the future of libraries
DESCRIPTION
Keynote at the Gloucester County Library Staff Development Day, October 5, 2012TRANSCRIPT
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Gloucester County Library Staff Development Day Oct 5,
2012 Peter Bromberg | [email protected]
http://www.flickr.com/photos/carbonnyc/3150765076/sizes/l/in/photostream/
The Future of Libraries
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“Between stimulus and response there is a space.
In that space is our power to choose our response.
In our response lies our growth and our freedom.”
- Viktor E. Frankl
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Change
Trends
Engagement
Value
Futureproofing
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Why Are We Here Today?
But First…A little perspective
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Why Are We Here Today?
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The public library is a center of public happiness first, of public education next. -John Cotton Dana
Why Are We Here?
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Change
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1.5 mill yrs lever, wedge500,000 yrs control of fire50,000 yrs bow & arrow5,000 years wheel and axle; sail500 years printing press with movable type; rifle100 years automobiles50 years satellites30 years IBM Home Computer25 years Windows / Mac20 years World wide web10 years ago iPod, Netflix, Tivo5-7 years ago Ubiquitous Broadband, Blogging, Skype4 years ago iPhone, Android, App Store, Geolocation< 4 years SMS/Smartphone ubiquity, Twitter,
Facebook< 2 years Tablets, iPads, Cloud
AMAZON-APPLE-GOOGLE-FACEBOOK
Exponential Pace of Change
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Pace of Change
200
0201
2Use Internet
(adult) 46% 82%Broadband at
home 5% 66%Own a cell phone 50% 88%Wireless Internet 0% 66%eBook Reader 0% 19%Tablet 0% 19%
Stats from Pew Internet & American Life Project
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Change & Customer Expectations
“Everything’s amazing and nobody’s happy”
-Louis CK
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Exponential Pace of Change1.5 mill yrs lever, wedge500,000 yrs control of fire50,000 yrs bow & arrow5,000 years wheel and axle; sail500 years printing press with movable type; rifle100 years automobiles50 years satellites30 years IBM Home Computer25 years Windows / Mac20 years World wide web10 years ago iPod, Netflix, Tivo5-7 years ago ubiquitous Wireless, Blogs, Skype4 years ago iPhone, Facebook< 4 years SMS/Smartphone ubiquity, Twitter,
Facebook< 2 years post PC world: Tablets, iPad, Cloud,
AMAZON-APPLE-GOOGLE-FACEBOOK
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Unfreeze/Refreeze Change Model
www.flickr.com/photos/circulating/3251962169
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This is what unfreeze feels like
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Permanent Whitewater
http://www.flickr.com/photos/nukeit1/244167779/
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Agile Flexible Adaptable Innovative
Responsive
Flatten the Organization
Photo cc license 2.0 courtesy flickr user Chrissy Eliza http://www.flickr.com/photos/chrissyeliza/4142314898/sizes/l/in/photostream/
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Shared VisionLess HierarchyBias for actionBias for risk-takingEmployee empowerment
Flatten the Organization
Photo cc license 2.0 courtesy flickr user Chrissy Eliza http://www.flickr.com/photos/chrissyeliza/4142314898/sizes/l/in/photostream/
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- No formal authority
- Motivate others
- Initiate new ideas
- Seek others’ opinions
- Are passionate and involved
Emergent Leaders
Photo cc license 2.0 courtesy flickr user Ian’s Shutter Habitflickr.com/photos/9289838@N06/3387635009/sizes/z/in/photostream/
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“I’ll just keep going until someone tells me to dial it back.”
And what will you doif someone tells you to dial it back?
“I’ll still keep going”
Emergent Leaders
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Flatten the Organization
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Trends
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Trends: Keeping UpTrendwatching.com
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Trends: Keeping Up Pew Internet & American Life
Project
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Trends: Keeping Up Pew Internet & American Life
Projecthttp://libraries.pewinternet.org/
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• Mobile • Smartphones• Tablets and iPads• Faster Everything• Cloud Storage• Rise of Apps• Social, Social, Social
Trends: Technology
http://www.sharenator.com/The_Cell_Phone_Thread/68456/old_cellphone-37356.html
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• Mobile • Smartphones• Tablets and iPads• Faster Everything• Cloud Storage• Rise of Apps• Social, Social, Social
Trends: Technology
http://www.sharenator.com/The_Cell_Phone_Thread/68456/old_cellphone-37356.html
Post PC World
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Kristen Purcell, Ph.D., Associate Director, ResearchPew Internet Project
“Mobile devices have fundamentally changed the relationship between
information, time and space.
