multiclient market survey light commericial vehicles belgium

EuropeAutomotive Division

A multi-client project designed by Market Probe EuropeMarch 2011

Mapping opportunities for Light Commercial Vehicles & related Services amongst SME in

Belgium


1. Multi client research project

2. More about Market Probe Europe

3. Contact details

Agenda


Multi client research project

Market Probe

Mapping the market of light commercial vehicles & related services | 2011 | © Market Probe Europe

In a nutshell...

The Automotive division of Market Probe Europe proposes you to subscribe to a multi-client survey mapping the market of company light commercial vehicles or ‘vans’ in the segment of medium-sized companies (5-99 FTE) in Belgium.

Subject of research is a light commercial vehicle defined as a commercial van for transportation of goods of less than 3.5 ton (compatible with drivers license B). Person cars, breaks or 4x4 are excluded from the research.

A representative sample of 800 company owners or fleet managers will allow you to obtain valid and objective information at a very reasonable budget of 4.950 Euro VAT excl.

The research will support your marketing growth strategies and cover main topics of interest for Light Commercial Vehicles and related services: information search, vehicle choice criteria, financing/leasing, maintenance, fuel cards, insurance, road assistance, and mobility guarantees.

The report with research findings will be available mid June.

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Research topics

Fuel cards

Insurance &road assistance

Companyprofile

Maintenance

LCV choicecriteria

LeasingFinancing

Miscellaneousad-hoc

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The research will answer the following questions Choice criteria

Current situation:

How many light commercial vans (LCV) in the current fleet? Awareness & usage of brands Mono- or multi-brand? Specific reasons? Favorite brand? Newly bought or also second-hand? What are the important or key choice criteria for the purchase? Where do potential buyers inform themselves?

Future intention:

Planned replacements for LCV in coming 12 months? Which brands of LCV do they consider? Which brand of LCV do they reject? Is there a preference for specific brands? ...

LCV choicecriteria

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The research will answer the following questionsLeasing/financing

Current situation:

Who is involved within the company in the decision upon the acquisition

or purchasing formulae? What type of ‘purchasing’ formulas are actually used within the company:

cash payment, financing, leasing, long term renting? Knowledge of different leasing formulas? Financial lease, operational

lease and renting? Advantages & disadvantages? Awareness of leasing companies? How many companies do call on leasing companies? For those companies that use leasing: what is their degree of satisfaction

and recommendation? For those companies not using leasing: what is their perception of

leasing? What are the main barriers for not using these types of

formulas?

Future intention:

Which types of purchasing formulas are considered? If leasing, which leasing companies would you consider to ask for a

quotation? Multi-brand leasing companies, LCV related leasing

companies, banks,...? For which reasons?

LeasingFinancing

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The research will answer the following questions Insurance

Current situation:

Who within the company decides upon the insurance? Awareness of insurance companies? Customer of which insurance companies? Work with one or multiple

insurance companies? What is their degree of satisfaction and recommendation?

Road assistance or breakdown solutions:

Awareness of companies offering road assistance for CLV? Do you actually have a formulae or subscription for road assistance of

your CLV? Is their actually a mobility guarantee for CLV? If yes, in what form? If no, would your company be interested in such solutions? Could a long term rental solution be an option?

Future intention:

Do you plan to change of insurance company in the company 12 months? If you acquire a new LCV, would you opt for your actual supplier? If actual road assistance subscription, do you have the intention to

change? If no road assistance, would you be interested to subscribe to a road

assistance program in the coming 12 months?

Insurance & roadassistance

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The research will answer the following questions Fuel cards

Current situation:

Awareness of brands of fuel cards? Do you have fuel card for (part of) your CLV fleet? If no, what are the reasons for not having fuel cards? If yes, amongst which brand? Multi-brand or single brand? Which

reasons? If yes, what is your satisfaction and recommendation of fuel brand

cards? If yes, since when has your company been customers of this

company? What service improvement or suggestions do you have?

Future intention:

If actual fuel card subscription, do you have the intention to change? If no fuel cards, would you be interested to subscribe to a fuel cards

in the coming 12 months? If interested, which parties would you consider for such a contract?

Fuel cards

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The research will answer the following questionsMaintenance

Current situation:

Do you have a maintenance contract? How is the maintenance of the current CLV fleet organised at this

moment?• For tires?• For batteries?• High rotating items such as bulbs, sparks, wipers, filters...?

How often do you go for regular engine maintenance revisions? Is this outsourced? To what type of company? A CLV brand related dealer, an independent dealer, a chain refitter?

Since when has your company been customers of this company?

Future intention:

Would you be interested in the concept of a maintenance contract for (part of your) fleet at an annual flat fee?

If yes, which parties would you consider for such a contract?

Maintenance

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The research will answer the following questionsMiscellaneous

Miscellaneous

Special car equipment:

Is their a need for special car equipment? What kind?• Is the car equipment bought from the van manufacturer or from a

specialised supplier?• If separately, who was the supplier? • Interest & awareness of ‘one-stop-shopping’ formulas?• Has the installer of specific equipment an influence on ultimate

choice of car brand and/or model?

