the formula for success

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MAJLIS The Formula for Success A PUBLICATION OF THE GERMAN INDUSTRY & COMMERCE FOR OMAN, QATAR & UAE áYÉæ°üdGh IQÉéà∏d è«∏ÿG - É«fÉŸCG GERMAN – GULF BUSINESS ISSUE 02 | WWW.AHKUAE.COM ISLAMIC BANKING AND FINANCE A GROWTH MARKET NOT ONLY IN THE GULF REGION. HERMANN TILKE TALKS ABOUT LIFE IN THE FAST LANE. WHEN ARABS JOIN HANDS WITH GERMANS.

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Page 1: The Formula for Success

MAJLIS

The Formula for Success

A PUBLICATION OF THE GERMAN INDUSTRY & COMMERCE FOR OMAN, QATAR & UAE

áYÉæ°üdGh IQÉéà∏d è«∏ÿG - É«fÉŸCG

GERMAN – GULF BUSINESS

ISSUE 02 | WWW.AHKUAE.COM

ISLAMIC BANKING AND FINANCEA GROWTH MARKET NOT ONLY IN THE GULF REGION.

HERMANN TILKETALKS ABOUT LIFE IN THE FAST LANE.

WHEN ARABS JOIN HANDS WITH GERMANS.

Page 2: The Formula for Success

IN CO-OPERATION WITH OUR PROFESSIONAL TRAVEL PARTNER IN GERMANY

OFFERS A 5 DAY PROGRAM

Business & PleasureTRAVEL FROM

FRANKFURT | DÜSSELDORF | MUNICH

TO DUBAISTART WITH A BRIEFING AT AHK OFFICE, DUBAI

BUSINESS MEETINGS WILL BE ARRANGED IN JEBEL ALI FREE ZONE, ABU DHABI & RAS AL KHAIMAH

VISIT NEW PROJECTS | IN DIVIDUAL APPOINTMENTS (B2B) AS PER REQUIREMENT

SCHNUPPERREISEN

TO THE UNITED ARAB EMIRATES

AHK will take care of you all the way!

Please co-ordinate with our Travel desk.

Email: [email protected] Chiba | Manager Travel

& Hospitality

Page 3: The Formula for Success

To advertise in this magazine call +971 4 397 00 01

MAJLIS is published 3 times a year and has a total circulation of 5.000 copies to be distributed in Germany as well as in the UAE, Qatar and Oman. The German Industry and Commerce Office does not accept any liability for the accuracy of any material published herein and the articles do not reflect the opinion of the office. For any further information on any of the articles published in this issue, please contact the German Industry & Com-merce Office in Abu Dhabi, Dubai or Doha.

EDITOR & PRODUCTION Rim Elbayar-Aly

P.O.BOX 7480, Dubai, UAE

Tel: +971 4 397 00 01

Fax: +971 4 397 00 03

[email protected]

ASSISTANT EDITOR Christian Kozur

DESIGN & LAYOUT CPD FZ-LLC

www.cpd-agency.com

ART DIRECTION Hammad Sheikh

Andreas Schmidt

COPYRIGHT German Emirati Joint Council

for Industry & Commerce (AHK)

PRINTED BY Printex Printing Press LLC, Dubai

0408

14

26

12

20

AHK NEWSHow Dubai Metro will change the face of the Emirate

INTERVIEWSHermann Tilke, the fast and the furious

FOCUS THEMEBanking and the Shari’a Law

CURRENT ISSUESKitab & the Abu Dhabi International Book Fair

OPINIONWhy Dubai is not being built on sand

TRADE FAIRSMesse Munich

CONTENTS

للتجارة و الصناعةأملانيا - اخلليج

GERMAN – GULF BUSINESS

ISSUE 2

MAJLIS ISSUE 02 1

Page 4: The Formula for Success

Subscription FormDear MAJLIS reader,

The strong demand for MAJLIS and the resulting increased expenses for the mailing to Germany have made it impossible for us to send MAJLIS free of charge. Therefore, we charge 20 Euros + VAT per Year for the delivery to Germany. The delivery to Oman, Qatar, UAE and the rest of the GCC region remains free.

Are you interested in a subscription of MAJLIS? Then please fill out the following form and fax it to: +971 4 397 00 03

Company _______________________________________________ Title _______________________________________________

Name, Forename _____________________________________________________________________________________________

Address _____________________________________________________________________________________________________

Telephone ___________________________________________________________________________________________________

Email ___________________________________________________ Fax ________________________________________________

I subscribe to 3 issues of MAJLIS per year and accept the mailing expenses of 20 Euros + VAT / year

Date ___________________________ Signature __________________________________________________________

*MAJLIS is also available online. Visit www.ahkuae.com

Page 5: The Formula for Success

IT IS NOT ALL DOOM AND GLOOM IN DUBAI THERE HAS BEEN a lot of negative publicity about Dubai’s current economy and future prospects and also a distinct glow of “Schadenfreude” in reports of ex-pats leaving cars at the airport, construction projects being stopped, property prices halving, and businesses falling apart.

Indeed, as an economy heavily dependent on two of the worst-hit sectors as in property and finance, Dubai has fallen victim to global pressures. Though a lot of these reports are truly as exaggerated as reports about Dubai’s invincible “can do“ attitude before the global economic crisis, it is a fact that Dubai will have to work hard to re-assert itself as a genuine economy of today and tomorrow – much harder than it did in the recent boom years.

This goes also for German export-businesses that have established a presence in Dubai over recent years, many of them using Dubai as a regional hub and a gateway to neighboring markets.

No doubt, many are looking currently more than before to other, more dynamic, more attractive and more prosperous markets; be it within the UAE especially the oil-rich Emirate of Abu Dhabi or within the GCC-Region, first and foremost Qatar, which – due to its huge gas-reserves – seems to pass the world economic crisis rather unaffected and with still double-digit growth rates.

However, also Dubai – now more than ever firmly embedded into the UAE as a whole - will continue to have its weight and standing as a preferred partner for German business in the Middle East.

For all its problems and faults, Dubai still stands out as an economy that was prepared to change and to challenge.

As a destination, it will continue to lure people from all over the world: for holidays, Dubai’s climate and facilities are constantly attractive.

As a place to do business, it is one of the easiest territories in the region: still cosmopolitan, technically-advanced and ambitious.

By looking deeper into its traditions, its beliefs, and its ambitions, Dubai will find its own truths and it can build on them to secure a sustainable and admired future.

The German–Emirati Joint Council for Industry an Commerce (AHK), with its increasing mem-bership of Emirati and German companies; its sophisticated Board of Directors and Board of Trustees; its active committees and working groups and its multiple activities in the UAE as well as in Germany should play an important role in building trust, be it through big events, workshops, road shows and conferences or through personalised communication and one-on -one relationships, based on integrity, honesty and authenticity.

Finally, our magazine “Majlis” in following up and reporting on important matters of interest in bilateral flows of trade and investment, will certainly also have its valuable part to play.

Regards,Dr. Peter Goepfrich, CEOGerman Emirati Joint CouncilFor Industry & Commerce

OUR OFFICES

Abu Dhabi

(AHK) The German-Emirati Joint Council for Industry and Commerce

Abu Dhabi Mall, The Towers at Trade Center,

East Tower, 1st floor, Office No.104

P.O.Box 54702, Abu Dhabi, UAE

Phone:+971 2 6455 200 · Fax: +971 2 6457 100

Email: [email protected]

Dubai

(AHK) The German Industry & Commerce Office

Khalid bin Al Waleed Road, Dubai Islamic Bank Building, Bur Dubai

P.O. Box 7480, Dubai, UAE

Phone: +971 4 3970 001 · Fax: +971 4 3970 003

Email: [email protected]

Muscat

(AHK) The German Industry & Commerce Office Oman

P.O. Box 750, P.C. 111, Muscat, Sultanate of Oman

Tel.: +968 9 2280 590

Email: [email protected]

Doha

(AHK) The German Industry and Commerce Office Qatar

Regus Group Doha – Airport, D Ring Road; P.O.Box: 24481, Doha, Qatar

Tel: +974 4231 250; Fax: +974 4231 260

Email: [email protected]

DISCLAIMERThe articles, data and prognosis which are published in this issue of MAJLIS, have been carefully researched. News and articles are based upon press releases and co-operation partners as well as assistant authors. MAJLIS does explicitly not take any guarantee of the accuracy, dependence, the topicality and the usability of the articles.

DEAR READER,Once again we have the pleasure to meet you through our “Majlis” magazine’s 2nd issue, in which we strived to bring you the most interesting and informative articles and news. We thank all our AHK UAE team, writers and freelancers for enriching this issue with unique and special features so we could keep you always anxious to pick the “Majlis” up and enjoy it! We also are very proud to announce and celebrate with you the Inauguration of our newly established German Emirati Joint Council. Inside this issue, you will find the names of our first valued members since May, 2009.

ANNOUNCEMENT

www.ahkuae.com

Rim Elbayar-Aly | Head of Official & Corporate

Communications and Media Affairs | German-Emirati

Joint Council for Industry & Commerce

MAJLIS ISSUE 02 3

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9HE CEREMONY BEGAN AT EXACTLY 09:09 PM AS A CONTINUATION TO THE MEMORABLE OPENING DATE OF 09.09.09; A DATE AND TIME FOR

ALL DUBAI RESIDENTS TO REMEMBER. AT THE CEREMONY, ONLY HIGH RANKING OFFICIALS AND GUESTS WERE INVITED. A TOTAL OF 3 TRAINS WERE OPERATED EXCLUSIVELY FOR H.H. SHEIKH MOHAMMED AND HIS GUESTS. THE JOURNEY STARTED AT THE MOE STATION AND ENDED AT AL RASHIDIYA STATION. THE TRIP WAS ACCOMPANIED BY A TRAIL OF GLAMOROUS FIREWORKS AT EACH STATION ALONG THE WAY.

THE METRO was then officially opened for the public on the following day. During the first 3 days after its operation, the Metro had more than 110,000 passengers on board. Due to the enormous influx of excited visitors, the security service of the MOE had to temporarily close the station. Despite some minor technical problems in its first days of operation, Dubai residents and visitors flocked to the stations to be part of this historic event.

The Dubai Metro Redline runs along 29 stations, ten of which started operating at the launching date. The remaining 19 stations are planned for opening in early 2010.

The construction of the Metro began in February 2006. The Dubai Metro Redline is 52.1KM long of which 4.7KM are underground. It starts at Jebel Ali, running through the Rashidiya district and ends about 2KM southeast of Dubai International Airport. The Metro begins operating daily at 5:00 AM till 12:30 AM the next morning with a total journey time of 66 minutes from start to end.

The inauguration of the second line (The Green Line) is expected to open by June 2010. This line will mainly cover the older areas of Dubai. It will run from the Creek through the Souks and will end at the Al Qusais area.

In addition to these first 2 lines, there are future plans to provide additional railway routes. Those lines include the Purple Line (along Al Khail Road) and the Blue Line (along Emirates Road) These lines will have fewer stations with higher speed rail lines connecting the various regions within Dubai.

The recently delivered Metro is a driverless system. The Metro vehicles are made in Japan. The current Metro Red light rail line consists of 5 rail cars divided into 3 sections: 1st Class cabin, Women & Children only cabin and finally a 2nd Class cabin.

A maximum of 600 passengers per train can be transported each trip but with few seated. The average estimated speed of the Metro is 45-50KM/h with a maximum speed of 90KM/h. The Roads and Transport Authority (RTA) of Dubai

» The Dubai Metro Redline runs along 29 stations, ten of which started operating at the launching date. The remaining 19 stations are planned for opening in early 2010. «

T

9On Wednesday, the 9th of September, 2009 the Dubai Metro was inaugurated by H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Ruler of Dubai and Vice President of the UAE, as was planned.

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Page 7: The Formula for Success

9 set moderate and affordable fares for the public to encourage its use. The Emirate is planning to inject considerable subsidies for the introduction and popularization of the Metro.

The 3 distance zones vary in price. The fares start at Dhs. 2 per single short trip for a paper ticket or Dhs. 1.80 for the prepaid ones. The longest single trip (3 zones) in 2nd class costs Dhs. 6.50, whereas it costs double as much in 1st class. In addition, there are special fares offered for tourists as low as Dhs. 14 for a 24hr multi-use ticket.

Due to several changes in the original construction & design plans, the cost soared from the initially anticipated 16 billion Dirham to approx. 28 billion Dirhams. Yet, the turnout of the Metro

users during the first week it ran made this price worth it for Dubai. Dubai’s RTA revealed 1,018,030 people travelled between the 10 stations on the Red Line, from its official opening on September 9th until September 26th.

