the four pillars of great qualitative research slide share
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TRANSCRIPT
It’s Not Getting Consumers To Tell the TruthIt’s Letting Consumers Tell the Truth
Presenter:
John WilliamsonCEO, Qualvu
WHAT’S IN TODAY’S WEBINAR FOR YOU?
You need feedback you can trust
Your decisions depend on it
We’ll show you how you can gain unparalleled candor, honesty, and insights to move your business forward
You gain feedback you can trust
OPTIMAL RESEARCH. BETTER INSIGHTS.
Now shave!
CONVENIENCE
ASYNCHRONOUS VS. LIVE
More Candorrelaxed, stress-free conditions
Moments of Truthevent-driven feedback
Insights Anywhereanywhere relevant
Better ValueIn-depth, consumer-driven “one on one’s”
VS.
PRIVACY
Cardio-Thoracic Surgeon(Age 50+, West Coast)
Reaction to self-directed, web-based video creative concept testing
UNIQUE VOICE VS. GROUPTHINK
• Consumers share their thoughts via video, while alone and in privacy
• Get to know every consumer – in their own way, no time constraints or interruptions
• Data intensity
VS.
SETTING
VIDEO VS. TEXT
Video… Visual, spoken
Natural events, natural settings, ethnographic
It’s about trusted content
IN THE MOMENT
RECALLING VS. REACTING
Memory tricks vs. in-the-moment stream of consciousnessInstant reactions caught on cameraSerendipitous – expect the unexpected
An expression … a gesture … a thousand words.
THE FOUR PILLARS
You need feedback you can trust Seek solutions that empower trusted dynamics
Convenience
Setting
Privacy
In-the-Moment
