Measurement beyond fans, likes & comments

Karthik Nagarajan

A ‘like’ is an opportunity.

Not the destination.

What is the ROI of taking your client out to golf?

ROI? we don’t know. Today the equation to measure that doesn’t exist…

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Your brand’s TG

Digital conversations about your brand

Conversations in yoursocialcommunities

Overall chatter about your brand

Conversations in the intended direction / rooting for you

The number of conversations your last message generated

Your overall reach

Conversations generated by you

Conversations about you