As the longest driverless Metro in the world, the Redline breaks yet another world record as do many other projects in Dubai. It is the 4th Railway Network in the Middle East after, Haifa (1959), Cairo (1987) and Tehran (1999). n

set moderate and afforto encourage its use. Tinject considerable subsand popularization of th

The 3 distance zones vat Dhs. 2 per single shoDhs 1 80 for the prepa

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» By the year 2020, the Dubai Metro Network is planned to cover 170 - 200 Kilometers of track with an anticipated 120 stations. «

For visual reference only.Red Line

Legend

Green Line Stops Opening 09.09.09 Stops Opening Early 2010 and laterMulti-Parking Area

Christian KozurPress & Media Assistant

AHK NEWSAHK NEWS

Page 8: The Formula for Success

FTER A LIGHT LUNCH IN AL RAHA BEACH, THE GERMAN DELEGA-TION FROM NORTH RHINE WEST-PHALIA AND THEIR GUESTS - GER-

MAN BUSINESSMEN RESIDING IN THE UAE - SET OUT FOR THEIR VISIT OF YAS ISLAND. THEY WERE ACCOMPANIED BY REPRESENTA-TIVES FROM THE GERMAN EMBASSY AS WELL AS FROM THE GERMAN-EMIRATI JOINT COUNCIL FOR INDUSTRY AND COMMERCE. THE SPECIAL GUEST ON BOARD THE BUS WAS THE GERMAN FORMULA1 ARCHITECT, HER-MANN TILKE WHOSE ARCHITECTURE AND ENGINEERING OFFICE, TILKE GMBH IS THE LEADING DESIGNER FOR FORMULA1 CIRCUITS AND ITS FACILITIES. THE GROUP ANTICIPATED SOME INSIDER INFORMATION WHICH THEY RECEIVED ON THEIR WAY TO THE NEWLY DE-VELOPED - CLOSED TO THE PUBLIC - ISLAND.

WHY DOES SOMEBODY DESIGN RACE TRACKS? HOW DOES THIS IDEA COME INTO EXISTENCE?MR. TILKE is not a newcomer to the field of racing. Starting at the age of 18, Tilke gained his first racing experience but took the decision in favor of studying civil engineering. He achieved his first architectural accomplishment on the German Nuerburgring where he layed a security access, followed by other small jobs on the Sachsen- and the Oesterreichring.

After 25 years of experience operating his own business, Mr. Tilke is taking on projects on a global scale in countries such as Bahrain, Japan, Russia, Spain as well as the UAE.

It took 14000 laborers to build the track and another 5000 for the Yas Hotel, which is also built by Tilke GmbH& Co. KG. In addition to this huge number, Tilke was also employing 120 architects through the peak time of the project. ALDAR the premier real estate development, investment and management company is in charge of the 25 sqkm large Island and is coordinating and executing the developments there.

Yas Island is one of the largest natural islands in Abu Dhabi and has 32 km of waterfront. Furthermore, it will be home to the Ferrari World, the 1st and only Ferrari theme park in the world. Looking at it from the outside, it has the shape of a classic double-curved body shell of a Ferrari GT car and a total area of 200,000 sqm of covered roof. The park, which will open by 2010, will host 24 attractions amongst them the world’s fastest rollercoaster. Furthermore, 7 hotels will open on the 1st of November followed by another 13 in later stages. The island will also be equipped with

a golf course, a huge shopping mall with over 296,000 sqm of lease able retail area as well as parking facilities for approximately 16000 cars. Yas Island will have the 1st water park in Abu Dhabi, a Warner Bros. Theme Park as well as the beautiful marina to attract visitors, especially families.

After the presentation in the ALDAR site office the bus moved directly towards the Yas Marina Circuit Abu Dhabi. Amazingly, this group was the first to visit the track, which for even non-Formula1 fans, this was an incredible and fascinating experience.

The exclusive drive started on the line where the

Formula1 cars reach the arena with a speed up to 320km/h. The race drivers must sharply decelerate before entering the semi circled arena. This area leads into a long straight road where the drivers can speed up again to reach the next turn. On their way there, they will pass the administration office and in the curve another spacious grandstand. This stand is especially significant in terms of safety due to its unique characteristic. It gives the audience the chance to get a closer look at the race as well as provide an easy access for the ambulance in case of emergencies.

A

A WorldPREMIER

» IT TOOK 14,000 LABORERS TO BUILD THE TRACK AND AN-OTHER 5000 FOR THE YAS HOTEL. 120 ARCHITECTS WERE EMPLOYED THROUGH THE PEAK TIME OF THE PROJECT.«

Visit of the German Delegation from North Rhine Westphalia to Al Yas Island, September 2009.

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The bus was then driving on to the 2nd straight road which gives the fast cars the possibility to close the gap on their competitors or to overtake. The 3rd straight road is a bit shorter and leads directly to the marina. Various Speed curves stretch along the amazing marina where you can watch the race from the deck of your yacht due to the high water level. Simply enjoy the sun, relax and have one of the best views on the circuit.

The next highlight of the Yas Marina Circuit is the Yas Hotel which is definitely an eye catcher. The two towers, of which the Hotel consists, are connected by a link bridge with a lounge bar that offers a perfect view of the marina and the track where cars will be racing underneath. The incredible LED color changing shroud with its inside as well as outside design completely match the idea of adhering to the Arabic tent style on this special Formula1 track. But honestly, during race time you really need to be a true fan of Formula 1, because definitely you will not be able to sleep.

As the tour draws to an end, the delegation members notice some small villas on their right side, which are designated for the participating support teams to observe and organize the race. At overseas Grand Prix s; lodges are replacing the trucks we are accustomed to see on race courses.

The world premier tour ends on the start and finish line of this absolutely breathtaking circuit. This line is kept short and is deliberately ending in a curve to entertain the audience even more than just watching the drivers on a straight road.

As expected, the track has a huge grandstand, equipped with the air-conditioned lounges and restaurants like elsewhere. Straight ahead, an air-conditioned glass VIP tower is equipped with all the luxuries and comfort to enjoy the races. In this grand world of motor sports, men as well as women will enjoy two separate sitting chambers and lifts which are installed in the VIP tower.

The Yas Marina Circuit is Mr. Tilke’s largest individual project that took three years to build. This outstanding race track will be used on a daily

basis for short distance races, test races, club races and driver trainings; not only for huge scale races as Formula1.

In conclusion, Abu Dhabi is prepared and looking forward to the 1st Formula1 Etihad Airways Grand Prix and the world will be eying Abu Dhabi on the 1st of November 2009. n

The incredible LED color changing shroud with its inside as well as outside design completely match the idea of adhering to the Arabic tent style on this special Formula1 track

Julia Al-Jenabi

MAJLIS ISSUE 02 7

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Which tracks have you designed so far?I have already designed more than 55 race tracks, but of course not all for Formula1. The tracks we have designed and respectively redesigned for Formula1 include the Hocken-heimring, the Nuerburgring as well as the tracks of, Kuala Lumpur, Fuji, Bahrain, Istanbul, Barcelona, Shanghai and now Abu Dhabi.

How did you come in connection with the project of Abu Dhabi?Once we designed the master plan for the track, we won the bid in 2006 to proceed with the project. We’ve been operating in Abu Dhabi ever since.

Briefly describe to our readers the different aspects of the Abu Dhabi Formula1 track.Initially, the circuit was designed with a different perspective in mind but this is no longer valid. Today, the permanent race track is a dedicated track, totally separate from the public road system.

The track begins with a brief start-to-finish straight to allow the audience a complete view of both start and finish curves. There, one can find oneself in the middle of the action.

At the north grandstand – the so called Arena – the cars race at approx. 300KM/h from the elevation towards the Arena then slowing down immensely in a trail, driving very closely behind one another and then again accelerating back into a 1.2KM long straight. This guarantees a lot of action.

Another highlight is the Marina, especially when boats are docked. From the Marina you head towards the hotel where the track runs

underneath and finally leading back to the start-finish line.

Outside temperature plays a great part when it comes to car racing; how did that affect the Abu Dhabi Circuit design?Temperature does not play a big role in this case due to the F1 Grand Prix timing in November when the weather is already moderate. Throughout the season, some of the races take place in climates hotter than in Abu Dhabi.

We as designers, need to build tracks suitable for all weather conditions including the summer in Abu Dhabi which for example might require special asphalt compositions.

A car race means overtaking; where are the best spots for Formula 1 drivers to overtake their competition in your opinion?There are 3 distinct overtaking points. One is the Arena, where the cars drive slowly and closely behind each other. The other opportunity is the 1st straight coming out of the Arena, using the slipstream of the opponent to overtake. The 3rd one being the end of the 2nd long straight again using the opponent’s slipstream.

Race track curves or curve combinations have names, i.e. “Sachs Kurve” on the Hockenheim circuit. What’s the case with this track?The Abu Dhabi Motor Sports Management (ADMM) is responsible for this. Some of the curves might be branded but for us – from a technical point of view – the curves are simply numbered as T1 (Turn 1), T2 up to T21.

For you, as a racer, which would be your favorite sections of the track?There are a few locations on the race track that are highly interesting to a racer. It starts with the hill that follows the start-finish straight, where a driver at around 270KM/h almost blindly goes into the part of the track showing off his individual skills. The second spot is the Marina where several fast and medium fast curves are found as well as the impressive atmosphere of the harbor.

Many race tracks have nicknames, i.e. “Green Hell”. What do you think could be a nickname for the Circuit Yas Marina?These names take time to evolve. Some tradition must exist before spectators, drivers or journalists can invent a nickname. The Green Hell was founded by Jackie Stewart in that time. When the first Abu Dhabi F1 Grand Prix has taken place, one might be able to create a suitable nickname.

In your opinion, what differences are there between the circuit of Bahrain and that of Abu Dhabi, if any?Both circuits are totally different in character and can not be compared to each other. I like both tracks very much.

And finally, to what extent is German know–how incorporated into this project?It’s a combination of Arabian – especially Abu Dhabi – know-how with German influences. n

Christian KozurPress & Media Assistant

HERMANN TILKEThe Fast and the Furious

Racer and Racetrack Designer Hermann Tilke shares his experience on the Abu Dhabi Yas Marina Formula1.

8 ISSUE 02 MAJLIS

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Page 12: The Formula for Success

THE SOLAR P WER EVOLUTION IN THE GCC

he GCC is today at a decisive turning point in the development of renewable energy resources. The GCC countries are stepping up the small scale pilot projects

of the past to the planning and implementation stage of large utility scale solar power plants. The first of which is a 10 megawatt (MW) photovoltaic (PV) power plant being connected to the Abu Dhabi electricity grid in June 2009. This marks the beginning of the GCC nations’ efforts to allow the production of additional electricity by renewable energy sources and feed the power into the local electricity grid. With the International Renewable Energy Agency’s (Irena) headquarter now in Abu Dhabi, this shift towards renewable energy is expected to accelerate significantly.

Due to the existing subsidised grid electricity for household and commercial consumption, the UAE is expected to support renewable energy production through particular support schemes and other incentives.

The GCC market is characterised by a number of solar power initiatives, which are mainly driven by the government sector. The potential introduction of a legislative feed-in regime or Power Purchase Agreement (PPA) would undoubtedly lead to the availability of significant project funding for renewable energy projects in the region.

Due to the very positive outlook for renewable energy in the region, the German Ralos Group has recently established its Middle Eastern subsidiary firm, Ralos Zala Energy FZ-LLC, in Dubai’s Energy & Environment Park (Enpark), a special free-zone destination for clean energy and environmental technology companies.

As a photovoltaic systems integrator, the company plans, builds and operates innovative photovoltaic power plants – from private solar electrical systems to high-output solar power stations (utility scale). With over 120 employees, and branches and subsidiaries in Spain, Italy, Czech Republic, Austria, Canada and the United

Arab Emirates, the Ralos Group is among the top 5 comparable photovoltaic companies in Europe with an installed capacity of over 150 MW.

Renewable energy, especially solar photovoltaic power, in the UAE and the wider Gulf region has the potential to reach European targets of producing 20 per cent of energy from renewable sources.

The abundance of space and ideal climate conditions provide the UAE and Gulf region with a unique position that allows them to harness and eventually export solar energy. This region benefits from the world’s wealthiest solar radiation conditions. On average, the total solar radiation for photovoltaic use is nearly 6 kWh/m2/day or up to 3,700 sun hours per annum.

Abu Dhabi‘s commitment to sourcing seven per cent of its energy from renewable sources by 2020 will create a market for renewable energy sources in the UAE’s capital worth approximately $8 billion in the next decade. The Government has forecasted that the Emirate of Abu Dhabi will need a capacity to generate from 20 to 22 gig watts (GW) of power by 2020. Of which, 1.4 to 1.5 GW would come from renewable, including solar photovoltaic power, which would represent the set target of 7 per cent.

More awareness has been created in the region, and leaders, governments, even citizens are now becoming more informed about the advantages of utilizing solar energy in this region. The idea of oil and gas being used for petrochemical and industrial applications instead of burning them as fuel, is gaining more acceptance. Various instruments, such as the creation of Clean Mechanism Development, Certificate of Reduction

of Emissions, and Carbon Trading have been created to help in implementing the use of solar energy as well as constructing sustainable or green buildings.

Abu Dhabi‘s MASDAR initiative is the most significant effort in renewable energy in the GCC thus far. Abu Dhabi‘s zero-carbon, zero-waste Masdar City is the focus of a much wider - and well funded - sustainable energy initiative emerging from the heart of the oil and gas world. The initiative is driven by the Abu Dhabi Future Energy Company (ADFEC), which in turn is a wholly owned company of the government of Abu Dhabi through the Mubadala Development Company.

The seven square kilometre site chosen is ideally situated near the airport and a few kilometres from the city of Abu Dhabi. The fundamentals of the plan have been agreed upon, ground broken and phase one is underway. So far, over $300 million of procurement is in place, and an additional $1 billion is expected to be committed by the end of 2009. The city is due to be completed in seven years, at a total cost of $22 billion.

WITH ABU DHABI BECOMING home to the headquarters of the International Renewable Energy Agency (Irena), the UAE has become the host of the major global renewable energy organization. Irena‘s home within MASDAR City will allow the UAE to become the centre of a future renewable energy industry and expertise.

