Importance of design in extending Ireland’s global reach for SMEs

Cricut – One CEO’s Story

What he did right:

Bet on goodwill of consumer

Used the product to rebuild the brand

What he did right:

Invested in the creative nature of the business

and in the emotion behind the brand

What he did right:

Had the vision to see the long term goal but

the patience to plan success as a series of

deliberate iterations.

What he did right:

Didn’t trust his gut

Used his charisma to get others to excel

Built a tight internal team

Built a tight external partner team

“MakerBot + Pinterest = Cricut, craft juggernaut”

-Wired Magazine

“3D printing may be the future but Cricut Explore

is now”

- Forbes