the "follow the money" business model
Post on 19-Oct-2014
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DESCRIPTION
A handy model you can use to evaluate business viability or revenue potential of concepts for the mobile network operator. The follow the money busienss modeTRANSCRIPT
The “Follow The Money” Business Model
Quote from a typical email that lands in my inbox.
Please review the attached concept
to validate for commercial feasibility
and market viability if possible before
the end of the day ;) Blah blah blah
blah.
You get the idea.
What they are looking for is one of these.
And you need something simple to evaluate with.
Let’s construct a model that we can use
It all starts with this guy, the consumer…
Operator’s Core Network
SMS MMS Voice Data
Interacting with the mobile operator
Operator’s Core Network
SMS MMS Voice Data
using one of these typical modalities
Operator’s Core Network
SMS MMS Voice Data
This modality opens some interesting and complex opportunities
Operator’s Core Network
SMS MMS Voice Data
AndroidiOS
WWW
Smart phones opened to door to entirely new revenue channels
Operator’s Core Network
SMS MMS Voice Data
AndroidiOS
WWW
Payments
And new revenue threats as well
Operator’s Core Network
SMS MMS Voice Data
AndroidiOS
WWW
Payments
Add interconnect revenue potential
Operator’s Core Network
SMS MMS Voice Data
AndroidiOS
WWW
Payments
And off-net service potential…
Operator’s Core Network
SMS MMS Voice Data
AndroidiOS
WWW
Payments
You get a tidy model to use for business case validation
“Follow The Money”
Operator’s Core Network
SMS MMS Voice Data
AndroidiOS
WWW
Payments
Curious to see how it might work?
Operator’s Core Network
SMS MMS Voice Data
Let’s take mobile call completion as an example
70
30Unanswered
Successful
Mobile calls typically have a 70% success rate
70
30Unanswered
Successful
Unsuccessful calls might go to voicemail
70
30Unanswered
Successful
70% 30%Active
Voicemail
But only 30% have voicemail active
70
30Unanswered
Successful
70% 30%Active
Voicemail
Missed Call Notification
Message Retrieval
Which gives us this model
70
30Unanswered
Successful
70% 30%Active
Voicemail
Missed Call Notification
Message Retrieval
Call Activity
Call Activity
Call Activity
Notifications
Where it is easy to “Follow the Money”
70
30Unanswered
Successful
70% 30%Active
Voicemail
Missed Call Notification
Message Retrieval
Will the big ‘concept do any of these things?
Increase Call Success Rates
Increase Voicemail Penetration
Increase the Value of
Notifications
Increase Voicemail
Deposit Rates
Increase Voicemail
Retrieval Rates
Provide Alternatives to
Voicemail
Stimulate Call Activity
Stimulate Call Return Activity
Is it going to move the needle?
NO
YES
Move on …
Build a probable revenue model
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