7 Facebook commerce strategies

for brands

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June 2011

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Facebook Stores

E-commerce stores on Facebook. Focused on

bringing the store experience on Facebook

Brand: Tide

PnG’s detergent’s

brand’s Facebook

store

Ensures a full

shopping experience

on Facebook

3

Facebook Store

https://apps.facebook.com/pgsc_tide/

Brand: Coca Cola

Coca Cola sells its

merchandize on

Facebook from its

Facebook store

4

Facebook Store

https://partner.microsoft.com/global/Partner

Brand: JC Penny

Full Facebook store

with viral features to

help customers

promote the products

in their network

5

Facebook Store

http://apps.facebook.com/shopjcpenney/?a

uth=yes

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Group buying on Facebook Stores

Facebook stores unlock deals when a set

number of people bid upon it

Brand: W Hotels

Group buy store on

Facebook. Unlocks

deals when a fixed

number of people

decide to purchase it

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Group buying on Facebook stores

Brand: Skoda

The Auto brand ran a

campaign where

each ‘like’ reduced

the cost of the car by

1 Euro until

somebody bought it

8

Group buying on Facebook stores

http://www.facebook.com/Generous.Skoda

?sk=app_145560445477650

Brand: Sears

Group buying

campaign where a

deal went live when it

received enough

‘likes’

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Group buying on Facebook stores

http://www.facebook.com/sears?sk=app_17

6530869027147

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Exclusive offers on Facebook Stores

Facebook stores give exclusive offers to attract

and engage their Facebook fans

Brand: Nine West

Fanstore for

exclusive offers for

Nine West fans

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Exclusive offers on Facebook

http://www.facebook.com/ninewest?sk=app

_134790966535193

Brand: Pantene

Sold exclusive

products to

Facebook fans from

the F-store before it

hit the retail stores

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Exclusive offers on Facebook

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Fb connect for network recommendations

Brand allow users to connect with their

Facebook account on their sites to leverage

recommendations

Brand: Amazon

Amazon’s Facebook

page shows product

recommendation for

people in your

network

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Fb connect for network recommendations

https://www.amazon.com/gp/yourstore/face

book/personal?ie=UTF8&ref_=pd_fb_ys

h_see&

Brand: Tripadvisor

The brand’s

homepage shows the

map of all the places

in the world, the

users Facebook

network has been

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Fb connect for network recommendations

www.tripadvisor.com

Brand: Levis

Levis Friend’s store

shows users the

jeans models

recommended by

their friends and

other people

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Fb connect for network recommendations

http://store.levi.com/

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Shop and tell

Brand use social plugins to help users spread

their shopping experiences

Tool: Tip from me

A social plugin that

helps customers tell

their friends about

the on site

purchasing

experience and get

deals, rewards in

return

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Shop and Tell

www. tipfrom.me

Tool: Swipely

Swipely integrates

with your card

information to notify

people in your

network about your

purchases.

It also shows what is

happening at the

places you shop as a

shopping feed.

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Shop and Tell

http://www.swipely.com

Tool: Pay with a Tweet

Brand selling content

or products in

exchange of

recommendations via

Tweet or Facebook

updates

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Shop and Tell

http://www.paywithatweet.com/

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Facebook check in deals

Brands are using Facebook check in deals to run

campaigns, give discounts and drive loyalty

Brand: Gap

Gap used Facebook

check in deals to

give free jeans to the

first 10, 000 check

ins and discounts to

the rest of the

customers who

checked in their

stores

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Facebook check-in deals

http://www.facebook.com/event.php?eid=1

59056334132258

Brand: Mazda

The auto brand gave

20% discount on the

car for people who

checked in with

Facebook deals in

their stores

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Facebook check in deals

http://socialcommercetoday.com

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In store F-commerce

Bringing the Facebook experience to retail stores

Brand: Diesel

Diesel installed

devices in trial rooms

where people could

share their pics with

Diesel gears with

their Facebook

friends

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In store F-commerce

http://www.allfacebook.com/diesel-cam-

brings-facebook-to-the-fitting-room-

2010-05

Brand: Coca Cola

Coca Cola installed a

real life ‘like’ button

in Coca Cola Village

that sent ‘likes’ to the

users’ Facebook

account by scanning

their wristbands.

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In store F-commerce

http://facebook-

studio.com/gallery/submission/coca-

colas-like-machine

7 F-commerce strategies for brands

Facebook store

Group buying on Facebook stores

Exclusive offers on Facebook

Fb connect for network

recommendations

Shop and Tell

Facebook check in deals

In-store F-Commerce

On Facebook

commerce

On site Facebook

commerce

On store Facebook

Commerce

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