the digital dividend opportunities and challenges for future broadcasting services daniel...
TRANSCRIPT
The Digital Dividend
Opportunities and challenges
for future Broadcasting Services
Daniel Sauvet-Goichon (TDF, France)DigiTAG ChairmanSarajevo, 30 March 2006
2
What is DigiTAG ?
A non profit association formed in 1996, in the vicinity of the DVB project and the EBU, in Geneva
To promote and help Digital Terrestrial Television start in Europe
Created by 70 member organisations from 4 constituenciesBroadcasters (public, commercial, private)Manufacturers equipment and consumer productsNetwork and transmission operatorsBroadcast regulators and frequency spectrum administrations
3
Overview of the presentation
I - Boarding to the future High Definition TV TV to mobiles
II - The European “Spectrum Dividend” question
III - So what?
4
Part I
DTT: boarding to the future
Starting DTT opens doors to…
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HDTV (High definition TV)
Question 1How long will DTT remain SD?
6
Question 1How long will DTT remain SD?
Wide screen flat displays are there!
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Question 1How long will DTT remain SD?
Blu - ray Disc and HD DVH are almost there!
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Question 1How long will DTT remain SD?
Consumers will soon become “HD producers”
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Question 1How long will DTT remain SD?
European consumers are made aware of HD
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DTT : boarding to the future
Question 1: How long will DTT remain standard quality (SD)?
Answer: DTT provides flexibility to start SD and move progressively towards HDTV First multiplexes may stay SD for some time New future multiplexes will provide HDTV possibilities
This may imply keeping some flexibility in your technical choices…
…such as (for example)…
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TNT network R1 R2 R3 R4 R5 R6
Not
Programs yet
allocated
Free TV, MPEG 2
Pay TV, MPEG 4
Fre
nch
exa
mp
leChoose right parameters:
MPEG2 or MPEG 4?
12Balance STB cost versus capacity
MPEG 4 SD + MPEG 2 SD
“Decoder”
MPEG 2 SD
“Adaptor”
DTT, Regulated
MPEG 4 SD + HD +MPEG 2 SD
“HD STB”MPEG 4 HD
MPEG 4 SD
Pay-TV
MPEG 2 SD
Free to air
Fre
nch
exa
mp
leChoose right parameters:
MPEG2 or MPEG 4?
STB = Set Top Box
13
Mobile TVDVB-H (Handheld devices)
Question 2Will mobile TV be an overwhelming success?
14
Caption
Commercial launch
Pre commercial launch
Pilot project
Project study
Japon
ISDB-T,
Mobile Broadcasting Co (MBCO), S-DMB
USA
Qualcomm, Mediaflo,
Crown Castle
Singapour
MediaCorpTV, ISDB-T, 2004
Nokia, MediaCorp, DVB-H
Australie
DVB-H, Canal 29 Sydney,
China
Marco Polo DVB-H project
Taiwan
Chunghwa Telecom/Nokia/CMC Magnetics, DVB-H,
South Korea
Korean broadcast networks, T-DMB
TU Media, SK Telecom, S-DMB
Question 2Will mobile TV be an overwhelming success?
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Germany
BMCO, DVB-H, Berlin
Finland
Finish Mobile TV, Digita, DVB-H,
UK
NTL, DVB-H, Oxford
France
TDF, DVB-H, 2005
TowerCast, DVB-H, 2005
TPS Orange ByTel TDF, DVB-H
Switzerland
Swisscom, DVB-H, Berne. 2006
Légende
Commercial pre-launch
Pilot project
Project study
Question 2Will mobile TV be an overwhelming success?
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Commercial pilot test in Finland during March –June 2005
500 test users of different ages
Coverage of the Helsinki Metropolitan area
Pilot users paid for the basic network access fee (4.90€)
Question 2Will mobile TV be an overwhelming success?
Focus on the Finnish experiment
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Question 2Will mobile TV be an overwhelming success?
0
10
20
30
40
50
00:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
TV
Radio
Mobile TV
Source: Finnish mobile TV research international
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Question 2Will mobile TV be an overwhelming success?
Source: Finnish mobile TV research international
When traveling using public transportation
When at home
When at work
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Question 2Will mobile TV be an overwhelming success?