Dubai’s Electricity and Water Authority (DEWA) is beginning to seek the use of cleaner sources of energy, including solar photovoltaic energy, to address the limited supply of gas in the region. DEWA is stressing that the diversification of the power generation portfolio, in the light of fuel price volatility and availability constraints, was needed to meet the growing energy demands of the Emirate.

T » EXPERTS WORLDWIDE AGREE THAT SUNSHINE AND SPACE ARE THE UAE‘S BIGGEST ASSETS WHEN DEVELOPING SOLAR POWER ENERGY AS A KEY COMPONENT OF THE COUNTRY’S ENERGY MIX.«

» DUBAI’S ELECTRICITY AND WATER AUTHORITY (DEWA) IS BEGIN-NING TO SEEK THE USE OF CLEANER SOURCES OF ENERGY«

10 ISSUE 02 MAJLIS

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As part of Dubai‘s Environmental Plan, Dubai Municipality and DEWA have shaped new Green Building regulations. These new regulations are aiming to conserve resources and improve the quality of life for the residents of the Emirate. This initiative is the first of its kind in the Middle East, and one of the first in the world. The establishment of the Energy & Environment Park (Enpark) Free-Zone in Dubai provides now the ideal infrastructure for clean energy and environmental technology companies from around the globe.

THE KINGDOM OF SAUDI ARABIA is equally pursuing ambitious plans for the future. Saudi Aramco has recently announced that they will be working on several photovoltaic pilot projects with generating capacities of 1 MW to 2MW each - for a total of 10MW.

The goal of Saudi Arabia is to install 4 GW of solar photovoltaic capacity in the next 8-10 years.

Saudi Arabia, already world‘s largest oil exporter, plans to be the world‘s biggest solar energy provider and exporter within the next 10-15 years, in a diversification strategy that was planned years ago. Saudi Arabia is positioning all its energy sources, especially solar power, so that the Kingdom is significantly contributing in meeting future demand as the world‘s population, and its energy use balloon.

Saudi Arabia’s Oil Minister has clearly stated that Saudi Arabia is planning to make solar energy an important pillar of the national energy mix. While mentioning the effects of biofuels for possible harmful ecological effects - receiving government subsidies and increasing food prices - he has hailed solar energy as abundant, clean and available to all‘, and assured that Saudi Arabia is giving that sort of energy special attention. He envisaged further productivity gains for solar energy via technological breakthroughs, and said that Saudi Arabia will in the future export solar-generated electricity.

Qatar is planning to build a major solar power complex to help meet domestic demand, which could increase fourfold over the next 30 years. The solar plants will have the capacity of over 1 GW by 2013 using both, PV and CSP technology.

A 2008 study by Oman‘s Authority for Electricity Regulation (AER) made the case for small, medium and large-scale solar projects across the country. There is significant scope for developing solar energy resources throughout Oman and solar energy has the potential to provide sufficient electricity to meet a major part of Oman’s domestic electricity requirements and provide substantial electricity output for export.

As part of a comprehensive strategy of the Sultanate of Oman to develop significant renewable energy resources to contribute to the country’s energy mix, the Rural Areas Electricity Company (RAECO) is aiming to play a vital role in this strategy. In order to reduce the dependency on diesel generators and its feedstock in the rural areas of Oman, efforts are in place to create a specially designed off-grid pilot project. The technical potential for electricity generation by photovoltaic systems operating with diesel gen-sets in isolated off-grid power systems is assumed to be 20% of the present electricity generation.

In an effort to spur economic development and reduce its dependence on hydrocarbons as a source of energy, Oman‘s government has

announced plans for further develop large-scale grid-connected solar power.

Bahrain’s Electricity and Water Authority (EWA) has recently announced that it will soon allow renewable energies to feed power back into the national grid.

Experts agree that diversification of power generation portfolio is urgently needed to meet the growing energy demands of the region.

Regenerative forms of energy also protect the climate, open up new markets, reduce dependence on imports of raw materials from abroad and create jobs in the GCC countries. And above all, unlike conventional forms of energy, they are inexhaustible.

In the future, sunlight will be our most important source of energy. Using photovoltaic technology, we can utilise this inexhaustible resource, converting the radiant energy into electrical energy – without polluting the environment with harmful emissions. n

Marc Lamsfuss | Chief Executive Officer

Ralos Zala Energy FZ-LLC, Dubai

» IN THE FUTURE, SUNLIGHT WILL BE OUR MOST IMPORTANT SOURCE OF ENERGY. «

» THIS INITIATIVE IS THE FIRST OF ITS KIND IN THE MIDDLE EAST, AND ONE OF THE FIRST IN THE WORLD. «

MAJLIS ISSUE 02 11

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S A RESULT OF THE SURGE IN OIL PRICES IN RECENT YEARS, THE CONSUMERS AND COMPANIES IN RESOURCE-SCARCE INDUSTRIAL

COUNTRIES SUFFERED CONSIDERABLY WHILE ON THE THE OTHER HAND OIL RICH COUN-TRIES BENEFITED GREATLY FROM INCREASED OIL RETURNS. THE GULF REGION IS CONSID-ERED TO BE ONE OF THE BIG WINNERS OF THIS DEVELOPMENT. BESIDES THE EMERGENCE OF BOOMING HUBS SUCH AS DUBAI AND ABU DHABI, THIS DEVELOPMENT ALSO LED TO AN EMERGING MARKET FOR INVESTMENT PROD-UCTS AND FINANCIAL INSTRUMENTS BASED UPON THE PRINCIPLES OF ISLAMIC FINANCE.

While still not too long ago Islamic Finance has been perceived as an exotic and rather marginal appearance by the Western financial world, this has greatly changed and more attention has been given to the principles of Islamic Finance in recent years. Especially since the beginning of the financial crisis in summer 2008, Western financial circles have been engaging more intensively with the insights of Islamic Finance. As a result of tremendous growth rates of both Islamic banks and Islamic insurances (called Takaful) their role has shifted from solely regional actors with

contributions to local financial markets to global actors by providing alternatives to traditional Western investments and financial instruments.

Principles of Shari’a Standards ISLAMIC FINANCE provides financial solutions consistent with the principles of Islamic Law and operates upon these. The Shari‘a hereby is the primary source of law, which is based upon the Holy Quran as well as on the Sunna (a set of sayings and deeds of the prophet Muhammad (PBUH)).

Besides prohibiting the trading of derivatives, which were one of the reasons that led to the current financial crisis, the principles of Islamic Finance also prohibit investments in forbidden commercial transactions (such as gambling, the weapons industry, brewerries as well as investments with high leverage) and in particular the payment and also the receipt of interest (riba). As money per se does not have any value itself according to the Shari’a, it is prohibited for Muslims to obtain any profit based on interest. Rather money should solely be used as a means for exchanging valuable items, leasing and renting operations as well as venture capital transactions are thus permitted financial structures.

Germany and the European Union THE FOCUS on Islamic Banking & Finance regulations has been remarkably increasing recently. Around 55 Million Muslims live in Europe today and despite of the ethnic differences amongst them, they share a common way of life based on Islam. In particular in Germany and other German-speaking countries this development is considered to be a promising market opportunity.

As a prominent example, the State of Saxony-Anhalt issued a loan in 2004 in the form of an Islamic bond (Sukuk) to attract investors from the Gulf region. In such cases, the Originator divests the asset to a Special Purpose Vehicle (SPV), which refinances itself through the Sukuk-Certificates. Investors are going to acquire the asset through the SPV, who holds the right of ownership of the asset on behalf of the investors and issues the Sukuk to them. This type of finance is only possible with proper underlying assets – thus, the Sukuk of State Saxony-Anhalt have been created on the basis of real estate leasing securing an income for settling the investor’s dividends.

Accordingly, a great number of Islamic Finance experts are certain that German Muslims will seek products in compliance with Shari’a as long as they are introduced by high-profile financial

A

A growth marketnot only in theGulf region

hhhhh kkA growthhhh markketl i h

gIslamic Banking

& Finance

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institutions in Germany or by engagement with foreign joint ventures.

In this context it is worth mentioning that Cominvest, a subsidiary of Commerzbank, in 2000 issued the so called Al-Sukoor-Fund according to the Islamic principles, which has been closed at the end of 2005 with a total value of only 4 million Euros. However, the incompetent marketing strategy, the lack of communication with Muslim customers and the restricted focus of Western financial institutions to supply Islamic Finance services only in the Middle East instead of providing them for around 55 million Muslims in Europe, is the reason for the inhibited implementation of this type of financial system in Europe and especially in Germany. But also the boom period in the real estate industry in the UAE did not actually contribute to the success of the Al-Sukoor-Fund as other investments promised higher returns.

The crucial question is, whether to strive for rampant returns or to aspire for responsible investments at all points. However, high yields and conscientious investments must not necessarily be mutually exclusive.

Islamic Finance principles will not only bring benefits to Muslims but will also bring benefits to the German small and medium-sized enterprises

(SME) in particular, the largest category of tax payers in Germany. In addition, they will reap the fruits of this “new-old” financial system especially with regard to corporate and export financing in order to raise capital and protect liquidity.

Crisis Proof ConceptTHE LOSSES of Muslim investors as a result of the world financial crisis are restricted in the narrowest limits since they did not invest in American properties, bank shares or other high risk derivatives. However, the crisis also had a negative impact on Muslim investors as a consequence of the adverse effects on the real economy such as the lower oil price and the damaged real estate market in the Arab World.

Although private and state funds in the Middle East have to deal with losses as a result of the economic crisis, in comparison to other funds they still have access to cash flows that can be invested.

This became apparent for instance in the recent involvement of the State of Qatar in Porsche as part of the Volkswagen Group. The investment of around 7 billion Euro lead to the acquisition of 17% of the total share of the Volkswagen Group. Insofar Qatar has more than doubled the rate of foreign state investments in Germany. Upon a survey conducted by Deutsche Bank, the rate of foreign state investments in German firms has since 1995 not been above 6 Billion Euros.

Through such investments like the Abu Dhabi state involvement in Daimler Motor Company in March 2009 with estimated 2 billion Euros (equal to approximately 10 percent of Daimler’s total share)– the UAE is now focusing on long-term investments.

In light of the current financial crisis and the lessons derived from its causes as well as the new opportunities, it becomes apparent that the long existing principles of Islamic Finance can and should be reconciled with the present global economy. The Shari’a stipulates conservative, less risky and sustainable investment principles to secure a reasonable share of risk. Hence, it is quite thinkable that the concepts of Islamic Finance will influence the financial world and become crucial components of the future financial system.

It would be promising if both Arab investors and German businessmen will be pulling together to create a booming, prosperous and responsible economy within the enforcement of ethical, social and religious standards. n

Said Wais Ashrafnia | Junior Lawyer

Typical Contract Forms of Islamic Finance:

Ijara

is a contract of a loan transaction and similar to the conventional lease contract. The investor leases out his equipment for a rental fee, which is needed by a client. At the end of the rental period the client can puchase the asset.

Musharakais a partnership formed to carry out a specific project: both parties share capital similar to a conventional joint venture; thus, they share profits or losses among them on a pro-rata basis.

Murabahacomplies with the classical trade financing concept, in which the investor sells the asset to the client at a margin (Mark-up Sale).

Mudaraba

means in general financing by way of sharing such as a silent partnership (Mezzanine). In this way of finance, the investor will provide funds to a client to carry out a certain project. In consideration of this, the client will share the potential business with his/her economic and technical know-how.

» IT WOULD BE PROMISING IF BOTH, ARAB INVESTORS AND GERMAN BUSINESS-MEN, WILL BE PULLING TOGETHER TO CREATE A BOOMING, PROSPEROUS AND RESPONSIBLE ECONOMY WITHIN THE ENFORCEMENT OF ETHICAL, SOCIAL AND RELIGIOUS STANDARDS.«

» ACCORDING TO THE SHARI’A, IT IS PROHIB-ITED FOR THE MUSLIMS TO OBTAIN ANY PROFIT BASED ON INTEREST.«

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EANING “BOOK” IN ARABIC, KITAB WAS ESTABLISHED IN 2007 AS A JOINT VENTURE BETWEEN THE ABU DHABI AU-

THORITY FOR CULTURE AND HERITAGE AND THE FRANKFURT BOOK FAIR, THE LARGEST AND MOST SUCCESSFUL BOOK FAIR WORLD-WIDE. THIS COOPERATION ALLOWS FOR THE EXCHANGE OF IDEAS AND EXPERTISE TO DE-VELOP AN INTELLECTUAL AND PROFESSION-AL FORUM FOR ALL SECTORS OF THE BOOK INDUSTRY OF THE MIDDLE EAST, NORTH AF-RICA AND BEYOND.

Kitab’s mission is to create a sustainable infrastructure for the publishing industry in Abu Dhabi and the company is implementing a number of measures to transform Abu Dhabi into a major publishing centre within the Arab world by helping professionalize the Arab publishing industry.

The Abu Dhabi International Book Fair (ADIBF), under the patronage of His Highness Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, is the major business initiative of Kitab.

Until 2007 the Abu Dhabi International Book Fair was simply a book bazaar that happened once a year – designed for the publishers of the region to sell books and for readers to find books which were not available anywhere else during the year. It was a local book fair like so many others in the Arab World.

