The Exciting UCI Mountain Bike Team from Africa’s Mountain Kingdom

2016-18 Prospectus

THE SUFFERFEST ACE LESOTHO MTB TEAM

2016-18 Prospectus

1. INTRODUCTION TO ACE LESOTHO MTB TEAMACE Lesotho MTB Team is a UCI MTB Team with a difference. Thepurpose of the team is to identify cycling talent from the developingnations of Africa, particularly Lesotho and give those riders anopportunity to cycle on the world’s biggest MTB stages. We have aproven record of seeing young riders aspiring to big dreams, developingself-confidence and rising above the poverty and hopelessness that theywere born into. Four of the current team members have lost either oneor both parents, which is not uncommon in a country with such a highHIV/AIDS rate.Not Another Charity CaseBefore dismissing this proposal as another charity case - one of manythat you receive (and your brand is already committed to other greatcauses) please consider our results. This team is bridging the gapbetween social upliftment and a Pro Team endorsement. You may welldiscover that our team is actually achieving better results than some ofthe teams you are already considering for sponsorship.The Mountain Kingdom of LesothoLesotho has great potential to produce good MTB riders. Its high altitude,mountain topography and climate reminds many of Colorado US andSwitzerland in Europe. Its people can be compared to Columbians witha good power to rate ratio and natural VO2 max. There is justifiedoptimism to believe that Lesotho can produce world class athletes inthe future if given the right support.Great Brand AmbassadorsOUR TEAM IS DIFFERENT! We stand out from the rest of the crowd andprovide your brand with great ambassadors. The polite and courteousupbringing of our riders leads them to be natural appreciative and loyalambassadors. The stunning scenery of Lesotho, which is renowned forits harsh nature, also provides a great backdrop for you to highlight yourbrand.

History of SuccessWe have already succeeded in becoming the first indigenous (black)African team to be licensed as an International Cycling Union MTB Teamand to compete in World Cup/ World Championship level competition.We are on the brink of RIO 2016 Olympic Games qualification andbuilding towards Gold Coast 2018 Commonwealth Games.

THE SUFFERFEST ACE LESOTHO MTB TEAM

2016-18 Prospectus

2. Vision & GoalsVISION:

Riders: We are committed to showcasing the talent ofLesotho cyclists on the international stage and providingeach aspiring rider with a positive and safe environment todevelop to their full potential in the sport of cycling, whilstat the same time inspiring the next generation of riders totake up the sport.

Partners: We are committed to providing our partners andsponsors with a unique platform to promote products,services and social responsibility and to be loyal, industriousand inventive in our approach bringing our partnersunrivalled value for investment.

GOALS:• To see the team represented in at least 15 international

quality races in 2016 .

• To qualify for RIO 2016 Olympic Games.

• To prepare a competitive team for 2018 and 2022Commonwealth Games

• To win at least 3 National Championship titles.

• To initiate a grass-roots development programme forchildren, involving at least 100 local children.

• To provide 365 day media coverage through website,Facebook and Twitter.

THE SUFFERFEST ACE LESOTHO MTB TEAM

2016-18 Prospectus3. WHY SPONSOR US?A. Communicating Your Values

Are you a brand that cares about disadvantaged individuals?Do you have a passion for clean cycling?Do you want to associate with a success story of hard work anddetermination overcoming poverty?Then we are the right team to communicate your values.

B. Interesting Content Creation

We can provide you with interesting and exciting content foryour social media channels, website and marketing brochures:

What makes our content different?

We are the only UCI registered black African cycling team.Lesotho is a spectacular backdrop for great photos and videos.

C. Exposure to the Expanding AFRICAN Cycling Market

The cycling market in Africa is growing at an exponential rate.Supporting our team puts your brand right at the heart of theAfrican cycling scene.

