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The Evolution ofCompany Logos within

the Automotive Industry

By : Group 4 19.02.2012

JeromeShobhit FK-2171

Kavitha FK-2066Jesna FK-2131

 Abhijit FK-2139

Navin FK-2094Saugata FK-2102

 Afsal FK-2201Selvakumar FK-2065

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Why do Companies Need Logos?

To look "bigger" and "established."

To increase your chance of earning venturecapital or of selling a business.

To attract more clients.

To brand yourself.

To convey that you are reputable. To give clients a sense of stability.

To be more memorable.

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Why do Companies Need Logos?

To explain your company name.

To endear your company name to yourclients.

To explain an unusual line of business.

To differentiate you from your competition.

To stand out in your field. To comply with expectations.

To show your commitment.

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Aston Martin (UK) First logo consisted of 

the companies initials

(designed by LionelMartins wife Kate)

The wings are inspired by a scarab from

egyptian methology (designed by S.C.H.Davis, a famous racingdriver)

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Audi (Germany) Brand originated from 4 different companies

4 circles symbolise the fusion of these companies

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BMW (Germany) Form originates from a propellor

Colors of Bavarian flag

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Mercedes-Benz (Germany) Star in logo came from a

drawing an a postcard

that Gottlieb Daimlersend to his family 

Three pointed starsymbolizes Daimlerµsambition of making

 vehicles on land, on waterand in the air

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Ford (USA)

Company named after itsfounder Henry Ford 

Fordµs first chief engineerand designer lend a scriptfont that he created to makehis own business card, to

create the Ford logo In 1927 the famous blue

oval was added ± itremained in use until today 

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Volkswagen (Germany) V olkswagen is German for " People¶s CarÄ  After WW II the company was taken over by the

British and later handed over to Germangovernment again

Logo was designed by a Porsche employee; he wasgiven a payment of 100 Reichsmark ($ 400) after

 winning an office logo design competetion

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Peugeot (France) Founded by two brothers, Jean-Pierre and Jean-

Frédéric Peugeot

The lion logo was designed in 1847 and used forPeugeots family business, it originates from theflag of a French region

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Mitsubishi (Japan) The company name Mitsubishi is a combinationof the words Ämit su³ (three) and Ähi shi ³(rhombus or diamond shape); the official

translation is Ät hree d i amonds³ The Mitsubishi logo was a combination of theI wasaki family crest, three stacked diamonds,and the three-leaf crest of the Tosa Clan

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Mazda (Japan) ³M azda´ , stands for the Zoroastrian god Ahura M azda or an anglicized pronunciation of M at sudathe founder¶s name (or both)

The M shaped curve logo was inspired by theemblem of Hiroshima city 

The 1991 and 1992 logos symbolized a wing, the sunand a circle of light

Mazda¶s current logo, nicknamed the "owl" logo, wasdesigned by Rei Yoshimara in 1997

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B

uick (USA) Early Buick logos were variations of the cursive word "Buick."

In 1930s, General Motor Styling researcher Ralph Pew found adescription of the Scottish "Buik" [sic] family crest and decided touse it as a radiator grille decoration.

In 1960, the logo incorporated three such shields, to represent thethree Buick models then built: LeSabre, Invicta, and Electra.

In 1975, Buick changed their logo to a hawk named "Happy" withthe launch of their Skyhawk line

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