Since the foundation of Kitab the fair has grown into a truly international book fair and has become the most professionally organized, most ambitious and fastest growing book fair in the Middle East and North Africa. Abu Dhabi is the motor driving the professional and commercial development of the regional publishing industry, and is financially and philosophically committed to the long-term expansion of the global book business. Compared to 2008, the fair exceeded its figures in terms of net space, exhibitors and the range of countries from which the exhibitors are coming. At the final count, the number of exhibitors attending the 19th ADIBF in March 2009 was 637 from 52 countries – 32% more than the 2008 Fair.

Highlights of the Professional program include targeted business lunches, matchmaking sessions for Arab and International publishers, events focusing on combating piracy in the UAE, the business potential of digital publishing, and practical workshops on buying and selling rights.

A modern and state of the art Business and Rights centre facilitates B2B interactions and networking.

Initiatives like the ‘Spotlight on Rights’ program, encouraging the negotiation of licenses to and from the Arabic language are new at the fair and proved a tremendous success, with over 200 letters of intents signed in 2009 – demonstrating the Fair’s role as a hub for the Arab book trade, and for international publishing.

Many cultural attractions are organized for the public, such as an Antiquarian Fair, a book signing corner, the Gourmand hosted Show Kitchen with international and local celebrity chefs demonstrating their abilities, an international cook book exhibition, live debates with authors

& The Abu Dhabi International Book Fair

M » THE AIM OF THE JOINT VENTURE IS NOT ONLY TO DEVELOP THE BOOK AND PUBLISHING INDUSTRY BUT ALSO TO ESTABLISH READ-ING PROMOTION ACTIVITIES AND OTHER EVENTS AROUND PUBLISHING AND BOOKS.«

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and book experts, just to name a few. Education is a major focus of the Fair,

workshops, seminars and matchmaking events that bring together publishers and leading educators from around the world, addressing issues facing educational publishers in the 21st Century.

THE ‘CREATIVITY CORNER’ welcomes thousands of children to take part in reading, arts and crafts as well as workshops. HH Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, once again in 2009, donated 4 million AED of book vouchers for children, schools and libraries - underlining Abu Dhabi’s commitment to literacy, learning and promoting a love of books from an early age.

The next Abu Dhabi International Book Fair will take place from 2-7 March 2010.

One of the major efforts to enhance reading promotion is the launching of an annual reading competition in grades 6 of all public schools in Abu Dhabi. As a start, during the year 2009 the competition will include schools on the Abu Dhabi Island. Over time, the goal is to establish this competition as an institution that will encompass all schools in the Emirate of Abu Dhabi.

ANOTHER READING promotion initiative will be the launch of the Kitab Bus – National Mobile Library. Kitab, in partnership with Zayed Giving Initiative, and under the patronage of Her Highness Sheikha Fatima bint Mubarak, and with support from the Abu Dhabi Authority for Culture and Heritage (ADACH), Abu Dhabi Chamber of Commerce and Industry (ADCCI) and the Family

Development Foundation will introduce the KITAB Bus, a traveling library for all ages. The bus will launch its tour on October 4 in the city of Al Ain, and will feature a large selection of books on board as well as some computers. At each location, the bus will stop and a reading area will be set up to offer a variety of activities for our visitors. The bus will spend a week in Al Ain during the month of October, a week touring the island of Abu Dhabi in November and a week traversing the Western Region of the Emirate of Abu Dhabi in December. Visitors are welcome to take some time to enjoy a book, or to take part in the many activities that will be offered. The aim of the bus is to bring the Emirati culture and joy of books to all, especially those in outlying areas who may not have access to the vast collection available at the Abu Dhabi National Library.

In the future, book shows and events will take place all over the Emirate; “Al Ain reads” in Al Ain on October 4th as a start, then towards the end of the year Al Ruwais, in the western region.

Building up a Literature House in Abu Dhabi that is to become on one side a platform for industry professionals, a place where international key players can meet their counterparts from the region all year round, and on the other hand a place where authors find a home, book lovers can meet to exchange ideas and listen to readings or meet reading clubs, where children will be encouraged to read and where publishers will attend seminars and trainings. All of which are other interesting and exciting initiatives of Kitab.

Together with the Academy for the German Book Trade and the Goethe-Institut Gulf Region, Kitab offeres a series of lectures and workshops

designed for professionals at the CEO and mid-management levels from the Arab World-professionals who are in a position to introduce new ideas and set the course for development within their companies. Topics vary from strategic planning, marketing, book design and distribution, to e-publishing and many others. The first session took place in June 2009 and was highly valuated by the attendees.

The lack of coherent distribution and ISBN systems is a huge problem in the Arab world. Very often, the public and even publishers in the Arab World have no information about, or access to books published in countries other than their own.

This is why one other major initiative by Kitab in the next years will be the organisation and setting up of a distribution system for books.

Furthermore in 2010, two days ahead of the Abu Dhabi International Book Fair, Kitab will organize the 7th International Copyright Symposium for the International Publishers Association (IPA) in line with its efforts to fight piracy on the book market in the Arab World. Latest trends in copyright policy and practice will be discussed by key players at industries, lobbyists and policy-makers in international organizations like WIPO, UNESCO and IFFRO. n

Monika Krauss | General ManagerKitab

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For further information please

contact: AHK

EDC – Dubai Export Development Corporation

Daniela Calligaro

Head of Business Development Services

Tel. +971 (0)4 397 0001

Email: [email protected]

Moin AnwarDirector, Exporter Services

Tel: +971 (0)4 429 8888

Email: [email protected]

www.dedc.gov.ae

Developing Dubai ExportThe fact that Dubai is both a Middle Eastern trade hub and a free port makes it ideal for foreign trade. Its world-class, large airport and massive sea port facilitate the majority of the imports and exports. Despite the quality of Dubai’s infrastructure being excellent, the government is making many more improvements in these areas with the expectation that foreign trade will continue to improve and increase. The majority of cargo coming in and out of Dubai is by sea. In the last few years, this segment represented nearly 60% of foreign trade.

As an organization funded by the Government of Dubai, the Dubai Export Development Corporation (EDC) was established 2006 vide Law No. 10/2006 dated May 1, 2006, to provide exporters with specific services to help them enter or expand foreign markets, including trade information, branding advice, financial, legal and foreign trade representation and access to potential buyers. EDC also seeks to undertake an advocacy role for exporters in their relations with government and other relevant agencies through the formation of long-term and mutually beneficial partnerships.

Long-term strategies to empower Dubai exportersServices offered by EDC broadly include providing market intelligence, export advice, advocating on the exporter’s behalf, exposure to international markets through exhibitions, missions and other events, advice and access to export credit insu-rance, etc.

EDC has partnered with various local and regional organizations with the purpose of creating mutually beneficial relationships that lead to the economic development of Dubai. Europe and in particular Germany being one of the focus markets to improve trade, EDC has initiated a trade link partnership with the German Emirati Joint Council for Industry & Commerce (AHK).

EDC Works together with AHK in several areas, some of which being exploring Islamic Finance opportunities in Germany, exporter awareness & training (for exports to the EU), cooperation and joint participations in selected local & international exhibitions and events, investment & trade facilitation for members of both organizations

and matchmaking between members. While the AHK in Dubai officially represent the interests of German industry and commerce in the UAE, EDC sees it as a strategic partner to grow trade between the UAE and Germany.

Processed Food Sector in the UAEThe EU (with Germany being a major contributor) is the world’s largest importer of food and the largest market for imports of food from developing countries. It imports feed, processed food, plants and animals from over 200 countries. This fact makes the EU an important partner of the UAE in the area of food trade.

Dubai’s food processing industry has grown exponentially in the last few years and exports of processed food itself (HS Chapters 16-21) to the world exceeded AED 2.5 Billion (2008, Dubai World Statistics). An analysis of the distribution of these exports, however, shows that only approximately 2% of this value is exported to the EU, with even less (approximately 0.1%) going to Germany. In contrast, nearly AED 5.5 Billion worth of processed food was imported into Dubai, with the EU contributing to over 31% of the total import value, of which Germany’s share alone was nearly 12%.

The EU is sometimes considered as a difficult market in view of its high food standards, but this is in view of its choice not to compromise over food safety rules. That applies as much to its EU’s own member states as it does to other countries wanting to export to the EU. EDC believes that certain segments of the processed food industry in Dubai have reached the maturity to export to the European Union.

Hence, EDC is working with food manufacturing & processing establishments in the UAE to facilitate their exports to the EU. In the first quarter of year 2009, despite reduced demand worldwide, Dubai’s food exports remained sustained, if not enhanced (especially in chocolate products, milk, sugar products, etc.)

Dubai Pavilion at Anouga 2009Recently EDC took five Dubai companies to the Anuga Exhibition in Cologne (10-14 October 2009). At the Dubai Pavilion, EDC showcased Dubai industry’s capabilities. Anuga is the leading

trade fair for the global food and beverage industry. Held every two years, it draws unparalleled levels of quality visitors, making it the most effective route for food and beverage companies to grow their business. With 163,348 visitors from 174 countries attending the 2007 edition, Anuga offers a premium platform for meeting with key decision makers from the global food and beverage industry.

EDCs enhanced national pavilion package consists of a minimum 9 square meters booth for each company and companies will be able to benefit from a host of value added services, such as:l Pre-show marketing and briefings, including

promotion of the Dubai Pavilion and its exhibitors

l Business meetings with potential customers at the trade fair

l Use of the EDC Hospitality Loungel Full event management and on-site support at

the trade fair.

Driving Trade of Foodstuffbetween UAE and the EU

Engr. Saed Al Awadi | CEO |Dubai Export Development Corporation

CURRENT ISSUESCURRENT ISSUES

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DUBAI’S TRADE SHARE OF PROCESSED FOOD CATEGORIES IN 2008

PROCESSED FOOD IMPORTS TO DUBAI (2008)

PROCESSED FOOD SECTOR

Meat/Fish PreparationsSugar & ConfectionaryCocoa & PreparationsCereals, Flour, Starch PreparationsVegetables, Fruit, Nut Preparations (incl. Juices)Miscellaneous Preparations

1.6%50.2%16.1%10.3%17.3%

4.5%

% EXPORTSTO WORLD

8.7%18.7%13.1%17.1%17.2%

25.3%

% IMPORTSFROM WORLD

0.2%69.7%11.2%10.5%6.9%

1.4%

% EXPORTSTO EU

2.1%4.9%

25.3%25.5%16.5%

25.5%

% IMPORTSFROM EU

Source: Dubai World Statistics Dept.

n EU n Rest of the Worldn EU n R t f th W ld

68%

32%

PROCESSED FOOD EXPORTS FROM DUBAI (2008)

n EU n Rest of the WorldEU n R t f th W ld

98%

2%

Dubai Pavilion at Anouga: Exhibitors Profiles

POSITIVE PACKAGING UNITED (M.E.) FZCO.An ISO 9001 and BRC/IOP certified company, earlier known as United Flexible Packaging was one of the first flexible packaging companies in the Middle East. PPU are manufacturers of High Quality Rotogravure & Flexo printed Flexible Packaging, catering to the food industry and exporting to more than 40 countries including Germany, Netherlands, U.K., U.S.A., Russia, South Africa etc. [www.positivedubai.com]

THE ALOKOZAY GROUPHeadquartered in Jebel Ali Free Zone in Dubai, the Alokozay Group is one of the leading privately owned business conglomerate in the UAE with commercial interests in the area of Tea manufacturing. Alokozay Group‘s history spans over 100 years of business in diversified trading portfolios across Central Asia. With representation in over 40 countries located in the Middle East, Central Asia, Asia, Europe & Africa regions; each branch office operates having its own extensive distribution network. There are over

5000 committed and professional team members supporting the ideals of this leading enterprise. [www.alokozay.com]

GULF & SAFA DAIRIES COMPANY L.L.C.The oldest dairy company in UAE since 1964 with sustained leadership in dairy sector for over 40 years .Its brands include Laban UP (the largest selling Laban in the UAE), Sterilac yoghurt (known for unique formulation without any additives) & SAFA (a range of dairy and juice products). Its production facilities are state of the art manufacturing facility with full automation, with a total manpower strength of over 500 committed employees. [www.gulfsafadairy.com]

SHAMA FOOD INDUSTRIESEstablished in January 1999. Today, the company operates from a full-fledge, state-of-art factory in Dubai, with a built up area of 7,000 sq. ft. The production process is effectively streamlined through machinery imported from Europe and India to assure timely delivery, product uniformity and quality management. The products include a whole range of Indian and Arabic spices, spice blends, herbs, garam masala, bizar and cloves. Shama also

has a range of products for the HORECA sector including food colors and preservatives.[www.shamaspice.com]

AL NASSMA CHOCOLATE L.L.C.The manufacturer of Al Nassma chocolate, the first and finest camel milk chocolate, is headquartered in Dubai in Umm Nahad adjacent to Camelicious, the sole supplier of camel milk to Al Nassma. For this exceptional project, professionals from around the world joined in to create an innovation 133 years after milk chocolate was invented. Al nassma is a unique product that encapsulates the spirit of Arabia and Dubai. The product development for this exclusive chocolate has been meticulous and only the finest ingredients have been chosen to assure a premium product. [www.al-nasma.com] n

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S A CORE ACTIVITY OF AN AHK, THE WORK OF COMMITTEES AND WORKING GROUPS IS THE BASIS FOR THE GERMAN EMIRATI JOINT

COUNCIL’S ADVOCACY ROLE AND AN EFFICIENT TOOL TO INTEGRATE THE BUSINESS-PEOPLE, EXPERTS AND MEMBERS INTO THE AHK.The members will have an opportunity to actively and directly participate in defining, developing, discus-sing, and resolving issues impacting the operations of their businesses and organizations.

