36 Figure 15: Belgium Chilled Soup Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................ 38 Figure 16: Belgium Chilled Soup Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ................................................. 39 Figure 17: Belgium Chilled Soup Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................................ 40 Figure 18: Belgium Chilled Soup Market Growth Dynamics by Value, 2007–17 ............................................................................. 41 Figure 19: Belgium Chilled Soup Market Growth Dynamics by Volume, 2007–17 .......................................................................... 42 Figure 20: Belgium Chilled Soup Market Value by Brands (LCU m), 2009–12 ................................................................................ 43 Figure 21: Belgium Chilled Soup Market Value by Distribution Channel (LCU m), 2009–12 .......................................................... 46 Figure 22: Belgium Dried Soup Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................... 48 Figure 23: Belgium Dried Soup Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ................................................... 49 Figure 24: Belgium Dried Soup Market Volume (Kg m) and Growth (Y-o-Y), 2007–17................................................................... 50 Figure 25: Belgium Dried Soup Market Growth Dynamics by Value, 2007–17 ................................................................................ 51 Figure 26: Belgium Dried Soup Market Growth Dynamics by Volume, 2007–17............................................................................. 52 Figure 27: Belgium Dried Soup Market Value by Brands (LCU m), 2009–12 .................................................................................. 54 Figure 28: Belgium Dried Soup Market Value by Distribution Channel (LCU m), 2009–12............................................................. 57 Figure 29: Belgium Frozen Soup Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................ 59 Figure 30: Belgium Frozen Soup Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17................................................. 60 Figure 31: Belgium Frozen Soup Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................................ 61 Figure 32: Belgium Frozen Soup Market Growth Dynamics by Value, 2007–17 ............................................................................. 62 Figure 33: Belgium Frozen Soup Market Growth Dynamics by Volume, 2007–17 .......................................................................... 63 Figure 34: Belgium Frozen Soup Market Value by Brands (LCU m), 2009–12 ............................................................................... 65 Figure 35: Belgium Frozen Soup Market Value by Distribution Channel (LCU m), 2009–12 .......................................................... 68 Figure 36: Belgium UHT Soup Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .................................................................... 70 Figure 37: Belgium UHT Soup Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17..................................................... 71 Figure 38: Belgium UHT Soup Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .................................................................... 72 Figure 39: Belgium UHT Soup Market Growth Dynamics by Value, 2007–17 ................................................................................. 73 Figure 40: Belgium UHT Soup Market Growth Dynamics by Volume, 2007–17 .............................................................................. 74 Figure 41: Belgium UHT Soup Market Value by Distribution Channel (LCU m), 2009–12 .............................................................. 78




