Social Media and the Entertainment Business

Sanjay MehtaJt CEO, Social Wavelength

A Quick Introduction:

About Me

My 5 slides:1. Movies: Saturday’s the new

Friday2. TV on Social: the end, not just

the means3. TV gets Social4. Live Events: Never alone!5. Understanding social signals

Movies: how Saturday’s the new Friday• So who cares about the newspaper reviews? Waiting for Sat morning, FB / Twitter verdict• Which explains: > Dramatic crashes (e.g. Agent Vinod) > Late revivals (e.g. Paan Singh Tomar, Kahaani)• Y Films: nurturing a community

TV on Social: not just

A Means, but the End?!

• Every other category uses online means to drive footfalls or leads, to a physical business; television is different • Who moved my audience? The changing media consumption platforms

• The content that YOUR brand stands for, delivered WHERE your audience is; staying relevant

• Packaged differently for different formats

• TV is everywhere, and so’s the phone • The Second Screen• Twitter, FB, Get Glue, etc. • TV becomes interactive pro-actively• Typical consumer responses:

- Like social chatter about TV- See live TV to avoid social spoilers- Persuaded to watch ‘catch up TV’ if they

see a lot of chatterboxing around a show

Chatterboxing: TV goes Social

You are not alone: Live Event is a Virtual Stadium

• What does the pre-release social buzz foretell about the fortune of the film? Too late to correct? Or not?• Program Share of voice • Trends and Preferences• Response to changes on air?• Deeper dive: those who connect with a show, connect with what else?!

Interpreting Social Signals

THANK YOU!Sanjay Mehta

Jt CEO, Social Wavelength

@sm63