ldd2012 - google - the future of search
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Let's Do Digital - Daniel Solomons from Google presents the 'Future of search'TRANSCRIPT
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Google Confidential and Proprietary 1 Google Confidential and Proprietary 1
The Future of Search
Daniel Solomons
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Still organizing the world’s information
“The ultimate search engine would basically understand everything in
the world, and it would always give you the right thing.”
Larry Page
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Consumers are hyper-informed
18
12
10
7
Online sources considered before making purchase
90% of European internet users go
online to search for products & services
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Over a billion searches are performed everyday
200 million new searches a day
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Win moments
that matter
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Richer advertiser content
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Enable
better
decisions
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Three trends that are changing Search
So Lo Mo
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Social Layer across all of Google
Google’s social vision
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48% Auto Trader
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40% of Mobile Searches 20% of searches have have a Local intent
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TV
PHONE
LAPTOP
TABLET
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Hourly Distribution of Searches by Platform and UK Television Viewing (Searches do not reflect absolute traffic volume)
Tablet Mobile Desktop Television
80% mobile users
access their device
whilst watching TV
70% tablet owners use
their device whilst
watching TV
% of each platform’s traffic shown hourly for one day.
Source: Google internal data, 2011
Source: BARB - weekdays, January – March 2012
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4 Hyper
local
2 Site-
Links
3
1 Click-
to-call
Click-to-
download
Mobile Search requires a slightly different approach
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44%
of UKs population
visits price
comparison sites
INFORMATION
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70%
of the UK will
have 4G coverage
by the end of 2013
SPEED
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ACCESSIBILITY
£83 The average price of
an entry level
smartphone has
fallen to
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http://mobro.co/danielsolomons
Thank You