the four pillars of great qualitative research
DESCRIPTION
It’s Not Getting Consumers To Tell the TruthIt’s Letting Consumers Tell the TruthOnline and mobile research methods can surpass traditional methodologies under one condition: If they deliver more candid and truthful insights – or, in Qualvu terms, simply The Truth.The truth is the foundation of great products, creative ideas, concepts, and strategies. Only if you know what consumers are really thinking… only if you see how they act at the time they interact with your product, service or idea… only if they feel completely uninhibited and unrestrained in their feedback will they be completely honest with you – and only if they are completely honest with you will your communication with them succeed. The online and mobile video-based research dynamics have four elements that create these essential conditions. We call them the pillars of great qualitative research.TRANSCRIPT
It’s Not Getting Consumers To Tell the TruthIt’s Letting Consumers Tell the Truth
Presenter:
John WilliamsonCEO, Qualvu
WHAT’S IN TODAY’S WEBINAR FOR YOU?
You need feedback you can trust
Your decisions depend on it
We’ll show you how you can gain unparalleled candor, honesty, and insights to move your business forward
You gain feedback you can trust
OPTIMAL RESEARCH. BETTER INSIGHTS.
Now shave!
CONVENIENCE
ASYNCHRONOUS VS. LIVE
More Candorrelaxed, stress-free conditions
Moments of Truthevent-driven feedback
Insights Anywhereanywhere relevant
Better ValueIn-depth, consumer-driven “one on one’s”
VS.
PRIVACY
Cardio-Thoracic Surgeon(Age 50+, West Coast)
Reaction to self-directed, web-based video creative concept testing
UNIQUE VOICE VS. GROUPTHINK
• Consumers share their thoughts via video, while alone and in privacy
• Get to know every consumer – in their own way, no time constraints or interruptions
• Data intensity
VS.
SETTING
VIDEO VS. TEXT
Video… Visual, spoken
Natural events, natural settings, ethnographic
It’s about trusted content
IN THE MOMENT
RECALLING VS. REACTING
Memory tricks vs. in-the-moment stream of consciousnessInstant reactions caught on cameraSerendipitous – expect the unexpected
An expression … a gesture … a thousand words.
THE FOUR PILLARS
You need feedback you can trust Seek solutions that empower trusted dynamics
Convenience
Setting
Privacy
In-the-Moment