D. Proven Track Record

We have a proven track record of delivering on promises:-✔First African team to register as UCI MTB Team✔Team ranked in top half of UCI world rankings in 2014 and

2015✔Competition at the highest level✔Regular Racing at UCI Class Races.✔2014 Commonwealth Games✔2014 Youth Olympic Games✔2014/ 2013 World MTB Championships✔2014/ 2012 UCI World Cup

✔8 x National Championship Titles✔5700+ Followers on Facebook with weekly reach of 2,000 -

30,000.

THE SUFFERFEST ACE LESOTHO MTB TEAM

2016-18 Prospectus4. RECENT RESULTS - 2015:

UCI TEAM RANKING 50th09/15 5th: Lesotho Sky UCI Class 1 MTB Stage Race08/15 1st: National Championships - Men‘s Marathon08/15 1st: Lesotho National Championships - Women’s Marathon08/15 3rd: Free State Provincial Championships, South Africa.08/15 1st: TST Challenge, Lesotho.07/15 1st: Lesotho National Championships - Men’s XC07/15 1st: Lesotho National Championships - Women’s XC06/15 2nd: Free State Marathon Series, South Africa06/15 38th: Bike Four Peaks Stage Race - Austria06/15 1st: Maqalika MTB Challenge, Lesotho05/15 1st: Malealea MTB Monster, Lesotho05/15 7th: Walkerville MTB Classic, South Africa04/15 20th: UCI Marathon Series - Clarens ,South Africa04/15 18th: UCI Hors Class XC Pietermaritzburg MTB Festival03/15 1st: Kolo Marathon Challenge, Lesotho03/15 4th: 3 Mountains Stage Race, South Africa

2014 HIGHLIGHTS:

09/14 2nd: UCI Class 2 Lesotho Sky MTB Stage race08/14 21st: Glasgow Commonwealth Games07/14 1st: National Championships - Men‘s Marathon07/14 1st: Lesotho National Championships - Women’s Marathon07/14 1st: Lesotho National Championships - Men’s XC07/14 1st: Lesotho National Championships - Women’s XC06/14 54th: UCI World Marathon Championships06/14 15th: SA MTB Cup XC - South Africa04/14 70th: UCI MTB World Cup01/14 14th: African Continental XC Championships

THE SUFFERFEST ACE LESOTHO MTB TEAM

2016-18 Prospectus

PHETETSO MONESE22/09/1984

UCI RANK 154

Full profile and results onhttp://mtbcrosscountry.com/riders/phetetso-monese/

TEBOHO KHANTSI01/01/1991

UCI RANK 389

Full profile and results onhttp://mtbcrosscountry.com/riders/teboho-khantsi/

LIKELELI MASITISE02/02/1993

UCI RANK 213

Full profile and results onhttp://mtbcrosscountry.com/riders/likeleli-masitise/

TSEKO TSELILE31/05/1994

UCI RANK 327

Full profile and results onhttp://mtbcrosscountry.com/riders/tseko-shelile/

LICHABA WEST18/02/1995

UCI RANK 1325

Full profile and results onhttp://mtbcrosscountry.com/riders/lichaba-west/

MALEFETSANE LESOFE22/03/1996

UCI RANK 200

Full profile and results onhttp://mtbcrosscountry.com/riders/malefetsane-lesofe/

KATLEHO MANASI20/09/1997

UCI RANK -

Full profile and results onhttp://mtbcrosscountry.com/riders/katleho-patrick-manasi/

ACE LESOTHO TEAMUCI RANK 48

LESOTHO NATIONWORLD RANK 42

5. RIDER PROFILES:

THE SUFFERFEST ACE LESOTHO MTB TEAM

2016-18 Prospectus

We don’t have sponsors - we have #DreamMakers,because each contribution to our team makesdreams come true for the riders!

