graphic design: branding elements & resources
DESCRIPTION
From a company’s branding materials to its products, visually appealing and cohesive branding is the key to standing out in the sea of business competition. With the help of a few tips and a couple really great resources, you can piece together a strong visual brand, even on your own. Color and typography will be the main focus of this round of branding design tips . Read the Full blog posting at www.eyeflow.com/blogTRANSCRIPT
By Eyeflow Internet Marketing
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Graphic Design: Now we have the key, what do we do with it?
Full Blog Post at www.eyeflow.com/blog/
• Visually appealing and cohesive branding is the key to standing out in the sea of business competition
• Design is not only key in a company’s products, but also in branding materials
• Try creating cohesive branding without going to design school or paying a fortune to hire a designer
• We’re sharing tips and resources we recommend for you to piece together a strong visual brand, on your own!
Harness the power of branding
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• Subconscious judgments are made about a person, a place or a product within 90 seconds of initial viewing
• 62% - 90% of that assessment is based on color alone
• Settle on a color pallet and stick with it!
• With a consistent color palette, its easier for people to recognize your brand
Choose your color palette wisely
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Tips for color pallets
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• A rule of thumb: pick 2-5 colors
• Color scheme should pair with the identity of your brand. • Ex: A bakery may pick rich browns
accented with cream tones and a soft rose color to bring thoughts of soft, rich, and sweet treats to their prospective audience
• Find inspiration by exploring Adobe Kuler
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Take advantage of typography
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• People will recognize typography
• After the logo & brand coloration, typography is the next easiest way to create cohesive branding
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Tips for typography
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• Keep fonts to a minimum• Generally no more than 3-5 fonts should be used in any design• Any more than five, and your brand can appear to have a personality disorder
• For thousands of free fonts, sort through:•www.dafont.com
•www.fontsquirrel.com
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Tips for typography
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• Choose a typeface that accurately represents what you want your brand to stand for• Strong, thick or bold fonts are good for things like gyms and mechanics• Sweet, curly fonts are fitting for boutiques and salons
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Design inspiration resources
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• Designspiration: For all kinds of typography & design inspiration http://designspiration.net/tag/typography/
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Design inspiration resources
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• Logopond : For typography as it pertains to branding: http://logopond.com/
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Design inspiration resources
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• Behance : For a look at thousands of creative works and designs: http://www.behance.net
• Visually appealing and cohesive branding is the key to standing out in the sea of business competition
• All materials that are used to display and promote the brand should work together harmoniously
• Coloration should “go” with the branding• Matching or not, should work well together and bring the brand to life
Pulling it all together
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View the full blog posting at Eyeflow.com/blog
Thank you for your attention !
Eyeflow.com
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