Information is now portable, participatory, and
personal.”
http://pewinternet.org/Presentations/2012/Mar/Radiodays-Europe.aspx
Trends: Technology
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Trends: TechnologyMobile
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Trends: Mobile
85% - Cell phone
45% - Smart phone
Photo courtesy flickr user fr3d.org CC.2.0http://www.flickr.com/photos/fr3d/2661739196/sizes/l/in/photostream/
Pew Smartphone Ownership Update: September, 2012
http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx
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Trends: Tablets over PC
Photo courtesy flickr user I_am_allan CC.2.0http://www.flickr.com/photos/misteral/6896944190/sizes/h/in/photostream/
“What the post-PC era does mean is that
personal computers are not at the center of the
technology universe anymore”
- Clifford Leimbach, IHS
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Trends: Cheap Cloud Storage
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Trends: Cheap Cloud Storage
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Cross-Platform, Multiple Devices
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<FACEBOOK>
</FACEBOOK>
Trend: Social
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<FACEBOOK>
Over 950 million active users
</FACEBOOK>
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<FACEBOOK>
Over 540 million MOBILE users
</FACEBOOK>
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<FACEBOOK>
50% of active users log on to Facebook
every day
</FACEBOOK>
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<FACEBOOK>
Mobile users are 50% more
active than non-mobile
users</FACEBOOK>
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TrendsPeople and Service
• CONVENIENCE (anytime, anywhere)
• On Demand• Choice• Multiple Channels and Devices• #HashtagNation• Power of Place, Need for Space• Create and Curate (not just
consume)
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Trend: eBooks
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Trend: eBooks
From Pew’s “Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period”
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Trend: eBooks
It’s the Wild West!
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Trend: eBooks
Pioneers
1.Douglas County Library2.Library Renewal3.GlueJar4.Queens Public Library5.Columbus Metropolitan
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Trend: eBooks
“The tables have turned,” said Sharon Nemechek, Douglas County Libraries collection services manager. “Publishers have heard about what we’re doing and they want to be part of it. We’re excited about the way the relationship between libraries and publishers is changing, and what it means for our patrons.”
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"The library’s job is NOT to assure publishers and distributors that they shall endure no matter how heavy-handed their actions. The two entities that matter: writer, reader. Our job is to connect them.
Are today’s epublishers making that easier, or harder? My radical proposal: let’s do more business with the former, and less with the latter." -Jamie LaRue, Director, DCPL
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It’s fun, people are going to be drawn to it, you just want to touch it and see what’s going to happen. Accessible from your computer from home, as well as from mobile apps and large touch screens in the library.
–Deborah Margeson, Collection Services Manager
Trend: eBooks
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Trend: eBooks
Photo by Peter Bromberg
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Trend: eBooks
Photo by Peter Bromberg
http://savemynjlibrary.org/notenoughebooks
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Trend: Need for Space
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Trends: On Demand | Choice
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Trend: Convenience
“Time is the new money” – Faith Popcorn
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Core Value! Convenience
1.Books are for Use2.Every reader his [or her] book3.Every book its reader4.Save the time of the reader5.The library is a growing
organism
Ranganathan’s Five Laws of Library Science
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Engagement
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Focus on Customer Experience
Walk Throughs
http://rowleypolybird.blogspot.com/2010/04/preached-at-trinity-united-reform.html
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User Experience: EngagementJesse James Garrett | The State Of User Experience, http://vimeo.com/6952223
Perception (senses)
Action (body)
Cognition (mind)
Emotion (heart)
External
External
Internal
Internal
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User Experience: Engagement
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How We Engage
Senses
Physical
Intellectual
Emotional
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Other aspects of Engagement
• Identity – Who am I?
•Group Identity – Who are we?
•Social Connections
•Community Connections
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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How We Engage
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http://www.flickr.com/photos/bgsulib67/5148527894/sizes/m/in/set-72157625192282865/http://www.flickr.com/photos/bgsulib67/5147923795/sizes/m/in/set-72157625192282865/
How We Engage
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How We Engage
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How We Engage
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How We Engage
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A word about Space
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CC 2.0 John LeMasney http://365sketches.org/2010/03/17/86-of-365-are-9-of-my-favorite-technology-sets-in-inkscape/
How We Engage
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5 Ways to Engage Our Customers Using Social Media
• Be There• And there• Market • Update• Be Useful• Interact
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How do we engage our customers online?
