The Evolution of Logos

• A company’s logo definitely plays a very important role in getting any brand recognized.

• People remember a brand mostly because of a logo.

• Logos help people in differentiating between brands.

The Evolution of Logos

• It is very important for all business owners to associate their brand with a well-designed logo that can stay into people’s mind for a long time.

• Logos are constantly evolving with the passage of time and to cater the needs of today.

Apple

• Apple introduced their first logo in 1976 with an image of Sir Issac newton discovering gravity.

Shell

• Shell’s logo has seen a lot of evolution ever since 1900, when it was first introduced.

• As of now the design has been redefined a little with no text in the logo.

Microsoft

• The Microsoft logo was introduced in 1975 where it was written as ‘Micro-soft’ however, soon the hyphen was removed from the name and a distinctive O was introduced.

• The new logo had a cut in O which gave it a name of pacman logo.

Volkswagen

• Introduced in 1939, the logo looked like a gear however, the logo evolved with the ending of World War II.

• The gear and bumped teeth were removed and later in 2000, the logo was colored into blue from black.

Nike

• The logo now is a fine example of simplicity as it contains only a Nike swoosh and is still so recognizable.

Pepsi

• Pepsi’s logo has witnessed countless changes ever since 1898.

• By 1972, they transformed the bottle cap with using blue, white and red color and thanks to this evolution.

• Today Pepsi’s logo is that stripped circle.

Wal-Mart

• Walmart’s logo has been pretty much the same since 1962 as they prefer the name of their brand over any design.

• They have been changing colors every now and then and the final version has the company’s tagline with it with a yellow star symbol.

Logos with Hidden Meanings

• Professional logo designers know that there is much behind a logo than simple text with an image or symbol thrown on it.

• They want to make something unique, something that is exceptional, something with a deeper meaning.

Fed-Ex

• Look between the “E” and the “x”, yes, there is a white space which makes an arrow.

• The arrow represents speed and precision.

NBC

• There is a peacock in the middle, in white color. It was quite obvious years ago, but now the peacock is a bit tough to spot

Goodwill

• Have you ever noticed that the “g” in “goodwill” and the smiling face look quite similar? Yes, they are same!

Big Ten

• There are now 12 schools in the Big 10, but when the logo was designed there were 11.

• The conference didn’t want to change its name, so they added the logo magic!

• You can see two 1 s by the each side of ‘T’.′

Baskin Robbins

• Baskin-Robbins is famous for having 31 flavors, one for each day!

• So they have incorporated the ’31 in pink ′color in their ‘BR’.

The Pittsburgh Zoo

• You can see the tree, but the sides of the tree have a white space, which makes up a monkey and lion staring each other.

Atlanta Falcons

• The Atlanta Falcons logo is a really cool looking bird, which also makes the shape of a big letter “F”.

Amazon

• Amazon logo is not only smiling but notice that the arrow goes from “a” to “z”.

• Yup, Amazon has everything from A to Z.

Milwaukee Brewers

• The glove is actually made up of the letters “b” and “m”.

Hershey’s

• Hershey’s kisses logo has to be big for you to notice it, but just see what lies between the “K” and the “I”.

Assignment

• On the front of your folder, design a logo that best describes and represents you.– Remember people need to look at this logo and be

able to easily recognize what/who the logo represents.