By: E. Rucker

The Customer

Service Manifesto

10 Steps to Win Over

Customers & Clients

By: E. Rucker

Have

an A

* att

itude!

Your decision to have a great

attitude will reflect directly on

whether or not you have a repeat

customer or a one-time customer.

By: E. Rucker Unders

tand t

he

cust

om

ers

’ needs!

You need have a firm

understanding of your

customers’ needs before trying

to sell to them.

By: E. Rucker

Provi

de t

he

pro

duct

/serv

ice t

hat

best

meets

their

needs

(not

yours

!).

When it comes to products & services,

customers look for reliability, service,

price, quality, and efficiency. Make sure

you are strong in these areas!

By: E. Rucker

Do N

OT s

erv

e

wit

h

expect

ati

ons!

Never expect anything other

than to give YOUR very best to

your customers. That’s all you can do.

By: E. Rucker

Giv

e t

hem

opti

ons.

Customers don’t like to be tied down with

a single option. Make sure you give them

several options to choose from, but not

too many so as to make a choice difficult.

By: E. Rucker Prom

ptn

ess

is a

vi

rtue.

I’m sure we’ve all been in situations where we

received slow service and vowed never to do

business with that company again, right? This

applies to the service YOU provide as well. Always

be prompt. It shows that you value the customer’s

time.

By: E. Rucker Be a

n e

xpert

in

the p

roduct

or

serv

ice.

Customers like to do business with people who

know what they’re talking about! Make sure you

are well-versed in the product or service BEFORE

you try to sell the customer on it. Nobody likes to

deal with an incompetent salesperson.

By: E. Rucker Profe

ssio

nalis

m

is c

ruci

al.

How professional are you when dealing

with customers? Check yourself against

the diagram to see where your strengths

and weaknesses are. Resolve to work on

the weaknesses.

By: E. Rucker

Ensu

re f

ull

cust

om

er

sati

sfact

ion.

Is YOUR goal truly customer satisfaction?

If not, make it a priority! A HAPPY

customer is a REPEAT customer and they

bring in their friends and families, too!

By: E. Rucker

See y

our

rela

tionsh

ips

wit

h c

ust

om

ers

as

long-t

erm

.

Without TRUST you have no meaningful

relationship with your customers. All five

points are critical for maintaining a

healthy, positive, long-term client

relationship.

By: E. Rucker

TH

E E

ND

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