the development of a travel blog: from the idea to 30.000 ... · professional travel blog 12-14...
TRANSCRIPT
The Idea
Research
Brainstorm
Combine and you will find a niche/angle.
The Blog
Find suitable name and tagline
Register domain
Create Blog
Start creating content
The Voice / Who Are You?
Find and establish your voice
Personalize your stories
Let readers know you. Best way to create loyalty.
Position yourself as the expert in the niche
Attention / What Do You
Want?
Grab Attention
When writing have a catchy title that grabs
attention. Also important for SEO.
Short and simple often is most effective
Shocking titles can also be effective but post has to
deliver useful information. Don’t fool your readers.
Social Media / Start To
Communicate
Use Facebook, Twitter, Instagram, Google+
etc… to engage with your readers.
Remember that your voice is the same and that
you brand your social media presence.
Link to your Social Media Networks from your
Blog
Be Up To Date
Keep readers entertained
Post frequently but not too much
Don’t waste energy and resources.
Development Of A
Professional Travel Blog
0-6 Months
Idea
Research
Brainstorming
Creating social media strategy
Create editorial calendar
Find your voice
Network with other bloggers
Development Of A
Professional Travel Blog
6-12 Months
Established Voice
Built Network or readers
Good quality content
Guest posts
Networking
Interviews
Development Of A
Professional Travel Blog 12-14 Months
Industry starts to notice blog
More daily inquiries about “link exchanges” and “high-quality guest posts”
More time spending on administration than blogging or travelling
Social Media is part of daily routine
VA’s
Software
First Blog/Press trips
Social Media Strategy
Connect with others and mention each other
Share Original Content
Occasionally tag your page from your personal page or invite friend to like page.
Add Facebook to your E-Mail signature
Comment on other pages as your page
Run a contest
Optionally Advertise your Page on Facebook
Add Like button to blog
Social Media Strategy
Ask Questions
Use the right words: “tell us”, “post”, “comment”…
Post at ideal times
KISS (Keep It Short And Simple)
Social Media Strategy
Look for a hash tag and engage with people
Organize your community with lists
Follow relevant people
Tweet engaging and interesting stuff
Promote account on other channels and blog
Use hash tags #itb13
Engage in chats like #ttot (Travel Talk On Tuesday)
Social Media Strategy
Show your product
Go behind the scenes
Show your office
Feature your customers/followers
Link to your profile
Engage with community
Use hashtags
Professional vs. Hobby
Blogger
Own Domain
Engagement
Frequent content
High followership
Older than a year (average lifetime of a blog >1
year)
Sebastian Canaves
www.off-the-path.com
@offthepathcom