Specific ad-hoc questions can be added upon request…

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To enable an intelligent and relevant analysis of the results, infomation will

be

collected on:

Type of company activity Geographical scope of the activities: local, regional or international Size of the company – number of FTE/sales turnover Average number of years use and/or number of kilometers driven?

The research will answer the following questions

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Solid research designTarget audience & sample

800 company owners, financial managers, logistics or fleet managers of

Small and medium-sized companies with 5 – 99 Full Time Employees

Active in selection of most relevant sectors: industry, building & construction, retail,

wholesale, transport & distribution, business services,...

Being in charge of purchasing and/or commercial vehicle policy within the company

There needs to be at least one company owned van within the company

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Solid research designFormat of the research

Market Probe Europe will write a main questionnaire covering topics discussed

before related to information/orientation, decisions making process, purchasing

or leasing, financing, vehicle insurance, gurantees offered, maintenance and

mobility offers...

Subscribers to this project will have the possibility to insert a limited

number of adhoc questions at additional marginal costs. The reporting of

these questions will be exclusively reserved to the subscribers of these

questions only.

The length of the standard part of the interview is estimated at 15 minutes. The

room for additional questions will be limited by a total questionnaire length of

20 minutes maximum to guarantee a high quality interview.

Market Probe Europe will interview by telephone after appointment of a

most suitable moment a representative sample of 800 small and medium sized

companies in Belgium.

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Deliverables

The research findings will be represented in a graphical PowerPoint presentation

format, including comments and highlight main findings and conclusions.

Moreover, every participant will receive a data file containing all the detailed

results in XLS format to enable further internal analysis.

The standard reporting language will be English.

Besides a reweighting of the sample and extrapolation to representative

company universe in Belgium, the results will also be available for:

• Region: Flanders, Brussels and Wallonia

• Type of activity: industrial, building & construction, retail & wholesaling and

services…

• Company size: 5-19, 20-49 and 50-99 FTE

Upon simple request the main findings of the research can be commented

during a verbal presentation in your (Benelux located) offices.

Market Probe


Budget & timing

Standard subscription price: 4.950 Euro VAT excl

Possibility of adhoc questions or boost sample upon request

Deadline for subscription 15 April

Fieldwork planned from early May

Research report available mid June

Please note: the project will be launched if we have sufficient interest of

participants


More about Market Probe Europe

Market Probe


Market Probe is a global market research group with offices in North America,

Asia, Middle East and Europe.

Market Probe, a top 25 global research partner

We are ...• A privately held company, founded in 1976 in Milwaukee, USA as a spin off of the

University of Wisconsin.• A top 25 global market research company and the 4th fastest growing research

company globally.

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Our experience in the automotive sector

Brand image & positioning

Value proposition & New Product Development

Market mapping

Market descriptionMarket size & shares

Key players & competitive environment

Distribution channelsPrescription pattern

Buying criteriaUsage & attitudeSWOT analysisSegmentation

...

Current product usage & experienceUnmet needs

Value proposition Car clinics

New product acceptance Product advantages &

limitations compared to existing products or

solutions Pricing issues

…

Brand awarenessBrand familiarity Brand relevance

Brand powerBrand advocacy

Brand re-positioning Perceived value for money

Price perceptionAdvertising pre-/post test

Word of Mouth …

Customer experience with processes (technical

support, deliveries, info, training, quality control,..

Complaint handling Customer

loyalty & commitment Customer recommendation

Customer advocacyDiagnosing & driving NPS

Measuring & understanding churn

Cross selling …

Customer experience & advocacy

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References in the automotive sector

Some companies our research team recently worked for:

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5 good reasons for choosing Market Probe

Clients are at the heart of our business

COMPETENCE

We commit to gaining a sound understanding of your information needs, your motives,

your requirements, your priorities and are engaged to full transparency.

We created a Key Account Management system for our major clients, ensuring

consistency from project to project and market to market.

COMMITMENT

We developed powerful, validated and flexible proprietary research solutions in the

marketing and loyalty field and powerful modelling procedures for enriching your data. But

our clients’ needs always come first. Our solutions can never dictate research procedures.

SOLUTIONS

We guarantee high quality survey set up, data-gathering, - processing and analysis and are

worthy of your trust in our resources. We were certified for the third time in a row with

highest distinction.

We guarantee maximum value. Our consultants ensure best practices whereas our research

buyer assures best fieldwork prices. We want you to be satisfied when our work is done.

QUALITY & VALUE

PROCESSES We use the best possible internal and external partners for your research needs and are

not forced to work with financially linked companies, regardless their competencies.

Via Market Probe you will access a team of high profile senior researchers (all with an

academic background) with experience across a wide variety of problem areas and skilled

in coordinating large international projects.


More info?Feel free to contact

Nanno Palte on 03/451.00.45or [email protected]

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European headquartersVeldkant 37 B-2550 Kontich Belgium

Tel: +32 3 451 00 45 - Fax +32 3 457 57 47

www.marketprobe.com

Nanno Palte, Vice President

[email protected]