the formal elements of graphic designoct 09, 2016 · 1. to understand the formal elements of...
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THE FORMAL ELEMENTS OF GRAPHIC DESIGNWednesday: Making objects work for you
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Bridge Task: Wednesday 10.10am
• Collect at least three examples of the use of lines and shapes created by other designers then:
• Formally analyse using describe, reflect, formally analyse taking into account the designers’ selection and use of use of line and shape to visually communicate with their intended audience.
• Discuss what you have learnt and how you might use these findings to support the development of your own ideas.
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Aims:
1. To understand the formal elements of graphic design.
2. To understand how formal elements are used to communicate with an audience.
3. To use formal elements to communicate a message to an audience.
4. To be able to embed your understanding into your design intentions and show your understanding in sketchbook work.
• Outcomes: you will experiment with formal elements and plan and create at least two examples of visual communication in the digital environment.
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What can you see in the poster?• What is going on?
• What elements are being used?
• How are the elements being used.
• What other elements are present?
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Texture
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Task 1: Texture:
• How might Texture be used in a design.
• Discus this in your groups then feed back to the group.
• In design texture is the feel of the paper/background
• If I touch it, is it smooth to touch or rough?
• Textures can also be visual:
• They provide implied depth and interest
• They can compliment the subject
• They can imply feeling and emotion; for example fabric is soft and inviting, stone is cold and uninviting.
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Texture
• What words or feeling come to mind when looking at this texture?
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Texture
• What words or feeling come to mind when looking at this texture?
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Texture
• What does the texture do for this design?
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Task 2: Space:
• How might Space be used in a design.
• Discus this in your groups then feed back to the group.• Space allow the design the breath
• Space can be used to both separate and connect elements in a design.
• Wider spaces separate elements from each other and narrower spaces connect elements to reveal relationships between them.
• Large spaces can be used to emphasis smaller elements contained within them
• Whitespace (negative space) does three main things in a design.
1. Creates groupings of elements
2. Creates emphasis and hierarchy
3. Improves legibility
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Space
Does the design need the large blue circles?
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Space:
Space used to emphasis smaller elements contained within
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Space
Space used to separate the text from the shape elements, creating defined areas for each element or group of elements
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Space
Space between the shape elements works in the opposite way by combining the elements using small spaces between each one.
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Task 3: Design Task
• Using shapes and lines only create 3 quick sketch of a design idea that uses space within it using the following:
1. Objects which are emphasised by space
2. Objects which are separated by space
3. Objects which are combined by space
• Theme: Vibrant
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Task 6: Digitise your designs:
• Using the tools in Photoshop, create the following:
• A digital version of each of your sketch designs using space, and introducing texture to imply depth, feeling , and emotion.
• Print the designs and formally analyse how you have used lines and shapes to visually communicate to the viewer.
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Bridge Task: Thursday 12.10pm
• Collect at least three examples of the use of texture and space created by other designers then:
• Formally analyse using describe, reflect, formally analyse taking into account the designers’ selection and use of use of texture and space to visually communicate with their intended audience.
• Discuss what you have learnt and how you might use these findings to support the development of your own ideas.
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Aims:
1. To understand the formal elements of graphic design.
2. To understand how formal elements are used to communicate with an audience.
3. To use formal elements to communicate a message to an audience.
4. To be able to embed your understanding into your design intentions and show your understanding in sketchbook work.
• Outcomes: you will experiment with formal elements and plan and create at least two examples of visual communication in the digital environment.
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Plenary:• I feel the most important thing I learnt today was?
• With the information I learnt today, I will now be able to…
• After today’s lesson I can now explain.
• Today I was able to make progress because…
• The part of the lesson I found easiest was…
• If was to set homework to build on today’s lesson I would…
• I am proud of myself today because….
• I think it is important to remember what I learnt today because…
• One thing I think I did really well was…
• Next time I would like to learn…
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Task for Afternoon Session:
• Create a design which fits into your chosen them of Vibrant and includes the following:
• Lines used in two different ways• Divide, direction, movement, emphasis
• Shapes used in two different ways• Organize, movement, emphasis, direction
• Space used on at least one way• Separate and connect elements, Groupings of elements, Emphasis and hierarchy, legibility
• Texture used at least twice.• Feeling, emotion, implied depth, compliment subject
• Print and formally analyse discussing how and why you have used these elements