The AHK will continue to strive to establish value added Committees, Working Groups as identified by the Membership and keep them sustainable.

AHK COMMITTEESThe Committee structure enables the AHK to engage interested members, over an extended period of time, in industry and sector specific policy related issues and projects.

HOW ARE COMMITTEES INITIATED?AHK committees are open to all AHK members in good standing (i.e. membership dues paid in full).

The AHK allocated Mrs. Rim Elbayar-Aly as its Committee Executive Officer to be the link and backstopper for the committees in the AHK administration and offices.

Other AHK staff members (assigned by the CEO) will be handling some of these committees, i.e. Energy, Board of Sustainability, Investments and Construction by Dr. Dalia Abu Samra-Rohte and Mrs. Cindy Tereba (AHK Abu Dhabi), Trade Fairs by Mr. Oliver Parche’, Training & Further Education by Mr. Schroeder, Legal Affairs by Mrs. Marketta Rosenthal and finally Iran working group by Mrs. Daniela Calligaro. All the latter committees will work in close coordination with the Committee Executive. The AHK office will maintain an up-to-date electronic database of all members who desire to be active in a particular committee or working group.

The Committee Executive will be responsible for circulating information and minutes of all meetings to all committee members and include appropriate information on the AHK website.

The AHK office will actively participate in recruiting members for the committees.

Non-Chamber members may participate in committee discussions when deemed appropriate by the committee leadership and agreed upon by the AHK administration; however, they will not receive mailings, nor be allowed to vote. They may participate in up to two committee meetings before

membership becomes compulsory to continue participation.

Committees will meet regularly, on a schedule appropriate to their issues and level of activity.

Committees will be encouraged to develop mission statements, an annual work agenda, and position papers expressing the views of the committee on issues relevant to the Committee’s interest.

Committee decisions should be supported through building consensus among all participating committee members.

The AHK administration will assist the committees to seek and use resources necessary for understanding of issues falling within the realm of the committee. The following Committees will be established:

Banking and FinanceTask: Actively participate in UAE and German banking and financial system development and promote high quality standards and values. Support and develop initiatives of governments and local banking associations and financial institutions towards establishment of local banking environment harmonized with the best international banking and financial practices. Initiating partnering and cross-border investment in the banking and financial sectors. Contact: [email protected]

Construction and InfrastructureTask: Seeking to enhance the performance of the sector through its cooperation with all official and regulatory authorities as well as financial and investment institutions. Introducing, promoting and monitoring the latest state of the art technologies in the construction and infrastructure sector. Partnering and cross border investments in this sector both in the UAE as well as in Germany.Contact: [email protected] (Dubai)Contact: [email protected] (Abu Dhabi)

EnergyTask: The Energy Committee is to take care of and to advocate on energy-related issues and projects in order to promote further development of the energy sector and especially to enhance cooperation between UAE and German member companies in all related fields, such as energy sources , oil & gas, alternative energy, climate change, emissions, energy sources, environmental issues, power generation, research and government relations, clean technologies and other energy-related environmental issues and technologies.

* German Board of SustainabilityTask: The “German Board for Sustainability” (former Green-Building Committee) has been established in order to monitor and promote technologies in the field of “green-building”, eco-efficiency, and sustainable solutions, where German technologies, processes and standards are state of the art and can be made especially viable and feasible in the ensuing environment and framework of the UAE. Contact: [email protected]

InvestmentTask: The UAE are the No.1 country in the MENA-Region, as regards German direct investment. UAE Sovereign Wealth Funds and companies have recently invested heavily in Germany. However, there is room for more and the major task of the investment committee is to help to create the necessary framework and environment, identify the opportunities and to build a platform, where potential investors can meet and make deals. Contact: [email protected]

HealthTask: Thousands of Emiratis are undergoing medical treatment in Germany year by year, making use of the high standard and favorable cost-structure of the German health sector.

On the other hand, more and more German doctors and German medical technology is coming to the UAE, making tribute to and at the same time contributing to the increasing and expanding health infrastructure, developed in the UAE over recent years. Contact: [email protected]

HospitalityThe Hospitality Committee is open to members, that have a direct link to Tourism and Hospitality interests. It represents the business interests of Tourism and Hospitality companies and acts on behalf of both its Emirates and German members, many of whom maintain significant commercial interests in the UAE and Germany.Contact: [email protected]

Education &TrainingThe Education and Training Committee provides a forum for AHK members in the training and education business to interact and address industry issues and needs. It serves as a resource base for sharing information through events and programs about the latest in training and development methods for training companies, academic institutions, and corporations. The Education and

Committees & Working Groups of the German–

A

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Training Committee provides information and networking opportunities for all AHK members who have interest in this field.Contact: [email protected]

Legal AffairsThe Legal Committee has the purpose to review the legal framework and legal issues that may have an impact and the bi-lateral business relations and to advocate its improvement. Furthermore to provide legal support and assistance to the AHK and its various committees as well as setting up, in collaboration with the Education & Training Committee legal education and training programs. Contact: [email protected]

Small & Medium Enterprise DevelopmentThe purpose of the SME committee is to work with members, international organizations and relevant governmental agencies in promoting the interests of the SME sector in the UAE as well as to engage with the SME community as part of a collaborative initiative designed to foster the needs of the SME sector. The committee will also organize activities and initiatives relevant to SME members and encourage their involvement in AHK activities. Another focus will be “Family Businesses“, its stand and perspectives in the global business order, as well as to build networks between family enterprises in both countries. Contact: [email protected]

Transportation & LogisticsThe T&L committee is responsible for the development and implementation of the AHK transportation infrastructure & Logistics policy. The committee will concentrate on what must be done collectively by both the “users“ and “providers“ of transportation infrastructure and Logistic Services to improve economic productivity, international competitiveness, and quality of life. The Committee provides information, education, and networking opportunities that enable the AHK members to remain on the forefront of industry topics. Contact: [email protected]

Information & Communication TechnologiesThis Committee exists to provide a service to Chamber members who have a professional involvement in Information and Communications Technologies (ICT) and a corresponding interest in gaining better insight into the various parts of this fast growing sector and its business potential. The objective is therefore to give members a framework in which to learn, share experience and improve

their access within the field. More specifically, the Committee seeks to create a focus for ICT-related businesses, develop a coherent program centered on business and technology issues, and provide a framework for relevant learning, networking and facilitation of access to information and players in the ICT sphere. Contact: [email protected]

Trade FairsThe international trade-fairs business is undergoing major developments and changes amid an increasing competitive environment. In terms of exhibitors as well as visitors Germany is Trade Fair Place No.1 in the world, many fairs in Germany are world-leading events. Dubai on the other hand is Fair Place No. 1 in the Middle East Northe Africa Region, Abu Dhabi, with its new Exhihition Ground and due to its outstanding economic weight is picking up.

The Trade Fairs Committee follows up all matters related to trade-fairs business and is also focusing on related matters such as marketing, trade-fairs training programmes, after sales services, visa-facilitation etc. Contact: [email protected]

Women In BusinessContact: [email protected]

AHK WORKING GROUPSWorking Groups focus on specific issues and bring together members who are experts on that issue to develop and execute an action plan to resolve the problem and then disband. The Working Group can be established either as a sub-entity of a standing committee or as a stand alone “ad hoc” Working group. This structure is very effective in resolving specific issues in a short period of time.

A Working Group can be transformed into a Committee, if this is justified by the sustainability of its task and by an adequate membership. The abovementioned rules for Committees shall also, apply, where appropriate, in analogy for Working Groups. The following Working Groups shall be established:

European Union – Gulf Cooperation Council (EU-GCC)This Working Group will deal with the EU-GCC relations in general and the economic relations in particular. A special focus shall be to advocate for a fast conclusion of the EU-GCC Association and Free Trade agreement as an important step for expansion of trade and investments in both directions. Another focus will be how to bring European business associations operation in the UAE and in the GCC

closer together in order to join forces and eventually set up a joint European business support - structure. Contact: [email protected]

South Asia – GCCThis working group will evaluate the business relations between the UAE and the states of South Asia, especially India and Pakistan and will assess, how new trade and investment flows can be created, including German companies, using the U.A.E as a gateway to the South-Asian markets.Contact: [email protected]

IranThe Working Group Iran will evaluate the trade and investment flows between UAE and Iran, and will assess, how new trade and investment flows can be created, including German companies, using the UAE as a gateway to the Iranian market.Contact: [email protected]

IraqThe Working Group Iraq will evaluate the trade and investment flows between UAE and Iraq, and will assess, how new trade and investment flows can be created, including German companies, using the UAE as a hub for the Iraq market.Contact: [email protected]

The “New Silk Road”The Working Group Iraq will evaluate the trade and investment flows between UAE/GCC and the states of Central Asia as well as Far East, especially China. (The “New Silk Road”)

It will assess, how new trade and investment flows can be created, including German companies, using the UAE as a hub for the markets alongside the New Silk road. Contact: [email protected]

Middle East& Economic AffairsThis Working Group will concentrate on the changing patterns of Middle Eastern policies and its impact on Doing Business in the Middle East, especially on the role of the UAE as a logistic and financial hub for serving the surrounding MENA Markets. Contact: [email protected] n

–Emirati Joint Council for Industry & Commerce

Rim Elbayar-Aly | Head of Official & Corporate Communications and Media Affairs | German-Emirati Joint Council for Industry & Commerce

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URING THE LAST FEW MONTHS, THE GLOBAL ECONOMY HAS WIT-NESSED A SERIOUS DOWNTURN IN A WAY THAT WAS NEVER EXPE-

RIENCED BEFORE. THIS CRISIS WAS NOT LIM-ITED TO THE US MARKET, WHERE IT BEGAN INITIALLY; EVEN THE EMERGING MARKETS OF CHINA AND INDIA HAVE SUFFERED SIG-NIFICANTLY, NOT TO MENTION THE LEADING EXPORT NATION, GERMANY. Consequently, the economy in the United Arab Emirates, espe-cially Dubai, has cooled down as well. Before the crisis broke out, Dubai was often praised as an icon of the Gulf region but now voices have become far more critical. A leading German daily newspaper published an article on March, 17th 2009 under the title: “Dubai: The End of 1000 and one nights”. Unfortunately, the reports do not really differenti-ate between various issues; the real estate market, mega projects, tourism, working conditions as well as the shortcomings of the political system. The article missed out on asking the central question which is: What made Dubai so successful? Dubai has a geo-strategic advantage, which must not be left out at the discussion about the current situa-tion. Due to the relocation of trade flows, the city has become a hub connecting the Asian and the

European respectively the North American mar-kets. Additionally, Dubai reaches out to a regional market with more than 1.5 billion people.

As far as the real estate and construction sectors are concerned, the total amount of the 10 biggest projects put on hold amounts to $271.1 billion, including mega projects such as the Jumeirah Gardens with a volume of $95 billion! Many projects are still underway, the 10 biggest with a volume of $173.5 billion, including Dubailand worth $54 billion. A good comparison to this would be the project around the Potsdamer Platz in Berlin, Gemany, which was the biggest construction site in Europe at that time and had a volume of less than $7 billion.

Rents dropped sharply from all time highs during the last eight months. It is assumed that a huge amount of flats and offices are left empty, even though there are no official numbers available in that regard. Even the newly established Real Estate Regulatory Authority will not be able to account for these numbers.

The tourism sector, which contributes 19% (indirect 32%) to the GDP, seems to have a high rate of occupancy compared to Europe’s hotels despite its increasing capacity (+11% to 493 hotels in 2008). Dubai might look like a place with a short

life span for Europeans but it is actually a very attractive holiday destination for a large part of the Arab population. Here one can stay in a place with a familiar culture but also take advantage of some comforts of the western world. Consequently 25% of all hotel guests come from Arab countries making it the second largest group after guests from Europe (33%).

The region as such has a long tradition concerning seafaring. As early as 1820, a contract was signed between the tribe of the Qawasim and the East India Company, transforming the waters in

WhyDubai

sand.is not being built on

D» ONE MIGHT BE CRITICAL ABOUT THE DEVELOPMENT OF THE REAL ESTATE MAR-KET, BUT WHEN IT COMES TO DUBAI’S FUTURE TAKING ITS GEO-STRATEGIC LOCATION AS A TRADING CENTER INTO CONSIDERATION, IT IS DIF-FERENT. «

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the region from the “Pirate Coast” to the “Trucial Coast”. Yet, the real development of Dubai as a trading center started with the enticement of businessmen from the Persian harbor, Lingah, which was the biggest trading harbor in the region at that time.

The historical background shows Dubai’s consistency to establish itself as a trading hub. Given its geographical position that makes it an excellent trading hub, Dubai should become the Hong Kong of the Gulf region. Dubai’s location on an East-West axis – on which the emerging markets of all the South Asian countries can be found – is a gateway between the Far East and Europe. But most importantly, Dubai is also located on the north-south axis between the CIS (Commonwealth of Independent States) and Africa. A great deal of the African business is already taking place in Dubai despite the fact that the UAE’s population amounts to only 4.7 million people; hence the market potential in the UAE itself is quite limited. Nevertheless, Dubai is one of the most important Trade Fair markets for Germany in the world. Predominantly, all what counts is how a country takes advantage of its geo-strategic location. Dubai has proven to take advantage of its location wisely and consequently. According to AUMA (the trade fairs committee of the German industry), the

German Pavilions which are funded by the German Ministry of Economics and Technology increased from 5 trade fair participations in 1995 with 156 participating companies to 23 participations with 1497 companies in 2008 - including the biggest German Pavilion with 360 participating

companies at the Big 5. Thus, Dubai hosts more exhibitions than Shanghai (32 German Pavilions, 968 companies) but of course China hosts more pavilions in a country to country comparison. Dubai holds a good position in the international ranking. In contrast, Moscow, the biggest trade fair location for German Pavilions hosted 39 in 2008 with 1683 participating companies.