6. WISH LIST to make more dreamscome true!$50000 Cash Investment (per year)

1-5 x Powermeters

5-10 x MTB Shoes

5-10 x MTB Pedals

5-10 x Saddles

5-10 x Gear/ Drivetrain

5-10 x Wheelsets

5-10 x Bars, Stems & Seatposts

5-10 x Brakesets

CURRENT #DreamMakers

THE SUFFERFEST Training Videos & CashInvestment

GIANT Bike Framesets

PACTIMO Custom Cycling Apparel

SR SUNTOUR Suspension Forks

LIMAR Helmets

OAKLEY Eyewear

HIGH5 Sports Nutrition

UNITRANS Cash Investment

DIG DEEP COACHING Coaching Plans

SIGMA SPORT Cycle Computers

ASHIMA Brake & Cable Parts

C-BEAR Bearings & BBs

SQUIRTLUBE Lube, Sealant & Cleaner

MAXXIS Tyres

#DreamMakers

THE SUFFERFEST ACE LESOTHO MTB TEAM

2016-18 Prospectus6. INVESTMENT OPPORTUNITIES

We are looking for CASH SPONSORS and PRODUCT SPONSORS.In order to compete at international level and to give the best exposure toour sponsors and partners, our minimum annual budget for 2016 -18 is€40.000/ $50,000/ M500,000.

We are structured our sponsorship into 3 levels:

TITLE SPONSOR (Maximum two title sponsors):• Minimum investment of €15.000 / $20,000/ M200,000 per annum as

cash or in-kind product or services sponsorship.• The official Team name will include the Sponsor’s Brand Name on all levels

of publicity, media, communication, clothing and branding opportunities.• The Official Team name including sponsors brand will feature on the

International Cycling Union database.• The Sponsor Brand will feature very prominently on the Team Kit, both

chest and back of team jersey and on shorts.• Team branding will give prominent exposure at the Team Pit Area at all

events where the team is participating. The Gazebo will act as a teamarea, VIP reception and a hub for promoting your products at events.

• Full access to team/ individual athletes for marketing purposes.• A loyal and committed team who will treasure your brand/ products, give

great feedback and always act as responsible brand ambassadors.

MAIN SPONSOR:• Minimum investment of €4.000/ $5,000/ M50,000 per annum as cash

or in kind product or services sponsorship.• Large sponsor logo to appear on team jersey, website and Team Pit

branding• Regular Social Media feedback and interaction.• Use team photos/ news etc for brand marketing.• A loyal and committed team who will treasure your brand/ products,

give great feedback and always act as responsible brand ambassadors.

PREMIER LOCAL SPONSOR/ SUPPLY PARTNER:• Minimum investment of €1000/ $1,300/ M13,000 per annum as cash or

in kind product or services sponsorship or discount on product.• Small sponsor logo to appear on team jersey, website and Team Pit

branding.• Regular Social Media feedback and interaction.• A loyal and committed team who will treasure your brand/ products,

give great feedback and always act as responsible brand ambassadors.

THE SUFFERFEST ACE LESOTHO MTB TEAM

2016-18 Prospectus

8. PROPOSED 2016 CALENDAR - MAIN OBJECTIVES1 UCI World Cup April 2016 Cairns (Australia)

May 2016 Albstadt (Germany)

May 2016 La Bresse (France)

2 African XC Championships April 2016 Lesotho

3 World MTB Marathon Series Feb 2016 South Africa

April 2016 South Africa

4 SA MTB Cup XC Series Feb 2016 South Africa

March 2016 South Africa

May 2016 South Africa

Jun 2016 South Africa

5 UCI World MTB MarathonChampionships Jun 2016 France

6 UCI World MTB XCOChampionships Jun 2016 Czech Republic

7 Bike TransAlp Race July 2016 Germany

8 Rio 2016 Olympic Games Aug 2016 Brazil

9 Lesotho Sky Stage Race Sep 2016 Lesotho

THE SUFFERFEST ACE LESOTHO MTB TEAM

2016-18 Prospectus

9. Contact Information:Team website: http://www.ace-lesotho-mtb-team.infoTeam Facebook: Lesotho ACE MTB Race TeamTeam Twitter: @lesothocycling

Team Manager: Mark Westmarklesotho@gmail.com

Mobile Lesotho: +266 63050135U.K./ Whatsapp: +44 7547180429

SKYPE: mark.west.lesotho