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The Digital Economy and The Role of Content
Danuta GrayOctober 2010
page 2page 2
2
UserInterface
Network coverage Speed
and Capacity
Simple and affordable data tariffs
Open Internetaccess and
apps
Mobile Internet barriers have fallen allowing for mobile data growth
What has happened over the last couple of years?
page 3
page 4
This huge shift is a natural event and is simply history reputing itself ..
The natural evolution of the IT world
Is mirrored by the ICT world
page 5
The Number Of Interconnected Devices moves With The Demand For Bandwidth
But Data Consumption will remain an issue and Customers will consume mobile data bandwidth as fast as operators can provision it
page 6
Unlike the past we will have little control
Large Computing
Desktop Computing Mobile Cloud
Control Some Control No Control
page 7
Evolution We have to respect the participants!
193%
48% 43%
-14%-50%
0%
50%
100%
150%
200%
250%
Facebook.com Google Sites Microsoft Sites Yahoo! Sites
Global Total Hours % Growth Sep-2008 to Sep-2009
Video .
page 8
User Education
one You Tube
video
downloaded
250,000 SMSs sent leaving your lights on
at home for 12 hours
Its YOUR network - use it responsibly THINK BIG!
page 9
Evolution Our business model will have to change!
Without permission try and buy
Invitation only
Freemium
Eco-system funded
B2B toll charging (not)
B2B engagement (yes)