e-merging in social media to win clients
DESCRIPTION
Online is a big place. Make it easier for people to understand who you are and what you do by structuring your online presence in a way that meets your audience where they are.TRANSCRIPT
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E-Merging in Social Media
to Win ClientsErin Brenner
Right Touch Editing
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#EAC2014
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Tip #1
Use hashtags to Tell followers what your topic is Expose your followers to more
information on that topic Gain new followers from hashtag
followers
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Tip #2
Share content and thoughts that will interest audience.
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Tip #3
People don’t want to be sold to on social media. Save the sales pitch for your website.
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Hub-and-Spoke Model
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Tip #4
Site copy identifies the client’s problem and demonstrates how you are the solution.
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Tip #5
Find out what your clients’ goals are, and write your website copy to address those goals.
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A home page
Your Website Needs …
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An about page
Your Website Needs …
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A services page
Your Website Needs …
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Samples&praises
Your Website Needs …
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A contact page
Your Website Needs …
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Something extra
Your Website Needs …
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Tip #6
Connect your hub to your spokes to keep your audience engaged.
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Spokes Are Networking Events
Photo by Renee Petrina (@jourNAYlism)
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What to Say
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Tip #7
Give your audience something for nothing.
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Solve problems.Be educated.Be entertained.Be informed.
We Go Online To …
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Where to Say It
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Download the Social Media Map at
ovrdrv.com/social-media-map
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Tip #8
Be where your audience is most engaged in the topic you’re talking about.
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Who Are …
Your ideal clients? The colleagues you want to connected with? The industry experts you want to be associated with?Your top influencers?
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Tip #9
Choose platforms you’re comfortable using.
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How Many Places Do You Say It On?
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It Depends On …
Your time.Your energy level.Your ability to find your audience.
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When Do You Say It?
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Posting Frequency by Day of Week
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Posting Frequency by Time of Day
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Sharing Frequency by Time of Day
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Frequency Best Practices
• Search out specific data for your platforms.• Watch your audience’s patterns.• Remember your audience may be in different
time zones.• Consider posting during high sharing times.
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QUESTIONS?
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@ebrenner
facebook.com/erin.brenner
linkedin.com/in/erinbrenner
pinterest.com/ecbrenner/
Contact Me