the future of content - gautam john at the indiasocial summit 2012

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THE FUTURE OF CONTENT Gautam John @gkjohn

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Gautam K John’s presentation on Power Talk: Future of Content at the IndiaSocial Summit 2012

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Page 1: The Future of Content - Gautam John at the IndiaSocial Summit 2012

THE FUTURE OF CONTENTGautam John

@gkjohn

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AD 1557

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ENCYCLOPÆDIA BRITANNICA

1768 - 2010

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“WE DON’T WANT EVERYTHING FOR FREE. WE JUST WANT EVERYTHING.”

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TAKEAWAYS

ContentExperiences

Content CentricPeople Centric

ProtectingSharing

Solitary Consumption

Influence

GatekeepersCurators

UnilateralCommunity

Thank you @dina @sumants @karthik_perumal for comments & feedback

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CREDITS

Slide 2 - http://www.herravendomain.com/?p=30 | http://commons.wikimedia.org/wiki/File:Medieval_writing_desk.jpg | https://picasaweb.google.com/lh/photo/4mAQBRhUQSwJKScReyaGFw

Slide 3 - http://commons.wikimedia.org/wiki/File:ParisCafeDiscussion.png

Slide 4 - http://commons.wikimedia.org/wiki/File:Flag_of_Edward_England.svg

Slide 6 - http://www.dreamstime.com/royalty-free-stock-photography-connected-world-image2223227 | http://wallpaperpassion.com/download-wallpaper/6017/speedometer-wallpaper | http://blog.ninapaley.com/2011/06/27/credit-is-due/

Slide 7 - http://mediadecoder.blogs.nytimes.com/2012/03/13/after-244-years-encyclopaedia-britannica-stops-the-presses/

Slide 8 - http://www.techdirt.com/articles/20120321/17385918193/our-gift-to-authors-guild-ad-brick-mortar-book-stores.shtml

Slide 9 - http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html

Slide 10 - 1 & 4 http://theoatmeal.com/comics/game_of_thrones | http://gilraina.tumblr.com/post/19054121160/sorry-netflix-is-not-available-in-your-country | http://ice.he.net/~hedden/DVD_video_standards.html

Slide 11 - http://www.macdoctor.co.nz/2012/01/10/control/ | http://enjoythelittlethings.blog.com/2011/01/28/day-42-24-hour-stores/ |

Slide 12 - http://www.flickr.com/photos/silvan72/6061540428/ | http://www.flickr.com/photos/bockbilbo/249692368/ | http://www.theconversationmanager.com/2011/03/08/how-harmful-is-negative-word-of-mouth/

Slide 13 - http://mimiandeunice.com/2011/01/04/ye-olde-technologie/ | Quote from http://blog.ninapaley.com/2012/03/22/kids-today/