STATE OF MALLS IN THE PHILIPPINES

Rowena M. TomeldanVice President and Head Of Ayala Malls GroupAyala Land Inc.

We have a portfolio of 44 shopping centers with

gross leasable area of 1.35million square meters.

AYALA MALLS

AYALA MALLS

Our aim is to build distinct retail destinations that has led to the success of

Ayala Malls.

AYALA MALLS GROUP

Is the Philippines over - ”malled”?

STATE OF MALLS IN THE PHILIPPINES

There is an increasing number of mixed-use developments in the country providing a

Live-Work-Play environment.

WALKABLE CITIES

The entry of affordable global brands is a challenge to local retailers who have to make

their presence felt amidst stiff competition.

INFLUX OF AFFORDABLE GLOBAL BRANDS

Increasing allocation for dining areas are beingcarved out in newer developments for fresherand newer dining and entertainment options.

GOING BEYOND THE SHOPPING EXPERIENCE – AREAS FOR DINING AND ENTERTAINMENT

Global Food Franchise

GLOBAL FOOD FRANCHISE & RESTAURANTS MADE ACCESSIBLE

Filipinos do not need to travel to try these well-loved restaurants that are

found abroad.

Maginhawa / concepts.

RISE OF HOLE IN THE WALL RESTAURANTS & FOOD PARKS

SUPPORT FOR CHEF-BASED, FOOD PARKS & HOLE-IN-THE-WALL CONCEPTS

Homegrown concepts provide local flavors to our malls, and fulfill customers’ craving for new concepts & unique dining experience

WORLD STREET CONGRESSAyala Malls hosted the first ever World Street Food Congress in the country, a gathering of

25 street food concepts from around the world.

Malls have incorporated places of recreation and worship, as well as services for medical,

dental, banking and personal care.

MALLS HAVE BECOME ONE-STOP-SHOPS THAT ADDRESS FUNCTIONAL AND FAMILY NEEDS

MUSHROOMING OF CONVENIENCE STORES, 24/7 OUTLETS AND COMMUNITY

CENTERSCommunity centers, convenience and

24/7 stores address the need of consumers who are time-starved.

E-COMMERCE

E-commerce in the Philippines has substantially grown by 13% in Y2015.

Digital media is the modern method of communication.

Enterprises in the country use social media as a means to market their products, and boost revenues.

SOCIAL MEDIA

How can we keep ourselves relevant and interesting to the market we serve? How do we

connect to the next generation of customers, the millennials and Gen Z who are more demanding,

tough and vocal?

CHALLENGE TO RESTAURATEURS

We have to constantly innovate, and understand our customer to be ahead of the curve. We have

to offer the best customer experience in both online and brick and mortar business models