The Future of MallsMalls are a reflection of the people

who shop within them. They reflect the patterns, desires, and represent

how society changes. They are dictated by these fluid trends and

thus, malls grow, stores and selection varies, and they are redesigned.

Therefore, it is likely that the mall which is currently present will be different in several ways to better meet the needs of the consumer.

Other PerspectivesOlivia – 13 years old.

When she is with friends, she feels watched by sales associates and security, but when she is with her parents, they don’t pay as much attention to her.

IN 20 YEARS: She believes there will be major security changes, where every mall will allow no teens in without parents.

Gramma Arlene – 83 years old.Her mother made all of her clothing growing

up, going to the mall was a special occasion.Thinks the mall is a crazy place, and does not

enjoy seeing how society has changed.IN 20 YEARS: She thinks that there will be no

malls, because people will become even lazier than they are now and will do all of their shopping online.

Mom (Lori) – 44 years old. Loves the mall.Technology changes are what she notices most

from when she was growing up (touch screen registers, atm machines).

IN 20 YEARS: She thinks everyone will be thoroughly searched before entering the malls.

Technological Advances~ Dressing Room Innovations

~ Meal Planning Solutions

~ Radiofrequency Identification (RFID)

Dressing Room Innovations~ TSA-style Scanners

~ Instant try-on’s

~ Suggests apparel for body type

Meal Planning Solutions

~ Collects personal demographic information

~ Suggests drinks, food, and recipes

Radiofrequency Identification

~ (RFID)~ Among the top of future technologies~ Sensor placed in fingertip~ Access control cards~ Tag returnable items

Carousel CommonsLas Vegas

Drive through food court

Future Food CourtRestaurant basedCheaper http://aca.ninemsn.com.au/article/8262057/fo

od-courts-of-the-future

Current (Enclosed) Mall Trends“In 2008 nearly 150,000 individual stores closed nationwide. Many

of them were in malls that were already in decline.” – CBS News The Death Of Shopping Malls? (2009)

Of the 45,800 centers in U.S., 1,100 are regional or super regional shopping malls. Approximately 7- 12-percent of U.S. malls are considered economically obsolete. Let’s Talk Business Trends in Retail and Shopping Centers: Current Issues Facing Developers

More than 400 of the 2,000 largest malls in the U.S. have closed in the past two years. The Week The vanishing shopping mall (2009)

Last enclosed mall built in the United States was the Mall at Turtle Creek in Jonesboro, Ark., in 2006. - International Council of Shopping Centers

Changes in Mall Design “Lifestyle centres are developed mainly to offer the shopper a different

tenant mix and shopping experience. Lifestyle centres in the USA mainly offer an attractive complex with a relaxed atmosphere and a variety of facilities/activities as part of the whole development.” – Urban Sudies PAST AND FUTURE CHANGES IN SHOPPING PATTERNS, BEHAVIOUR AND CENTRE DEVELOPMENT

“Longtime May Co. executive and Build-A-Bear Workshop founder Maxine Clark, who has a reputation as a keen observer of retail trends, believes the most successful projects in the future will incorporate important family functions alongside retail stores — medical and dental offices, for example.” - Retail Trends The Future

Different anchor stores and different tenants

Non-retail space. More convenience based.

More free standing structures

“Lifestyle Centers”

Destin Commons

Grand Boulevard in Sandestin

Final ThoughtsThe mall is versatile and changing, as it

was meant to be. In order to meet the wishes of the customer against

competition, the mall must adapt. This comes in various forms, from redesigning

their environments and rebranding themselves, to more subtle alterations

such as technology or adding venders. Malls continue to evolve and improve the shopping experience in order to draw in

and please the public.