The change in trade flows is also witnessed by the development in passenger traffic at the airport. Despite the economic crisis, passenger traffic increased by 6.5% in April 2009 to approximately 40 million travelers compared on an annual basis with 2008, making Dubai airport the fourth biggest worldwide, serviced by 125 airlines which cover 210 destinations. In comparison, the Frankfurt airport counted 53.5 million passengers in 2008. Paul Griffith, director of Dubai Airport expects that the number of passengers in the whole Middle East will increase to 400 million people in the upcoming years, with Dubai cumulating 50% of them.

Dubai witnessed an increase in its trade volume

of 44% (non-oil trade) to $192 billion in the first nine months of 2008. Trade coming through Free Zones and Customs Warehouses increased at the same time from $50.2 billion (AED 184.1 billion) to $66.9 billion (AED 245.6 billion). Dubai’s biggest trade partners are China, India, USA and Iran. Overall, Dubai’s trade volume increased by 11% annually since 1988. Furthermore, the fact that there are no income taxes (except for oil businesses and banks which pay a flat tax) should support this development in the future as well.

To sum up, Dubai is without any doubt witnessing tough times due to the credit crunch, the burst of the “real estate bubble” and finally the economic downturn. There is simply no high-performance alternative on the east-west axis. Whereas Saudi-Arabia is building a harbor on the Red Sea which is planned to reach Jebel Ali’s capacity, Dubai is already taking the next step towards the mentioned all integrated mega-logistic-hub. This proves that Dubai is at least one step ahead of other Gulf countries. Thus, Dubai will remain the place to meet for businessmen from Europe, Africa, India, and China in addition to those from the countries in Latin America in the future for a considerable time. n

» DUBAI IS LOCATED ON AN EAST-WEST AXIS, BETWEEN THE FAR EAST AND EUROPE, AND ALSO ON THE NORTH-SOUTH AXIS BETWEEN THE CIS AND AFRICA. «

FOCUS THEMEFOCUS THEME

Oliver Parche | Deputy CEO & Head of Trade Fairs | German-Emirati Joint Council for Industry & Commerce

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enewable energy sources are in high demand the world over – and Hamburg is one of the major centers of this booming industry. By implementing the

new climate protection concept, the Hanseatic city intends to lead the way in championing effective and sustainable climate protection. Hamburg aims to power its municipal buildings entirely with electricity from renewable sources. To achieve the climate protection goals, the Senate plans to invest EUR 25 million per year in 2009 and 2010, respectively. Wind and solar power are growth drivers in Europe’s Green Capital 2011. This has also been recognized by Vestas. The world’s largest manufacturer of wind turbines has moved its Central Europe division to Hamburg. The 40-strong staff already working in the new 3,000 sqm domiciles is to grow to 170. The Nordex Group, one of the world’s leading suppliers of wind power plants, is currently building new corporate headquarters for

its 600 employees. The property, site of a former hospital in the north of Hamburg, provides ample room for expansion. Swedish Energy Company Vattenfall followed suit, centralizing its wind power business in Hamburg. Other global players are also aware of Hamburg’s significance for the wind energy industry. Siemens established its European headquarters for wind power sales and project execution in Hamburg, RWE runs its wind power activities from Hamburg’s City Nord, and the world’s leading service provider for renewable energies, GES Deutschland, recently relocated its headquarters and a team of 50 employees from Oldenburg to Hamburg. Vestas competitor REpower and the new municipal power company Hamburg Energie, along with local green energy providers LichtBlick and Greenpeace, all specialize in renewable energy sources. Yet wind energy is not the only pillar of the industry in Hamburg. Oil major BP established a base in the city, distributing

photovoltaic modules through its BP Solar branch, and Conergy and Sun Energy also run operations from Hamburg. More and more renewable energy companies are locating in the Hamburg metropolitan region, while resident enterprises are expanding. For suppliers and manufacturers, for planning, financing and certification agencies, insurers and other service providers, Hamburg is a prime location: renewable energy is the essential industry of the 21st century – no other economic sector is growing at such a rate, across the globe, and particularly in Hamburg. n

Kirsten Staab | Hamburg

Representative | German-Emirati

Joint Council for Industry & Commerce

Renewable Energy Technology Powers Hamburg

AMBURG, 2011 WINNER, WHICH HAS SHOWN MAJOR ACHIEVEMENTS IN THE PAST YEARS AND AT PRESENT, HAS ALSO ACHIEVED EXCELLENT

ENVIRONMENTAL STANDARDS ACROSS THE BOARD. THE CITY HAS SET VERY AMBITIOUS FUTURE PLANS WHICH PROMISE ADDITIONAL IMPROVEMENTS.“

That was the jury’s conclusion, when they picked Hamburg as European Green Capital 2011. This award is both recognition and challenge – calling on Hamburg to show that a boom trading and service city with a strong industrial character can still lead the way in climate action and environmental protection. There are few other cities

which concentrate on organic development to the same extent as Hamburg. The best examples are HafenCity, the biggest urban development project in Europe, and the International Building Exhibition (IBA) in Wilhelmsburg with many examples of climate-conscious construction. As part of the 2013 International Garden Show (IGS), a new city park is being created in Wilhelmsburg too. It is already possible to walk through the city on green routes from park to park, largely undisturbed by traffic. By using its land sparingly and continuing to improve its green areas, Hamburg has earned its title of the most environment-friendly city in Europe. n

HAMBURG European Green Capital 2011

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AHYA BIN SAEED AL LOOTAH IS THE CHIEF EXECUTIVE OFFICER AND VICE CHAIRMAN OF S.S. LOOTAH GROUP, A LEADING DIVERSIFIED BUSINESS

HOUSE BASED IN DUBAI, UNITED ARAB EMI-RATES. HE HOLDS A DEGREE IN CIVIL ARCHI-TECTURAL ENGINEERING AND A MASTER OF SCIENCE IN ENGINEERING FROM UNIVERSITY OF BRIDGEPORT, USA.

Founded and chaired by Haj Saeed Ahmed Al Lootah in 1956, S.S. Lootah Group is known for its diverse and successful business ventures, non-profit educational institutions, entrepreneurship, veracity as well as its profound dedication to corporate citizenship and sustainable development. The group is active across key business sectors from construction, real estate and energy, to applied research, ICT, education, hospitality, media and healthcare among others.

Eng. Yahya Lootah leads with an „Actions speak louder than words“ philosophy, supported by the core values of innovation, leadership and partnership. He is actively involved in key management and strategic decisions at the Group, and plays an important role in conceiving and developing new business concepts

and joint ventures. As the Chairman of S.S. Lootah International,

conceived in 1997 to facilitate partnerships and cooperation with leading international companies, Eng. Yahya Lootah led S.S. Lootah Group‘s strategic global expansion into Asia, Canada and Europe. He chairs the board of a number of international joint ventures and sits on the Advisory Board of the School of Engineering at the American University in Dubai.

Eng. Yahya Lootah has been also elected to various committees representing the national business interests of the UAE, in recognition of his proactive initiatives in enhancing bilateral trade relations between the UAE and partner countries.l Member of UAE-Kazakhstan Business Councill Member of UAE-Tunisia Business Councill Vice Chairman of the ‘German-Emirati Joint Council for Industry & Commerce’

Under his leadership, S.S. Lootah Group has earned the highest recognition from the UAE government and other regional international organizations for its commitment to sustainable development, social entrepreneurship, CSR, clean energy and business excellence.n

OUNDED IN 1956, S.S. LOOTAH GROUP PURSUES A VISION THAT PROMOTES SUSTAINABLE DEVELOPMENT FOCU-SING ON ECONOMIC, SOCIAL AND

ENVIRONMENTAL GAINS FOR THE REGION. ITS BUSINESS ACTIVITIES SPANS GROWTH SECTORS ACROSS MANUFACTURING, SER-VICES AND KNOWLEDGE ECONOMY SUCH AS, CONSTRUCTION EDUCATION, HEALTHCA-RE, REAL ESTATE, CLEAN TECH AND ENERGY. TODAY, ENG. YAHYA BIN SAEED AL LOOTAH, VICE CHAIRMAN-CEO IS BRINGING THIS VIS-ION TO LIFE THROUGH LEADERSHIP, INNOVA-TION AND PARTNERSHIP.

In line with the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, the Vice President, Prime Minister of the UAE and Ruler of Dubai, S.S. Lootah Group lays special emphasis

on the knowledge economy. “We are always exploring synergies to develop human capital, by collaborating in research and alternative energy technologies“ says Eng. Yahya Lootah. This and much more was made possible through a strategic partnership with Fraunhofer Institute in 2006. Today Fraunhofer Middle East office is located at the S.S. Lootah Headquarters in Dubai.

In his speech during the Emirati-German Joint Council for Industry and Commerce Luncheon held in Dubai last June he said: "The establishment of this Joint Council is not only another step forward in making the strategic relationship between the UAE and Germany stronger and more fruitful, but also a great opportunity to set an example of how partnership and innovation can drive business forward even when the global economies are slow". No wonder that his leadership has prompted

yet another long term partnership in the healthcare sector this year for the new hospital S.S. Lootah is building in Dubai.

Last June, S.S. Lootah Group initiated the Innovation Culture Program in collaboration with Fraunhofer, AHK and the Hamburg Representative Office. A delegation from Zayed University students went on to explore why Germany is the land of innovation; a first of its kind program that enables UAE students to explore and shape the future. „We do not see only opportunities for business with Germany but also social and cultural synergies which we believe is the strong foundation for a long-standing relationship – a ‘partnership for good’, says Eng. Yahya Bin Saeed Al Lootah, Vice Chairman-CEO, S.S. Lootah Group and the Vice Chairman of the German-Emirati Joint Council for Industry & Commerce. n

OUNDED IN 1956 S S LOOTAH GROUP on the knowledge economy “We are always yet another long term pa

A Partner for Good...

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MEMBER PROFILEMEMBER PROFILE

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TRADE FAIRSTRADE FAIRS

HE UAE IS MAKING GIANT STEPS TOWARDS THE DEVELOPMENT OF A NATIONAL SPACE INDUSTRY. THE GLOBAL SPACE TECHNOLOGY FORUM

(GSTF) HIGHLIGHTS THE UAE‘S PIONEERING ROLE IN REGIONAL SPACE INDUSTRY DEVE-LOPMENTS AND BRINGS THE INDUSTRY TO-GETHER IN ONE PLACE FOR THREE DAYS. THE FORUM WILL BE THE SECOND OF ITS KIND IN THE MIDDLE EAST.

Beyond the conventional speakers, debates and discussion sessions, GSTF offers a two-day conference on global policy focusing on the new technology and research efforts towards making space access easy and affordable involving top space supplier companies, seminars and workshops, and an awards program. Held alongside it is a three-day exhibition of the latest space technology equipment and services.

Another highlight will be the high level Advanced Sat-Com Conference spotlighting the

advances in satellite communications which are slowly revolutionizing the communication sector. All these include a wide range of activities, attracting a large population base and inspiring young Emiratis, professionals and students to take a greater interest in space research.

Home to more than 20 emerging national space projects, the Middle East and North African region is rapidly evolving as one of the key growth markets for the global space industry. GSTF ’09 will host a series of exclusive ‘closed door’ meetings during the event to facilitate discussions between key representatives from various MENA and other emerging space markets and selected suppliers to the industry. Suppliers who are invited for the MENA Space Project presentations will have the opportunity to ask specific questions about existing and emerging space projects and build relationships with leading space organizations and the worldwide space and related research community.

Organized by Streamline Marketing Group, the Global Space Technology Forum has the support of key organizations including Group on Earth Observations Systems (GEOS), UAE Space Reconnaissance Centre, The Emirates Institution for Advanced Science and Technology (EIAST), The International Society for Photogrammertry and Remote Sensing, The International Space University, UAE Society of Engineers - UAE University, Satellite Evolution, and International Air and Space Magazine.

GSTF is represented in Germany by the German-Emirati Joint Council for Industry & Commerce. For more information please contact Sruthi Sreedharan from our Trade Fair Team on +971 4 3970 001 or [email protected] n

Organized by:Streamline Marketing Group P. O. Box 62440Dubai, U. A. E. T: +971 4 332 9029F: +971 4 332 9648 E: [email protected]

7-9ABU DHABI

DECEMBER

2009

Global Space Technology Forum

The 12th International CommercialProperty Exposition.Munich, Germany.05.10. - 07.10 2009

Focusing on the region's fastest growing sectors – IT business solutions, telecommunications & consumer electronics.Dubai International Convention & Exhibition Centre, Dubai,United Arab Emirates.18.10.2009 – 22.10.2009

International Furniture and Design Exhibition: The trade event for cutting-edge interior design, architecture, contemporary furniture, art, lighting, fabrics & accessories. New International Exhibition Center, Doha, Qatar.21.10.2009 – 24.10.2009

The 11th International Trade Fair for Machinery, Equipment, Plant, Processes & Raw Materials for CERAMICS & POWDER METALLURGY.New Munich Trade Fair Centre.20.10.2009 – 23.10.2009

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TRADE FAIRSTRADE FAIRS

ENOPE 2009 IS NOW IN ITS SE-VENTH EDITION AND HAS EVO-KED ENTHUSIASTIC RESPONSE FROM ACROSS THE WORLD

WITH OVER 175 COMPANIES FROM OVER 35 COUNTRIES TAKING PART IN THE SHOW. THE SHOW IS ORGANIZED BY THE DUBAI-BASED GLOBAL LINKS AND IS SUPPORTED BY THE UAE MINISTRY OF HEALTH AND MINISTRY OF ENVIRONMENT AND WATER.

