The Exciting UCI Mountain Bike Teamfrom Africa’s Mountain Kingdom

TOWARDS THE PODIUM:2017 - 2022

Our Vision:VISION STATEMENT:

African riders fulfilling their dreams, well equipped and physicallyprimed to conquer the world’s best mountain bike races.

Mission Statement:Riders: We are committed to showcasing the talent of African cyclists on theinternational stage and providing each aspiring rider with a positive and safeenvironment to develop to their full potential in the sport of cycling.

Partners: We are committed to providing our partners and sponsors with a uniqueplatform to promote products, services and social responsibility and to be loyal,industrious and inventive in our approach bringing our partners unrivalled value fortheir investment.

Vision &Mission Statements

Towards the Podium, 2017 onwards

Qualifying a rider forOlympic Games

was one of our goals whenwe formed the team.

We have achieved it withinthree years.

We now set our sights onbecoming morecompetitive and

reaching forthe podium.

Seeing the realisation of one our riders, Phetetso Monese, lining up withthe world’s best riders at the Rio 2016 Olympic Games was a proudmilestone for our team.

Now that we have achieved one of our initial goals of qualifying a rider forOlympic Games, it is time to set our sights on higher achievements andbecoming more competitive.

For the period 2017-2022, our goals are: -

• To achieve a ranking of at least top 20 team in the world.

• To achieve qualification of at least two riders for Tokyo 2020 Olympic Games.

• To achieve a gold medal performance at African Continental Championship.

• To achieve a podium/ medal performance at Durban 2022 Commonwealth Games.

In order to achieve these goals, we plan to: -

• Become a regular and recognised team at UCI Internationally accredited MTBraces, such as UCI MTB World Cup, World/ Continental Championships, UCIHonours Class, Class 1 and Class 2 races.

• Forge partnerships with world-leading brands to gain access to high-tech, cuttingedge, innovative equipment and performance-gaining techniques.

• Activate widespread grass-roots talent identification programmes to uncover newpotential talent amongst boys and girls in Lesotho and neighbouring developingcountries.

• Create a platform to develop emerging young mountain bike riders from other Africannations that do not already have a mountain bike programme in place.

Current Group of HighPerforming Riders

Talent Identificationinitiatives in Lesotho to

discover new riders

Emerging riders fromother African countrieswithout MTB programs

•Better equipment•More efficient training & performance testing•More frequent access to high quality races•Financial support for daily living expenses

Success in achieving goals

Strategies:

Strategies

A. Communicating Your ValuesAre you a brand that is passionate about clean cycling and cheering for anunderdog?Do you want to associate with a success story of hard work and determinationovercoming poverty?Would supporting our team strike a chord with your fans and build your brandaffinity?

B. Interesting Content CreationWe can provide you with unique, interesting and exciting content for your social mediachannels, website and marketing brochures:

C. Exposure to the Expanding AFRICAN Cycling Market

The cycling market in Africa is growing at an exponential rate. Supporting our team puts yourbrand right at the heart of the African cycling scene.

D. Proven Track Record

We have a proven track record of delivering on promises:-✔First African team to register as UCI MTB Team✔Team ranked in top 40 of UCI world rankings in 2016✔Competition at the highest level✔Regular Racing at UCI Class Races.✔RIO 2016 Olympic Games✔2014 Commonwealth Games✔2014 Youth Olympic Games✔2014/ 2013 World MTB Championships✔2016/ 2014/ 2012 UCI World Cup

✔Multiple National Championship Titles✔10,000 Followers on Facebook and growing.

What Makes Us Different?:What Makes Us

Different?Africa’s First and only

Internationally RecognisedMTB Team

With a ProvenTrack Record

Of Achievement

2016 Results:2016 ResultsRankings:

Team: UCI Mountain Bike XCO Team Rankings 34 ACE-The Sufferfest- Lesotho MTB TeamBest Male Rider: 103 Phetetso MoneseBest Female Rider: 102 Likeleli MasitiseRESULTS:Lesotho Sky 2nd Men Elite Team19 Sep 2016, Maseru, LesothoLesotho Sky 3rd Women Elite Team19 Sep 2016, Maseru, LesothoLesotho National MTB Championships 1st Men Elite16 Jul 2016, Maseru, LesothoLesotho National MTB Championships 1st Women Elite16 Jul 2016, Maseru, LesothoAfrican MTB Continental Championships 3rd Men EliteXCM 29 Mar 2016, Afriski Mountain Resort, LesothoAfrican MTB Continental Championships 8th Men EliteXCO 2 Apr 2016, Afriski Mountain Resort, LesothoAfrican MTB Continental Championships 8th Women EliteXCO 2 Apr 2016, Afriski Mountain Resort, LesothoPietermaritzburg MTB Festival (HC Class) 10th Men Elite30 Apr 2016, Cascades MTB Park, Pietermaritzburg, South AfricaPietermaritzburg MTB Festival (HC Class) 7th Women Elite30 Apr 2016, Cascades MTB Park, Pietermaritzburg, South AfricaUCI MTB WORLD CUP - XCO - Lenzerheide 92nd Men Elite9 Jul 2016, Lenzerheide, SwitzerlandRio 2016 Olympic Games DNF Men Elite21 Aug 2016, Rio de Janeiro, BrazilSouth African XCO Cup Series (Class 1) 15th Men Elite18 Jun 2016, Bloemfontein, South AfricaSouth African XCO Cup Series (Class 1) 17th Men Elite26 Mar 2016, Gauteng, South AfricaSouth African XCO Cup Series (Class 1) 16th Men Elite30 Jan 2016, Mankele, Mpumulanga, South AfricaSouth African XCO Cup Series (Class 1) 7th Women Elite18 Jun 2016, Bloemfontein, South AfricaSouth African XCO Cup Series (Class 1) 16th Women Elite26 Mar 2016, Gauteng, South Africa