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List of Tables

Table 1: Category Definitions - Soups Market .................................................................................................................................. 11 Table 2: Distribution Channel Definitions - Soups Market................................................................................................................ 12 Table 3: Volume Units for Soups Market ........................................................................................................................................... 13 Table 4: Belgium Exchange Rate LCU (Local Currency Unit) – USD (Annual Average), 2007 – 2012 .......................................... 14 Table 5: Belgium Soups Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .............................................................................. 15 Table 6: Belgium Soups Market Value (USD m) and Growth (Y-o-Y), 2007–17.............................................................................. 15 Table 7: Belgium Soups Market Value (LCU m) by Category, 2007–12 .......................................................................................... 17 Table 8: Belgium Soups Market Value (LCU m) by Category, 2012–17 .......................................................................................... 17 Table 9: Belgium Soups Market Value (USD m) by Category, 2007–12 .......................................................................................... 18 Table 10: Belgium Soups Market Value (USD m) by Category, 2012–17 ........................................................................................ 18 Table 11: Belgium Soups Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Category, by Value (LCU m) .............................................................................................................................................. 20 Table 12: Belgium Soups Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ............................................................................ 21 Table 13: Belgium Per-capita Soups Consumption (Kg/head & Y-o-Y growth), 2007–17 ............................................................... 22 Table 14: Belgium Soups Market Volume (Kg m) by Category, 2007–12 ........................................................................................ 23 Table 15: Belgium Soups Market Volume (Kg m) by Category, 2012–17 ........................................................................................ 23 Table 16: Belgium Soups Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Category, by volume (Kg m) .............................................................................................................................................. 25 Table 17: Belgium Ambient Soup Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................... 26 Table 18: Belgium Ambient Soup Market Value (USD m) and Growth (Y-o-Y), 2007–17 ............................................................... 26 Table 19: Belgium Ambient Soup Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ................................................ 28 Table 20: Belgium Ambient Soup Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ............................................................... 29 Table 21: Belgium Ambient Soup Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ............................................................................................................................... 30 Table 22: Belgium Ambient Soup Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Kg m), by Segments ............................................................................................................................... 31 Table 23: Belgium Ambient Soup Market Value by Brands (LCU m), 2009–12............................................................................... 32 Table 24: Belgium Ambient Soup Market Value by Brands (USD m), 2009–12 .............................................................................. 32 Table 25: Belgium Ambient Soup Market Value by Distribution Channel (LCU m), 2009–12 ......................................................... 34 Table 26: Belgium Ambient Soup Market Value by Distribution Channel (USD m), 2009–12......................................................... 35 Table 27: Belgium Chilled Soup Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................. 37 Table 28: Belgium Chilled Soup Market Value (USD m) and Growth (Y-o-Y), 2007–17 ................................................................. 37 Table 29: Belgium Chilled Soup Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .................................................. 39 Table 30: Belgium Chilled Soup Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................................. 40 Table 31: Belgium Chilled Soup Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ............................................................................................................................... 41 Table 32: Belgium Chilled Soup Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Kg m), by Segments ............................................................................................................................... 42 Table 33: Belgium Chilled Soup Market Value by Brands (LCU m), 2009–12 ................................................................................. 43 Table 34: Belgium Chilled Soup Market Value by Brands (USD m), 2009–12 ................................................................................ 43 Table 35: Belgium Chilled Soup Market Value by Distribution Channel (LCU m), 2009–12 ........................................................... 44 Table 36: Belgium Chilled Soup Market Value by Distribution Channel (USD m), 2009–12 ........................................................... 45 Table 37: Belgium Dried Soup Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .................................................................... 47 Table 38: Belgium Dried Soup Market Value (USD m) and Growth (Y-o-Y), 2007–17.................................................................... 47 Table 39: Belgium Dried Soup Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17..................................................... 49 Table 40: Belgium Dried Soup Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .................................................................... 50 Table 41: Belgium Dried Soup Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ............................................................................................................................... 51 Table 42: Belgium Dried Soup Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Kg m), by Segments ............................................................................................................................... 52 Table 43: Belgium Dried Soup Market Value by Brands (LCU m), 2009–12 ................................................................................... 53 Table 44: Belgium Dried Soup Market Value by Brands (USD m), 2009–12 ................................................................................... 53 Table 45: Belgium Dried Soup Market Value by Distribution Channel (LCU m), 2009–12 .............................................................. 55 Table 46: Belgium Dried Soup Market Value by Distribution Channel (USD m), 2009–12 ............................................................. 56 Table 47: Belgium Frozen Soup Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................. 58 Table 48: Belgium Frozen Soup Market Value (USD m) and Growth (Y-o-Y), 2007–17 ................................................................. 58 Table 49: Belgium Frozen Soup Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .................................................. 60