The global growth in the uptake of organic and natural foods is estimated to be in the range of 20-25 per cent annually. Though the Middle East growth as an emerging market for these products is yet to be quantified, there is ample evidence in the rising number of products and organic farming efforts to prove that the potential is huge. The Middle East is considered among the fastest growing markets for natural and organic products, with the global demand exceeding US$ 220 billion. The Asian market for the products is estimated to be over US$500 million and growing at a fast rate.

In the last few years, the governments in the region, particularly the UAE, Saudi Arabia and Oman, have taken various proactive steps to support the market, including encouraging organic farming. The Government of UAE is also encouraging the practice of organic farming for environment conservation, along with the

instigation of alternative medicine and treatments.This year MENOPE is a bigger show with the

merger of Arab Naturals Expo & Conferences, offering a large regional platform for the organic industry and to fuel the growth of global organic movement in collaboration with all the international community. Internationally, the exhibition is supported by the International Federation of Organic and Agricultural Movements (IFOAM), Korea Health Supplement Association (KHSA) etc.

The expo will showcase a variety of products spanning Herbals and Spices, Foods & Beverages, Cereal Products, Supplements, Health Care products, Natural Living, Natural Cosmetics, Healing Products, Natural remedies, Traditional Medicines, Spas, Relaxation facilities, Pet products, Fabrics etc.

MENOPE is represented in Germany by the German-Emirati Joint Council for Industry & Commerce. For more information please contact Sruthi Sreedharan from our Trade Fair Team on +971 4 3970 001 or [email protected] n

7-9DUBAI

DECEMBER2009

MENOPE2009

International motor show & trade fair for automotive parts and accessories, car workshop & service station equipment.Lenexpo Exhibition Center,St. Petersburg, Russia. 28.10.2009 – 01.11.2009

China’s most important meeting place for water industry professionalsBeijing Exhibition Center,Beijing, China.18.11.2009 – 20.11.2009

Building, Furnishing, Livin The exhibition portfolio comprises interior furnishing – including kitchens, bathrooms, furniture, antiques, home accessories and arts & crafts.New Munich Trade Fair Centre.25.11.2009 – 29.11.2009

MENOPE 2009 will bring together the certified organic & natural products markets under single roof to deliver the latest trends and showcase of new & innovative products.Dubai International Convention & Exhibition Centre, Dubai, U.A.E.07.12.2009 – 09.12.2009

Organized by:Global Links Dubai L.L.C.P. O. Box: 34351Dubai, U. A. E.T: +971 4 3322 283, 3327 274 F: +971 4 3322 253E: [email protected]

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Sruthi Sreedharan | Manager Trade FairsGerman-Emirati Joint Council forIndustry & Commerce

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RINKTEC 2009 HAS GATHERED TOGETHER THE TOP DECISION-MAKERS IN THE INTERNATIONAL BEVERAGE AND LIQUID FOOD

INDUSTRY IN MUNICH AND IN DOING SO HAS GIVEN THE SECTOR RENEWED IMPE-TUS. "Virtually all the CEOs and Presidents from companies around the world turned out here," was the unanimous opinion of the exhibitors, all of them praising the „extremely high“ quality of the visitors. Intensive talks were held at many stands, laying the foundations for upcoming investment decisions; many of the exhibitors reported they had signed up business agreements at the fair. Even though the climate as regards investment is still cautious, drinktec 2009 has marked a turnaround in decision-making.

Drinktec confirmed its reputation as the world´s most important business and information platform for the sector in impressive style. It is the world ‚summit‘ for the beverage and liquid food industry – in this, too, exhibitors and visitors alike were agreed. Volker Kronseder, Chairman of Krones AG and President of the Advisory Board of drinktec 2009, described how he saw the mood in the halls: "People are no longer paralysed with shock, life is coming back into the sector.“ It is a view he shares with many of his colleagues in the sector. Menno Holterman from Norit also sees light on the horizon after drinktec 2009. "There´s more appetite for investment again, so long as the ROI is right. We

have signed up a number of contracts.“ Murali Krishna, Business Development Director,

Intergulf LTD, said „We exhibit at Drinktec every time it takes place and we are never disappointed at the results, even this year despite the crisis, we have still been meeting key people in the industry , the quality of the visitors are always of the highest standard".

Frank Hollmann, Regional Director, Beverage Division, Krones , Middle East and Africa, said that “there are approximatelty 80 visitors from the middle eastern region and we are very pleased with the outcome of the show“

“Quality not quantity”Wherever you looked in the twelve exhibition halls at the fair, the general picture was one of interested professionals from all parts of the globe, seeking out innovations, finding out about machinery and plant, and conducting intensive business talks and negotiations in the exhibitors´ offices and in the VIP lounges. In all areas of the exhibition the emphasis was on cost-saving and sustainable solutions. At the stands it was clear that visitors from outside Germany were in the majority. "There was a noticeably high number of visitors from China, India, Japan and Latin America“ was how Marcus Ley from Ecolab put it, for example. He summed up: "Quality not quantity“ – this assessment was one often expressed by the exhibitors, when commenting on the quality of the visitors.

Proportion of international visi-tors rises to 55 PercentA glance at the visitor numbers confirms the picture seen in the halls. In terms of international representation, Drinktec was able to expand still further, from an already high level. 33,000 trade visitors journeyed to Munich from abroad; they came from a total of 170 countries. This again significantly raised the proportion of international visitors to 55 percent. There were particularly strong rises in visitor numbers from China, India, the US, South Africa, Mexico and the United Arab Emirates, and from South America and Africa. In terms of visitors from Germany, however, the figures reflected the expected fall. Around 27,000 visitors in total came from Germany. Overall, over the six days of the fair, the trade fair attracted around 60,000 visitors.

“Melting pot of the beverage in-dustry worldwide”In terms of the exhibitors´ assessment, the drop in the number of German exhibitors played only an insignificant role. The critical factor for them, as regards the success of their participation in the fair, was visitor quality and the fact that the visitors came from all parts of the world – this was the overriding view of the exhibitors. Jürgen Henke, Marketing Manager at the GEA Group, summed up the event as follows: "You can´t measure the success of a fair on visitor numbers alone. Drinktec

Messe Munich

The Forum provides the perfect opportunity to closely examine emerging Space technologies & business plans.Abu Dhabi National Exhibition Centre, Abu Dhabi, U.A.E.07.12.2009 – 09.12.2009

International trade fair for automotive parts, equipment and service suppliers.Shanghai New International Expo Center, Pudong,Shanghai, China09.12.2009 – 11.12.2009

Biggest international trade fair for home and contract textiles.Messe Frankfurt Fairgrounds,Frankfurt, Germany13.01.2010 – 16.01.2010

Global trade-fair brand for security products and services.Dubai International Exhibition Center,Dubai, United Arab Emirates17.01.2010 – 19.01.2010

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is the key communication platform for our sector, it is the melting pot of the beverage industry worldwide. This is where we all meet up."

Exhibition Management:“Overall very satisfied“For Messe München GmbH, the organiser of Drinktec 2009, Managing Director Norbert Bargmann, drew the following conclusion: "Overall we are very satisfied. In the run-up to Drinktec we, too, had to contend with the global economic crisis. Nevertheless we have succeeded in bringing the top ranks of the beverage and liquid food industry to Munich – and that is the critical thing for the exhibitors. The high number of visitors from outside Germany, and the very broad spread of countries they represent, shows just how highly regarded Drinktec is around the world. This is the place to meet up, this is the place to agree contracts and it is the place to prepare for new business. The drop we have seen in German participation is due primarily to budget cuts and the resulting limitations on business travel. Yet, from Germany, too, all the key players in the beverage and liquid food industry were represented, but no longer with the same size of team.“

Top marks from the visitors In terms of visitor satisfaction, too, Drinktec

was able to make further gains from an already high level. The representative survey of visitors, conducted by TNS Infratest, turned in top results across the board. Almost all the visitors (96 percent) to drinktec 2009 described the event as "excellent to good“. 95 percent of the visitors gave this same top ranking to the breadth and depth of the range of exhibits. And 91 percent of the exhibitors regard Drinktec as the leading trade fair for the sector.

High expectations of future eco-nomic developmentThe successful course of drinktec 2009 has awakened high expectations on the part of exhibitors and visitors as regards future economic development. Their optimistic statements are reflected in the results of the survey. Accordingly, 64 percent of the exhibitors and 56 percent of the visitors expect the economic situation to improve. This is considerably more positive than expectations after drinktec 2005.

Trade forums – a magnet for the trade audienceThe supporting programme to drinktec was extremely well received by the trade audience. The two trade-fair forums in Halls B1 and A2 turned out to be a real magnet. Independent experts from all over the world gave lectures here on

subjects covering the whole process chain, from manufacture, to filling and packaging of beverages and liquid food, as well as on issues concerned with marketing. Further highlights in the supporting programme were:l The presentation of the ‚Beverage Innovation Awards‘, in Oscar-style, at a gala event. l The two-day fruit-juice congress 'International Fruit World' (IFW) on the subject of liquid fruit and fruit processing. l The PET World Congress, held for the third time, which tackled all the relevant issues in technology and marketing.l The presentation of the first-ever Dairy Technology Awards, for the successful implementation of innovative technology.

Drinktec was not all business, work hard and party hard was the motto of the fair!! Various after show parties around the stands kept the exbitors and key visitors well entertained.

The next Drinktec takes place from 16 - 21 September 2013. n

Consumer goods fair for festive decoration.Messezentrum Frankfurt,Frankfurt, Germany.29.01.2010 – 02.02.2010

The world's leading trade fair for paper, office supplies and stationery.Messezentrum Frankfurt,Frankfurt, Germany.30.01.2010 – 02.02.2010

International trade fair for perfumery, toiletries and cosmetics.Messezentrum Frankfurt,Frankfurt, Germany.30.01.2010 – 02.02.2010

International trade fair for the hairdressing and cosmetics industry.Messezentrum Frankfurt,Frankfurt, Germany.31.01-2010 – 01.02.2010

Evani Govender | Manager Trade Fairs German-Emirati Joint Council forIndustry & Commerce

MAJLIS ISSUE 02 27

Page 30: The Formula for Success

COMPANY CONTACT NAME CITY INDUSTRY WEBSITE

RED Int‘l Exibition Mgmt Manuela Hofmann Dubai Messe Mgmt, Messebau www.redexdubai.com

CPD FZ-LLC Alasdair Howieson Dubai Advertising www.cpd-agency.com

Habtoor Grand Resort & Spa Lina Beck Dubai Hotellerie www.habtoorhotels.com

TMF Services BV (Dubai Br.) Markus Susilo Dubai Acct. Admin.; Outsourcing www.TMF-GROUP.com

GMC Clinics Dr. Charlotte Zoller Dubai Health & Medicine

MENA Legal Advisors Alexander Brexendorff Dubai Legal www.mena-legal.com

IHK zu Koblenz Sebastian Saule Koblenz Economy www.ihk-koblenz.de

Henkel Adhesives Tech Ali Zaagoug Dubai Chemie www.henkel.com

Schnabel AG Damion Lock Dubai IT/Infrastr./Datacenter Cons. www.schnabelag.de

Sekretariat Graf zu Toerring Hans C. zu Toerring-Jettenbach Seefeld www.toerring-seefeld.de

VOK DAMS Thaddaea Stella Mueller-Teut Dubai Events/Marketing www.vokdams.com

Neumann Cons. Int‘l FZ LLC Hr. Neumann Dubai Cons. / Market / HR / IT www.dubainci.com

Schwiede Mgmt Consultancy Ralf Schwiede Dubai Project Management

Fraunhofer ME Dieter Fuchs Dubai Research & Develop www.fraunhofer.com

Fichte & Co. Legal Cons. Jasamin Fichte Dubai Legal Consultancy www.fichtelegal.com

Unitechnik ICM FZCO Hans Christian Ettengruber Dubai Automation, Material Handling www.icmdubai.com

Giesecke&Devrient Holding FZE Wolfgang Reitzig Dubai Printing, Auto. Syst. www.gi-de.com

Verotex Gulf Heike Scholz-Reinhard Dubai Light Industry www.verotex.de

Hoermann Middle East FZE Darins Khanloo Dubai Construction/doors,gates www.hoermann.com

SIS AMEA LLC Oliver Jordan Dubai Security, TV www.sis.ag

Nokia Siemens Network Jan Cron Dubai Telecommunication www.nokiasiemensnetworks.com

Mitteldeutsche Seiltechnik Fred Truczynski Magdeburg Ind. / Veneer Climbers www.mds-md.de