About Us:ACE Lesotho MTB Team is a UCI MTB Team with a difference. The purpose of theteam is to identify cycling talent from the developing nations of Africa, particularlyLesotho, and give those riders an opportunity to cycle on the world’s biggest MTBstages. We have a proven record of seeing young riders aspiring to big dreams,developing self-confidence and rising above the poverty and hopelessness that theywere born into. Four of the current team members have lost either one or bothparents, which is not uncommon in a country with such a high HIV/AIDS rate.

The Mountain Kingdom of LesothoLesotho has great potential to produce good MTB riders. Its high altitude, mountaintopography and climate is an ideal breeding ground for champions. The high-altitude areasof Ethiopia and Kenya have historically produced great runners and Colombia is now yieldingbrilliant cyclists with a good power to rate ratio and natural VO2 max. There is justifiedoptimism to believe that Lesotho can produce world class athletes in the future if given theright support.

Great Brand AmbassadorsOUR TEAM IS DIFFERENT! We stand out from the rest of the crowd and provide your brandwith great ambassadors. The polite and courteous upbringing of our riders leads them to benatural appreciative and loyal ambassadors. The stunning scenery of Lesotho, which isrenowned for its harsh nature, also provides a great backdrop for you to highlight your brand.History of SuccessSince the team was formed in 2014, we have remained as the first and only African teamto be licensed as an International Cycling Union Mountain Bike Team and to competein World Cup/ World Championship level competition. Despite our lowly beginnings,we currently rank inside the top 40 teams in the world. Fresh from competitionat RIO 2016 Olympic Games qualification , we now set our sights towards GoldCoast 2018 Commonwealth Games and Tokyo 2020 Olympic Games.

About Us

Annual Budget 2017

Annual Budget:

Budget (ZAR) USD $

Affiliations & Licensing R20,000 $1,500

Race & Training Expenses R160,000 $11,500

Rider Insurance R20,000 $1,500

International Travel R60,000 $4,500

Equipment Costs R80,000 $6,000

Rider Subsistence Stipends R140,000 $10,000

Marketing & Branding R40,000 $3,000

TOTAL R520,000 $38,000

Budget

TITLE SPONSOR (Maximum two title sponsors):• Minimum investment of €15.000 / $20,000/ M200,000 per annum as cash or in-

kind product or services sponsorship.• The official Team name will include the Sponsor’s Brand Name on all levels of publicity,

media, communication, clothing and branding opportunities.• The Official Team name including sponsors brand will feature on the International Cycling

Union database.• The Sponsor Brand will feature very prominently on the Team Kit, both chest and back of

team jersey and on shorts.• Team branding will give prominent exposure at the Team Pit Area at all events where the team

is participating. The Gazebo will act as a team area, VIP reception and a hub for promoting yourproducts at events.• Full access to team/ individual athletes for marketing purposes.• We are a loyal and committed team who will treasure your brand/ products, give great feedback and

always act as responsible brand ambassadors.MAIN SPONSOR:• Minimum investment of €4.000/ $5,000/ M50,000 per annum as cash or in kind product or services

sponsorship.• Large sponsor logo to appear on team jersey, website and Team Pit branding• Regular Social Media feedback and interaction.• Use team photos/ news etc for brand marketing.• We are a loyal and committed team who will treasure your brand/ products, give great

feedback and always act as responsible brand ambassadors.PRODUCT SPONSOR:• Sponsor logo to appear on team jersey in proportion to the size of sponsorship.• We are a loyal and committed team who will treasure your brand/ products, give

honest feedback and always act as responsible brand ambassadors.

Investment Opportunities:Investment

Opportunties

Contact Information:Team website: http://www.ace-lesotho-mtb-team.infoTeam Facebook: Lesotho ACE MTB Race TeamTeam Twitter: @lesothocycling

Team Manager: Mark Westmarklesotho@gmail.com

Mobile Lesotho: +266 63050135Whatsapp: +266 63050135SKYPE: mark.west.lesotho