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Table 50: Belgium Frozen Soup Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................................. 61 Table 51: Belgium Frozen Soup Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ............................................................................................................................... 62 Table 52: Belgium Frozen Soup Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Kg m), by Segments ............................................................................................................................... 63 Table 53: Belgium Frozen Soup Market Value by Brands (LCU m), 2009–12 ................................................................................. 64 Table 54: Belgium Frozen Soup Market Value by Brands (USD m), 2009–12 ................................................................................ 64 Table 55: Belgium Frozen Soup Market Value by Distribution Channel (LCU m), 2009–12 ........................................................... 66 Table 56: Belgium Frozen Soup Market Value by Distribution Channel (USD m), 2009–12........................................................... 67 Table 57: Belgium UHT Soup Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ..................................................................... 69 Table 58: Belgium UHT Soup Market Value (USD m) and Growth (Y-o-Y), 2007–17 ..................................................................... 69 Table 59: Belgium UHT Soup Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ...................................................... 71 Table 60: Belgium UHT Soup Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ..................................................................... 72 Table 61: Belgium UHT Soup Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ............................................................................................................................... 73 Table 62: Belgium UHT Soup Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Kg m), by Segments ............................................................................................................................... 74 Table 63: Belgium UHT Soup Market Value by Brands (LCU m), 2009–12..................................................................................... 75 Table 64: Belgium UHT Soup Market Value by Brands (USD m), 2009–12 .................................................................................... 75 Table 65: Belgium UHT Soup Market Value by Distribution Channel (LCU m), 2009–12 ............................................................... 76 Table 66: Belgium UHT Soup Market Value by Distribution Channel (USD m), 2009–12............................................................... 77 Table 67: Nestle SA Fast Facts.......................................................................................................................................................... 79 Table 68: Nestle SA Major Products and Services ........................................................................................................................... 80 Table 69: Nestle SA History ............................................................................................................................................................... 88 Table 70: Nestle SA Key Employees ................................................................................................................................................. 91 Table 71: Nestle SA Subsidiaries ....................................................................................................................................................... 93 Table 72: Unilever PLC Fast Facts .................................................................................................................................................. 100 Table 73: Unilever PLC Major Products and Services .................................................................................................................... 101 Table 74: Unilever PLC History ........................................................................................................................................................ 108 Table 75: Unilever PLC Key Employees .......................................................................................................................................... 111 Table 76: Unilever PLC Subsidiaries ............................................................................................................................................... 113 Table 77: General Mills, Inc. Major Products and Services ............................................................................................................ 119 Table 78: General Mills, Inc. History ................................................................................................................................................ 126 Table 79: General Mills, Inc. Key Employees .................................................................................................................................. 130 Table 80: General Mills, Inc. Subsidiaries ....................................................................................................................................... 132 Table 81: CJ Corporation Fast Facts ............................................................................................................................................... 134 Table 82: CJ Corporation Major Products and Services ................................................................................................................. 135 Table 83: CJ Corporation History ..................................................................................................................................................... 141 Table 84: CJ Corporation Key Employees ....................................................................................................................................... 145 Table 85: CJ Corporation Subsidiaries ............................................................................................................................................ 146 Table 86: Ajinomoto Co., Inc. Fast Facts ......................................................................................................................................... 152 Table 87: Ajinomoto Co., Inc. Major Products and Services ........................................................................................................... 153 Table 88: Ajinomoto Co., Inc. History .............................................................................................................................................. 158 Table 89: Ajinomoto Co., Inc. Key Employees ................................................................................................................................ 160 Table 90: Ajinomoto Co., Inc. Subsidiaries ...................................................................................................................................... 163 Table 91: Kellogg Company Fast Facts ........................................................................................................................................... 168 Table 92: Kellogg Company Major Products and Services ............................................................................................................. 169 Table 93: Kellogg Company History................................................................................................................................................. 177 Table 94: Kellogg Company Key Employees .................................................................................................................................. 181 Table 95: Kellogg Company Subsidiaries ........................................................................................................................................ 183 Table 96: Nippon Meat Packers, Inc. Fast Facts............................................................................................................................. 187 Table 97: Nippon Meat Packers, Inc. Major Products and Services............................................................................................... 188 Table 98: Nippon Meat Packers, Inc. History .................................................................................................................................. 193 Table 99: Nippon Meat Packers, Inc. Key Employees .................................................................................................................... 194 Table 100: Nippon Meat Packers, Inc. Other Locations .................................................................................................................. 195 Table 101: Nippon Meat Packers, Inc. Subsidiaries ........................................................................................................................ 196 Table 102: Campbell Soup Company Fast Facts ............................................................................................................................ 200 Table 103: Campbell Soup Company Major Products and Services .............................................................................................. 201 Table 104: Campbell Soup Company History.................................................................................................................................. 207 Table 105: Campbell Soup Company Key Employees ................................................................................................................... 209 Table 106: Campbell Soup Company Other Locations ................................................................................................................... 211




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Table 107: Campbell Soup Company Subsidiaries ......................................................................................................................... 212 Table 108: Kerry Group plc Fast Facts ............................................................................................................................................ 215 Table 109: Kerry Group plc Major Products and Services .............................................................................................................. 216 Table 110: Kerry Group plc History .................................................................................................................................................. 221 Table 111: Kerry Group plc Key Employees.................................................................................................................................... 223 Table 112: Kerry Group plc Other Locations ................................................................................................................................... 224 Table 113: Kerry Group plc Subsidiaries ......................................................................................................................................... 226 Table 114: Hindustan Unilever Limited Fast Facts .......................................................................................................................... 229 Table 115: Hindustan Unilever Limited Major Products and Services ............................................................................................ 230 Table 116: Hindustan Unilever Limited History ............................................................................................................................... 235 Table 117: Hindustan Unilever Limited Key Employees ................................................................................................................. 237 Table 118: Hindustan Unilever Limited Subsidiaries ....................................................................................................................... 238




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1. Introduction

1.1 What is this Report About?

This report is the result of Canadean’s extensive market research covering the Soups Market in Belgium.