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How do we engage our customers online?
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How do we engage our customers online?
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How do we engage our customers online?
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How do we engage our customers online?
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How do we engage our customers?
YOU!
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Value
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Elements of Value
Quality
Convenience
Human Touch
Environment
Cost (time or money)
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What is Value?
Images from Vancouver Public Library: http://vpl.ca
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http://www.flickr.com/photos/radiorover/2787677403/
Communicating Value: User Centered
http://headrush.typepad.com/creating_passionate_users/2007/04/index.html
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Communicating Value: User Centered
People ask themselves, “Is this my kind of place? Unless you get that right it doesn’t matter what else you do.
– Joan Frye Williams
http://fineartamerica.com/images-medium/odd-man-out-michele-burgess.jpg
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Henry Ford said that if he had asked people how they wanted to improve their transportation they would have said faster horses.
http://www.flickr.com/photos/danshouse/163331027/
Ask Customers what they want(but don’t stop there)
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Push Alerts
Online Content
Social Networks
Programs
Merchandising
http://www.flickr.com/photos/pleeker/164453373/
Value: The Low Hanging Fruit
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Hospitality
Kindness
Caring
Partnering
Outreach http://www.flickr.com/photos/pleeker/164453373/
Value: The Low Hanging Fruit
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FutureProofing
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“Prediction is very difficult, especially if it’s about the future.”
- Niels Bohr
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Change
Trends
Customer Engagemen
t
Value
FutureProofing
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Get out of the library
CC 2.0: http://www.flickr.com/photos/markhillary/2212546989/sizes/m/in/photostream/
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Create Partnerships
http://www.flickr.com/photos/lynstar/4903254802/sizes/l/in/photostream/
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Experiment and play
“I didn’t fail, I just discovered another way not to invent the electric light bulb.” - Thomas Edison
http://www.flickr.com/photos/zetson/3036254720/
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Make Something Up (and steal the rest)
http://www.flickr.com/photos/nationaalarchief/4193508328 (no copyright)
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http://www.flickr.com/photos/bgsulib67/5148528014/sizes/m/in/set-72157625192282865/
Make Something Up
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There has never been a better time in the history of humanity to
STEAL THE REST
•Webjunction
•Associations
•Consortia
•Literature
•Personal Networks
•Slideshare.net
•Vendors
•Social Media
•ALADirect | ALAConnect
•Blogs
•Facebook Groups
•LinkedIn Groups
•Webinars
•Listservs/Forums
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Steal the Platform
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Let Go of Perfection
http://www.flickr.com/photos/susansimon/4327971938/
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Experience is not what happens
to you.
It is what you do with what
happens to you.
- Aldous Huxley www.flickr.com/photos/amandafrice/3046548439/
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The best time to plant a tree was
always 20 years ago.
The second best time is always
today.www.flickr.com/photos/yahya/132963781
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http://www.flickr.com/photos/darwinbell/2602728681/
Gloucester County LIbrary Staff Development Day Peter Bromberg | [email protected]
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Deleted Scenes
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No formal authority
Motivate others
Initiate new ideas
Seek others’ opinions
Are passionate and involved
Emergent Leaders
Photo cc license 2.0 courtesy flickr user aussiegalhttp://www.flickr.com/photos/aussiegall/7196082472/sizes/l/in/photostream/
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Customer Centered Design
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http://www.flickr.com/photos/radiorover/2787677403/
We want our articles to be correct before they are published. We stand behind our process, based on trained editors and fact checkers, more than 4,000 experts, and sound writing. Our model works well. Wikipedia is very different, but nothing in their model suggests we should change what we do.
- Dale Holberg, the Editor in Chief of Britannica
2006
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http://www.flickr.com/photos/radiorover/2787677403/
The new version of Britannica Online, set to debut this summer, will emulate the Wikipedia concept by letting subscribers make changes to any article, ranging from minor edits to near-total rewrites.
"I don't believe it's accurate to say that Britannica & Wikipedia are becoming more similar” scoffed Britannica President Jorge Cauz
- Boston Globe, 3/31/2009
2009
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VALUE
• Useful
• Desirable
• Accessible
• Credible
• Findable• Usable
User Experience Honeycomb
By Peter Morville, Semantic Studios http://semanticstudios.com/publications/semantics/000029.php
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Make “So What” Your Favorite Question
http://openlibrary.org/works/OL8851068W/So_What