The Future of SEO Reporting

Dave CurrierSEO Manager @ Vital Design

2 Main Types of Reports

Reports for SEO’sReports for Clients

• Easy to understand• 10,000ft view

• Complex Data• Very specific

Keyword Ranking Reports

On-Page Analysis Reports

Link Reports

What Questions

are we trying to answer?

Recap of Monthly Blog Posts

Form Submissions

SEO’s Use Reports to

Answer Different Questions

“The better the metrics, the

higher the rank.”

Important Metrics to SEO’s

• Keyword rank• Page views• Visits• Conversions• Micro-conversions• CTR• Bounce rate

Reporting Tools

(Not Provided)

(Not Provided)

How To Find Not Provided Data

• Inferring keyword data from other search engines

• Inferring data using custom GA filters• Estimating keyword traffic based on

search volume

Adwords Data

So What is the future of SEO Reporting?

Within 5 Years

• Algorithmic changes cause keyword tracking to be completely subjective

• Specific keyword data is completely gone, and Adwords uses extremely broad keywords for reporting purposes.

• On-page behavior metrics vastly improve – Google analytics integrates key features of paid alternatives.

Important Metrics to SEO’s

Questions?