It provides detailed segmentation of historic and future Soups Market, covering key categories and

segments.

As such the report is an essential tool for companies active across the Soups industry and for new

players considering entry into Belgium’s Soups market.

1.2 Definitions

All the data is collected in volume terms. Soups Market refers to domestic Market only and includes

imports. Please note that rounding errors may occur.

1.2.1 This report provides 2012 actual sales; while forecasts are provided for

2013 – 2017

1.2.2 Category Definitions

Table 1: Category Definitions - Soups Market

Category Segment Definition

Ambient Soup Ambient Soup - A liquid food, often containing pieces of meat and vegetables e.g. Heinz Soup, Baxter's Soup. Excludes UHT Soup classified elsewhere. Covers both Soup in cans and jars as well as Soups in shelf-stable packaging (i.e. can be stored

on a shelf without refrigeration)

Chilled Soup Chilled Soup - chilled fresh Soup, ready for consumption on heating (or ready for consumption in the case of cold Soups like Gazpacho)

Dried Soup Dried Soup (mixes) - All powdered Soup; usually requiring the addition of water and/or milk. Includes instant Soup e.g. Cup-a-Soup.

Frozen Soup Frozen Soup - A frozen product designed to be heated to form Soup. Soup is defined

as a liquid food, often containing pieces of meat and vegetables.

UHT Soup UHT Soup - Soup which has been heat treated via ultra-high temperature (UHT) processing to become shelf-stable over a long period of time. Soup is defined as a liquid food, often containing pieces of meat and vegetables.

Source: Canadean © Canadean




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1.2.3 Distribution Channel Definitions

Table 2: Distribution Channel Definitions - Soups Market

Distribution Channel Definition

Cash & carries & warehouse clubs

(Cash & Carry)

Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are

no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop

there) are covered. Example: Makro, Metro, Costco, Sams Club

Discount, variety store & general merchandise retailers

(Dollar Stores)

Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or price-point retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise

includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store

format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9

Dollar Shop.

Convenience stores & gas stations

(Convenience stores)

Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas

stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India.

Department stores

(Department stores)

Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas.

Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles.

Hypermarkets & supermarkets

(Hyper/ Super Markets)

Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range

of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart.

Vending machines

(Vending machines)

Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars).

Drug stores & Pharmacies

(Pharmacies)

Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-the-

counter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India.

Food & drinks specialists

(Food & drinks specialists)

Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists,

fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India.

eRetailers

(eRetailers)

eRetailers - Includes all sales that take place over the internet, irrespective of whether the

vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India.

Health & Beauty Stores Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots

in UK, Himalaya In India.

Other general retailers

(Others)

Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops).





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1.2.4 Volume Units and Aggregations

Table 3: Volume Units for Soups Market

Category Segment Units

Soups Ambient Soup Kg m

Chilled Soup Kg m

Dried Soup Kg m

Frozen Soup Kg m

UHT Soup Kg m


1.2.5 CAGR Definition and Calculation

Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified

period of time.

For this report, CAGR for historic time period is Calculated from 2007-2012, as

CAGR = (( 2012 Value / 2007 Value ) ^ ( 1 / (2012-2007)) ) - 1

CAGR for forecast time period is Calculated from 2012-2017, as

CAGR = (( 2017 Value / 2012 Value ) ^ ( 1 / (2017-2012)) ) - 1

For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from 2009-2012, as

CAGR = (( 2012 Value / 2009 Value ) ^ ( 1 / (2012-2009)) ) - 1




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1.2.6 Graphical representation of Brands

Top 10 brands are considered for each category in the market subject to availability of such data. Brand

analysis charts are displayed only for categories where data is available for more than two brands.

1.2.7 Exchange Rates

All research is conducted in local currency in nominal prices. US dollar conversions for all historic data

and for the latest year of actual data (2012 in this report) are made using an annual average exchange

rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data

(from 2013 to 2017) is converted using a fixed 2012 exchange rate. As a result, annual growth rates for

historic data will differ between local currencies and US dollar conversions, whereas they will be the

same for forecasts.

Table 4: Belgium Exchange Rate LCU (Local Currency Unit) – USD (Annual Average), 2007 –

2012

Currency 2007 2008 2009 2010 2011 2012

LCU – USD XXXX XXXX XXXX XXXX XXXX XXXX


1.2.8 Methodology Summary

In order to create the data for all the reports in this series and ensure its robustness, a comprehensive

and empirically robust research methodology has been adopted. This combines both a large-scale

program of industry research with the results of extensive primary industry interviewing and calling.