ABS Armin Berghammer Dubai Services www.abs-group.de

Summertown Anup Isaac Dubai Interior Design & Execution www.summertown.ae

Alliance Business Centers NW Sherif Kamel Dubai Business & Professional Services www.abcn.ae

Wild Flavors MiddleEast FZE Roland Klein Dubai Food and Beverage www.wild.de

Trucktec International Frank Haag Dubai Automotive www.trucktec.ae

Gleiss Lutz Law Firm Gerhard Wegen Stuttgart Law www.gleisslutz.com

Emirates Scientific FZC Bernd Herrmann Ras Al Khaimah Laborhandel

Bayer Middle East FZE Stephan Rosenthal Dubai Pharmaceutical chemicals www.bayer.com

Beiersdorf FZCO Robert Taylor-Hughes Dubai FMCG www.nivea-me.com

Kling Consult GmbH Dubai Br. Isabel Bergmiller Dubai Arch. Design & Civil Eng. Cons. www.klingconsult.com

KPM Germany Basem Siaj Dubai www.kpm-online.com

DPRE Holding Ltd Alexander Pohle Dubai Real Estate and Marketing www.dpreholdings.com

MSI Aircraft Mnt Services Intl Dieter Grau Dubai Luftfahrt www.msiair.com

departer FZOO Norman Sterz Ras Al Khaimah HR www.departer.com

RAK Investment Authority Peter-Michael Schuster Ras Al Khaimah Investment Authority www.rakoffshore.ae

Schlueter Graf & Partner Ulf-Gregor Schulz Dubai Legal Consultancy www.schlueter-graf.com

First Titanium Trading Ahmad Ali Dubai Houseware / Kitchenware www.firsttitanium.com

Imtech Deutschland GmbH Georg Schmid Dubai Techn.Gebäude Ausrüster www.imtech.de

COMPANY CONTACT NAME CITY

EMKA Middle East LLC V.A. Shaffi Dubai

AL Rostamani Pegel LLC Rolf Weber Dubai

Daman Michael Bitzer Abu Dhabi

Haverkamp GmbH Markus Raiser Abu Dhabi

HSBC Bank MiddleEast Ltd Thomas Lake Abu Dhabi

Prof. Pfeifer u. Pfeifer Cons. Eng. Ute Pfeifer Abu Dhabi

Dornier Cons. GmbH AD Br. Frank Wolcke Abu Dhabi

Al Amiri Int‘l Agencies LLC Faisal M. Al Amiri Sharjah

Bin Ghasson General Tr. LLC John v. Schneider-Meck Dubai

VEKA AG (Branch Office) Venky Kosaraju Dubai

3Monkeys Creative Cons. MFZ Marc Mikulla Fujairah

Alno Middle East FZCO Martin Grabarczyk Dubai

Eurojobs ME Julian Dietz Dubai

EHL Management Service Ottmar Schmidt Dubai

Lufthansa German Airline Joachim Steinbach Dubai

ThyssenKrupp AG Bodo Fries Dubai

SOB Business Dev. GmbH Dominik Birgelen Köln

German Business Development Heiderose F. Moossen Muscat

Electrical Contracting Co. LLC Ahmad Shabir Dubai

Geodis Wilson UAE LLC Sascha Geiken Dubai

R. Stahl Middle East FZE Andreas Kaufmann Dubai

KSB Middle East FZE Erwin Maier Dubai

Deutsche Bank AG Filiale Dubai Alexander Schuetz Dubai

Siemens LLC Felix Chrobog Abu Dhabi

init Digital Communication Joachim Seiler Abu Dhabi

Dussmann Gulf LLC Christian Lepsien Abu Dhabi

LPL Projects + Logistics Josef Torreiter Dubai

Beuster Unternehmensberatung Andreas Beuster Braunschweig

Wintershall Middle East GmbH Gerhard Haase Abu Dhabi

Dula-Werke Dustmann & Co. Martin Stahl Dortmund

J. Latka Verlag GmbH Gabriele Ingwersen Bonn

Creazzo Emirates Reinhard Wagner Dubai

WL Gore & Associates GmbH ME Holger Stolpmann Abu Dhabi

Obermeyer Middle East GmbH Christian Obermeyer Abu Dhabi

Invest AD Nazem F. Al Kudsi Abu Dhabi

Linde AG Frank Ruhland München

IHK Dresden Rainer Reissaus Dresden

Quality House Business Services Mohammad Yasin Dubai

Terramar Gulf FZCO Alexander W. Goos Dubai

Robert Bosch Middle East FZE Volker Bischoff Dubai

Members - Friends of the AHK

28 ISSUE 02 MAJLIS

Page 31: The Formula for Success

INDUSTRY WEBSITE

Industrial Locking Systems www.emka.ae

Construction & Civil Eng.

National Health Insurance www.damanhealth.ae

Bau + Security www.haverkamp.de

Banking www.hsbc.ae

Baubranche www.pfeifer-tragwerk.de

Cons. Traffic, Environment, Water www.dornier-consulting.com

Dept Store & General Trading

Import - Export Agencies

Bauindustrie www.veka.com

Events & Media www.3monkeys.ae

Moebel / Kuechenproduktion www.alno.de

HR Consultancy, Head Hunting www.eurojobs-me.com

Healthcare www.ehl.ae

Luftfahrt www.lufthansa.com

Stahl www.thyssenkrupp.com

Vertriebsberatung www.sob-group.ch

Business Development

Contracting/System Integration

Logistics www.geodiswilson.com

Manufacturing www.stahl.de

Maschinenbau www.ksb.com

Banking and Finance www.deutsche-bank.de

Electromechanical www.siemens.com

ICT www.init.ae

Facility Management Services www.dussmann.com

Shipping & Transport www.lplogistics.de

Unternehmensberatung www.beuster-beratung.de

Energy www.wintershall.com

Ladengestaltung/Innenausbau www.dula.de

Medien www.ameft.com

Innenausbau/Bodenbelaege www.creative-ambiente-floor.de

Fluoro Polymers www.gore.com

Construction and Infrastructure www.opb.de

Investment www.investad.ae

Gases, Engineering, Gist www.linde.com

Public Corporation www.dresden.ihk.de

Business Services www.qualityhouse.ae

Automotive, Printing Machines www.terramar.de

Automotive Aftermarket www.bosch.com

COMPANY CONTACT NAME CITY INDUSTRY WEBSITE

Ursula R. Asthon Translations Ursula R. Ashton Dubai Translations

Guentner AG & Co. KG Adel Kamel Sharjah Kaelte & Klimatechnik www.guentner.de

Anders Legal Consultancy Ines Anders Dubai Recht www.anders.ae

Lurgi GmbH Dieter Grabenbauer Frankfurt Grossanlagenbau www.lurgi.com

Rohde & Schwarz Emirates Alexander Mack Abu Dhabi www.rohde-schwarz.com

Polensky & Zoellner WLL Kurt Johann Abu Dhabi Construction www.polensky.ae

BHF-Bank Representative Office Udo Schaeberle Abu Dhabi Banking www.bhf-bank.com

Hadler+Partner Legal Cons. Joern Hadler Abu Dhabi Legal Consultancy www.hadlerpartner.com

EADS Defence & Security Franz Peraus Abu Dhabi Sicherheit/Verteidigung www.eads.com

Louder FZ LLC Raymond O‘Hora Dubai Event Marketing www.louder.ae

N.I.C. FZC General Trading Christina Latoschinski Dubai Dienstleistung

Iranstrick FZE Sascha Rapp Sharjah Textilmaschinen www.iranstrick.com

Solis Facility Management Frank F. Haag Dubai Facility Management www.solisfm.com

Bauer Kompressoren ME Philipp Bayat Dubai Branch Office www.bauer-kompressoren.com

IPIC Ferrostaal Contracting LLC Stephan Reimelt Abu Dhabi Limited Liability Company www.ipic-ferrostaal.ae

Dorsch Holding GmbH - DC Michael Kadow Abu Dhabi Foreign Branch www.dorsch.de

CCS IT Services GmbH Manuela Wohlfarth Dubai Consulting www.ccs-it-services.com

Thost Project Mgmt ME LLC Michael Schneider Abu Dhabi Project Mgmt / Consultancy www.thost.de

Dar Al Estidama Kai Schlenther Abu Dhabi Consultancy www.dar-al-estidama.com

Emirates Holdings Hussain Al Nowais Abu Dhabi Diversified Group of Activities

H2O Concepts LLC Rizkallah Abed Dubai Contract Furniture www.hoconcepts.com

Gerabic Marketing & General Tr. Isoli Bassam Dubai Renewable Energy www.gerabic.ae

The Atlantis, Palm Jumeirah Melanie Haack Dubai Hospitality www.atlantisthepalm.com

Dragon Oil Holdings Abdul Jaleel Al Khalifa Dubai Oil & Gas Exploration www.dragonoil.com

Dubai Silicon Oasis Authority Adnan Juma Al Bahar Dubai Government - Free Zone www.dso.ae

Wanders Werner Falasi C.Arch. Hannes Werner Dubai Architectur & Interior Design www.wwf-architects.com

Lavaris Lake GmbH Carsten E. Pachnicke Hof Commerce, Chemicals, Services www.lavaris-lake.com

Drees & Sommer Gulf FZ LLC Stephan Degenhart Dubai Construction, Consultancy www.dresco.com

Central Bank of the U.A.E. Heidemarie Frisch Abu Dhabi Banking www.cbuae.gov.ae

Arab German Intl Brokers LLC Oliver Brockhagen Abu Dhabi Finance Brokers www.agib.ae

Sheraton AD Hotel & Resort Thomas van Opstal Abu Dhabi Hospitality www.sheraton.com/abudhabi

Bilfinger Berger Emirates LLC Peter Steinhorst Abu Dhabi Construction www.civil.bilfinger.com

Fichtner Consulting Engineers Matthias Schnurrer Abu Dhabi Consultant www.fichtner.de

JAM Systems International LLC Joern-Alexander Heye Abu Dhabi Business IT www.jam.ae

Classic Metallic Sheet Factory Shabbir Shaikh Sharjah Manufacturing of Fasteners www.classicmetallic.com

Salzgitter Mannesmann Int‘l Rainer Terlinden Dubai Mfg, Trading Steel Products www.salzgitter.ag.de

Zivkovic Mgmt Consultants Peter Zivkovic Dubai Consultancy

Hussain Lootah & Partners Hussain Lootah Dubai Law Firm www.hlootahlaw.ae

MAN Middle East FZCO Markus Geyer Dubai Commercial Vehicles www.man-mn.com

Germany Trade & Invest GmbH Martin Boell Dubai www.gtai.de

MAJLIS ISSUE 02 29

Page 32: The Formula for Success

N THE 1ST OF OCTOBER 2009 A GERMAN DESK WAS LAUNCHED IN THE RAS AL KHAIMAH FREE TRADE ZONE, AIMING AT A FURTHER IN-

CREASED SUPPORT FOR GERMAN BUSINESSES IN THE FREE ZONE. DURING THE CEREMONY HELD IN THE HILTON RAS AL KHAIMAH RE-SORT AND SPA HIS HIGNESS SHEIKH FAISAL BIN SAQR AL QASSIMI, CHAIRMAN OF RAK FTZ AND DR. PETER GÖPFRICH, CEO OF THE GERMAN - EMIRATI JOINT COUNCIL FOR IN-DUSTRY AND COMMERCE (AHK) ATTENDED THE MUCH-AWAITED ANNOUNCEMENT TO-GETHER WITH RAK FTZ’S GERMAN CLIENTS.

Managed by a dedicated German speaking RAK FTZ representative, the German Desk available at the RAK FTZ Business Park intends to assist all German partners and companies within the free zone and will serve as an immediate and quick

source of information and an extended service centre.

“We highly value the contribution of our German partners and clients and we will do everything we can to provide additional support that will help them open up their branch or grow bigger within the UAE,” shared H.H. Sheikh Faisal. With the increasing number of German companies within the free zone the German Desk is a welcome addition to the long list of RAK FTZ services. “We know our customers; we have studied their needs and requirements; and we have made sure that our value-added offerings will create an excellent business environment for German SMEs that will help them expand internationally and grow their business further through RAK FTZ” continued H. H. Sheikh Faisal.

The launch of The German desk is in line with the aim to build a more extensive network of

RAK FTZ clients. The specialised German Desk will complement the existing Liaison and Promotion Office in Cologne, Germany as well as assist in client relations and providing after sales services to new and existing clients in RAK FTZ. n

New German Desklaunched at RAK FTZO

AHK NEWSAHK NEWS

Page 33: The Formula for Success

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*http://www.tradefairdates.com

MAJLIS ISSUE 02 31

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32 ISSUE 02 MAJLIS

Page 35: The Formula for Success

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MAJLIS ISSUE 02 37

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40 ISSUE 02 MAJLIS

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Under the Patronage of HRH Princess Haya Bint Al Hussein, UN Messenger of Peace and Wife of the Ruler of Dubai, the AHK team stood with millions of people around the world to remind the leaders about promises they had made to address the most serious global issues facing the world today. This activist campaign in the UAE is intended to inspire every man, woman and child about their responsibility to those less fortunate than them. And UAE joined millions around the world in a collective voice to bring global attention back to those who have no voice of their own.

STAND UP AND TAKE ACTION 2009 - WWW.STANDUP.AE UAE'S CALL FOR ACTION TO END EXTREME POVERTY AND HUNGER BY 2015

44 ISSUE 02 MAJLIS

Page 47: The Formula for Success

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