63
27
22
18
13
10
10
10
7
7
5
4
4
2
1
1
0 10 20 30 40 50 60 70 80
News
Sports
Entertainment / series / comedy / reality tv
Current affairs programs
Short programs
Discussion programs
Music programs / videos
Finnish programs / programs without sub-titles
Weather forecast
Programs that can be listen to
Films
Children's programs / cartoons
Documentaries
Programs made for Mobile TV
Local news
On-demand content
What type of content?
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Question 2Will mobile TV be an overwhelming success?
Interest
1
14
26
47
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0
10
20
30
40
50
60
70
80
90
100
Would buy itas soon as it is
available
I would buy itat the same
time ofacquiring anext newmobile
I would buy itwhen its usage
has becomemore common
I might acquirethe service atsome point in
future
I will neveracquire the
service
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Question 2Will mobile TV be an overwhelming success?
DVB-H handbook available at www.digitag.org
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DTT : boarding to the future
Question 2: Will mobile TV be an overwhelming success
Answer: most probably YES
A word of caution: Mobile TV is a broadcasting service (one to many). It is not transmission of video content thru a personal mobile communication (one to one) which would be much more expensive
But have we got enough frequencies?
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Have we got enough frequencies for future uses?
…but there is more…
ITU Regional frequency planning conference RRC 04 – 06 has part of the answer…
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The European“Spectrum Dividend”
question°°°
Part II
A challenge for future broadcasting services
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“Using less spectrum in UHF/VHF bands, Broadcasting digitisation provides a “spectrum dividend” which represents a value in each Member State that could be used to meet economic, social and cultural objectives”
RSPG04-55
An EC objectiveGet a “Digital Dividend”
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“… Digitisation leaves an undecided but considerable amount of spectrum in the relevant bands for more services such as broadcasting or other telecommunications services…”
How much spectrum? For what purpose? Who will decide?
Will UHF bands IV&V remain Broadcasting only?
RSPG answer (2004): “The spectrum dividend”
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Digital Dividend The controversy actors
Broadcasters
Regulators
Mobile operators
Other…
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Digital DividendBroadcasters
We need whole bands IV and V!
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Will RRC06 leave unplanned / unused spectrum?
Will RRC06 fulfil mobile / handheld needs?
Digital DividendBroadcasters
Certainly not! RRC06 has the mandate to Plan the whole UHF range
Not satisfactorily! None of the planned service types corresponds
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Digital Dividend
Telcos
Get more frequency bands to develop by themselves
UK already indicated around 14 UHF channels may become available when the last analogue service is switched off
ITU WRC 2010 already has an agenda item “to consider allocations to the mobile service in band 806 – 862 MHz in Region 1, following the transition from analogue to digital TV”
Reallocation of UHF spectrum =Confrontation with Broadcasting Service
How can we avoid it?
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Regulators: New frequency management methods
Are we interested, prepared or waiting to buy or tradesome released UHF spectrum dividend?
This could become reality in some of our countries
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“Spectrum Framework Review, June 2005” Let market competition decide about spectrum use This is “Technological neutrality” = valuation + market tools
Most European Regulators are more cautious!
UK: an
extreme?
Regulators: New frequency management methods
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Digital Dividend
Other…
Plus a new paradigm:
Software radio and Cognitive radio can sense where to operate without causing interference
Large part of frequency spectrum is empty! Even in the Broadcasting UHF spectrum!
This may be true in parts of Northern America with a very light density of broadcasting transmitters, but I do not believe it applies in most of the European area!
They often say:
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Practical implementation in UHF
Digital Dividend
Other…
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Perhaps on a small scale
Already wireless microphones are in use in VHF / UHF
It has to be studied by Broadcasters, at least to be sure that their services are appropriately protected
Other…Could this happen in Europe?
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So what?
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So what?
Facts and certainties
The ITU RCC06 Plan will use the whole VHF UHF spectrum
Politicians (EC) will not give up the “Digital Spectrum Dividend” topic and profits
Cooperation between Telcos and Broadcasters is the best path towards multimedia to mobile devices. It avoids unnecessary confrontation
These imply…
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Conclusion:
Don’t miss the train!
Contact us Website: www.digitag.org
Project office: [email protected]
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