Furthermore, all definitions are standardized across products and countries to ensure comparability.

The two main research methods, secondary research and primary research (the program of interviewing

industry contacts), are brought together and because both sets of research processes have been

designed in conjunction with each other they can be combined and consolidated into the final, integrated

data sets.

The secondary research process involves covering publicly available sources, trade associations,

specialist databases, company annual reports, and industry publications. While primary research involves

a major program of interviewing leading industry executives for each category covered in each country –

all with local country experts; typically brand, product and marketing managers for major brands within

each country. These processes help analysts in capturing both qualitative and quantitative information

about the market.

The final stage of the process is the triangulation of inputs obtained from all the research methods with

the analyst’s own understanding of the market in order to finalize the data. Once the data is finalized, it

goes through various top level quality checks prior to publishing.




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2. Belgium Soups Market Analysis, 2007–17

2.1 Soups Value Analysis, 2007–17

2.1.1 Overall Soups Market Value, 2007–17

Table 5: Belgium Soups Market Value (LCU m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth


Table 6: Belgium Soups Market Value (USD m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth


Figure 1: Belgium Soups Market Value (LCU m) and Growth (Y-o-Y), 2007–17





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2.1.2 Soups Market Value by Category, 2007–17

Table 7: Belgium Soups Market Value (LCU m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12

Ambient Soup

Chilled Soup

Dried Soup

Frozen Soup

UHT Soup

Overall


Table 8: Belgium Soups Market Value (LCU m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17

Ambient Soup

Chilled Soup

Dried Soup

Frozen Soup

UHT Soup

Overall





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Table 9: Belgium Soups Market Value (USD m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12

Ambient Soup

Chilled Soup

Dried Soup

Frozen Soup

UHT Soup

Overall


Table 10: Belgium Soups Market Value (USD m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17

Ambient Soup

Chilled Soup

Dried Soup

Frozen Soup

UHT Soup

Overall


Figure 2: Belgium Soups Market Value (LCU m) by Category, 2007–17





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2.1.3 Market Growth Dynamics by Value – Soups, 2007–17

Table 11: Belgium Soups Market Dynamics: past and future growth rates (2007–12 & 2012–17)

and market size (2007, 2012 & 2017), by Category, by Value (LCU m)

Category CAGR 2012–17 CAGR 2007–12 Market Size

2007 Market Size

2012 Market Size

2017

Ambient Soup

Chilled Soup

Dried Soup

Frozen Soup

UHT Soup

Overall


Figure 3: Belgium Soups Market Dynamics, by Category, by Market Value, 2007–17





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2.2 Soups Volume Analysis, 2007–17

2.2.1 Overall Soups Market Volume, 2007–17

Table 12: Belgium Soups Market Volume (Kg m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Volume

Y-o-Y growth


Figure 4: Belgium Soups Market Volume (Kg m) and Growth (Y-o-Y), 2007–17





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2.2.2 Per-Capita Consumption - Soups, 2007–17

Table 13: Belgium Per-capita Soups Consumption (Kg/head & Y-o-Y growth), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Per-Capita Consumption

Y-o-Y growth


Figure 5: Belgium Per-Capita Soups Consumption (Kg/head & Y-o-Y growth), 2007–17





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2.2.3 Soups Market Volume by Category, 2007–17

Table 14: Belgium Soups Market Volume (Kg m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12

Ambient Soup

Chilled Soup

Dried Soup

Frozen Soup

UHT Soup

Overall


Table 15: Belgium Soups Market Volume (Kg m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17

Ambient Soup

Chilled Soup

Dried Soup

Frozen Soup

UHT Soup

Overall


Figure 6: Belgium Soups Market Volume (Kg m) by Category, 2007–17





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2.2.4 Market Growth Dynamics by Volume – Soups, 2007–17

Table 16: Belgium Soups Market Dynamics: past and future growth rates (2007–12 & 2012–17)

and market size (2007, 2012 & 2017), by Category, by volume (Kg m)

Category CAGR 2012–17 CAGR 2007–12 Market Size

2007 Market Size

2012 Market Size

2017

Ambient Soup

Chilled Soup

Dried Soup

Frozen Soup

UHT Soup

Overall


Figure 7: Belgium Soups Market Dynamics, by Category, by Market Volume 2007–17


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