the future of google by will critchlow at future of digital marketing
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brought to you by...
THE FUTURE OF GOOGLE
WILL CRITCHLOW
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WHAT DO SELF DRIVING CARS...
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...ROBOTS...
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...AND THE HUMMINGBIRD UPDATE...
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...HAVE IN COMMON?
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THEY’RE ALL GOOGLE PROJECTS
(OBVIOUSLY)
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GOOGLE MAKES ESSENTIALLY NO MONEY FROM THEM
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THEY NEED ARTIFICIAL INTELLIGENCE
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VISION: STRONG AI
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REALITY: WEAK AI
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WHAT IT MEANS FOR SEARCH
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IT ALL STARTED WITH PANDA
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NO-ONE KNOWSHOW IT ALL WORKS ANY MORE
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HUMMINGBIRD SIGN-POSTS THE FUTURE
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GOOGLE HASUNDERSTOODNOUNS FOR A WHILE
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HUMMINGBIRD:NATURAL LANGUAGE
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ACTIONSWHAT DOES IT ALL MEAN
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FOCUS ON THE REAL METRICS
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BUILD SCALABLE PLATFORMS
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New York TimesDigital Innovation Report
We have a tendency to ... overlook … creating tools,
templates and permanent fixes
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COMPARE & CONTRAST
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Kevin DelaneyQuartz Editor
I’d rather have a Snow Fall builder than a Snow Fall
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RELEASE YOUR INFORMATION
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THE NEXT 5 YEARS
THE FUTURE
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FOLLOW THE MONEY90%+ COMES FROM ADS
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THEY HAVE ALL YOUR MONEY
Source: emarketer
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NOW
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SOON
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DID YOU CATCH THE DIFFERENCE?
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NOW
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SOON
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GOOGLE’S FUTURE IS ABOUT:
● Artificial Intelligence● Mobile
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IF YOU LIKED THIS...
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www.distilled.net/resources/
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IMAGE CREDITS● romanboed● rdecom● kenbondy● Kempelen chess set● jurvetson● gzlu